Show Up Real

By Cat Del CarmenBusiness Entrepreneurship

Show Up Real episodes

May 20, 2025$100k Year Serving Women in Trades with Louise Azzopardi
In this conversation, Catalina Del Carmen interviews Louise Azzopardi, a life coach and mentor for tradeswomen, about her journey from being a heavy vehicle mechanic to achieving a six-figure income as a coach. They discuss the challenges Louise faced in a male-dominated industry, her transition to coaching, and the importance of social media in her business. Louise shares her experiences with family expectations, societal perceptions of feminism, and the courage it takes to speak out on controversial topics. The conversation highlights the significance of networking and building relationships in achieving success. In this conversation, Catalina Del Carmen and Louise discuss the importance of creating opportunities through authentic connections, the journey of speaking engagements, and the mindset required for financial growth. They explore the significance of networking with purpose, building a supportive community, and Louise's future aspirations for her business. The dialogue emphasizes the value of personal branding, authenticity, and the continuous pursuit of growth in both personal and professional realms.

Follow Louise:
https://www.instagram.com/louiseazzopardicoaching
https://www.linkedin.com/in/louise-azzopardi-699072126/

Work with me
1:1: https://calendly.com/catdelcarmen/consultation-call?month=2025-05
Get my emails: https://cat-del-carmen.mykajabi.com/la-pistola-email-series
Learn about Show Up Real: https://catdelcarmen.com/show-up-real
1 hr 4 min
May 14, 2025 Being Coachable [ Re-Release ]
Work with me 1:1: https://calendly.com/catdelcarmen/consultation-call?month=2025-05

Get my emails: https://cat-del-carmen.mykajabi.com/la-pistola-email-series

Learn about Show Up Real: https://catdelcarmen.com/show-up-real
24 min
April 23, 2025 The Reason You Can’t Stay Consistent With Content
Join my upcoming Webinar: Create a Simple, Repeatable Content Strategy that *actually* creates sales, authentically & ethically
A simple, repeatable content strategy that encourages you to post & go. A strategy that ignites conversation — not because of then edits & info but bc of the value it provides.

if you wanna create quality content — you need a simpler content strategy, NOT a more complicated one.

I’m hosting a brand new workshop, teaching you exactly how to create a content strategy that is simple, that you could easily repeat daily, that encourages you to stay off your phone, and focus on what actually can move the needle in your business — ✨YOUR CLIENTS.✨

Join me April 23rd — I’m breaking down this process and so much more.
Webinar Link: https://catdelcarmen.com/webinar
38 min
April 15, 2025 How to Create High Quality Content
On today's show Cat discusses the significance of creating high-quality content with step-by-step to connect with ideal clients. We talk through the importance of a simple content system that feels sustainable for your life and business. Listen in to create more content and clients.

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Join my upcoming Webinar: Create a Simple, Repeatable Content Strategy that *actually* creates sales, authentically & ethically
A simple, repeatable content strategy that encourages you to post & go. A strategy that ignites conversation — not because of then edits & info but bc of the value it provides.

if you wanna create quality content — you need a simpler content strategy, NOT a more complicated one.

I’m hosting a brand new workshop, teaching you exactly how to create a content strategy that is simple, that you could easily repeat daily, that encourages you to stay off your phone, and focus on what actually can move the needle in your business — ✨YOUR CLIENTS.✨

Join me April 23rd — I’m breaking down this process and so much more.
Webinar Link: https://catdelcarmen.com/webinar
32 min
April 09, 2025Content System Vs Content Strategy
On today's episode Cat is breaking down the difference between a content strategy problem and a content system problem and how to identify which you should be working on. She shares solutions on what to fix and how to fix it to create more content or better content.

Episode Takeaways:
Consistency in content creation is crucial for audience engagement.
Value provided through content can lead to financial success.
A content strategy defines the 'why' behind your content.
A content system outlines the 'how' of executing your strategy.
Identifying your target audience is essential for effective content marketing.
Regularly reviewing and adjusting your content strategy is necessary for growth.
Simplifying your content process can enhance quality and effectiveness.
Testing new strategies should be done over a quarter, not just a month.
Creating a rhythm for posting helps establish audience expectations.
Both strategy and system are needed for successful content marketing.
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Join my upcoming Webinar: Create a Simple, Repeatable Content Strategy that *actually* creates sales, authentically & ethically
A simple, repeatable content strategy that encourages you to post & go. A strategy that ignites conversation — not because of then edits & info but bc of the value it provides.

if you wanna create quality content — you need a simpler content strategy, NOT a more complicated one.

