Behind She’s On The Money, Zella, and five bestselling books, Victoria Devine is the woman who’s made talking about money feel not just normal, but actually fun (and turned it into a major business). 

In this episode, Jasmine Garnsworthy sits down with Victoria to unpack how she turned a Facebook group into a movement with 1.8 million monthly listeners, wrote five bestselling books, and built a thriving mortgage business - all while making financial literacy feel approachable.

Victoria shares the real story behind her own financial glow-up (it started with $40k in debt), why she gives away so much for free, and how she’s built a business that’s as much about community as it is about cash flow.

You’ll hear her take on building wealth, the unglamorous truth about budgeting, and why paying yourself first is non-negotiable. Plus, Victoria opens up about the mindset shifts that helped her go from stressed about rent to total financial freedom, and how you can do it too.

Link to Jasmine's business coach recommendation:

https://www.beboldgroup.co/

Halfdays, SET Active, Tower28, Dedcool, Facile—these brands all have one woman in common: Jhoanna Marissa.

She’s the founder of Willa Creative, an agency creating brand-first social content and websites for culture-defining brands. On this episode of Female Founder World, Jasmine Garnsworthy sits down with Jhoanna to share how she built the go-to creative agency for founder-led brands, how to build a scalable ecommerce strategy, and how to create brand-first social content that will make your products unforgettable.

On the show Jhoanna breaks down the new rules of e-commerce, like why a beautiful site is just table stakes, how to supercharge product pages for higher conversion, and why community and organic growth still beat paid ads for long-term success. She shares the tools top brands are using right now (like TYB, Tolstoy, Recharge, and more), the secrets to balancing aesthetics with performance across your digital marketing, and her advice for founders on when and how to work with an agency.

Plus, Jhoanna opens up about the reality of building with a lean team, how to build a referral-based business, and the rituals that keep her grounded as a creative leader.

LINKS & NOTES

• Get the Female Founder World resource roundup: https://femalefounderworld.beehiiv.com
• Become a Business Bestie subscriber: bestie.femalefounderworld.com
• Check out Willa Creative: https://willacreative.com
• Joanna’s recommended tools: Recharge for subscription; Shopify for website; TYB for community; Tolstoy for shoppable UGC video

On this episode of Female Founder World , Jasmine Garnsworthy sits down with Scout Brisson, CEO of De Soi, to chat about becoming the CEO of Katy Perry's fast-growing beverage business.

Scout shares how De Soi went from scrappy beginnings to landing in over 7,500 retail doors all while keeping the team lean and the brand evolving.

Scout walks through early missteps, the real tea on having a celeb co-founder (Katy Perry!) the power of manifesting big milestones, and why nimble packaging pivots matter on crowded shelves. She breaks down the realities of finding the right co-packer, navigating Amazon curveballs, and building a dream team based on drive and character. Plus, Scout offers candid advice on fundraising, and knowing when to iterate versus when to double down.

LINKS

Get the Female Founder World resource roundup ⁠⁠⁠https://femalefounderworld.beehiiv.com⁠⁠⁠

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Check out Scout's business: ⁠⁠⁠https://drinkdesoi.com/

Scout's recommended email tool: https://www.shortwave.com/

How do you build a women’s health brand that ships nationwide and sees one of its supplements consumed every single second, all in just five years? In this episode, Alex Taylor, co-founder of Perelel, joins Jasmine Garnsworthy on the Female Founder World show - she's sharing how Perelel launched with just $10,000 of scrappy marketing, bootstrapped through the pandemic, and went from two founders to a powerhouse team of nearly 40 employees.

You’ll get the inside scoop on what it takes to launch with five SKUs (and the high-stakes minimum orders that went with them), how Perelel shipped to all 50 states within 30 days of launch, and why long-term influencer partnerships and community were the secret to earning trust - and exponential word-of-mouth growth.

Alex breaks down the funding journey, from friends-and-family rounds to scaling operations, and shares honest advice for fellow founders navigating career leaps, financial pressure, and the realities of founding as a parent and primary breadwinner.

LINKS

Get the Female Founder World resource roundup ⁠⁠https://femalefounderworld.beehiiv.com⁠⁠

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Check out Alex's business: ⁠⁠https://perelelhealth.com/

Mercury is a fintech company, not an FDIC-insured bank.

Discount Code: FEMALEFOUNDERWORLD for a 20% off discount for first-time customers at perelelhealth.com. This code will be live through the end of January. 

NYU Stern professor, bestselling author, and all-around business powerhouse Suzy Welch is joining Jasmine Garnsworthy on the Female Founder World podcast, and trust me, you’re going to want to hear this one. Suzy’s done it all: she’s reported for the Miami Herald, anchored on network TV, written multiple New York Times bestsellers, founded and sold a music tech startup, and now she’s shaking up the world of purpose-driven career discovery with Becoming You Labs.

In this episode, Suzy gets real about her unconventional journey, from her “hippie" Portland childhood to Harvard, to building a career at the intersection of business, media, and tech. She opens up about founding in the midst of grief, what it’s really like to reinvent yourself, and the surprising questions everyone should ask to find their purpose (spoiler: it’s not as woo-woo as you think).

