Mari Fonseca breaks down what it really takes to build a brand with no formal business education or understanding of finance – and why she walked away from a long, successful career as a model.

Mari Fonseca is a former international model and the founder of Gente, a body care company focused on lymphatic drainage and wellness rituals - now Hailey Bieber’s favorite brand in this space. In this conversation, she shares why she dropped out of college at 16, how she became an entrepreneur, and the practical steps, mindset shifts, and challenges she faced turning her idea into a real business. Mari also opens up about her relationship with Drew from The Chainsmokers, and why building a business felt like the only path that truly aligned with her ambitions - rather than stepping into a more traditional role.

⸻

[00:00] Intro

[2:19] Growing Up in Brazil & Leaving Home At 16 To Model

[5:32] Reliving Your Childhood as an Adult

[6:33] The Harsh Reality of the Modeling Industry

[9:57] Breaking the “Pretty, Not Smart” Stereotype As A Model

[11:27] From Cash to Equity: Rethinking How to Build Wealth

[13:51] Why I Feel More Confident In My 30s Than I Did In My 20s

[15:40] The Hardest Part About Leaving Modeling for Business

[17:48] Why I Don’t Enjoy Modeling Anymore

[18:17] How People Treat Me Differently as a Business Owner

[19:38] Fundraising as a Female Founder: What I Learned

[23:15] Why Big Followings Don’t Always Drive Sales

[24:37] Hailey Bieber Favorite Brand: The Halo Effect

[26:20] How Long It Takes to See Gente Lymphatic Results

[27:30] My Lymphatic Drainage Routine & Glow Tips

[29:08] Turning Gente Into a Self-Care Ritual

[30:42] The Most Effective Way to Glow Up

[31:49] How I Manifested My Beauty Brand Into Nordstrom

[33:10] The Lows of Starting My Business

[35:01] The Boundaries Every Business Owner Needs

[38:47] Rapid Fire: From “I Didn’t Want a Wedding” to Latest Purchase

[45:29] Gente Discount Code & Where to Follow Mari

HSR Angels get 20% off at Gente with code HSR20 at gentebeauty.com

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Hot Smart Rich is your place to hear unfiltered conversations with the people shaping the future of culture, creators, startups and community. Hosted by Maggie Sellers, investor and media powerhouse, and guests breaking the mold, you’ll get the real deal as it relates to navigating the startup fast lane, leveling up your life or becoming your hottest, smartest, richest self. New episodes weekly on Wednesdays.

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Have you ever wondered what Alix Earle, AI, and Gen Z’s ‘Absurd Era’ Reveal About the Future of Business, Entertainment & Influence?

Black Friday flopped. Booking.com became sexy. Dancing With the Stars is now a full-blown creator pipeline. And the average influencer? Officially over.

In this week’s episode, Maggie and Katie break down the cultural chaos shaping 2026, from unhinged micro-trends to the new class system emerging from AI… and why the myth of overnight success is the most dangerous lie online.

They explain:

Why analog living is emerging as a new luxury

Chapters:

01:00 Black Friday was underwhelming but record breaking

03:00 Why cultural relevancy beat product drops

05:00 Tweens and absurd micro trends

06:00 The travel planning attractiveness study

08:00 Why Booking.dot com finally became cool

10:00 Dancing With the Stars and the new creator pipeline

11:00 Alex Earl, Brooke Nader, and the reality TV effect

13:00 Why business shows fail on video

15:00 Shark Tank works because it is emotional, not logical

17:00 What brands get wrong about content

19:00 The new rules of education and entertainment

20:00 Breaking down the top AI predictions of 2026

21:00 Gen Z forced entrepreneurship

23:00 Micro companies and the rise of taste makers

24:00 Personalised education and the end of the classroom

26:00 Human assisted services becoming luxury

27:00 The death of the average influencer

28:00 Trust premiums and human proof labels

29:00 Analog living becoming aspirational

31:00 Using AI to evolve your business

33:00 The myth of overnight success

34:00 Mashki’s decade long rise

35:00 Build to sell or build to keep

36:00 How founders should think about public building

38:00 Privilege, backlash, and the messy middle

40:00 Vulnerability as a competitive advantage

42:00 Why creators struggle to pull back

44:00 Sharing outcomes versus sharing in real time

Hot Smart Rich: Join 250,000+ angels and subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe

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What happens when your celebrity brand collapses overnight?

