Launch Like a Creator

There's a massive difference from trying to get views and go viral on Instagram, vs content that creates demand for you and your work. In this episode, we're chatting about the magic combo of:

Self expression - the kind of content that makes people FEEL like you're the person to follow, that pulls them in and gets them excited with you.

and

Commercial appeal - because the most creative content in the world, doesn't necessarily SELL, unless you know how to blend that creative self expression with commercial appeal.

Don't forget to listen to my free audio training, Your Content Comeback - you can find that here.

Growing an audience on your Instagram or other socials is often focused on how to get the most views, or how to go as viral as possible. And getting views is great, but what we reaaally love is content that builds your audience AND gets you the opportunities and business growth that you want.

I've never had a big viral moment in my business, but my content still gets me incredible opportunities, from five figure brand deals, to travelling the world for work, to doubling my revenue this year (without doubling my following).

In this episode, I share:

- The quick fixes nearly everyone could make to attract more strangers with their content

- The other things you can do to make a stranger actually follow you, not just scroll on by

- What to do outside of optimising for views and virality to grow your audience online

Don't forget to listen to my free audio training, Your Content Comeback here.

We all know that growing a following online doesn't necessarily mean making the money you want to make - but WHY is that? What is it that makes some people with a relatively small audiences make way more sales than some people with huge audiences?

I've worked with clients with 5k, 10k, 20k, 50k, even 100k followers, who aren't making the monthly revenue they want to be making, and in this episode I'm sharing the 8 things I see over and over that block their sales.

Don't forget, if you want to create content that really moves the needle for your business, listen to my free audio training here: Your Content Comeback.

Being consistent with content is one thing, but what about posting content that gets you the opportunities you want? Whether it's getting a book deal, working with brands, growing your community or getting more sales, we need to reverse engineer your content world to bring these goals to life.

This episode is about how to do that - what kind of content should you be posting to attract the opportunities on your vision board?

Plus I share some updates of what's happened in the week since I started my content comeback - spoiler alert, you can turn your online presence around way quicker than you think.

Don't forget to download my new free audio training: Your Content Comeback, if you want to get your content out of its flop era and into the kind of personal brands that attracts every opportunity you want.

If you've been going through a content flop era - I've GOT you.

In my first episode back after some serious life stuff halted the podcast, I'm sharing all the thoughts and feels around getting back into content after a break, or a busy season where you only have time for the bare minimum.

We're talking Presence Over Perfection - how to get out of overthinking and into your zone of genius with your social media - and how to keep taking imperfect action towards your goals.

I also shared my plans for how I'm re-energising my content in the run up to my next launch, and I've shared that exact plan in more detail in my new free audio training: Your Content Comeback.

Sign up here to get the bonus free audio training that goes through the exact 7 steps I'm taking this month to enter my content comeback era, so your dms can go from "I never see you on my feed anymore", to "omg you're on FIRE!"

This is the picky bits of the podcast world - a selection of quick fire life and business hacks to save you time and make life easier.

Picture the scene, it's the night before the Atomicon conference, we're in our pjs with burgers on the way, rosé in hand and a single mini-microphone passed between us.

Ellie Kime and Mary Lord join me in this episode to share things we've done recently to save time and make life easier, from travel to automation to business organisation tips.

You can find Ellie of Eleanor Mollie here.

And Mary of Yay Collective here.

Launch debrief: how I had my best launch ever with a brand new offer that wasn't even built yet.

My new offer Radiate now has its first founding members, and it ended up being my best launch ever - so I'm doing what I always do and sitting down to share the full behind-the-scenes with you.

The numbers, what worked, what I'd do differently and the big lessons I'm taking into the next one.

In this episode:

• Why having less than half the people on my launch list compared to my last launch still produced more revenue
• How building in public and having hundreds of conversations before opening the doors made this launch feel genuinely chill
• The personal reason why this launch felt easier than previous ones - and what perfectionist mode was doing to my other launches without me realising
• The honest weak spots - the top of funnel content I deprioritised and the gap I left for logical buyers who needed more information
• Why I can't just do the same thing again next time - and exactly what I'm focusing on over summer to make the next launch even bigger
• The one thing that made the biggest difference to this launch that you can start doing today

Want to be first in line for the next Radiate launch? Get on the waitlist here.

Every day you scroll past thousands of pieces of content that wash over you completely. And then there are a handful of people you always show up for. They pop up first on your stories, when their email lands you read it. When they post you stop scrolling, when they launch something you're first in the door.

This episode is about what's actually different about those people - and why most of the advice around "having a point of view" is missing a few key things.

In this episode:

• The science behind why people only have cognitive bandwidth for a tiny handful of trusted voices.
• Why the rise of "hot take culture" has produced the most lukewarm content on the internet - and what it's done to the people who don't want to show up that way
• The difference between a point of view that makes people feel shamed and one that makes them feel seen - and why only one of them builds an online world people want to stay in

Radiate doors close June 1st and the founding member price goes up after that. If you want to build the kind of online world that gets you into more people's handful of trusted voices - and keeps you there - this is your last few days!

A whole YEAR of this podcast! Here are the four biggest lessons I’ve learned in that time, about my business, my content, my overall strategy and my goals. 

It also happens to be the day my new offer Radiate opens - which feels very fitting!

In this episode:

• An honest look at where I was a year ago - pivot aftermath, rebuilding my email list, rebuilding my cashflow.

• How the podcast changed things - including the specific moment in September where I felt it really started to work.

• Why niching down was actually one of the hardest years I've had in business - and what landing on Creative Director of Online Worlds finally gave me

• Why launch strategy needs an online world to sit inside - and what I've seen over and over with clients that made this undeniable

Today, Radiate opens. My new six month programme for established service providers, coaches and experts who want to build an industry-leading content world that pulls ideal clients into their orbit and turns them into raving fans of everything they do.

A reminder - the first ten founding members get an invite to an in-person day on June 11th, I expect these to go fairly quickly, so if you have any questions let me know!

Thank you so much for a whole year of listening. It genuinely means the WORLD - if you haven’t already, I’d love it if you could leave me a rating and review on Spotify / Apple Podcasts, it makes a huge difference to people finding the episodes. 

This is a proper behind-the-scenes of how I've built and pre-launched a brand new signature offer - from the very first idea, through all the conversations, the content, the messy bits, what's worked and what hasn't

If you've got a new offer idea you've been sitting on and want to get moving, this one's for you.

In this episode:

• Why Radiate is the offer I was always meant to create - and what working with over a hundred business owners taught me about what was missing
• The sprint that came first - why I tested the concept before building anything bigger, and what a 50%+ conversion rate told me
• Why I had as many conversations as possible before building a single thing - and how building from the outside in changed everything
• The content movement strategy that's had my podcast listens, email opens and click rates all going up at the same time
• Why the curriculum is always the last thing I build - and why selling before you create makes for a better offer every single time

Radiate opens next week. It's my new six month programme for established service providers, coaches and experts who want to build an industry-leading content world that pulls ideal clients into their orbit and turns them into raving fans.

And if you want a first taste before it opens - come to Inner Circle, my free masterclass on May 20th at 1pm. Grab your spot here.