The 3 Hottest Membership Trends for 2025: Recurring Revenue, AI, and Community Clubs

In episode 67 of the Create Your Community Podcast, the host delves into the resurgence of memberships in the business world, emphasizing their importance for steady recurring revenue in an unpredictable economy. The episode highlights three key membership trends for 2025: AI subscriptions, community clubs, and what the host calls 'daily dose' memberships. Each type is explored in detail, including their advantages and challenges. The discussion also covers strategies to maintain engagement and retention without overwhelming the membership leader. A call to action encourages listeners to share their membership experiences and ideas directly with the host through social media.

00:00 Introduction to Membership Trends

00:53 The Classic Membership Model

03:39 Why Memberships Are Making a Comeback

09:06 Trend 1: AI Subscriptions

11:35 Trend 2: Community Clubs

13:59 Trend 3: Daily Dose Memberships

17:48 Conclusion and Future Insights

Journey to 1000 Members: Lessons from My First 200

In this episode of the Create Your Community podcast, Vix Meldrew shares insights and learnings from the recent launch of her membership program, which welcomed 64 new members, bringing the total to nearly 200 sales since its initial launch in February. Vix discusses what has worked well, such as an effective evergreen funnel and successful strategies on Instagram and Threads, as well as changes made to enhance the membership experience. She also addresses challenges like churn rates and the necessity of changing call times for better work-life balance. Vix provides a deep dive into her plans for future growth, including setting up a passive sales system and preparing for the next launch. Listeners who are membership owners or aspiring to be can gain valuable advice on building and scaling their memberships.

00:00 Introduction and Recent Launch Overview

00:47 Milestones and Future Goals

02:47 Insights from the Recent Launch

03:05 What Worked Well

11:44 Challenges and Learnings

16:21 Changes Implemented

19:25 Looking Ahead: Future Plans and Strategies

25:02 Conclusion and Call to Action

From Boom to Bust and Back Again: Vix Meldrew’s Instagram Journey

In episode 65 of the 'Create Your Community' podcast, Vix Meldrew shares her personal story of navigating the ups and downs of social media, particularly Instagram. She discusses her initial success as a lifestyle and dating content creator, the shift to a business-oriented mindset after leaving teaching in 2018, and the challenges she faced with declining engagement and the introduction of new features like Reels. Vix also talks about her pivot to email marketing and the launch of Threads, which revitalized her social media presence. She emphasizes the importance of adapting to new content strategies and provides insights into how she reconnected with her audience. The episode is a testament to resilience and innovation in the ever-changing landscape of social media.

00:00 Introduction: The Social Media Rollercoaster

02:09 Early Days: From Blogging to Influencing

05:37 The Boom: Riding the Wave of Success

08:36 The Bust: Challenges and Setbacks

12:49 Reinvention: Pivoting and Finding New Paths

17:22 Threads: A New Beginning

21:24 The Comeback: Strategies for Reengagement

25:58 Conclusion: Empowering Your Social Media Journey

This is a replay of the1000 Community Members in 100 Days Masterclass from May 21st 2025. Enjoy! x

Scaling Up: The Road to 1000 Members for Volume Membership

In this episode of the Create Your Community podcast, the host discusses the pre-launch phase of their Volume Membership, a lead generation platform for coaches and creators. They share the challenges they faced with their previous program, Rave Results, and the insights gained from client feedback that led to the creation of Volume. The episode focuses on the importance of traffic and visibility for successful launches and the goal of reaching 1000 members. The host provides a behind-the-scenes look at their strategy, progress, and the community-building efforts within the Volume Membership.

00:00 Introduction to the Podcast and Membership Goals

00:31 The Genesis of Volume Membership

01:06 Challenges in Scaling and Launching

03:40 Identifying the Core Issues

07:13 The Solution: Volume Membership

10:32 Real-Life Success Stories

12:24 The Journey to 1000 Members

15:57 Join the Community and Final Thoughts

Creating for the Algorithm: How Shifting Your Mindset Can Boost Your Growth

In this episode of the Create Your Community podcast, host Vic Meldrew discusses the importance of performing for the algorithm, especially in the context of the content creation shifts seen during and after the pandemic. Vic highlights how the changes in content strategies from 2020 to 2024 have impacted audience growth, lead generation, and sales. The episode offers a reframe on viewing short-form content and algorithm-focused strategies as essential for engaging and expanding a community. Vic shares personal experiences and client successes to emphasize the benefits of adopting this mindset shift. Listeners are also invited to join a free masterclass on increasing followers, engagement, and leads, with additional incentives for live participation.