We also dive into Suzy’s latest research on Gen Z’s values - why only 2% of them match what today’s hiring managers want, and what that means for founders hiring young talent. Suzy shares her honest take on balancing ambition and family (yes, you can do both!), her practical framework for reinvention, and why memoirs are her secret weapon for founder inspiration.

Plus, she gets candid about surviving online haters, building a business that actually reflects your values, and how to future-proof your career—no matter what stage you’re at. If you’re ready for actionable advice, a few laughs, and a fresh perspective on work, life, and purpose, this episode is for you.

Praize founder and CEO Emma Grace Moon is on the Female Founder World show with Jasmine Garnsworthy. Praize is the editorial and AI optimization agency helping brands master the new world of generative engine optimization (GEO) and AI-driven search. After starting her company at 21 and helping clients like Jones Road, Victoria Beckham Beauty, and Great Jones drive $15M in PR-attributed revenue, Emma is pioneering how consumer brands adapt to the decline of Google search and the rise of LLMs like ChatGPT as the new product discovery engines.

In this episode, Emma breaks down how she predicts industry trends, the data-driven strategies brands need to get recommended by AI, why traditional PR is evolving fast, and actionable steps founders can take this week to future-proof their marketing. Emma also shares her favorite AI tools for founders, the impact of Reddit and small blogs on LLM results, and her unique perspective on building a business at the intersection of media, technology, and commerce.

LINKS

Get the Female Founder World resource roundup ⁠https://femalefounderworld.beehiiv.com⁠

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Check out Grace's business: ⁠https://praize.studio/

Mercury is a fintech company, not an FDIC-insured bank.

Phia co-founders Phoebe Gates and Sophia Kianni are on the Female Founder World show with Jasmine Garnsworthy. Filmed live at our 2025 Female Founder World summit, Phoebe and Sophia are sharing how they’ve been scaling their shopping tech platform. 

With investors like Sarah Blakely, Kris Jenner, and Hailey Bieber, in this episode, Phoebe and Sophia share the tips to accessing your dream investors (and they’re tips anyone can use!). They’re also diving in to the strategies that help them grow on social media, and get real, actionable feedback on the app in real time. 

LINKS

Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Check out Sophia and Phoebe’s business: https://phia.com/

Mercury is a fintech company, not an FDIC-insured bank.

Arrae co-founder and co-CEO Siff Haider is on Female Founder World with Jasmine Garnsworthy.

Arrae is the science-backed ingestible wellness company that’s gone totally viral for solving un-sexy problems. You have definitely seen their viral bloat supplement on TikTok.

The business is about five years old and Siff and her husband Nish have led Arrae to nine figures in revenue while taking on very minimal investment, growing a rockstar team of 33, and collaborating with celebs like Pamela Anderson.

Siff has some thoughts on whether consumer brands should be bringing on investors, founders who won't be the face of their brands, and how to execute a successful product launch.

LINKS

Join Cash Camp Presented by Mercury: https://www.femalefounderworld.com/cash-camp

Try Mercury: mercury.com

Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Check out Siff’s business: https://www.arrae.com/

Siff’s book recommendations: https://mastersofscale.com/book/ https://www.amazon.ca/Building-StoryBrand-2-0-Clarify-Customers/dp/1400251303/

https://www.amazon.ca/Good-Great-Companies-_Others-Paperback/dp/B0047T9BDW/

https://www.amazon.ca/Cartiers-Untold-Family-Behind-Jewelry/dp/0525621636/

Mercury is a financial technology company, not a bank. Banking services provided through Choice Financial Group and Column N.A.; Members FDIC.

DISSH founder, CEO, and creative director Lucy Henry-Hicks is on Female Founder World with Jasmine Garnsworthy. Lucy transformed her family’s business to 15 boutiques across the world, over 450 full and part-time employees, over $150M in annual revenue, and a $90M partial acquisition. 

In this episode, Lucy shares the framework she uses to make difficult business decisions, how they’re launching their brand internationally, and how she has been levelling up as a founder and boss to over 450 employees. 

LINKS

Register for Cash Camp Presented by Mercury: https://www.femalefounderworld.com/cash-camp

Lucy's paid ad agency recommendation: https://www.insightlymedia.com/

Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Check out Lucy’s business: https://dissh.com/

Mercury is a financial technology company, not a bank. Banking services provided through Choice Financial Group and Column N.A.; Members FDIC.

Blume founder Karen Danudjaja is on the Female Founder World show with Jasmine Garnsworthy. In 2017 Karen started a side hustle to bring superfoods to local coffee shops in her city. Eight years later, Blume is an 8-figure brand, with a team of 25, and viral product lines (like Superbelly) sold into thousands of retailers. 

In this conversation Karen shares when and why she started paying herself at Blume, the product line Karen scrapped for Superbelly (which sold $1M in its first quarter), and how she’s levelling up as a leader. 

LINKS

Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Check out Karen’s business: https://itsblume.com

Karen’s resource recommendation: https://archive.com/

Karen’s book recommendations: https://www.amazon.ca/Good-Great-Some-Companies-Others/dp/0066620996 https://www.amazon.ca/Ramping-Your-Brand-Killer-Growth/dp/1733444645/