Your manifestations are not something you can Two Day ship to your house. They're not a new top you need before your cousin's birthday party. So why does it feel so discouraging when your manifestations don't happen right away? It makes us feel like failures, even though we haven't even had the time to fail yet.

We have forgotten that great things take time. You need time to build momentum, get better at things, and get your reps in. Waiting feels like things are moving too slowly, like you're failing, but have you really even given your manifestations time to grow and come true?

In this week's episode, we're talking about how to keep going, even when it seems like something might not be working. I'll be sharing the story of a meeting I had with a client, and how I helped her work through the anxiety of waiting for her manifestations to come true. She felt like a failure because she hadn't made the sales that she wanted to, but in reality, there was so much more that she could do to support her manifestations. Listen to this episode to hear how I helped her change her mindset and take courageous actions towards her goals.

Resources Mentioned: Click here to claim your Manifest Your Marca bot!

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

Website: http://www.theerikacruz.com

How to work with Erika:

Join the waitlist for the Courage Driven Latina program here!

Join the waitlist for the Magnetic Mastermind here!

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.

Not all vision boards are created equally. Some of them work, and they help you manifest everything you've ever wanted, and some don't do anything. So why is it that some vision boards do work and others don't?

The truth is that a vision board is just like manifesting. There's a formula that I use to get everything I want. That formula removes limiting beliefs and sets me up to take courageous action. The manifestation formula that I use can also be used to create vision boards, and this week, I'm going to share it with you!

In this week's episode, we're talking about the secret to a vision board that actually works. I'm sharing my step-by-step process on how to set your intention, release limiting beliefs, and manifest everything you want in your life. I even took a look at my old vision board and what I've already manifested from it. Listen to this week's episode to create a vision board that actually works for you!

Resources Mentioned: Click here to claim your Manifest Your Marca bot!

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

Website: http://www.theerikacruz.com

How to work with Erika:

Join the waitlist for the Courage Driven Latina program here!

Join the waitlist for the Magnetic Mastermind here!

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.

The end of the year can make my clients feel like they didn't do enough, like they failed, or like they're never going to make their dreams come true. I get it, it's a totally normal reaction to the end of the year. But stewing in these feelings is not going to help us manifest our most amazing lives.

There's no ignoring these feelings; we have to work through them in order to feel better. And that means facing them head-on and confronting your triggered self in order to help her. And we can do it, together.

In this week's episode, we're talking about end-of-year anxiety and what to do when you're feeling triggered, tired, and behind. Again, these are totally normal feelings. They're there to let us know that we still want more for ourselves. So let's work through this anxiety so we can start manifesting our best year yet!

Resources Mentioned: Click here to claim your Manifest Your Marca bot!

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

Website: http://www.theerikacruz.com

How to work with Erika:

Join the waitlist for the Courage Driven Latina program here!

Join the waitlist for the Magnetic Mastermind here!

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.

Manifesting is technically a science. It's a little bit of quantum physics, a little bit of psychology, and a lot of heart. You are the key to making your dreams come true. The first step to making those dreams a reality is identifying them.

Many times, my clients have a general idea of what they want, but they don't have the specifics. They know they want financial freedom and to start their own business, but they don't know what they want to offer their customers. I help them figure that out in both the Courage Driven Latina and the Magnetic Mastermind programs, and we always start with the same framework.

In this week's episode, I'm letting you steal my manifestation framework to manifest your dream life in 2026. Manifesting needs a little bit of structure to get started. You need something to help you clear out all the clutter from your mind and mentally lock in on a target. This framework has helped me manifest some of my biggest achievements to date, and now I'm going to share it with you!

Resources Mentioned: Click here to claim your Manifest Your Marca bot!

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

Website: http://www.theerikacruz.com

How to work with Erika:

Join the waitlist for the Courage Driven Latina program here!

Join the waitlist for the Magnetic Mastermind here!

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.

Hot take: Everyone can benefit from a personal brand! Especially women of color. Whether you're an employee or a business owner, everyone needs to have a personal brand because only you know what the best parts of you are and how to market yourself. Your dreams come true when you believe in yourself, and personal branding gives you the framework to do just that.