00:00 Introduction and Episode Overview

00:59 Content Creation During the Pandemic

01:37 Challenges with New Content Formats

02:20 Struggles and Shifts in 2022-2024

04:29 Reframing Content Creation for Growth

09:29 Success Stories and Results

11:59 Upcoming Free Masterclass and Membership

15:17 Conclusion and Farewell

https://vixmeldrew.com/free-masterclass

Rebranding Vanity Metrics: Why They Matter for Your Business Growth

In this episode of Create Your Community podcast, host Vix Meldrew discusses the importance of 'vanity metrics' and why they should be rebranded as 'volume metrics.' She addresses the widespread advice to ignore these metrics and instead focus on serving existing communities. Vix asserts that this approach correlates with declining engagement, leads, and sales. She shares her personal experience of a significant drop in engagement and followers post-2021 and emphasizes the necessity of creating content that attracts and converts a new audience. Vix details how to adapt content strategies for 2025 consumers and stresses the need to balance both volume and conversion for sustainable business growth. Listeners are invited to a free masterclass where they will learn specific strategies to increase followers, engagement, and sales.

https://vixmeldrew.com/free-masterclass

00:00 Introduction: Why Vanity Metrics Matter

01:11 The Shift in Social Media Engagement

02:30 Adapting to Changes in Social Media

04:45 The Importance of Volume Metrics

06:33 Balancing Conversion and Volume

09:37 Creating Content for Growth

11:48 Rebranding Vanity Metrics to Volume Metrics

15:30 Free Masterclass Announcement

17:44 Conclusion and Next Steps

Balancing Growth and Presence: Effective Content Strategies for Entrepreneurs

In this episode of the Create Your Community podcast, Vix Meldrew shares insights on creating effective content for growth. Recording from a hot day with her dog Rubes on her lap, Vix recounts her recent experience at DL Sharon's Emancipation Weekend conference in Washington, DC. She highlights that many content creators, coaches, and entrepreneurs focus on maintaining a presence rather than ensuring growth, leading to plateaued business results. Vix discusses the importance of balancing growth and presence content, offering strategies for high-impact, low-time investment content that can increase traffic, engagement, and leads. She also emphasizes the significance of emotionally resonant, clear, and niche-specific content. Lastly, Vix introduces her upcoming masterclass and reopens her Volume membership, aimed at helping creators and entrepreneurs develop effective growth content strategies.

https://vixmeldrew.com/free-masterclass

Doors to Volume open at the end of May, make sure to register for the Masterclass to be the first to know!

00:00 Welcome to the Create Your Community Podcast

00:22 Recap of Emancipation Weekend

01:04 The Problem with Presence Content

02:06 Effective Growth Content Strategies

05:52 Introducing the Volume Membership

08:48 Qualities of High Growth Content

11:52 The Importance of Playing the Social Media Game

18:13 Volume Membership Details and Special Offers

22:03 Conclusion and Final Thoughts

Scaling Group Programs: Maddie Pong's Journey from Cohorts to Evergreen Success

In this episode of the Create Your Community podcast, host Vix Meldrew speaks with Maddie Pong, a brand photographer and community leader, about her journey in scaling group programs. Maddie discusses her transition from running a 16-week cohort-based program to an evergreen model, while overcoming challenges and optimizing her onboarding process. She shares insights on building impactful community engagement, leveraging email funnels, and balancing launches with ongoing enrollment. Maddie also delves into her strategy for integrating a smaller introductory course to feed into her main program, 'Rebrand,' providing valuable takeaways for those looking to grow their own group offers.

00:00 Welcome to the Create Your Community Podcast

00:47 Meet Maddie Pong: Brand Photographer and Coach

01:45 The Birth of Rebrand: From Burnout to Breakthrough

02:57 Launching Rebrand: Challenges and Successes

04:04 Transitioning to Evergreen: A New Approach

06:12 Balancing Launches and Evergreen Sales

15:20 Managing Large Groups: Benefits and Challenges

19:48 Overcoming Overwhelm: Coaching Through Challenges

21:11 Joining Sales Spice: Goals and Aspirations

21:36 The Importance of Sales Buyers

21:49 Developing a Feeder Program

22:26 Launching and Warming Up Leads

22:45 Evergreen Funnel Strategies

23:36 Building Funnels in Real Time

25:06 One-on-One Support and Feedback

26:56 Simplifying Funnel Creation

27:43 The Origin of the Funnel Strategy

33:01 Data Over Drama

40:07 Engaging and Scaling Your Offers

42:09 Conclusion and Final Thoughts

The Future of Online Education: Navigating Shifts and Embracing AI in 2025

In this inaugural episode of the rebranded 'Create Your Community' podcast, host Vix Meldrew discusses significant shifts in the online education industry over the past five years, influenced heavily by the pandemic and the rise of AI. She examines trends from the boom in cohort-based programs during the pandemic to the increasing preference for self-paced courses post-pandemic, and how these preferences are changing again with advancements in AI. Vix highlights how AI tools like ChatGPT are reshaping online education by providing easily accessible information, leading to a decline in the need for traditional self-paced courses. She emphasizes the necessity for community-based, experiential, and mentorship-focused offerings to stay relevant and effective in the evolving landscape. The episode also introduces her program 'Sales Spice,' designed to help coaches and creators pivot and thrive with one-to-many offers that integrate human touch and community engagement.

00:00 Introduction to the New Podcast Name

01:06 Reflecting on the Pandemic Boom

01:54 Shift Towards Self-Paced Learning

02:47 Challenges with Self-Paced Courses

03:41 Pivoting Business Strategies

07:50 The Rise of AI in Online Education

09:41 Future of Online Education: Community-Based Offers

16:15 Adapting Curriculum Design

18:21 Conclusion and Future Plans