Jonathan Van Ness reveals the brutal truth behind fame, failure, and a $2B fallout.Jonathan Van Ness is the Emmy-winning host of Queer Eye, bestselling author of Over the Top and Love That Story, stand-up comedian, and founder of JVN Hair, one of the fastest-growing celebrity beauty brands—until it wasn’t.

He explains:

- Why JVN Hair became the fastest-growing brand… and then went bankrupt

- How losing millions overnight changed his entire approach to money

- What it feels like to carry the weight of a team and brand in crisis

- The shocking health scare that left him at his lowest point- Why he fired his business team and finally took control

- How the Windsong Global deal gave him equity and a second chance

- The reality of building a celebrity brand without a safety net- His reflections on Queer Eye and fame

- The role of therapy, resilience, and self-acceptance in rebuilding

- Why his mission is still joy, curiosity, and making people feel beautifulChapters:00:00 Intro01:00 The Elephant in the Room03:00 JVN’s Spending Habits06:00 Turning Down a Seven Figure Deal08:00 Building JVN Hair From Scratch10:00 Early Red Flags at the Parent Company12:00 Finding Out About the Bankruptcy14:00 The Health Crisis That Broke Him16:00 How It Almost All Fell Apart18:00 Talking to Other Founders in the Same Situation20:00 What Really Happened With Equity22:00 The Moment He Realized the Brand Might Die24:00 Transitioning to Windsong Global26:00 How the Bankruptcy Impacted Sales28:00 Rebuilding His Personal Money Mindset30:00 Firing His Business Team32:00 The New Deal Structure and Getting Equity34:00 Saving the Team and the Products36:00 The Hard Reality of the Transition Year38:00 Filming Queer Eye During a Crisis40:00 Public Backlash and Political Pressure42:00 Picking Himself Back Up44:00 Entering Ulta and Facing Controversy46:00 Growing Up Queer in a Conservative Town48:00 The Transformations That Changed Him50:00 Winning the Emmy and What’s Next52:00 Mission, Purpose and the Future of JVN HairHot Smart Rich: Join 250,000+ angels and subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe Become an HSR Angel in the ⁠Global HSR WhatsApp channel: https://shorturl.at/xzLPm Buy the Hot Smart Rich Money Mindset here: https://shorturl.at/pJWLc Buy Hot Smart Rich merch: https://hotsmartrich.shop/YouTube: https://shorturl.at/IXXFZInstagram: https://www.instagram.com/hotsmartrich/ TikTok: https://www.tiktok.com/@hotsmartrichMaggie Sellers Reum:Instagram: https://www.instagram.com/maggiesellers/Tiktok: https://www.tiktok.com/@maggiesellers_LinkedIn: https://www.linkedin.com/in/sellersmaggie/Locker: https://www.wantlocker.com/users/maggiesellersShopMy: https://shopmy.us/maggiesellersAmazon Storefront: https://www.amazon.com/shop/maggiesellers Jonathan Van Ness:Instagram: https://www.instagram.com/jvn/TikTok: https://www.tiktok.com/@jvn_official?lang=enPodcast: https://podcasts.apple.com/us/podcast/getting-better-with-jonathan-van-ness/id1068563276Website: hhttps://jonathanvanness.com/ Sponsors:Recharge - get 90 days free - https://getrecharge.com/lp3/hot-smart-rich/Hot Smart Rich is your place to hear unfiltered conversations with the people shaping the future of culture, creators, startups and community. Hosted by Maggie Sellers Reum, investor and media powerhouse, and guests breaking the mold, you’ll get the real deal as it relates to navigating the startup fast lane, leveling up your life or becoming your hottest, smartest, richest self. New episodes weekly on Wednesdays.

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From surviving a life changing accident to becoming one of Miami’s most trusted names in aesthetics, Amy Peterson has rewritten what it means to build beauty from the inside out.

At 18, she was hit by a drunk driver and told she might never walk again. Today, she is the founder of one of Miami’s most successful clinics, Skincare by Amy Peterson, and the creator of Lenox and 16th, a million dollar skincare brand that shows what it really looks like to put care at the center of business.

Amy’s story is about grit, reinvention, and service driven entrepreneurship. She built a beauty empire with no investors, no shortcuts, and no business degree. She did it through relentless work ethic, empathy, and purpose.