I’m hosting a brand new workshop, teaching you exactly how to create a content strategy that is simple, that you could easily repeat daily, that encourages you to stay off your phone, and focus on what actually can move the needle in your business — ✨YOUR CLIENTS.✨

Join me April 23rd — I’m breaking down this process and so much more.

Webinar Link: https://catdelcarmen.com/webinar
44 min
March 27, 20254 Types of Content that *actually* Sells Your Offer
Episode Takeaways:
Four types of content are essential for coaching success.
Solutions-based content addresses client challenges directly.
Possibility content inspires clients by showcasing success stories.
Educational content builds authority and expertise in your niche.
Leadership content shares personal insights and unique perspectives.
Engagement on social media platforms can significantly boost visibility.
Consistency and authenticity are key in content creation.
Variety in content types helps maintain audience interest.
Don't be afraid to share valuable information freely.
Repetition in content strategy is important for reinforcing messages.

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Work with me 1:1 (Doors close next week): https://calendly.com/catdelcarmen/consultation-call?month=2025-01

Get my emails: https://cat-del-carmen.mykajabi.com/la-pistola-email-series

Learn about Show Up Real: https://catdelcarmen.com/show-up-real
37 min
March 18, 2025 Conditional vs Unconditional Marketing
In this episode, Cat explores the concepts of conditional and unconditional marketing, and why it's so important of build trust and relationships over immediate sales.

She discusses why having a conditional marketing mindset, leads to burnout and inconsistency, and contrasts it with the benefits of an unconditional approach that focuses on serving the audience. For more, listen in a leave a review on Apple Podcasts.

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Work with me 1:1 (Doors close next week): https://calendly.com/catdelcarmen/consultation-call?month=2025-01

Get my emails: https://cat-del-carmen.mykajabi.com/la-pistola-email-series

Learn about Show Up Real: https://catdelcarmen.com/show-up-real
36 min
March 12, 2025 SVP to Success Coach: Defining Your Version of Success with Cindy Lone, Success Coach & Founder of Latinas at Work
On today's show I am talking with Success Coach, Founder of Latinas at Work, Former Latina Exec, and long time client, Cindy Lone. During this episode, I ask her about her decision to leave a high-paying role and how she was able to grow her coaching business, even as a busy exec, mom, and wife.

She shares her personal definition of success, which revolves around freedom, time, and wellness, highlighting the need for a balanced lifestyle in entrepreneurship.

Follow Cindy on Linkedin, here: https://www.linkedin.com/in/cindylone/
Instagram: https://www.instagram.com/latinasatwork/?hl=en

46 min
March 04, 2025 The Weight of Success & How to Navigate it with Daisy Auger-Domínguez
On today's episode I am speaking with Daisy Auger-Dominguez, Author of Inclusion Revolution and the upcoming title Burnt Out to Lit Up, to consider as a podcast guest. Daisy is also a TEDx speaker and former senior executive at The Walt Disney Company, Google, Vice Media, and Moody's Investors Service.

She shares her journey as a Latina, discussing her upbringing, cultural identity, and the challenges she faced while navigating her career. We talked about the importance of mentorship, skill-building, and embracing vulnerability as key components of her leadership style.

Daisy Auger-Dominguez shares her experiences navigating significant career transitions, the emotional weight of success, and the importance of recognizing burnout.

I took so much wisdom with me throughout this conversation -- I know you will too.

To learn more about Daisy, follow her on Linkedin: https://www.linkedin.com/in/daisyaugerdominguez/

58 min
February 25, 2025 Creating Leads Through Linkedin with Linkedin Sales Coach, Celina Guerrero
In this episode, Catalina interviews Celina Guerrero, a sales and LinkedIn coach, who shares her journey. They discuss the importance of networking, optimizing LinkedIn profiles, and creating engaging content to attract clients. Celina shares her best strategies to make connecting with people on Linkedin genuine and authentic and how to create content that converts on Linkedin. If you are on Linkedin or starting on Linkedin this year -- you will take a lot away from this episode.

Connect with Celina Guerrero on her Linkedin here: https://www.linkedin.com/in/celinaguerrero1/

Join her webinar here: https://www.celinaguerrero.com/linkedinworkshop

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1 hr 12 min

About Show Up Real

From the publisher's feed

Show Up Real is a show dedicated to putting more cash in the hands of Women of Color. Host, Catalina Del Carmen, shares sales & marketing strategies that keep your business simple, mindset focused, bank account big, and the impact even bigger. So if you are on a mission to create generational change AND you want to make a lot of money doing it, welcome to the show!