Creating for the Algorithm: How Shifting Your Mindset Can Boost Your Growth

In this episode of the Create Your Community podcast, host Vic Meldrew discusses the importance of performing for the algorithm, especially in the context of the content creation shifts seen during and after the pandemic. Vic highlights how the changes in content strategies from 2020 to 2024 have impacted audience growth, lead generation, and sales. The episode offers a reframe on viewing short-form content and algorithm-focused strategies as essential for engaging and expanding a community. Vic shares personal experiences and client successes to emphasize the benefits of adopting this mindset shift. Listeners are also invited to join a free masterclass on increasing followers, engagement, and leads, with additional incentives for live participation.

00:00 Introduction and Episode Overview

00:59 Content Creation During the Pandemic

01:37 Challenges with New Content Formats

02:20 Struggles and Shifts in 2022-2024

04:29 Reframing Content Creation for Growth

09:29 Success Stories and Results

11:59 Upcoming Free Masterclass and Membership

15:17 Conclusion and Farewell

https://vixmeldrew.com/free-masterclass

Rebranding Vanity Metrics: Why They Matter for Your Business Growth

In this episode of Create Your Community podcast, host Vix Meldrew discusses the importance of 'vanity metrics' and why they should be rebranded as 'volume metrics.' She addresses the widespread advice to ignore these metrics and instead focus on serving existing communities. Vix asserts that this approach correlates with declining engagement, leads, and sales. She shares her personal experience of a significant drop in engagement and followers post-2021 and emphasizes the necessity of creating content that attracts and converts a new audience. Vix details how to adapt content strategies for 2025 consumers and stresses the need to balance both volume and conversion for sustainable business growth. Listeners are invited to a free masterclass where they will learn specific strategies to increase followers, engagement, and sales.

https://vixmeldrew.com/free-masterclass

00:00 Introduction: Why Vanity Metrics Matter

01:11 The Shift in Social Media Engagement

02:30 Adapting to Changes in Social Media

04:45 The Importance of Volume Metrics

06:33 Balancing Conversion and Volume

09:37 Creating Content for Growth

11:48 Rebranding Vanity Metrics to Volume Metrics

15:30 Free Masterclass Announcement

17:44 Conclusion and Next Steps

Balancing Growth and Presence: Effective Content Strategies for Entrepreneurs

In this episode of the Create Your Community podcast, Vix Meldrew shares insights on creating effective content for growth. Recording from a hot day with her dog Rubes on her lap, Vix recounts her recent experience at DL Sharon's Emancipation Weekend conference in Washington, DC. She highlights that many content creators, coaches, and entrepreneurs focus on maintaining a presence rather than ensuring growth, leading to plateaued business results. Vix discusses the importance of balancing growth and presence content, offering strategies for high-impact, low-time investment content that can increase traffic, engagement, and leads. She also emphasizes the significance of emotionally resonant, clear, and niche-specific content. Lastly, Vix introduces her upcoming masterclass and reopens her Volume membership, aimed at helping creators and entrepreneurs develop effective growth content strategies.

https://vixmeldrew.com/free-masterclass

Doors to Volume open at the end of May, make sure to register for the Masterclass to be the first to know!

00:00 Welcome to the Create Your Community Podcast

00:22 Recap of Emancipation Weekend

01:04 The Problem with Presence Content

02:06 Effective Growth Content Strategies

05:52 Introducing the Volume Membership

08:48 Qualities of High Growth Content

11:52 The Importance of Playing the Social Media Game

18:13 Volume Membership Details and Special Offers

22:03 Conclusion and Final Thoughts

Scaling Group Programs: Maddie Pong's Journey from Cohorts to Evergreen Success

In this episode of the Create Your Community podcast, host Vix Meldrew speaks with Maddie Pong, a brand photographer and community leader, about her journey in scaling group programs. Maddie discusses her transition from running a 16-week cohort-based program to an evergreen model, while overcoming challenges and optimizing her onboarding process. She shares insights on building impactful community engagement, leveraging email funnels, and balancing launches with ongoing enrollment. Maddie also delves into her strategy for integrating a smaller introductory course to feed into her main program, 'Rebrand,' providing valuable takeaways for those looking to grow their own group offers.