In this powerful and deeply personal conversation, she shares:

This is not just an episode about beauty or business. It is a masterclass in integrity, service, and self belief.

Lenox & Sixteenth Discount Code: HSR20 for 20% off

Chapters:

00:00 Intro

01:00 What Makes Amy’s Clinic Different

03:00 From Assistant to Founder and Building a 4.9 Star Business

07:00 The Accident That Changed Everything and Turning Trauma Into Purpose

11:00 The Confidence Skin Connection and Building a Brand on Care

16:00 Leaving Comfort to Start Her Practice and How to Scale Smart

21:00 The Million Dollar Lesson of Caring More and Becoming a Self Taught CEO

25:00 The Confidence Code and The Bet She Made on Herself

29:00 The Launch of Lenox & Sixteenth and Turning Clients Into Advocates

33:00 Why Slow and Steady Wins and The Instagram Face Era

37:00 The Undetectable Injectable and Skincare for Kids

42:00 The Comparison Trap and Authentic Leadership

47:00 Love Partnership and Confidence Consistency

52:00 Rapid Fire

Hot Smart Rich: Join 250,000+ angels and subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe

Become an HSR Angel in the ⁠Global HSR WhatsApp channel:  https://shorturl.at/xzLPm

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In this rare, candid conversation with her new sister-in-law, Paris Hilton opens up about what it’s really like as a wife, the woman she is behind the character, how she turned pain into purpose, and why she wants her legacy to be impact over glamour.

Misunderstood as a “party heiress” for decades, she talks about quietly building the blueprint for the $250B creator economy, turning her name into a $4B global brand, and building what she calls the next Disney, all while being a wife and mother to the cutesie crew. 

In this episode, we get into:

This is Paris Hilton like you’ve never seen her before and I’m so excited to call her family!

Chapters:

0:00 Intro

1:00 Paris Hilton Mode vs. Real Life Paris

3:00 Going Undercover & The Aura That Follows Her

5:00 Meeting Maggie’s Family & Advice on Marriage

7:00 Power Couple Energy: How Paris & Carter Support Each Other

09:00 Motherhood, Balance & Why She Believes You Can Have It All

11:00 Living Her Childhood Again Through Her Kids1

3:00 The Moment Paris Realized Fame Could Be a Business

15:00 Building a $4B Brand & Proving People Wrong

17:00 Turning Trauma Into Purpose: Advocacy & Impact Work

19:00 Passing Laws, Speaking on Capitol Hill & Healing Through Activism

21:00 Parívie: From Licensing Deals to True Ownership

24:00 Creative Process: Mood Boards, AI, and Designing Every Detail

27:00 Knowing What You Want (Even When Others Don’t See It Yet)

29:00 Stepping Behind the Camera: New Projects & Producing Women’s Stories

31:00 Infinite Icon: Paris’s Upcoming Music Documentary

33:00 Family, Traverse City, and Life Without FOMO

34:00 Building the Next Disney: Content, Commerce & Community

35:00 Legacy: What Paris Wants to Be Remembered For

36:00 Rapid Fire

Hot Smart Rich: Join 250,000+ angels and subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe Become an HSR Angel in the ⁠Global HSR WhatsApp channel:  https://shorturl.at/xzLPm

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Buy Hot Smart Rich merch: https://hotsmartrich.shop/

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Back by popular demand, Maggie Sellers Reum and Katie Sellers are back in the studio to gossip about business, sisterhood, and the new rules of being a woman in work, and in life.

From speaking at Duke’s Women’s Leadership Lab to breaking down the rhode $200M P&L, to the SKIMS hire that no one saw coming, this conversation blends strategy, gossip, and sister energy in the most Hot Smart Rich way possible. 

In this candid, unfiltered conversation, Maggie and Katie gossip about:

No matter where you are in your career, this episode helps navigate tricky conversations about redefining success, learning when to lead and when to let go, and trusting your own version of ambition — no matter how loud the noise gets — to truly be able to lean into your own superpowers.

