Alex Bovaird is the costume designer of the hit HBO show The White Lotus. Bovaird has been with the show since season 1 and has garnered acclaim for her fresh, evocative, and stylish costumes. This week, she joins Shopping Director Bobby Schuessler to discuss how she developed the look and feel of each character, her approach to choosing the right accessories, and her favorite characters to dress this season. Plus, they discuss the custom Jacquemus looks she sourced for Chloe (played by Charlotte Le Bon) and how she designed 34 different hotel staff uniforms to reflect and honor Thailand’s culture.

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Danessa Myricks, founder of Danessa Myricks Beauty, started out her career in nursing before parlaying a chance meeting with a media executive into a job at a hair-and-beauty magazine publisher. When the magazine she worked for abruptly closed, she pivoted again, teaching herself to be a makeup artist. She built up her experience and expertise and, within a few years, was an in-demand artist teaching at trade shows and selling DVDs of her master classes. She then went on to work at Kiss and Benefit, where she led product development and innovation on projects such as Benefit’s brow collection. In 2015, she launched her eponymous brand, which made a splash in the beauty world with its imaginative, multiuse products. The brand launched in Sephora in 2021 and has seen huge year-on-year growth, all while creating entirely new formulas and offering programs like the Danessa Myricks Angels, which provides mentorship opportunities to up-and-coming artists.

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Who What Wear’s Spring Issue just went live, and it includes an all-you-can-click shopping guide cowritten by Associate Director of Special Projects Kristen Nichols. This week, she sits down with Shopping Director Bobby Schuessler to debrief on what’s on their wish lists right now—from this year’s spring power colors to relaxed suiting and the ever-reliable slip skirt. Plus, they divulge their recommendations for the brands with the buzziest spring collections, the pieces they’re coveting most, and how they’d style a pillbox hat.

Shop our editor's picks here!

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Thaïs Aliabadi, MD, is an OBGYN and the co-founder of the new supplement Ovii, which is designed for women with PCOS. Aliabadi immigrated to the United States as a teenager after the Iranian Revolution. She worked quickly to learn English to continue her education, eventually receiving a bachelor’s, master’s, and doctor of medicine degree. After finishing her OBGYN training, she worked 24-hour hospital shifts and got a job covering five clinics across Los Angeles. In 2005, she opened her private practice in Beverly Hills. Word soon spread about her incredible care, and women flocked to her practice in droves (including celebrities like SZA and Halsey!). In the 2010s, her star began to rise when she appeared on shows like The Doctors and Dr. Phil, where she provided medical advice and support. Last year, she started a podcast, SheMD, where she provides education on women’s health issues like infertility and endometriosis. Her platform also grew when the actress Olivia Munn credited Aliabadi with saving her life after testing revealed she had early stage breast cancer. Most recently, she launched Ovii, a supplement designed for women with PCOS, to further support the estimated 15% of American women who struggle with the condition.

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Emily Oberg is the co-founder of the popular lifestyle and activewear brand Sporty & Rich. She got her start in fashion at Complex, where she founded an Instagram page to curate all of the vintage images that inspired her. The page became immensely popular, as it captured a sense of glamor and nostalgia long before anyone was talking about the term “quiet luxury.” In 2018, she began selling Sporty & Rich merchandise, and over the last seven years, has grown the company into a full-fledged brand with core collections of vintage-yet-modern looks and collaborations with brands like Solid & Striped, Adidas, and Le Bristol Paris. In this episode, Oberg joins Associate Features Editor Ana Escalante to talk about how she built the brand from her apartment to a flagship store in SoHo. Plus, they get into all of the details about her new sexual wellness line, Sensual Sport.

