Get it, Hailey Bieber. New just dropped that E.l.f Cosmetics is acquiring Hailey Bieber's beauty brand, Rhode, for $1 Billion. We need to unpack how Rhode after just three years in business, and why this celeb brand took off when so many others flop.

LINKS

Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com

Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Join the free Female Founder World group chat: https://apps.apple.com/us/app/female-founder-world/id6498234533

Jasmine Garnsworthy is on the Female Founder World podcast with her leadership coach, Dr. Barbara Levin to unpack some female founder news from TikTok that is going viral right now, and what it means for those of us building our businesses in public.

LINKS

Download a storyboard worksheet to plot your founder story: http://femalefounderworld.com/build-in-public-storyboard

Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com

Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Connect with Barbara: https://beboldgroup.co/

Try Opus AI: https://www.opus.pro/

Try Fireflies: https://fireflies.ai

Hero Packaging founder Anaita Sarkar is on the Female Founder World podcast with Jasmine Garnsworthy. In 2018 Anaita and her husband started a consumer brand, but became increasingly concerned about the waste. She couldn’t find the sustainable solutions she needed and figured she wasn't the only business owner wanting a more eco-friendly shipping option—and her customer's weren't the only ones demanding it! So, launched Hero Packaging, producing zero-waste, compostable mailers for big and small businesses.

On the show Anaita deep dives on the strategy she used to get 1000 sign ups to her waitlist for Hero Packaging, leading to her first thousands of orders. Now they’ve scaled to serving over 40,000 customers, selling over 20 million mailers across the world. Anaita shares so much valuable advice in this episode.

Her brilliant waitlist strategy, how she sees her small business clients responding to financial uncertainty, and her take (brilliant!!) on how we’re all relying too heavily on content and what else we should be focusing on right now.

LINKS

Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com

Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Check out Anaita's business: https://heropackaging.co

What type of business would you create if you could hire anyone to build it for you for less than the cost of your phone bill. Coders, marketers, sales teams, accountants. That's exactly the opportunity AI is unlocking for entrepreneurs right now: For the first time ever, it will be possible to build absolutely any idea and turn it into a functioning MVP version of a business in days.

Jasmine Garnsworthy is your solo host on the Female Founder World podcast this week to share three AI-powered businesses you can whip up on a weekend. 

NOTES

Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com

Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com 

Join upcoming mentor calls: https://www.femalefounderworld.com/mentor-call-calendar

Become a Business Bestie subscriber: bestie.femalefounderworld.com

AI and tech tools mentioned in this episode: ChatGPT, Make.com, scrapy.com, Airtable, Zapier, Beehiiv

Sourced By founder Gab Waller is on the Female Founder World podcast with Jasmine Garnsworthy! Gab started sourcing hard-to-find designer and high end pieces through Instagram. When she landed a gig 6 months in sourcing a Celine piece for Rosie Huntington Whitley, everything changed. 

Gab’s created a huge market with such a unique business model, has worked with every major celeb under the sun, built a team of 10, and is scaling the magic with a new tech product, too! She’s been organically featured in every dream publication, from Vogue to Forbes. 

In this episode Gab talks about how she organically has grown the business from 1,000 followers sourcing for friends on Instagram, to being the global go-to for fashion sourcing, her growth mindset, and how she’s thinking about scaling the business. 

LINKS

Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com

Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Check out Gab’s business: https://www.instagram.com/gabwallerdotcom/

AUREUM founder Cass Dimicco is on Female Founder World with Jasmine Garnsworthy. Cass saw a white space for more accessible high end jewelry and accessories, pulled together $20,000 in savings and launched the brand she wished existed. They hit $1M in their first year in business  and continued to grow.

In this episode Cass talks about growing AUREUM with paid ads, organic content, Pinterest and press, how she recommends founders think about new category launches, plus her real take on work-life balances. 

LINKS

Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com

 Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Check out Cass’ business: https://aureumcollective.com

Home From College founder Julia Haber is on the Female Founder World show with Jasmine Garnsworthy.

During COVID Julia launched the career platform for college students—now she’s built a platform loved by hundreds of thousands of college students, and brands like Poppi, Etsy, and Nivea, and has $7M+ in funding from investors like Google.

Julia shares the methods she used to gain instant virality, the ways every consumer brand should be thinking about campus marketing, and the fundraising mindset tips you need to hear.

LINKS

Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com

Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Check out Julia’s business: https://homefromcollege.com/

Real Fine Studio founder Eliza O’Connor is on the Female Founder World podcast with Jasmine Garnsworthy! Eliza started selling custom jewelry in 2021 through Instagram DM, and now has built her heirloom jewelry company, Real Fine Studio, to be a favorite of celebs like Sydney Sweeney and Scarlett Johansson, has collaborated with brands like Goop and Heaven Mayhem, and is bringing in millions of dollars in revenue. Eliza shares the way her brand has been able to find virality and product-market-fit, on both TikTok and Instagram, how her team has helped her scale, and the BTS on some of her amazing collaborations.

LINKS

Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com

Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Check out Eliza’s business: https://realfinestudio.com

Jasmine’s business coach recommendation: http://beboldgroup.co 

Tezza founder Tezza Barton is on the Female Founder World podcast with Jasmine Garnsworthy. Tezza and her husband were struggling in NYC and started a ton of different side hustles to make rent. They’ve tried a bunch of different things—from a collage company to writing books—until one stuck. Her photography app, Tezza, now brings in $26.5M a year. Tezza shares her journey in finding product-market-fit, the marketing mix that has landed them millions of followers, how she stays creative, and what the future of marketing looks like.

LINKS

Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com

Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: www.femalefounderworld.com/business-bestie

Check out Tezza’s business: https://www.shoptezza.com/pages/tezza-app

Parke founder Chelsea Parke Kramer is on the Female Founder World podcast with Jasmine Garnsworthy. Chelsea built a fashion brand that sells out in under five minutes, is fully bootstrapped, doesn't spend on ads, and last year hit $16 million in annual revenue. 

Chelsea shares the whirlwind of launching Parke after stumbling upon a vintage Levi’s supplier, navigating growing as a public figure and a founder, and the step-by-step marketing strategy Parke follows for every launch. 

LINKS