Chapters

00:00 Intro

03:00 Speaking at Duke: Redefining Leadership for the Next Generation

07:30 When You’re Not for Everyone — and That’s the Point

11:00 The Sephora Sale Rulebook: How To Build a Brand That Doesn’t Discount

15:00 The Rhode x e.l.f. Acquisition Breakdown — $200M Revenue, 33% Margins

17:00 Why Hailey Bieber’s Brand Is Changing the Industry

20:00 What Every Founder Can Learn From Rhode’s Playbook

22:00 The “Unfair Advantage” Framework — and How to Find Yours

24:00 The Power of Failing Fast and Publicly: Diarrha’s Skims Evolution

27:00 Second Lives in Business: Why Not Every Success Story Starts at Zero

28:30 Rare Beauty’s Katie Welch Joins Chanel: The New Definition of Success

31:30 What It Means to Be a Visionary (and Still Hire a CEO One Day)

33:00 The Real Lesson From Sales — Learning to Handle Rejection

36:00 The VC Associate Myth — and What Founders Really Think

38:00 Breaking Down Steven Bartlett’s $425M Raise

39:30 Why Creators Are The New Conglomerates

40:30 Knowing Yourself: The Real Currency of Success

44:00 Wrapping Up: Sisterhood, Self-Belief & Reinvention

Hot Smart Rich: Join 250,000+ angels and subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe Become an HSR Angel in the ⁠Global HSR WhatsApp channel:  https://shorturl.at/xzLPm

Buy the Hot Smart Rich Money Mindset here: https://shorturl.at/pJWLc

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In her first solo podcast interview, Mary Holland Nader, known as the “finance sister” from Hulu’s The Nader Sisters, opens up about life beyond her sister Brooks, leaving Wall Street for reality TV, and building her own fintech startup, Mary & Pip.

This is the candid conversation every woman navigating money, fame, and career pivots needs to hear.

In this powerful, candid conversation, she reveals:

The future of her startup Mary & Pip, and how she measures the ROI of fame

This episode isn’t just about reality TV or Wall Street. It’s about carving your own lane, defining success on your terms, and using your platform for impact.

Chapters

00:00 Intro

00:40 Who Is Mary Holland Nader?

02:00 Growing Up a Nader Sister & Finding Her Own Identity

04:15 The Pressure of Comparison & Competition in the Family

06:10 Leaving Wall Street for Reality TV

08:00 Getting Permission to Film While Working at Deutsche Bank

09:30 Living a Double Life: Banker by Day, Influencer by Night

11:10 How Reality TV Changed Her Confidence

13:00 The $3,000 Job That Made Her Quit Corporate

14:50 How Money Mindset and Scarcity Shaped Her Ambition

17:10 What Finance Taught Her About Power & Perception

19:40 Why Women Still Hide Parts of Themselves at Work

22:30 Reclaiming Creativity After Corporate Burnout

25:00 Building Mary & Pip: Rebranding Wall Street for Women

28:40 The ROI of Fame and Public Perception

31:20 Sisterhood, Brand Building & Owning Their Narrative

35:40 Balancing Love, Career & “Having It All”

39:30 The Psychology of Money and Letting Go of Scarcity

44:50 Rapid Fire: Credit Cards, Red Flags & NAD Drips

50:30 What’s Next for Mary & Pip

Hot Smart Rich:

Join 250,000+ angels and subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe

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Emma Kenney (@emmakenney) grew up on screen - cast at just nine years old, she spent over a decade playing Debbie Gallagher on Shameless and Harris on The Conners. But behind the fame, Emma faced child stardom’s toughest challenges: battling misconceptions about her identity, navigating Hollywood’s pay gap, and fighting the constant pressure to stay relevant

Now 26, she’s carving a new path - launching Yogi’s House, a dog rescue that has already saved nearly 400 animals. In this episode, Emma opens up about the cost of fame, the realities of money and contracts in Hollywood, and why she chose passion over profit.

We cover:

This isn’t just a story about fame - it’s about resilience, reinvention, and finding purpose outside the spotlight.

⸻

This episode is sponsored by:⁠⁠

- Recharge - get 90 days free - https://getrecharge.com/lp3/hot-smart-rich/

Subscriptions aren’t just about repeat orders - they’re about building real relationships. And that’s where Recharge comes in. They’re the subscription platform behind the brands you know and love - think Chamberlain Coffee, quip, Blueland, Bird & Be - and over 100 million subscribers worldwide.

Recharge takes the headache out of retention with seamless subscription experiences, powerful analytics, and tools that help brands go beyond the moment to keep customers coming back.