00:00 Welcome to the Create Your Community Podcast

00:47 Meet Maddie Pong: Brand Photographer and Coach

01:45 The Birth of Rebrand: From Burnout to Breakthrough

02:57 Launching Rebrand: Challenges and Successes

04:04 Transitioning to Evergreen: A New Approach

06:12 Balancing Launches and Evergreen Sales

15:20 Managing Large Groups: Benefits and Challenges

19:48 Overcoming Overwhelm: Coaching Through Challenges

21:11 Joining Sales Spice: Goals and Aspirations

21:36 The Importance of Sales Buyers

21:49 Developing a Feeder Program

22:26 Launching and Warming Up Leads

22:45 Evergreen Funnel Strategies

23:36 Building Funnels in Real Time

25:06 One-on-One Support and Feedback

26:56 Simplifying Funnel Creation

27:43 The Origin of the Funnel Strategy

33:01 Data Over Drama

40:07 Engaging and Scaling Your Offers

42:09 Conclusion and Final Thoughts

The Future of Online Education: Navigating Shifts and Embracing AI in 2025

In this inaugural episode of the rebranded 'Create Your Community' podcast, host Vix Meldrew discusses significant shifts in the online education industry over the past five years, influenced heavily by the pandemic and the rise of AI. She examines trends from the boom in cohort-based programs during the pandemic to the increasing preference for self-paced courses post-pandemic, and how these preferences are changing again with advancements in AI. Vix highlights how AI tools like ChatGPT are reshaping online education by providing easily accessible information, leading to a decline in the need for traditional self-paced courses. She emphasizes the necessity for community-based, experiential, and mentorship-focused offerings to stay relevant and effective in the evolving landscape. The episode also introduces her program 'Sales Spice,' designed to help coaches and creators pivot and thrive with one-to-many offers that integrate human touch and community engagement.

00:00 Introduction to the New Podcast Name

01:06 Reflecting on the Pandemic Boom

01:54 Shift Towards Self-Paced Learning

02:47 Challenges with Self-Paced Courses

03:41 Pivoting Business Strategies

07:50 The Rise of AI in Online Education

09:41 Future of Online Education: Community-Based Offers

16:15 Adapting Curriculum Design

18:21 Conclusion and Future Plans

Celebrate and Transition: Rave Results' One-Year Milestone and Exciting New Directions

In this special anniversary episode of the Rave Results Podcast, host Vix Meldrew celebrates one year of podcasting and reflects on the growth and milestones of the past year. Vix shares her gratitude for listeners, discusses the development of her business and podcast, and reveals exciting updates for the future. This includes a rebranding of the podcast to 'Create Your Community', changes in content focus to incorporate community building, personal branding, and advanced business strategies. Vix also announces new initiatives, like a revamped TikTok account aimed at teaching community growth from the ground up. Tune in to hear about this new era for Vix's content and what listeners can expect moving forward.

00:00 Welcome to the Anniversary Episode

00:39 Reflecting on a Year of Podcasting

01:08 Listener Appreciation and Engagement

02:27 The Journey of Consistency and Persistence

04:18 Business Growth and Future Plans

06:19 Repositioning the Business and Podcast

10:17 Introducing 'Create Your Community'

13:22 The Future of Community and Content

19:55 Wrapping Up and Upcoming Events

Creating a Scalable Offer Ecosystem

In this episode of the Rave Results Podcast, Vic Meldrew discusses the common challenges entrepreneurs face with their offer ecosystems and why they often feel unscalable. She explains that without a scalable framework, time and energy are spread too thin, leading to ineffective lead magnets, constant launch cycles, and burnout. Vic advocates for a streamlined approach: focusing on a single entry point offer, a spotlight offer, and a graduation offer to create a sustainable and scalable business model. Through her Sales Spice program, she helps clients refine their offers to convert cold audiences quickly and set up effective, automated traffic systems.

00:00 Introduction to the Rave Results Podcast

00:40 Identifying the Problem: Unscalable Offer Ecosystem

04:21 The Pizza Analogy: Visualizing Your Business Tasks

09:13 Breaking Down the Scalable Offer Ecosystem

10:24 Growth vs. Scale Phase in Your Offer Ecosystem

12:24 Sales Spice Program: Support and Solutions

15:09 Conclusion and Upcoming Events

Unlocking Cold Converting Offers for Business Growth in 2025

In this episode of the Rave Results podcast, host Vix Meldrew discusses the importance of creating offers that can effectively convert cold audiences to ensure sustained business growth. She addresses common issues faced by entrepreneurs, such as stagnant waitlists, diminishing launch numbers, and struggling evergreen funnels. Vix shares her extensive experience working with over 500 clients and introduces the concept of 'cold converting offers.' She also teases an upcoming free class on this topic and outlines how refining offers can convert new clients more quickly and consistently.

00:00 Introduction and Episode Overview

00:25 Identifying Common Launch Challenges

03:47 The Importance of Cold Converting Offers

07:32 Case Studies and Real-Life Examples

11:03 Upcoming Free Class Announcement

11:46 Conclusion and Next Episode Teaser

Scaling to Six Figures with Community-Based Offers: Insights from SalesSpice

In this episode of the Rave Results podcast, host Vix Maldrew delves into the successful strategies behind scaling to six figures with community-based business offers. Vix shares insights from her SalesSpice program, a high-level group mastermind aimed at established coaches, service pros, and experts. The episode covers the importance of demand-driven offers, effective messaging, evergreen funnels, and the use of ads. Vix highlights differences between those who successfully scale and those who don't, stressing the need for a long-term strategy. She also teases new program features and tools aimed at improving conversion rates and driving business growth.

00:00 Welcome to the Rave Results Podcast

00:35 Introduction to SalesSpice Program

01:37 Key Features of SalesSpice

05:00 The Importance of Offer Refinement

06:05 Effective Messaging Strategies

06:57 Launch Strategies for Success

08:40 Evergreen Funnels and Scaling

21:18 Knowing Your Numbers

24:56 Playing the Long Game

27:32 Conclusion and Next Steps