Want to know what launching like a creator really looks like in a real life launch?

Today I'm sharing a chat with my lovely client Meg of The Joy Project, where she shares the behind the scenes of an incredible launch she ran during her time in Luminous Launching.

Meg shares:

- How she went from winging it with every launch and stressing out last minute, to having a solid plan and strategy she can repeat for every launch.

- How she ditched boring carousel content and started having way more fun in her launch.

- The ripple effect her launch had across her business, in more ways than just sales.

- How she tripled her live event sign up goal and welcomed 19 dream clients into her new program.

- How Luminous Launching supported her along the way.

Join Luminous Launching before Oct 1st before the price increases, and get your bonus personalised Stand Out Launch Plan.

You can find Meg here:

https://www.thejoyprojectcoach.co.uk/

https://www.instagram.com/thejoyprojectcoach/

Launching has picked up a bad reputation lately - heavy, stressful, visibility ick, audience fatigue… the works. But I want to change that.

In this episode, I’m on a mission to rebrand launching and show you how it can actually feel light, fun, and joyful - and be one of the most powerful business skills you’ll ever learn.

We’ll talk about:
✨ Why launching isn’t just shouting louder - it’s structured hype that helps your audience decide
✨ How launches create recurring revenue, structure, and audience growth (aka your business baseline)
✨ The ripple effect of launching - collabs, visibility, new clients, and sales beyond your cart open
✨ Why launching is the fastest way to sharpen your messaging, content, and offers
✨ How to step into “creative director energy” and launch like a creator, not a marketing machine
✨ My wholesome little launch rituals that make the process joyful instead of draining

Whether you’ve had a launch flop, you’re stuck in feast-or-famine, or you’re just curious about how launching could actually feel good… this one’s for you.

Because launching doesn’t have to drain you. And when you launch like a creator, selling becomes self-expression.

🔗 Mentioned in this episode:

Join Luminous Launching here and get the launch bonuses.

The Launch Basket Reel

FREE mini-masterclass, Your Pre-Launch Signature Series

Think launching has to be stressful, complicated, and exhausting? Think again pal.

In this episode, I’m taking you behind the scenes of my most intentionally chill launch yet. I’ll share exactly what I did in August to prep (hint: it’s all about audience growth and binge-worthy content), why I’ve decided to switch up the way I've been growing my list this time.

You’ll hear how I’m keeping things simple with rinse-and-repeat strategies, why your audience doesn’t have to be “big enough” before you start launching, and how building your community is actually part of the process.

If you’ve ever told yourself you’re not ready yet, this is your reminder that launching can feel spacious, creative, and fun.

Sign up for the free mini-masterclass: Your Pre-Launch Signature Series

Nieve's Lazy Ads Training: https://taylormarketingni.com/lazy-ads-method

You’ve got the offer. You’ve got the timeline. You’re posting content, maybe even running ads. You’re doing all the right things.

So why aren’t your launches converting the way you want them to?

In this episode, I’m breaking down the two most common launch personalities I see - the Creative and the Strategist - and why both of them miss the mark when it comes to sales.

🎨 Launching like a Creative? You’ve got loads of ideas and you love making content, but you’re winging it without the strategy that actually converts.
💡 Launching like a Strategist? You’ve got the timelines, the funnels, the complicated early bird bonuses, but you’re missing the creative spark and personality that make people choose you in a crowded market.

Neither one is enough on its own.

What you need is the middle of that Venn diagram: launching like a Creator. The sweet spot where your personality and creativity are supported by the strategy that builds hype, grows your waitlist, and gets people ready to buy on day one.

We’ll cover:

• The hidden mistakes Creatives and Strategists make that cost them sales

• Why launches that “look good on the outside” still flop

• The role of conversion rates (and why even experienced launchers often aren’t tracking them)

• What it means to launch like a Creator - and how to start

If you’ve ever felt like you’re doing everything right but the sales still aren’t rolling in, this one’s for you.

👉 And if you want to take this further, grab my free mini masterclass: Your Pre-Launch Signature Series. You’ll learn how to create binge-worthy content that grows your audience, fills your waitlist, and turns your launch into an unmissable event.

Get it here → https://www.rachelemmawaring.com/signature-series-masterclass

Most launches don’t flop when you start selling they flop before they even start.

If your waitlist feels like a ghost town, your audience growth has stalled, or you’re sick of hearing “maybe next time,” this episode is for you.

I’m breaking down why:
✨ Your waitlist is the most important predictor of launch sales
✨ Pre-launch is even more important than launch (yes, really)
✨ Audience growth isn’t something you do before you launch - it’s part of your launch strategy.

I’ll also share a quick reality check on conversion rates (and why I’m still shocked at how many experienced launchers aren’t tracking theirs), plus a few tangible tips you can steal right now to make your next launch feel like an event your audience can’t wait to be part of.

And if you’re ready to map out your own signature pre-launch series - the binge-worthy content arc that grows your audience, fills your waitlist, and has people DM’ing you “I’m in” before you even open cart - make sure you grab my brand new free mini masterclass: Your Pre-Launch Signature Series.