⁠⸻

⭐⭐⭐⭐⭐

If you like what you hear, rate, review, and subscribe to Hot Smart Rich, the podcast supporting women who own their worth — in business, wealth, and life.

⁠⁠⁠⁠Subscribe on YouTube⁠

⁠⁠⁠⁠⁠

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💌Own your worth — and build the life you want. Subscribe to the Hot Smart Rich newsletter, the no-BS guide to startup life, consumer brands, and becoming your hottest, smartest, richest self, written by Maggie Sellers. Join 250,000+ women building wealth, confidence, and community on their own terms.

⁠⁠⁠⁠Subscribe here⁠⁠⁠⁠

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Follow Maggie:

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More from Hot Smart Rich:

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This episode is produced by HSR ...

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Amy Liu, founder and CEO of Tower 28 Beauty, is redefining what it means to bet on yourself, build quietly, and scale authentically in the beauty industry. From quitting her corporate job and taking a four-year hiatus to launching one of Sephora’s most successful clean beauty brands at 40, Amy’s story is one of resilience, vision, and choosing power on her own terms.

She opens up about the money dynamics in her marriage, the shift when her husband became CFO of her company, and how she gained the freedom to take risks. She shares why she’s never relied on celebrity partners, the importance of building a brand that feels safe without being boring, and what it means to create products that empower people with sensitive skin to finally feel included in mainstream beauty.

From leaving her corporate job and fighting against the naysayers, to the messy middle of running a fast-growing team, to the moments that nearly broke her, this is Amy Liu like you’ve never heard her before.

What you’ll learn in this conversation:

This is the episode every entrepreneur, founder, and creative needs to hear.

⸻

This episode is sponsored by:⁠⁠

- Recharge - get 90 days free - https://getrecharge.com/lp3/hot-smart-rich/

Subscriptions aren’t just about repeat orders - they’re about building real relationships. And that’s where Recharge comes in. They’re the subscription platform behind the brands you know and love - think Chamberlain Coffee, quip, Blueland, Bird & Be - and over 100 million subscribers worldwide.

Recharge takes the headache out of retention with seamless subscription experiences, powerful analytics, and tools that help brands go beyond the moment to keep customers coming back.

⁠⸻

⭐⭐⭐⭐⭐

If you like what you hear, rate, review, and subscribe to Hot Smart Rich, the podcast supporting women who own their worth — in business, wealth, and life.

⁠⁠⁠⁠Subscribe on YouTube⁠

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💌Own your worth — and build the life you want. Subscribe to the Hot Smart Rich newsletter, the no-BS guide to startup life, consumer brands, and becoming your hottest, smartest, richest self, written by Maggie Sellers. Join 250,000+ women building wealth, confidence, and community on their own terms.

⁠⁠⁠⁠Subscribe here⁠⁠⁠⁠

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Sam Diamond, co-founder of Bird&Be, is on a mission to revolutionize reproductive health. From her own experience with pregnancy loss to raising millions from investors like Brian Lee (Honest Company), Sam shares the raw truth about fertility stigma, miscarriage, IVF, and why men play a much bigger role in infertility than most people realize.

This is the fertility conversation you wish you’d had sooner -  honest, practical, and backed by science.

We cover:

This important conversation is about empowerment, science, and taking control of your reproductive future rather than fear.

HSR Angels get 15% off their first Bird&Be order with code HSR

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This episode is sponsored by:

- Recharge - get 90 days free -

Subscriptions aren’t just about repeat orders - they’re about building real relationships. And that’s where Recharge comes in. They’re the subscription platform behind the brands you know and love - think Chamberlain Coffee, quip, Blueland, Bird & Be - and over 100 million subscribers worldwide.

Recharge takes the headache out of retention with seamless subscription experiences, powerful analytics, and tools that help brands go beyond the moment to keep customers coming back.

⸻

⭐⭐⭐⭐⭐

If you like what you hear, rate, review, and subscribe to Hot Smart Rich, the podcast supporting women who own their worth — in business, wealth, and life.

Subscribe on YouTube

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💌

Own your worth — and build the life you want. Subscribe to the Hot Smart Rich newsletter, the no-BS guide to startup life, consumer brands, and becoming your hottest, smartest, richest self, written by Maggie Sellers. Join 250,000+ women building wealth, confidence, and community on their own terms.

Subscribe here

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