Female Founder World

Elavi cofounder Michelle Razavi is on the Female Founder World podcast with Jasmine Garnsworthy!

Michelle is the co-founder and CEO of Elavi, the high protein dessert and snack brand that's doing cool things in the food space. She got started on the business in 2020. Today, after discontinuing their main product to pursue a clear winner, Elavi is getting amazing traction at Costco and Amazon.

Now they’re a bestseller at Costco and a #1 bestseller on Amazon! In this episode Michelle talks about having to make hard decisions like product cuts, how Elavi’s been crushing it in Costco and Amazon, and tips for a stellar rebrand.

LINKS

Get 25% OFF your first VistaPrint order using the code

FFW25 at checkout: https://www.vistaprint.com Join the waitlist for the

Female Founder World 2024 summit: https://www.femalefounderworld.com/summit-2023

Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp

Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Michelle's email tool: https://www.boomeranggmail.com/

Michelle's ad course: https://www.youradmission.co/

Check out Michelle’s business: https://elavi.co/

Ade Hassan MBE is on the Female Founder World podcast with Jasmine Garnsworthy!

Ade is the founder of Nubian Skin. She had the need and saw the gap for lingerie that was a true nude for any skin tone, so she created it. Without fashion experience, Ade started working on her business which gained a ton of buzz. Before she had a product ready she ended up getting 20,000 people on a waitlist.

Ade launched the brand 10 years ago, and in those 10 years has reached some once-in-a-lifetime milestones like dressing Beyonce on tour and being offered a place as a Member of the British Embassy by the queen for her work in fashion! In this episode Ade talks about the missteps Nubian made early on and what she would do differently now, what’s working in marketing right now and now Ade has grown and scaled her team.

LINKS

Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com

Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp

Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Check out Ade’s business: https://www.nubianskin.com/

Here’s part two of Ashli Stockton’s conversation on the Female Founder World podcast with Jasmine Garnsworthy!

Ashli is the founder of Sunday Forever. In this episode she shares the specific tools, mindsets and resources that have helped her build her biz intentionally.

LINKS & RECOMMENDATIONS

Books: Small Giants by Bo Burlingham

Apps: Smile Rewards, Booster SEO

Join the Female Founder World group chat to join community coaching calls: https://www.femalefounderworld.com/group-chat-application

Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Check out Ashli’s business: https://www.sundayforever.com/

Ashli Stockton is on the Female Founder World podcast with Jasmine Garnsworthy!

Ashli is the founder and CEO of Sunday Forever. After growing her dream career as a creative executive at Victoria’s Secret Ashli realized she was burnt out and wanted to build a career on her own terms. She left her “dream job” and started Sunday Forever, the consumer brand making luxury candles, perfumes, handmade jewelry and gifts. 

Now 8 years later, Ashli has built Sunday Forever intentionally slowly, even scaling down at certain points. In this conversation Ashli chats about why she’s said no to big box retail, including offers from Sephora, lessons from building the biz bigger than she wanted, and what life looks like building an intentionally small business. 

LINKS

Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com

Female Founder World LA tickets are on sale now: https://www.femalefounderworld.com/content-camp-2024

Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp

Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Check out Ashli’s business: https://www.sundayforever.com/ - use code FFW20 for 20% off

Deepa Gandhi is on the Female Founder World podcast with Jasmine Garnsworthy!

Deepa is the co-founder and COO of Dagne Dover, the iconic bag brand that’s grown a cult following. Before launching Dagne Dover, Deepa was smart about it and wanted to test the market. They had been telling friends about their bag idea, but opened it up for pre-sale and in 2013 brought in $40,000 of pre-sale orders. 

Four years into the business Dagne Dover launched a neoprene bag, which went totally viral and has been their best seller ever since. 

In this episode Deepa talks about how she gained that early market validation, Dagne Dover’s intentional fundraising strategy, and Deepa shares her tips for leveling up as a leader and what their first few hires looked like. 

LINKS

Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com

Female Founder World LA tickets are on sale now: https://www.femalefounderworld.com/content-camp-2024

Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp

Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Check out Deepa’s business: https://www.dagnedover.com

This is part two of Mayssa Chehata's conversation on the Female Founder World podcast with Jasmine Garnsworthy!

Mayssa is the founder of BEHAVE and has done a ton of personal and business development over the last few years. In this episode she shares the specific tools and resources that have helped her level up.

