AUREUM founder Cass Dimicco is on Female Founder World with Jasmine Garnsworthy. Cass saw a white space for more accessible high end jewelry and accessories, pulled together $20,000 in savings and launched the brand she wished existed. They hit $1M in their first year in business  and continued to grow.

In this episode Cass talks about growing AUREUM with paid ads, organic content, Pinterest and press, how she recommends founders think about new category launches, plus her real take on work-life balances. 

LINKS

Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com

 Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Check out Cass’ business: https://aureumcollective.com

Home From College founder Julia Haber is on the Female Founder World show with Jasmine Garnsworthy.

During COVID Julia launched the career platform for college students—now she’s built a platform loved by hundreds of thousands of college students, and brands like Poppi, Etsy, and Nivea, and has $7M+ in funding from investors like Google.

Julia shares the methods she used to gain instant virality, the ways every consumer brand should be thinking about campus marketing, and the fundraising mindset tips you need to hear.

LINKS

Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com

Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Check out Julia’s business: https://homefromcollege.com/

Real Fine Studio founder Eliza O’Connor is on the Female Founder World podcast with Jasmine Garnsworthy! Eliza started selling custom jewelry in 2021 through Instagram DM, and now has built her heirloom jewelry company, Real Fine Studio, to be a favorite of celebs like Sydney Sweeney and Scarlett Johansson, has collaborated with brands like Goop and Heaven Mayhem, and is bringing in millions of dollars in revenue. Eliza shares the way her brand has been able to find virality and product-market-fit, on both TikTok and Instagram, how her team has helped her scale, and the BTS on some of her amazing collaborations.

LINKS

Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com

Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Check out Eliza’s business: https://realfinestudio.com

Jasmine’s business coach recommendation: http://beboldgroup.co 

Tezza founder Tezza Barton is on the Female Founder World podcast with Jasmine Garnsworthy. Tezza and her husband were struggling in NYC and started a ton of different side hustles to make rent. They’ve tried a bunch of different things—from a collage company to writing books—until one stuck. Her photography app, Tezza, now brings in $26.5M a year. Tezza shares her journey in finding product-market-fit, the marketing mix that has landed them millions of followers, how she stays creative, and what the future of marketing looks like.

LINKS

Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com

Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: www.femalefounderworld.com/business-bestie

Check out Tezza’s business: https://www.shoptezza.com/pages/tezza-app

Parke founder Chelsea Parke Kramer is on the Female Founder World podcast with Jasmine Garnsworthy. Chelsea built a fashion brand that sells out in under five minutes, is fully bootstrapped, doesn't spend on ads, and last year hit $16 million in annual revenue. 

Chelsea shares the whirlwind of launching Parke after stumbling upon a vintage Levi’s supplier, navigating growing as a public figure and a founder, and the step-by-step marketing strategy Parke follows for every launch. 

LINKS

Strapsicle cofounder Lou Rice is on the Female Founder World podcast with Jasmine Garnsworthy. Lou tapped a cultish, niche TikTok community and launched a product to them. Now just a couple of years after launching, it's on track to hit $5,000,000 per year with zero employees. Lou shares the superpower hire that helped her tap this community, her Amazon advice, and her plans to use live shopping to scale a massive business in China. 

LINKS

Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com

 Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Check out Lou's business: www.strapsicle.com

Camilla Marcus is on the Female Founder World podcast with Jasmine Garnsworthy!

Camilla is the founder of west~bourne (on top of being a chef, activist, author and mom of four—phew!). A trained chef, Camilla started her NYC zero-waste restaurant in 2018 with the goal to start a CPG company with a focus on regenerative farming. In 2020 she threw herself into advocacy work, and finally in 2022 she launched her dream line of products. Now, her products can be found in hundreds of grocery stores across the country with a massive engaged community.

In this conversation Camilla talks about her iconic product collaboration with Glossier, the marketing moves that have grown the west~bourne brand, their strategy for launching new products, and how west~bourne has been able to raise money.

LINKS

Mia Plecic is on the Female Founder World podcast with Jasmine Garnsworthy!

Mia is the founder of Slick Hair, the world's first hair slick stick. After COVID hit, Mia knew she had to reach customers online, so she started posting on TikTok. One night, a TikTok went viral and she ended up making $40,000 in sales overnight. 

In this episode Mia shares how she's landed worldwide distribution at stores like Sephora, Urban Outfitters, and Coles, the content that's resonating in 2025, and the investments that are growing her business.

LINKS

Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com

Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp

Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Check out Mia's business: https://slickhair.com/

Annie Evans is on the Female Founder World podcast with Jasmine Garnsworthy!

Annie is the creator of Dream Ventures, a fund and incubator built to connect female founders with investors. After building and eventually closing her own startup, Annie wanted to help women access resources and capital to build their business. She created Dream Ventures, which has helped kickstart the growth of companies like Topicals, House of Wise, iFundWomen and more. 

In this conversation, Annie goes deep on when and if your company should fundraise, what makes her process different (and why it works!), and fundraising tips from behind the curtain as an investor.

LINKS

Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com

Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp

Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Check out Annie's business and apply for Dream Ventures: https://www.dreamventures.co/

Annie's book recommendation: Backable by Suneel Gupta

Damn, this one hurts. In 2021, Target committed to investing more than $2 billion in Black-owned businesses, including adding 500 Black-owned brands to its shelves.

Except, now they're not. Target announced that they will be rolling back diversity, equity and inclusion initiatives, joining Walmart, Amazon and Meta who have made similar changes. Let's unpack it in the show today.

LINKS

Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com

Indie store contact list: https://www.femalefounderworld.com/independent-stores-contact-list 

Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp

Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: bestie.femalefounderworld.com