The social media world is changing, and we all have to change with it! This isn't 2016 anymore. No one wants to see the perfect girl boss who never has any flaws. People want to see real people, with real problems and real solutions.

But that raises another question - how do I be vulnerable online without losing myself? How do I make a connection without being cringe? And how do I create content that builds trust if I'm not perfect? This week, we're going to take a look at Jessi Jeans 7-figure launch to answer all of these questions and more!

In this week's episode, we're talking about the lessons we can all learn from Jessi's 7-figure yap launch. That's right, Jessi Jean made 7-figures just by yapping to the camera and being vulnerable. That vulnerability of building in public is what connected her to her audience and created the foundation for such a successful launch!

Tune in to hear what she did right and what you can recreate in your own personal brand.

How to work with Erika:

Join the waitlist for the Magnetic Mastermind program here!

Join the waitlist for the Courage Driven Latina program here!

Resources Mentioned: Click here to claim your Manifest Your Marca bot! https://theerikacruz.com/manifest-your-marca

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

Website: http://www.theerikacruz.com

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.

Social media can make us believe that everyone has it all figured out, except you. You are the lone exception to the rule, and you are the only one who is experiencing unexpected disasters. That is the furthest thing from the truth! Which is why I want to highlight this week's guest, who bounced back from an unexpected business disaster and was all the better for it.

After sailing across the Caribbean for 4 years, Andrea moved back to Miami, sold her e-commerce business, and bought a landscaping company with an SBA loan. Five days after closing, the previous owner stole $7,000 and disappeared. The manager quit and told all 12 employees to leave. Revenue dropped from $70K to $40K a month. With a toddler, a newborn, and a half-million dollars in debt, quitting was not an option. She and her husband rebuilt the business, working 80-hour weeks. When the workload became unsustainable, she taught herself AI from YouTube. Within weeks, AI was answering calls, booking appointments, collecting overdue payments, and sending post-service photos. Her husband went from getting home at 6 pm to 3 pm. Fridays became family days. They turned down a $750K buyout offer. Now she runs Crewless, helping service business owners implement the same AI systems so their kids get the best of them, not what's left.

In this week's episode, we're talking about how she lost everything 5 days after closing and built it all back with AI! Life and business are not about never dealing with adversity. It's about pushing through, discovering what you're capable of, and learning new skills to make your business even better!

Tune in to hear what went wrong in Andrea's new business venture and how she dug her way out of it with AI!

Resources Mentioned: Click here to claim your Manifest Your Marca bot!

Follow Andrea on:

Instagram: @andreapalacio

TikTok:@ai.andreapalacio

Website: andreapalacio.ai

YouTube: @ai.andreapalacio

LinkedIn: Andrea Palacio

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

Website: http://www.theerikacruz.com

How to work with Erika:

Sign up for the Courage Driven Latina program here!

Join the waitlist for the Magnetic Mastermind here!

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.

As much as I'd love for something like the success of my business to stay consistent, it's just not going to happen. It's part of the human experience. So instead of lamenting about the slow season I was in, I went back to my manifestations, and manifested a newer version of my business - tweaked a few things and overhauled some others - so that I could serve even more people.

Because not everything is going to work all the time. My last version of Courage Driven Latina worked because of the pandemic. Everyone was inside, and many courageous women wanted to pivot. My clients wanted to change their lives for the better, and I got a ton of clients from all walks of life. But as the world started opening up, my clientele changed, so I had to change too.

In this week's episode, we're talking about the truth about manifestation from a 7-figure business owner. My business has been successful because I took action during a slow season of business. So if you're trying to manifest success, maybe because you're in a slow season too, this episode is for you.

Tune in to learn more about my manifestation framework and how I turned my slow season into a profitable one in just a few weeks.

How to work with Erika:

Join the waitlist for the Magnetic Mastermind program here!

Join the waitlist for the Courage Driven Latina program here!

Resources Mentioned: Click here to claim your Manifest Your Marca bot! https://theerikacruz.com/manifest-your-marca

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

Website: http://www.theerikacruz.com

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.

I know so many women who want more for themselves. They want to feel comfortable posting online, have financial freedom, and live more courageously. But at the same time, most of them say the same thing: that "it's too late," and "there are already too many influencers." As someone who started posting on social media "late," it's never too late to start.

Give yourself the chance to succeed! I have clients who have started from ZERO followers, and now they're on brand trips and selling out their business offers. Their dreams, everything on their vision boards, are coming true because they put themselves in the position to be seen by their community. And this week, I'm going to tell you why it's not too late to join them.

