Elvie Fine founder Christine Bartolillo is on the Female Founder World show with Jasmine Garnsworthy. Christine opened her own salon after working as a hairdresser for decades. Then, after working with a jeweller to update her engagement ring fell in love with the jewellery space.

She took classes to learn all aspects of creating fine jewelry and starting taking on clients. Now, in one year since launching her jewelry business, Christine is opening up her own studio space, and running both businesses.

In this episode, Christine chats about how she capitalized both businesses, how she's looking at employees and growth, and how she' been able to "un-gatekeep" a very gatekept industry.

LINKS

 Get the Female Founder World resource roundup ⁠https://femalefounderworld.beehiiv.com⁠

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Check out Christine's business: https://www.elviefine.com

Lexie Murray, founder of Be Seen Socials, is on Female Founder World with Jasmine Garnsworthy.

She started Be Seen Socials at 21 and turned it into one of Sydney’s most sought-after UGC agencies—with a studio, a 10-person team, and a client roster of brands willing to pay thousands for her launch and influencer marketing strategies.

In this episode, she breaks down exactly how she hires creative talent that “gets” social (and how you can too), what's working on organic channels right now, and how she made the jump from freelancer to agency owner. Bestie, you’ll want to take notes.

LINKS

Check out Lexie's business: www.beseensocials.com.au

Get the Female Founder World resource roundup ⁠⁠⁠https://femalefounderworld.beehiiv.com⁠⁠⁠

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Watch Anaita’s full workshop recording in Launch Lab Presented by Adobe Express: launchlab.femalefounderworld.com

The paid social space has completely flipped. With big changes at Meta, what worked even a year ago now isn’t hitting. Figure out what to do and what NOT to do to drive conversion in this practical workshop led by the founder of Hero Packaging and author of Sell Anything Online, Anaita Sarkar.

LINKS

 Get the Female Founder World resource roundup ⁠⁠https://femalefounderworld.beehiiv.com⁠⁠

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Download Adobe Express: ⁠⁠⁠https://www.adobe.com/express/⁠⁠⁠

⁠⁠⁠https://apps.apple.com/us/app/adobe-express-ai-photo-video/id1051937863⁠⁠⁠ https://play.google.com/store/apps/details?id=com.adobe.spark.post&hl=en_CA&pli=1

Playfield founder Ivana Tay is on Female Founder World with Jasmine Garnsworthy. Ivana was annoyed with having to switch back and forth between bags when she was walking her dog. She quit her job at Google and decided to solve that common dog parent problem and create the product she was looking for. 

Now, only a year since launch Ivana has built an engaged community of dog lovers with her brand, has done a celebrity partnership, and has been featured in British Vogue. 

In this episode Ivana shares her launch strategy of taking Playfield from idea to a fully launched brand, the social media, influencer, and ads tactics that are growing her brand, and how she’s thinking about new product lines. 

LINKS

Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Ivana's platform reco to find her product designer: https://www.coroflot.com/

Check out Ivana's business: https://ourplayfield.com/

Watch Aliett's full workshop in Launch Lab Presented by Adobe Express: launchlab.femalefounderworld.com

Aliett Buttelman was turned down by every investor when trying to raise money for the beauty brand she cofounded, Fazit. So she took a scrappy approach to making sales and building her brand, and found a way to get her indie beauty brand worn by Taylor Swift—at a Chief's game, on TV!

Sales sky-rocketed. Within a couple of days, the business made $1,000,000 in sales. A couple of years later, they have partnerships with Target and Walmart, and Fazit is on track to hit $40 million in sales.

Aliett's going solo on the show to teach you how she made it happen. For the full workshop, visit launchlab.femalefounderworld.com.

LINKS

 Get the Female Founder World resource roundup ⁠https://femalefounderworld.beehiiv.com⁠

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Download Adobe Express: ⁠⁠https://www.adobe.com/express/⁠⁠

⁠⁠https://apps.apple.com/us/app/adobe-express-ai-photo-video/id1051937863⁠⁠ https://play.google.com/store/apps/details?id=com.adobe.spark.post&hl=en_CA&pli=1

Jasmine is on the show this week sharing all the details about her pregnancy news, how we're handling maternity leave as a small business.