Now, the idea of figuring out your personal brand may seem daunting, but it's really not. First of all, I am going to share my 3-step framework on how to identify your personal brand, so I've got you covered there. And secondly, because your personal brand is really just a blend of your It Factor and how you tell your personal story. People aren't looking for the most glamorous influencer to follow anymore. The people are looking to connect with real, authentic stories, and that includes your own.

In this week's episode, I'm going to help you identify what stage of personal branding you're in. By using my proven 3-step framework, you'll be able to market yourself for a better promotion, attract more clients, and present yourself more authentically online. And, there's a special bonus available for my listeners for free! Tune in to this week's episode to learn how to identify your personal brand with my 3-step framework!

Resources Mentioned: Click here to claim your Manifest Your Marca bot!

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

Website: http://www.theerikacruz.com

How to work with Erika:

Join the waitlist for the Courage Driven Latina program here!

Join the waitlist for the Magnetic Mastermind here!

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.

Financial trauma is tricky - it's a nuanced conversation that plays a part in our everyday lives. And that's because money touches every part of our lives. Our families, businesses, and even we ourselves depend on money to a certain extent. So when you get that guilty feeling in your stomach that makes you refuse to look at your bank statements, it can feel overwhelming. That's why we called in a professional. Alejandra Rojas is an entrepreneur, Forbes contributor, writer, and founder of Brown Way To Money, a financial mentoring platform that helps women overcome financial trauma and improve their relationship with money. She is also the host of the Brown Way to Money Podcast. Alejandra provides a unique blend of financial expertise and trauma-informed coaching, empowering women of color to break free from limiting beliefs and create financial abundance. She delves into the emotional and psychological roots of money problems, helping women heal from past experiences and develop a healthier, empowered relationship with their finances.

In this week's episode, we're healing our financial trauma and talking about why Latinas struggle with money. It's time to break free of our financial trauma and take our power back. Alejandra is a trauma-informed money expert, so she knows exactly how to navigate the nuances of our financial trauma within Black and Brown communities. So if you've been wanting to let go of your guilt and anxiety about money, tune in to this week's episode to learn more!

Follow Alejandra on:

Website: https://brownwaytomoney.com

LinkedIn: https://www.linkedin.com/in/alejandrar2019/

IG: @alejandrarojas.money

The Money Experience Survey (open until December 19th): www.brownwaytomoney.com/survey

Alejandra's TEDx Talk, "3 Ways People Relate to Money" https://youtu.be/-Wy9IhVnkWY?si=oyc8TsuX2zNCCJD1

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

Website: http://www.theerikacruz.com

How to work with Erika:

Join the waitlist for the Courage Driven Latina program here!

Join the waitlist for the Magnetic Mastermind here!

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.

As we close out the year, we naturally start thinking about everything we've accomplished and everything we still need to work on. And if you didn't achieve all your goals, that's ok! That's what next year is for.

For now, let's organize our thoughts and reset our mindset. Because if you're anything like me, there comes a point when you're tired of hiding, and you're ready to be more visible. That's how I felt back in 2019, and now I have a successful business, a thriving podcast, and I've appeared on National television on multiple TV segments. It is possible, and you don't have to do it alone. Let's face our fears together!

In this week's episode, we're working through 10 questions to ask yourself before 2026. If you're tired of hiding and ready to be visible, pull out your journal and get ready to get reflective. We are entering the new year with clear minds and open hearts. Tune into this week's episode to kickstart the new year with 10 insightful journal prompts that will help your next courage project become a success.

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

Website: http://www.theerikacruz.com

How to work with Erika:

Check out our limited-time Black Friday Special for the Courage Driven Latina program!

Join the waitlist for the Magnetic Mastermind here!

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.

I've been talking about personal branding on my Instagram, and something that I noticed is that your personal brand and your self-concept go hand in hand. And as Latinas, our self-concept can be all over the place. We were told to do all the things, get all the degrees, and be as successful as possible, but we were also told to be quiet and be humble. That doesn't make sense, does it?

Our self-concept dictates our entire lives - and nobody talks about it! Our self-concept decides if we are worthy of taking action, accepting incredible opportunities, and putting ourselves out there. I have a ton of clients who rejected their manifestations because they're self-concept was so low. But as a business owner, a content creator, or even just as a person, we cannot keep walking around with a low self-concept. We can change it for the better.

