Second Life

Roxana Saidi is the founder and CEO of Táche. However, before she founded her pistachio-milk brand, Saidi graduated with a degree in marketing and got her first job out of college in public relations in Los Angeles. She then founded a social media agency that eventually grew into a creative and brand strategy agency called Rx Social. She later moved to New York and transitioned into consulting, but while on a trip with her family, she was struck by an idea for a brand offering nut milk made from pistachios, which were a staple in her Middle Eastern household as a child. Her research proved that pistachio milk could be more sustainable than almond milk and more nutritious than oat milk, so she started Táche by experimenting in her kitchen and launched the brand in 2020. Táche quickly found its way into high-end cafés and grocery stores, such as Erewhon and Sprouts, and the brand recently entered Whole Foods with its three-ingredient pistachio milk.

This week, Who What Wear Editor in Chief Kat Collings chats with Sunna Yassin, an expert on all things weddings and cofounder of Bash Please. Yassin was one of the creative minds behind Alex Cooper's stunning destination wedding in 2024, and today, she is talking about where wedding trends are headed in 2027. Perhaps the most notable shift? Couples are moving away from overproducing their weddings, instead focusing on guest experience and making the details feel personal. Yassin shares how to achieve this level of authenticity through the invites, table arrangements, food, florals, and more. 

Watch this episode on our new YouTube channel⁠⁠⁠⁠, and be sure to subscribe!

Isabella Hughes is the cofounder and chief revenue officer of the sour-gummy brand Better Sour. However, before founding her candy company, Hughes, who was born and raised in Hawaii, began her career in the arts, curating and coordinating exhibitions for a variety of organizations in the United States and UAE. She always had an interest in entrepreneurship, so in 2014, she started her first company—a Middle Eastern–inspired ice cream brand called Lezzetli. Around the same time, she came up with the idea for her second business, a Hawaii-grown herbal iced tea brand called Shaka Tea, which was acquired in 2022. After the acquisition, Hughes and her lifelong best friend Semira Nikou cofounded Better Sour. As daughters of Iranian immigrants who both grew up in Hawaii, Hughes and Nikou used their shared cultural backgrounds to inspire their flavors. Today, Better Sour is in over 4000 stores, including Erewhon, Whole Foods, and Sprouts.

This week, Who What Wear Editor in Chief Kat Collings sits down in studio with founder of Diotima and Creative Director of Proenza Schouler Rachel Scott. They discuss landing her role at Proenza Schouler and how she carries on the brand’s legacy, from inspiration all the way to the runway. Plus, Scott shares what we can expect for Proenza Schouler’s showing at New York Fashion Week next month. 

Watch this episode on our new YouTube channel⁠⁠⁠⁠, and be sure to subscribe!

Dr. Jill Biden is an educator, author, and former first and second lady of the United States. Dr. Biden began her career as a high school English teacher, and although her husband, then-Senator Joe Biden, had grand political aspirations, she continued to teach and further her own education. She earned two master's degrees as well as a doctorate and has worked as a reading specialist, in a psychiatric hospital, and as a community college English professor, among other roles. After her husband became vice president and then president, Dr. Biden became the first first lady in U.S. history to hold a job outside of the White House during her tenure. 

You can watch this special episode on Who What Wear's YouTube here!

Buy Dr. Biden's memoir, View From the East Wing, here!

This week,⁠ Hillary Kerr⁠ sits down with⁠ Rudy Mance⁠, the costume designer for FX's Love Story: John F. Kennedy Jr. & Carolyn Bessette. Mance's résumé includes shows such as Pose and American Horror Story, but today, he's diving into how he accomplished the high-pressure task of replicating and reimagining CBK's iconic wardrobe. On this episode, they discuss it all, from re-creating her timeless wedding dress using an original fabric swatch to sourcing vintage pieces from Japan and Philadelphia to perfect a look. 

Watch this episode on our new⁠ YouTube channel⁠⁠⁠⁠⁠, and be sure to subscribe!

This week, we are giving a second listen to our very special episode with Andrea Beaty. Beaty is an award-winning children's author. Before she became known for her curious and clever characters in Rosie Revere, Engineer and Ada Twist, Scientist, she was on track for a career in STEM. In college, Beaty studied biology and computer science and then went on to work at a software company. It wasn't until she volunteered to write a tech support newsletter for a customer audience that she honed her skills as a writer and copy editor. She first tried her hand at fiction by writing stories inspired by the books she read to her kids before eventually getting published in the 2000s. Since then, Beaty's work has landed her on the New York Times Best Sellers list multiple times and has even been adapted into an award-winning Netflix animated series. She often credits her time as a technical writer as what gave her the skills to break down big concepts and life lessons for kids. Now, more than 20 years after writing her first book, Beaty shows no signs of slowing down. Since this episode's original release, Beaty released The Questioneers: What's That Color? in March of 2026 and her next book, The Questioneers: How Many Is That?, is slated to release in October of 2026. 

This week, Hillary Kerr chats with celebrity hairstylist and Creative Director of haircare brand Virtue Labs Adir Abergel. Abergel works with the likes of Kristen Stewart and Nicole Kidman, but today, he's here to talk about Charlize Theron's The Odyssey press tour looks. From styling her gravity-defying bob to the exact products he uses on his clients' hair to achieve such flawless results, they cover it all.

Watch this episode on our new YouTube channel⁠⁠⁠⁠, and be sure to subscribe!

This week, we are giving a second listen to our very special episode with Renee Montgomery. Montgomery is the vice president and part owner of the WNBA team the Atlanta Dream. Before owning the team, Montgomery was a WNBA player on teams including the Dream, Minnesota Lynx, and Connecticut Sun. Before that, she played division one college basketball at the University of Connecticut. After 11 years as a professional WNBA player, Montgomery opted out of the 2020 season to focus on social justice and activism before retiring from the WNBA in 2021. Shortly after retiring, Montgomery became the first former WNBA player to be an owner and vice president of a team. Today, Montgomery continues to serve as part owner and vice president of the Atlanta Dream and runs her own clothing brand, C Suite 21, and the media production company Think Tank Productions.

This week, Hillary Kerr chats with celebrity stylist Micaela Erlanger about crafting Lupita Nyong'o's looks for The Odyssey press tour. Erlanger shares how she drew inspiration from Greek mythology and Nyong'o's two characters in the film (Helen of Troy and Clytemnestra) to determine the perfect silhouettes and color palette for her looks. Plus, she chats all about her Emmy nomination for The Kelly Clarkson Show and everything that goes into styling for live TV.

Listen to Erlanger’s Second Life episode! 

Watch this episode on our new YouTube channel⁠⁠⁠⁠, and be sure to subscribe!