What You’ll Learn in This Episode:

• Why waitlists = conversions (and why cart open is too late to start hyping your offer)

• The truth about conversion rates and what they actually mean for your sales

• Why audience growth is baked into your launch strategy, not something separate

• Practical steps to grow your audience + get more buyers ready before cart open

  
  

FREE MINI-MASTERCLASS: Your Pre-Launch Signature Series

Why are the biggest, boldest brands right now also the silliest?

From Duolingo’s unhinged owl to Aldi’s cheeky replies, to the personal brands who tbh inspired this vibe in the first place, silliness has become a serious business strategy.

For years, both the big players AND personal brands have proved that leaning into humour and play is what makes people stop, listen and buy - but in 2025 (and moving into 2026) it's more important than ever.

In this episode I share:
- Why silliness is the sharpest way to cut through the noise in 2025
- The sales psychology behind why humour sticks (and sells)
- How brands of every size are embracing playfulness - and why your audience craves it
- Practical ways to bring a little more chaos and fun into your own content

If your marketing feels flat, you might be being too serious. The movement of brands getting playful, chaotic, and human is very much here to stay, and it sells.

Get your ⁠FREE Launch Map here. ⁠

In the episode I mentioned a carousel by Sophie of PLM, you can find that here.

You’re mid-launch. You’re showing up, you’re sharing your offer, you’re doing all the things you see other people doing in a launch. And yet:

❤️‍🩹 The likes are low.

💬 The DMs are dry.

💭 The comments are so quiet it’s actually a bit embarrassing.

So obvs, the launch wobbles set in:

“Is anyone even seeing this?”

“Every time I start selling, my reach TANKS”

“Am I annoying people?”

“Should I just stop now?”

“Maybe I’ll go back to just sharing my cat on stories, then my views will go back up”

I get it. That eerie silence feels like your launch is the most boring, annoying thing to happen to the internet. But, are you ready for this?

I can’t tell you how many times I’ve had launches where engagement felt quiet - but the sales were anything but quiet.

I’ve had launches where my posts barely got any comments, but my DMs were lighting up with “I love your energy right now, you’re on fire!”, or “I love watching you show up for this launch!”

I’ve had Threads that got two likes but landed me a podcast interview.

I’ve had moments where I could have convinced myself no one was interested, and let it shrink me, but I didn’t, because I trust my launch system.

And that’s the difference.

🚨 Silence isn’t always a bad thing. 🚨There’s a BIG difference between silence that sells, and silence that signals a problem.

In today's episode, I share how to tell if your launch is quiet because people are deciding whether to buy, or if it's quiet because they've disengaged - plus 7 habits that help me keep showing up and selling, even when I want to shrink back.

FREE Luminous Launch Map: https://www.rachelemmawaring.com/freebie

When you're showing up, but your content isn't resonating, your audience isn't growing and the sales feel stagnant, it could be down to this energy shift.

This episode is a big juicy deep-dive into one of the most important concepts I’ve ever followed in my business - and the thing I come back to every time I want to reignite momentum:
Radiating online.

I’m talking about that magnetic kind of visibility that doesn’t feel like effort or performance - but somehow attracts the clients, the collabs, the speaking gigs, the messages that say “how can I work with you?”

Inside, I’m sharing:

💡 What “radiating online” actually means
💡 How to know when you’re in it - and when you’re not
💡 What might be blocking your ability to shine online right now
💡 The difference between content that radiates and content that blends in
💡 The mindset + strategy shifts that’ll help you attract results without shouting louder

FREE LAUNCH MAP: https://www.rachelemmawaring.com/freebie

If you’ve ever pushed a launch back for the 3rd (or 13th) time because it wasn’t “ready yet”… this one’s for you.

In this episode, I’m talking about something I see constantly in my DMs and inside Luminous Launching: brilliant business owners putting off selling because they’re waiting for the perfect plan, the perfect funnel, or the perfect version of their offer.

Spoiler alert: perfection is not a sales strategy.

Scrappy sales energy - aka getting your offer out before it’s 100% polished - is actually one of the most strategic things you can do.

I’m sharing:

• Why “launching” is just selling (and how to make it way less intimidating)

• What scrappy really means (and what it definitely doesn’t)

• How to test, sell, and validate your ideas fast - without spiralling

• Why your first launch should never be your fanciest

If your perfectionism is holding your sales back - consider this your pep talk to get out of your own way, and start showing up scrappy.

✨ Watch my free masterclass: The Creator Launch Method

🎯 Get £50 off the Sales Clarity Toolkit this week only.

If you want to grow your audience, build a personal brand people remember, and actually sell your offers from your content + launches, you need a signature content series.

In this episode, I’m breaking down why creators show up differently online, how signature content series build trust and recognition, and why this one simple shift can take your content from forgettable to binge-worthy.

You’ll hear:

• What makes a signature content series so powerful for audience growth

• Examples of my own past series

• Some of my favourite series from other creators + why they work

• How to come up with a series that fits your brand and actually feels fun to create

• What makes a series successful and sustainable over time

If you’ve been stuck creating one-off posts, or you’re tired of shouting into the void with random tips that don’t convert, this episode will help you start thinking like a creator - so your content connects, converts, and makes selling easier.

✨ Mentioned in this episode:
Work with me 1:1 inside my new 3 month done-with-you service to enter your personal brand era.