In this week's episode, I want to talk to you about the difference between your personal brand and your self-concept, and how your self-concept is the direct reflection and the direct mirror of your life. You can have an amazing personal brand, attract incredible opportunities, and still feel like you're not worthy of what you've manifested. Some of my clients have even gone so far as to reject the very things they were manifesting because of their low self-concept. It's ok, we've all been there. But now, it's time to take our lives into our own hands and raise our self-concept to match our manifestations.

Resources Mentioned: EP. 113: Cultura and Cash: Managing Finances & Cultural Expectations w/ Giovanna GonzálezEP. 147: Behind The Scenes of Writing a Book with Giovanna Gonzalez

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

Website: http://www.theerikacruz.com

How to work with Erika:

Check out our limited-time Black Friday Special for the Courage Driven Latina program!

Join the waitlist for the Magnetic Mastermind here!

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.

One of my Courage Driven Latina clients, Sarah Tulloch, is a podcast production manager, and fun fact: she's been managing this podcast for over three years! She created the podcast launch course that's in the Courage Driven Latina Portal, and she's even helped her fellow courage driven Latinas launch their podcasts and post consistently. Today, she's an expert on all things podcasting with a successful business, but her life was very different just a few years ago. She lost her courage and didn't know how to get it back, so she joined the Courage Driven Latina program.

Sarah Tulloch is the founder and the lead Podcast Production Manager at CCST (Content Creation with Sarah Tulloch). CCST is a boutique podcast and content production studio dedicated to supporting creative entrepreneurs with done-for-you services and proven growth strategies. Sarah helps her clients grow their reach, promote their services, and attract their ideal clients through eye-catching and consistent content. In just 4 years, Sarah Tulloch has produced audio and video podcast episodes, copy, and social media materials for +15 podcasts nationwide. At CCST, they provide the essentials of podcast production so that their clients can focus on staying creative and growing their businesses. Sarah is passionate about women's stories and education. When she's not producing podcasts or creating content, she's writing romantasy novels cafes all over NYC.

In this week's episode, we're talking about how Sarah built financial freedom through entrepreneurship. Before she started her own company, she was laid off during one of the worst tech layoffs to date. After applying to 234 jobs and hearing almost nothing back, she decided to throw herself into her business idea and never look back. Since then, she's helped people launch and maintain their podcasts, earn an extra $10k to go to her friend's destination wedding in the Dominican Republic, and find the clarity she was looking for by taking aligned action. Tune in to Sarah's episode to hear how the Courage Driven Latina helped her find her courage again.

Follow Sarah on: Website: https://www.sarahtullochwrites.com

Instagram: @podcasts.by.sarah

TikTok: @podcasts.by.sarah

LinkedIn: https://www.linkedin.com/in/sarah-tulloch-4629a3156/

Check out her Podcast Production services here!

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

Website: http://www.theerikacruz.com

How to work with Erika:

Sign up for the FREE webinar, Make 2026 Your Main-Character Year, here!

Join the waitlist for the Courage Driven Latina program here.

Join the waitlist for the Magnetic Mastermind here!

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.

Getting a live TV segment on Telemundo was a huge life lesson for me. I am a confidence coach, and I teach my clients to have courage, but I was also so freaking scared when this opportunity came to me. For one thing, it was completely in Spanish, and Spanish is my second language; it was live, so I couldn't ask it to be edited in any way, and I only had a few hours to prepare to be on national TV. The universe was giving me what I wanted, but I was so scared of messing it up, I thought about saying no.

In the end, I did the interview. And if you saw my post about it on social media, you know I am so glad that I actually went through with it. But the hours that led up to the interview taught me a few things: that I have an incredible community around me and that I can take my own advice.

In this week's episode, we're talking about the behind-the-scenes of my Telemundo interview and lessons in courage, confidence, and doing it messy. As soon as I got off the call with my point of contact at Telemundo, my perfectionism started filling my head with so much doubt that I almost threw up. But by following my own coaching methods, I was able to calm my nervous system down, reach out to my community, and have the best interview I could. Tune in to hear the ups and downs of these crazy 24 hours and what valuable lessons I learned that day.

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

Website: http://www.theerikacruz.com

How to work with Erika:

Sign up for the FREE webinar, Make 2026 Your Main-Character Year, here!

Join the waitlist for the Courage Driven Latina program here.

Join the waitlist for the Magnetic Mastermind here!

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.