LINKS & RECOMMENDATIONS

Books: You Are A Badass by Jen Sincero

Course: To Be Magnetic

Apps: Superhuman

Influencer Gifting Agency: Diolouge NYC

Join the Female Founder World group chat to join community coaching calls: https://www.femalefounderworld.com/group-chat-application 

Female Founder World LA tickets are on sale now: https://www.femalefounderworld.com/content-camp-2024

Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com

Become a Business Bestie subscriber: bestie.femalefounderworld.com 

Check out Mayssa's business: https://www.eatbehave.com/

Mayssa Chehata is on the Female Founder World podcast with Jasmine Garnsworthy!

Mayssa Cheheta was one of the first 10 employees at Daily Harvest and it was while working there that she first noticed a gap in the market for candy that doesn't spike blood sugar levels. She couldn’t shake this idea of a candy that allowed her to indulge, without feeding her sugar addiction. Years later, she launched BEHAVE. 

Even though she landed a Forbes feature and an Erewhon launch, the business wasn't quite working—so Mayssa burned it all down to rebuild a better business. In 2022 she shut down operations and stopped selling candy for a year to rebuild her business.  

Now, BEHAVE is back and better than ever. They recently welcomed Busy Phillips on as an advisor and equity investor.

In this conversation, Mayssa explains how to bring a celeb into your business, the lessons she’s learned in rebuilding BEHAVE, and the mindset shifts she’s made to level up her business. 

LINKS

Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com

Female Founder World LA tickets are on sale now: https://www.femalefounderworld.com/content-camp-2024

Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp

Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Check out Mayssa’s business: https://www.eatbehave.com/

Mayssa’s recommended brand designer: https://www.takeagander.com

Mayssa worked with Parallel to find a celebrity investor: https://www.parallel.la

This is part two of SaVonne Anderson's conversation on the Female Founder World podcast with Jasmine Garnsworthy!

SaVonne is the founder of Aya Paper and a Tory Burch Foundation fellow. In this episode she shares the specific tools and resources that have helped her build her biz.

LINKS & RECOMMENDATIONS

Course: Coursera Digital Marketing

Podcasts: The Journey with Morgan DeBaun

Apps: Motion AI, ChatGPT, Oversee, Klaviyo

Join the Female Founder World group chat to join community coaching calls: https://www.femalefounderworld.com/group-chat-application 

Female Founder World LA tickets are on sale now: https://www.femalefounderworld.com/content-camp-2024

Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com

Become a Business Bestie subscriber: bestie.femalefounderworld.com 

Check out SaVonne’s business: https://ayapaper.co/

SaVonne Anderson is on the Female Founder World podcast with Jasmine Garnsworthy!

SaVonne is the founder of Aya Paper Co, a greeting card and stationery company that’s been getting a ton of buzz across publications like Allure, BuzzFeed, and Forbes. SaVonne was working as a graphic designer at a contemporary art museum when she was inspired to create a sustainable greeting card company that she felt better represented the diverse Black experience.

In this episode SaVonne covers her unique sales strategy that’s brought a ton of business, lessons in hiring she’s made along the way, and the real tea on whether or not tradeshows are worth the investment.

LINKS

Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com

Female Founder World LA tickets are on sale now: https://www.femalefounderworld.com/content-camp-2024

Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp

Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Check out SaVonne’s business: https://ayapaper.co/

SaVonne’s recommended photography and videography tool: https://soona.co

SaVonne’s recommended bookkeeping tool: https://quickbooks.intuit.com/

SaVonne’s recommended asynchronous meeting tool: https://www.loom.com/

SaVonne’s recommended calendar tool: https://calendly.com/

This is part two of Pia Mance's conversation on the Female Founder World podcast with Jasmine Garnsworthy!

Pia is the founder of Heaven Mayhem and in this episode shares the specific recommendations, resources and routines that help her level up as a business owner.

LINKS & RECOMMENDATIONS

Books: Hanging by a Thread by Erin Deering

Podcasts: Dream Bigger, The Skinny Confidential, Bryony Deery by Beyond the Mat

Apps: Blackcrow AI 

Female Founder World LA tickets are on sale now: https://www.femalefounderworld.com/content-camp-2024 

Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com

Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp

Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Check out Pia's business: https://heavenmayhem.com/

Check out Jasmine's leadership coach: https://www.instagram.com/barbaraalevin/ 

Here's Pia's fave influencer marketing tool: www.shopmy.us