In this week's episode, we're talking about why it's not too late to jump into the creator economy. You can start right now and see results in just a few weeks! The creator economy is no longer this faraway resource that's out of reach for regular people; it's a growing part of our current economy. And if you put yourself out there, you can reap all the benefits you want from it.

Tune in to hear why a personal brand can help you solidify your career in this economy and how to get started today!

How to work with Erika:

Join the waitlist for the Magnetic Mastermind program here!

Join the waitlist for the Courage Driven Latina program here!

Resources Mentioned: Click here to claim your Manifest Your Marca bot! https://theerikacruz.com/manifest-your-marca

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

Website: http://www.theerikacruz.com

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.

Last year, and if I'm being honest, probably before that, I was in a bit of a content slump. I felt like I wasn't having fun making content anymore. And that can sound silly because I run a business, and content is technically work. But I decided to have fun with my content again, and it was exactly what my business needed to start selling again.

Having fun with my content brought in more sales than my usual sales posts did! And when I went down the researching rabbit hole, I found out why. Audiences have changed; they don't want a hard sell anymore. They want a soft sell, and it's easier to have fun and be authentic when you're soft-selling to your audience.

In this week's episode, we're talking about why your content isn't turning into clients or opportunities. There is a reason! It's not just that the economy is bad or people aren't buying coaching anymore. People are buying, and brands are booking talent. My clients are making money from their content right now! What you have to do is stop making the content mistakes that are blocking your blessings.

How to work with Erika:

Book a call with Erika to see if the Magnetic Mastermind is right for you here!

Join the waitlist for the Courage Driven Latina program here!

Resources Mentioned: Click here to claim your Manifest Your Marca bot! https://theerikacruz.com/manifest-your-marca

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

Website: http://www.theerikacruz.com

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.

Follower count does not mean much when it comes to making money online. Ok, it means a little bit. You can't sell if no one is around. But you don't need to wait until you have a million followers to sell your services or book speaking engagements. Followers do not automatically equal sales. I have friends who have a million followers and haven't made a dollar online.

So let's say you have less than 2k followers, you can definitely make money online through your personal brand. You just need the right strategy to do it. I've been perfecting my personal branding strategy for years, and now, I'm going to share it with you.

In this week's episode, we're talking about how to attract 7+ paid opportunities through your personal brand without being salsey in the Magnetic CEO Method Webinar. This webinar is packed with information and case studies. But most importantly, it has the three pillars to my success in building a personal brand online. Tune in for the free webinar and book a call today to see if the Magnetic Mastermind is right for you!

How to work with Erika:

Book a call with Erika to see if the Magnetic Mastermind is right for you here!

Join the waitlist for the Courage Driven Latina program here!

Resources Mentioned: Click here to claim your Manifest Your Marca bot! https://theerikacruz.com/manifest-your-marca

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

Website: http://www.theerikacruz.com

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.

My personal brand has been making money for me for YEARS. This wasn't an accident; this was completely by design. Ok, maybe a little bit of it was accidental, but we learn, grow, and study what works so that we can replicate it. And a little help from a coach or a mentor never hurts.

I had no idea how much money I could make from brand deals and paid collaborations. I thought, like everyone else at the time, that you had to have millions of dollars to ever see a brand deal contract. But that couldn't be farther from the truth.

You don't need a million followers to get brand deals. You don't even need 100k followers to get brand deals. What you need is trust, and if you can build that trust with your followers, you can make a lot of money.

In this week's episode, we're going behind the scenes of how I landed brand deals and paid collaborations. Before I was an influencer, I was just sharing what I thought was valuable life advice to my audience. Now I know that I was a micro influencer in the making with a ton of opportunities coming my way. And now that I've figured out what works and what doesn't, I'm going to share how you can land those same brand deals with under 2k followers as a micro influencer.

How to work with Erika:

Attract 7+ Paid Opportunities Through Your Personal Brand — Without Being Salesy with the free Magnetic CEO Method | Monday, May 4th, 5:00 PM - 6:30 PM PT

Claim your limited-time-only spot in Erika's 90-Min one-on-one Personal Branding Intensive

Join the waitlist for the Courage Driven Latina program here!

Join the waitlist for the Magnetic Mastermind here!

Resources Mentioned: Click here to claim your Manifest Your Marca bot! https://theerikacruz.com/manifest-your-marca

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

Website: http://www.theerikacruz.com

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.