LINKS

Register to Launch Lab recordings: https://www.femalefounderworld.com/launch-lab

 Get the Female Founder World resource roundup ⁠⁠https://femalefounderworld.beehiiv.com⁠⁠

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Download Adobe Express: ⁠⁠https://www.adobe.com/express/⁠⁠

⁠⁠https://apps.apple.com/us/app/adobe-express-ai-photo-video/id1051937863⁠⁠ https://play.google.com/store/apps/details?id=com.adobe.spark.post&hl=en_CA&pli=1

Launderette founder Ireland McCaughey is on the Female Founder World show with Jasmine Garnsworthy. She saw a $40B opportunity for the modern laundromat last year, and since then has created the viral laundromat that’s become an NYC staple. Ireland put together the financials she needed for the business, got pitching to investors and lenders, and has been off to the races ever since. 

In this episode Ireland shares the capital needed to start her business and how she got it, how she’s personally managing her finances as an early stage founder, and how she’s thinking through next steps for Launderette. 

LINKS

 Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Download Adobe Express: ⁠https://www.adobe.com/express/⁠

⁠https://apps.apple.com/us/app/adobe-express-ai-photo-video/id1051937863⁠ https://play.google.com/store/apps/details?id=com.adobe.spark.post&hl=en_CA&pli=1

Elise Swopes is on Female Founder World with Jasmine Garnsworthy. Elise was one of the original creators on Instagram. She's an artist, and turned that skill into a career as a full time content creator, eventually taking her community building skills on to a full time dream role at Adobe. 

In this episode Elise talks about her strategies to build viral content, both as a creator and as a brand, how she recommends building partnerships, and how to protect your creativity. 

LINKS

 Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Download Adobe Express: https://www.adobe.com/express/

https://apps.apple.com/us/app/adobe-express-ai-photo-video/id1051937863 https://play.google.com/store/apps/details?id=com.adobe.spark.post&hl=en_CA&pli=1

Betches co-founder Aleen Dreksler is on Female Founder World with Jasmine Garnsworthy. While in college, Aleen and her roommates saw a trend for “bro content” online, and started a blog for the women’s version. Their blog, Betches, grew into a massive media empire with millions of fans, and was acquired in 2023 for up to $54M. 

In this episode Aleen tells us how she built Betches with her cofounders, advice for building something that can be acquired for millions, what's shifted in digital publishing and content, and the copy-paste strategy you can use for securing big partnerships.

LINKS

 Get the Female Founder World resource roundup ⁠https://femalefounderworld.beehiiv.com⁠

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Download Adobe Express: ⁠https://www.adobe.com/express/⁠

⁠https://apps.apple.com/us/app/adobe-express-ai-photo-video/id1051937863⁠

https://play.google.com/store/apps/details?id=com.adobe.spark.post&hl=en_CA&pli=1

Register for our free workshop series, Launch Lab Presented by Adobe Express: launchlab.femalefounderworld.com

Good Girl Snacks co-founders Yasamin Bakhtiar and Leah Marcus are on the Female Founder World show with Jasmine Garnsworthy.

If you’re a gen z or millennial woman on TikTok, you probably have seen Hot Girl Pickles. The founders Yasaman⁠ and ⁠Leah⁠ bootstrapped this brand with next to nothing, and have become masters of attention-hacking.

They’re only a couple of years old and have spent $0 on ads, and already:

* The world's most famous influencers post about them

* Best-selling pickle brand at Erewhon

* 10,000 pickle jars sold in first year of business DTC (yep, people ordered heavy, expensive PICKLES on the internet just to be a part of this brand)

* Forbes 30 Under 30

* Reach 2.5 million accounts monthly on Instagram

* Deal with a big retailer launching soon

* Partnered with Revolve Fest at Coachella

* Participated in or hosted nearly 20 successful events