Grace Na is the founder of Pistola, a Los Angeles–based womenswear and denim brand. Since its creation in 2013, Pistola has become a go-to destination for reasonably priced, trendy, high-quality denim styles—including a few viral hits, like the pink denim jumpsuit Greta Gerwig wore while directing the Barbie movie. This week, Grace joins Who What Wear Shopping Director Bobby Schuessler to discuss how she uses data to guide her design process, her best styling tips for different denim silhouettes, and her thoughts on modern skinny jeans.

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Anna Harman is the co-founder and CEO of the ear-piercing and earrings brand Studs. She began her career as a mutual fund formation lawyer but soon realized she didn’t have a passion for law. She then spent several years at the asset management firm Bridgewater Associates before moving into business, eventually landing at Store No. 8, Walmart’s brand incubator. One day, while trying to get her ears pierced, she had a hard time finding a clean, reasonably priced, fun place to do it. She realized there was a huge white space in the market for a piercing destination that was more mature than Claire’s and more inviting than the tattoo shop on the corner. Soon after, she and her co-founder, Lisa Bubbers, developed the concept for Studs—a clean, cool ear-piercing store that made ear piercing a desirable, experiential moment. Studs opened its first store in November 2019 and was immediately profitable. It drew praise for the easy piercing experience and innovative offerings, like its trademarked “Earscape” concept. Today, Studs has expanded to over 30 stores, including one in Rockefeller Center, and offers scores of high-quality, affordable jewelry options for every taste.

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Violette Serrat is a makeup artist, designer, and founder of the popular makeup brand Violette_FR. She began her career in fine art and makeup artistry (listen to her Second Life episode from 2023 here!) before launching Violette_FR in 2021. This week, she joins Who What Wear Beauty Director Erin Jahns to talk about her brand's recent launch in over 190 Sephora stores across North America and how she’s bringing her democratic approach to French-girl beauty to new customers. Plus, they dive into her gondola design at Sephora, her hero products (like the best-selling Boum-Boum Milk), and what exciting things Violette_FR has coming down the pipeline.

Shop our editor's picks here!

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Tennille Jenkins is a content creator and co-founder of the popular and long-running blog The Tennille Life. She studied interior architecture and design in college and started her career as an interior designer before spending several years as a stay-at-home mom with her two daughters. At age 30, she began to consider returning to the workforce and unexpectedly landed a job as a corporate flight attendant with the prestigious private flight company Clay Lacy Aviation. She eventually met Magic Johnson and became his private flight attendant for over eight years. In 2016, craving a creative outlet, she started a blog and Instagram account called The Tennille Life. It was there where she documented her style, travel adventures, and thoughts on aging, confidence, beauty over age 40, and more. By 2020, she’d built a significant following and realized that the time was right for her to make another career leap. So, she left her flight attendant position and became a full-time content creator. Over the last five years, she’s grown her audience to over 317,000 followers and has worked with brands like Nordstrom, Shiseido, La Mer, Estée Lauder, Summer Fridays, RoC, Tata Harper, and many more.

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Alex Bovaird, costume designer of The White Lotus, is back for a bonus episode! She sat down with Who What Wear senior fashion and social media editor Tara Gonzalez the morning after the finale to chat about all of the outfits we didn’t get to last time, how she curated accessories for each character, and all of the season 3 Easter eggs she planted throughout the show. Plus, she answers some of your most-asked questions and reflects on the massive impact her costume design has had on fashion and pop culture.

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Brad Goreski is a celebrity stylist whose impressive client list includes the legendary Demi Moore. Over the last 15 years, he's created countless stunning looks for her, but as she promoted her film The Substance over the last year, Goreski and Moore took things to a whole new level. From the Cannes Film Festival last May through to the Oscars earlier this year, Goreski curated a suite of looks that pushed boundaries and reflected the themes of the movie while still evoking Old Hollywood glamour. This week, he joins Hillary Kerr, Who What Wear's co-founder and chief content officer, to break down the inspirations and origins of Moore's biggest red carpet moments, his methodology for sourcing pieces, and the true magic of a perfect collaboration.

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Jennie Garth is an actor, a podcaster, and the founder of the I Choose Me movement. Garth rocketed to stardom when she played the role of Kelly Taylor on the immensely popular show Beverly Hills, 90210. After 10 seasons on the show, she spent several years branching out into new areas of the entertainment world. She pivoted to comedy in the WB sitcom What I Like About You, competed on Dancing With the Stars, and appeared in her own reality TV show on CMT. She never kept BH, 90210 too far away from her heart. She reprised her role on the CW reboot 90210, and in 2020, she started the recap podcast 90210MG with her costar Tori Spelling. In 2024, she created a series of businesses inspired by her Beverly Hills, 90210 character Kelly's memorable "I choose me" line. Last summer, she launched the Me by Jennie Garth clothing line with QVC and started her own podcast, I Choose Me, on iHeartRadio. This past January, she hosted the inaugural I Choose Me summit designed to empower and educate women.

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After a month of nonstop fashion shows, Who What Wear Editorial Director Lauren Eggertsen and Associate Director of Special Projects Kristen Nichols are back home and ready to break it all down. This week, they cover the biggest stories and buzziest collections from New York, London, Milan, and Paris; their favorite pieces; and what they're expecting to see on the red carpet and in editorials in the coming months. Plus, they discuss the larger energy of each fashion week and check in on the trend predictions they made during their New York Fashion Week episode to see what stuck.

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Missy Tannen is the co-founder and chief product officer of the luxury bedding and linens company Boll & Branch. She began her career as a third-grade teacher before transitioning to being a stay-at-home mom to her three children. In 2014, she and her husband (and co-founder), Scott, were hoping to upgrade their bedding but struggled to find quality products at a reasonable price point. Missy began researching the world of bedding and noticed a dearth of quality items available, as well as unethical business practices. So, she and Scott set out to build something better, resulting in Boll & Branch, which they launched in 2014. The company has its own, transparent supply chain and uses 100% organic, fair-trade cotton from a nonprofit farming cooperative in India. The brand carries soft, durable, classic linens and has expanded into new categories like bath towels, pillow inserts, and more. Over the last decade, it’s seen huge growth, topping $200 million in revenue last year. Boll & Branch originally started as a direct-to-consumer company but now has several retail stores and plans to open seven new ones in 2025. It is also carried in major retailers like Bloomingdale’s and Nordstrom.

Use code SECONDLIFE20 for 20% off your order! No minimum. Expires 4/30. Supima and Reserve excluded.

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Alex Bovaird is the costume designer of the hit HBO show The White Lotus. Bovaird has been with the show since season 1 and has garnered acclaim for her fresh, evocative, and stylish costumes. This week, she joins Shopping Director Bobby Schuessler to discuss how she developed the look and feel of each character, her approach to choosing the right accessories, and her favorite characters to dress this season. Plus, they discuss the custom Jacquemus looks she sourced for Chloe (played by Charlotte Le Bon) and how she designed 34 different hotel staff uniforms to reflect and honor Thailand’s culture.

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