Your personal brand is literally the fastest way of manifesting your dream life. I used to say that everything you want is on the other side of courage, and I still stand by that! But now I think you all want the step that comes after having courage, which is strategy. So I went back and studied what I did to build a profitable personal brand and how you can replicate it for your own personal brand.

The next step is what a lot of people are afraid of - public speaking. Public speaking is a great way to solidify your brand because it makes you an expert. You don't have to be THE EXPERT on any given topic to talk about it; you just have to have valuable knowledge and the life experience to back it up. Don't believe me? I've made $10k in one speaking engagement, when the most I've made speaking was $3k MAX.

In this week's episode, we're talking about the BTS of paid speaking engagements. If getting paid to speak is on your vision board, we can make it happen in 2026. Tune in to hear the blueprint I created to help you build up your speaking portfolio from scratch and how to start charging what you're worth.

How to work with Erika:

Attract 7+ Paid Opportunities Through Your Personal Brand — Without Being Salesy with the free Magnetic CEO Method | Monday, May 4th, 5:00 PM - 6:30 PM PT

Claim your limited-time-only spot in Erika's 90-Min one-on-one Personal Branding Intensive

Join the waitlist for the Courage Driven Latina program here!

Join the waitlist for the Magnetic Mastermind here!

Resources Mentioned: Click here to claim your Manifest Your Marca bot! https://theerikacruz.com/manifest-your-marca

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

Website: http://www.theerikacruz.com

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.

I've been a coach, a creator, and a public speaker for a few years now, and I wouldn't have gotten there without my audience. At first, I just posted my journey in the tech industry. I wasn't an expert, and I didn't plan on teaching anyone, let alone coaching anyone. But my audience was getting a ton of value from my life lessons and wanted me to help them. So I did.

Sometimes, it's as easy as that. People, especially after 2020, want coaching from people with real-life experiences. I was able to build a profitable personal brand, not because I was an expert, but because people saw that I could build a new life for myself and wanted to do the same thing. And now that I've sat and really figured out what made me successful and what didn't, I'm going to teach you, too.

In this week's episode, we're starting something new. This week's episode is the first in a new mini-series, The Profitable Personal Brand Series! We're going behind the scenes of my first paying clients and figuring out why people wanted to pay for coaching before I even had an offer yet.

How to work with Erika:

Attract 7+ Paid Opportunities Through Your Personal Brand — Without Being Salesy with the free Magnetic CEO Method | Monday, May 4th, 5:00 PM - 6:30 PM PT

Claim your limited-time-only spot in Erika's 90-Min one-on-one Personal Branding Intensive

Join the waitlist for the Courage Driven Latina program here!

Join the waitlist for the Magnetic Mastermind here!

Resources Mentioned: Click here to claim your Manifest Your Marca bot! https://theerikacruz.com/manifest-your-marca

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

Website: http://www.theerikacruz.com

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.

One of the things I've been working on with my clients is helping them figure out who they are outside of their careers. As Latina women living in the US, we often feel like our worth is dependent on what we do for work because we need it to be worth the trauma of immigration. But living only for our jobs and tying our worth to our career is not only unhealthy - it's a trauma response. So how do we break away from this way of thinking and find a more peaceful path to success?

Ann Dunning is the co-author of Radical Señora Era, and co-founder of Señora Era, a newsletter celebrating slow living, beauty, and Latina identity, and the former co-founder of Latina beauty line Vamigas, at Target and Whole Foods. A Chilean-American, she lives in the campo with her family and her chickens. She thinks that you'll be surprised at how much your life will improve if you take up the habits and routines of your tias and bisabuelas.

In this week's episode, we're talking about the peaceful path to success. Welcome to your Señora Era! It's time we stop thinking about success in a purely American way and start looking into what our ancestors did. A totally different mindset brought them so much peace, and it could be the thing that allows you to bring balance into your life while still honoring your ambition. Tune in to hear how our people found balance in their lives and how you can embody these practices by stepping into your Señora Era today!

Resources Mentioned: Click here to claim your Manifest Your Marca bot!

Follow Ann on:

TikTok: @senora.era

Instagram: @senoraeraofficial

Book Instagram: @radicalsenoraerabook

Website: www.senoraera.com

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

Website: http://www.theerikacruz.com

How to work with Erika:

Sign up for the Courage Driven Latina program here!

Join the waitlist for the Magnetic Mastermind here!

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.