In this episode, I’m breaking down what I call the Two-Brain Strategy — the shift that helped me start creating content that speaks directly to my people, builds trust faster, and leads to more sales.

We’ll talk about:

The real reason your content might be falling flat

What buyer psychology has to do with content that sells

How to separate your business brain from your service brain

Tangible ways to better understand your ideal client (without guessing)

If you want your content to create buying intent and feel like it was made for your audience — this episode will show you how to start.

✨ Register for my free webinar happening Wednesday, July 23rd: How to Create They-Are-Reading-My-Mind Content

Learn how to sell 4-figure coaching offers with content that speaks directly to your ideal client and showcases your offer as a solution to their problems.

In this conversation, Cat share why we over-strategize and how to simplify your marketing message and resist the urge to stay in planning mode.  She shares her 'Three P's' framework—as essential components for effective, money-making marketing and encourages listeners to embrace their unique voice and share their authentic opinions to connect with their audience and drive sales.

In this episode of the Show Up Real Podcast, Cat discusses overcoming writing blocks, emphasizing the need for simplicity and speed in content creation.

Cat shares the significance of empathy in marketing, focusing on one person and one problem, and crafting effective calls to action. She challenges listeners to embrace content creation challenges and trust their instincts in writing.

In this engaging conversation, Catalina Del Carmen and Yvonne Armenta explore the journey of public speaking, authenticity, and personal growth.

They discuss the importance of simplifying business goals, the challenges of public speaking, and the significance of storytelling in effective communication.

Yvonne shares her background, experiences in the tech industry, and how she found her voice as a Latina speaker.

The conversation emphasizes the need for practice, reflection, and embracing one's essence as a speaker to connect with audiences effectively.

In this conversation, Yvonne Armenta and Catalina Del Carmen explore the intricacies of public speaking, focusing on building confidence, the importance of mindset, and the techniques that enhance communication skills.

They discuss how personal hobbies can be leveraged to improve public speaking abilities and emphasize the significance of storytelling, authenticity, and sensory details in creating impactful messages.

The conversation also highlights the necessity of practice and intentionality in public speaking, as well as the value of creating spaces for feedback and growth.

Follow Yvonne

Website 

Instagram

TikTok

Youtube 

Work with Cat:

Join Show Up Real: https://catdelcarmen.com/show-up-real

Get on the waitlist for Show Up & Lead Mastermind: https://catdelcarmen.com/mastermind

Apply for 1:1 Coaching: https://cat-del-carmen.mykajabi.com/1-1-private-coaching-application 

In this episode, Catalina Del Carmen and Jannese Torres delve into the world of blogging, discussing its significance in the digital landscape.

They explore the fundamentals of starting a blog, the importance of choosing the right platform, and the critical role of SEO in driving traffic. Jannese shares strategies for monetizing a blog, including display ads and affiliate marketing, while emphasizing the need for valuable, how-to content.

The conversation also highlights the importance of analyzing data to optimize blog performance and the necessity of promoting content effectively to reach a wider audience. In this conversation, Jannese Torres shares her insights on effective content creation strategies, the journey of monetizing a blog, and the importance of SEO.

She discusses how to build a sustainable content library, the significance of specificity in content, and the potential for passive income through blogging. Additionally, she highlights the role of Pinterest in driving traffic and provides an overview of her blogging course, 'Jumpstart Your Blog Bootcamp,' which covers essential topics for aspiring bloggers.

In this engaging conversation, Jaimee Raquel shares her journey from a teacher to a social media influencer, discussing her struggles with health, the birth of her brand JFIT, and the challenges of navigating visibility and criticism in the online space.

She emphasizes the importance of living in one's truth and supporting the community through shared experiences and knowledge. In this conversation, Jaimee Raquel discusses her evolving mindset towards content creation since going full-time, emphasizing the importance of providing value and building a supportive community.

She shares her personal journey, including running a marathon despite health challenges, and highlights the significance of cultural heritage in her work. The discussion also touches on overcoming imposter syndrome, the necessity of integrity in monetization, and the importance of community engagement in building trust with her audience. In this conversation, Catalina Del Carmen and Jaimee Raquel discuss the importance of content creation, community building, and the personal journeys of weight loss and coaching.

They emphasize the need for authenticity in content, the role of accountability in coaching, and the significance of engaging with the community. They also share insights into their future projects and the evolution of their content to better serve their audiences.

In this conversation, Catalina Del Carmen interviews Louise Azzopardi, a life coach and mentor for tradeswomen, about her journey from being a heavy vehicle mechanic to achieving a six-figure income as a coach. They discuss the challenges Louise faced in a male-dominated industry, her transition to coaching, and the importance of social media in her business. Louise shares her experiences with family expectations, societal perceptions of feminism, and the courage it takes to speak out on controversial topics. The conversation highlights the significance of networking and building relationships in achieving success. In this conversation, Catalina Del Carmen and Louise discuss the importance of creating opportunities through authentic connections, the journey of speaking engagements, and the mindset required for financial growth. They explore the significance of networking with purpose, building a supportive community, and Louise's future aspirations for her business. The dialogue emphasizes the value of personal branding, authenticity, and the continuous pursuit of growth in both personal and professional realms.

Follow Louise:

https://www.instagram.com/louiseazzopardicoaching

https://www.linkedin.com/in/louise-azzopardi-699072126/

Work with me

Work with me 1:1: https://calendly.com/catdelcarmen/consultation-call?month=2025-05

Join my upcoming Webinar: Create a Simple, Repeatable Content Strategy that *actually* creates sales, authentically & ethically

A simple, repeatable content strategy that encourages you to post & go. A strategy that ignites conversation — not because of then edits & info but bc of the value it provides.

Webinar Link: https://catdelcarmen.com/webinar

On today's show Cat discusses the significance of creating high-quality content with step-by-step to connect with ideal clients. We talk through the importance of a simple content system that feels sustainable for your life and business. Listen in to create more content and clients. 

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Join my upcoming Webinar: Create a Simple, Repeatable Content Strategy that *actually* creates sales, authentically & ethically

A simple, repeatable content strategy that encourages you to post & go. A strategy that ignites conversation — not because of then edits & info but bc of the value it provides.

Webinar Link: https://catdelcarmen.com/webinar