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Jeni Britton is the founder of Jeni’s Splendid Ice Creams and the new fiber bar company Floura. Jeni grew up loving food and entrepreneurship—so much so that she left college to pursue her dream of making ice cream. After years of researching and experimenting with new and innovative flavor combinations, she founded Jeni’s Splendid Ice Creams in 2002. Over the next 17 years, she built Jeni’s into an ice cream sensation. Today, the brand generates over $125 million in annual revenue and is known for its unique, delicious flavor combinations. By 2019, however, she was burnt out. She stepped away from the company, allowing herself time to rest and reflect. During this period, she embarked on a health journey, which led her to the world of fiber. Britton soon learned that a majority of Americans do not get enough fiber, so she set about experimenting with innovative ingredients and nutrients. The result is Floura—a new line of fiber bars featuring 12 different fiber sources from whole plants that come in flavors like Blueberry Matcha and Brambleberry Lavender. Floura launched in January through direct-to-consumer sales and Pop Up Grocer in January, selling out its initial run in just two days.

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Last Sunday's Oscars wrapped up this year's award season, and Who What Wear Shopping Director Bobby Schuessler is here to discuss it all. He is joined by Erin Fitzpatrick, associate director of fashion news; Tara Gonzalez, senior fashion and social editor; and Kayla Allen, associate social media editor. They're covering everything from the most eye-catching gowns and power suits to the trendiest looks and the top-of-their-game stylists making it all happen behind the scenes. Plus, they discuss the trends they're loving on the carpets and which ones they're willing to leave behind.

Shop our editor's picks here!

To see highlights from this conversation alongside some of the incredible red carpet looks discussed in the episode, tune in on our YouTube channel here!

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Lili Reinhart is an actor, producer, and founder of the skincare brand Personal Day. She knew she wanted to be an actor from a young age and spent her tween and teenage years auditioning, self-taping, and begging her parents to let her finish schooling online so she could concentrate on her craft. At 19, she was cast as Betty Cooper on the hit CW show Riverdale and spent the next seven years in a nonstop filming and production cycle. During this busy period of life, she still found time to pursue outside projects, publishing a book of poetry in 2020 and founding a production company. When Riverdale ended in 2023, it allowed her a moment to pause and consider what she wanted to work on going forward. Since then, she’s been developing projects with her production company that ignore the mainstream in favor of tackling topics like mental health. She’s taken on a few acting projects, like the TV series Hal & Harper, which premiered at the Sundance Film Festival last month. She also spent two years developing her skincare line, Personal Day, which launched this past fall and has been receiving great reviews for its nonirritating formulas and effective solutions for acne-prone skin.

Promo Details: 

Go to PersonalDay.com 

Enter code WWW15 at check out for 15% off your order

Ends 3/31 at 11:59pm PST

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Jackson Wiederhoeft is the founder of the demicouture and bridal line Wiederhoeft. Known for its campy, sexy, modern aesthetic, Wiederhoeft has become a go-to option for distinctive and stunning bridal looks for the fashion set. Christy Baird is the founder of LOHO Bride, a Los Angeles bridal salon that curates unique and hard-to-find designers—including Wiederhoeft. They join us today to talk about their approaches to bridal fashion, the trends that are coming and going in the bridal world, and their tips for avoiding a wedding-dress disaster. Plus, Editorial Director Lauren Eggertsen details her experience finding her own wedding dress at LOHO!

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Caroline Chambers is an author, recipe developer, and the creator of the popular Substack and cookbook What to Cook When You Don’t Feel Like Cooking. Caroline began her career in advertising in New York City, and to make ends meet, she also started a floral design business, delivering flowers across the city by cab. After a few years, she felt like the city—and the advertising industry—wasn’t for her. When her boyfriend (and eventual husband)  relocated to San Diego for work, she took the opportunity to join him and resolved that, when she did, she’d also pivot to an industry she was truly passionate about: food. Over the next few years, she worked in catering, restaurants, test kitchens, and more, before finding her niche as a freelance recipe developer. She then began to grow an audience on social media, which culminated in the launch of her Substack What to Cook When You Don’t Feel Like Cooking in 2020. Readers loved her quick, delicious, unfussy recipes, and her community grew quickly. Today, she has over 409,000 subscribers and is the #1 Food & Drink Substack. Last year, she expanded her culinary universe even further by publishing the What to Cook When You Don’t Feel Like Cooking cookbook.

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