Most launches don’t flop when you start selling they flop before they even start.

If your waitlist feels like a ghost town, your audience growth has stalled, or you’re sick of hearing “maybe next time,” this episode is for you.

I’m breaking down why:
✨ Your waitlist is the most important predictor of launch sales
✨ Pre-launch is even more important than launch (yes, really)
✨ Audience growth isn’t something you do before you launch - it’s part of your launch strategy.

I’ll also share a quick reality check on conversion rates (and why I’m still shocked at how many experienced launchers aren’t tracking theirs), plus a few tangible tips you can steal right now to make your next launch feel like an event your audience can’t wait to be part of.

And if you’re ready to map out your own signature pre-launch series - the binge-worthy content arc that grows your audience, fills your waitlist, and has people DM’ing you “I’m in” before you even open cart - make sure you grab my brand new free mini masterclass: Your Pre-Launch Signature Series.

What You’ll Learn in This Episode:

• Why waitlists = conversions (and why cart open is too late to start hyping your offer)

• The truth about conversion rates and what they actually mean for your sales

• Why audience growth is baked into your launch strategy, not something separate

• Practical steps to grow your audience + get more buyers ready before cart open

  
  

FREE MINI-MASTERCLASS: Your Pre-Launch Signature Series

Why are the biggest, boldest brands right now also the silliest?

From Duolingo’s unhinged owl to Aldi’s cheeky replies, to the personal brands who tbh inspired this vibe in the first place, silliness has become a serious business strategy.

For years, both the big players AND personal brands have proved that leaning into humour and play is what makes people stop, listen and buy - but in 2025 (and moving into 2026) it's more important than ever.

In this episode I share:
- Why silliness is the sharpest way to cut through the noise in 2025
- The sales psychology behind why humour sticks (and sells)
- How brands of every size are embracing playfulness - and why your audience craves it
- Practical ways to bring a little more chaos and fun into your own content

If your marketing feels flat, you might be being too serious. The movement of brands getting playful, chaotic, and human is very much here to stay, and it sells.

Get your ⁠FREE Launch Map here. ⁠

In the episode I mentioned a carousel by Sophie of PLM, you can find that here.

You’re mid-launch. You’re showing up, you’re sharing your offer, you’re doing all the things you see other people doing in a launch. And yet:

❤️‍🩹 The likes are low.

💬 The DMs are dry.

💭 The comments are so quiet it’s actually a bit embarrassing.

So obvs, the launch wobbles set in:

“Is anyone even seeing this?”

“Every time I start selling, my reach TANKS”

“Am I annoying people?”

“Should I just stop now?”

“Maybe I’ll go back to just sharing my cat on stories, then my views will go back up”

I get it. That eerie silence feels like your launch is the most boring, annoying thing to happen to the internet. But, are you ready for this?

I can’t tell you how many times I’ve had launches where engagement felt quiet - but the sales were anything but quiet.

I’ve had launches where my posts barely got any comments, but my DMs were lighting up with “I love your energy right now, you’re on fire!”, or “I love watching you show up for this launch!”

I’ve had Threads that got two likes but landed me a podcast interview.

I’ve had moments where I could have convinced myself no one was interested, and let it shrink me, but I didn’t, because I trust my launch system.

And that’s the difference.

🚨 Silence isn’t always a bad thing. 🚨There’s a BIG difference between silence that sells, and silence that signals a problem.

In today's episode, I share how to tell if your launch is quiet because people are deciding whether to buy, or if it's quiet because they've disengaged - plus 7 habits that help me keep showing up and selling, even when I want to shrink back.

FREE Luminous Launch Map: https://www.rachelemmawaring.com/freebie

When you're showing up, but your content isn't resonating, your audience isn't growing and the sales feel stagnant, it could be down to this energy shift.

This episode is a big juicy deep-dive into one of the most important concepts I’ve ever followed in my business - and the thing I come back to every time I want to reignite momentum:
Radiating online.

I’m talking about that magnetic kind of visibility that doesn’t feel like effort or performance - but somehow attracts the clients, the collabs, the speaking gigs, the messages that say “how can I work with you?”

Inside, I’m sharing:

💡 What “radiating online” actually means
💡 How to know when you’re in it - and when you’re not
💡 What might be blocking your ability to shine online right now
💡 The difference between content that radiates and content that blends in
💡 The mindset + strategy shifts that’ll help you attract results without shouting louder

FREE LAUNCH MAP: https://www.rachelemmawaring.com/freebie

If you’ve ever pushed a launch back for the 3rd (or 13th) time because it wasn’t “ready yet”… this one’s for you.

In this episode, I’m talking about something I see constantly in my DMs and inside Luminous Launching: brilliant business owners putting off selling because they’re waiting for the perfect plan, the perfect funnel, or the perfect version of their offer.

Spoiler alert: perfection is not a sales strategy.

Scrappy sales energy - aka getting your offer out before it’s 100% polished - is actually one of the most strategic things you can do.

I’m sharing:

• Why “launching” is just selling (and how to make it way less intimidating)

• What scrappy really means (and what it definitely doesn’t)

• How to test, sell, and validate your ideas fast - without spiralling

• Why your first launch should never be your fanciest

If your perfectionism is holding your sales back - consider this your pep talk to get out of your own way, and start showing up scrappy.

✨ Watch my free masterclass: The Creator Launch Method

🎯 Get £50 off the Sales Clarity Toolkit this week only.

If you want to grow your audience, build a personal brand people remember, and actually sell your offers from your content + launches, you need a signature content series.

In this episode, I’m breaking down why creators show up differently online, how signature content series build trust and recognition, and why this one simple shift can take your content from forgettable to binge-worthy.

You’ll hear:

• What makes a signature content series so powerful for audience growth

• Examples of my own past series

• Some of my favourite series from other creators + why they work

• How to come up with a series that fits your brand and actually feels fun to create

• What makes a series successful and sustainable over time

If you’ve been stuck creating one-off posts, or you’re tired of shouting into the void with random tips that don’t convert, this episode will help you start thinking like a creator - so your content connects, converts, and makes selling easier.

✨ Mentioned in this episode:
Work with me 1:1 inside my new 3 month done-with-you service to enter your personal brand era.

Getting laser focused clarity on what you do, who you help and how you help them, is one of those quests in business that's never truly "finished".

The industry is always evolving, and so are we as creators - we pivot, we shift, we create new offers and our clients are evolving too. If you've been feeling that recently, and it's giving you a bit of an identity crisis, then this episode is for you.

We'll go through my laser focused clarity exercise that I use with my mastermind clients, and I'm sharing ways you can get clarity around your ideal clients, the problem you solve, your approach and more.

FREE masterclass, The Creator Launch Method: https://www.rachelemmawaring.com/creator-launch-method

This week we're talking about clarity. If your business and sales feel a bit off, inconsistent, or harder than they should be - it might not be your launch plan.
It might be your offer.

Or your messaging.Or your niche.
Or some lack of clarity around all three.

In this episode, I’m walking you through a series of powerful reflection prompts to help you figure out whether what you’re currently selling is still aligned with your goals, your energy, your audience - and what you actually want to be known for.

If your offers feel “fine” but not fire, or you’re flip-flopping between ideas and just want to feel clear and confident again - this one’s for you.

You might want to pause the episode at points to reflect / journal on the prompts, or listen on the go and return to it later, either way I'm asking questions to help you get back in tune with your own voice, so you can move forward with clarity.

FREE MASTERCLASS: https://www.rachelemmawaring.com/creator-launch-method

No big launch on the calendar right now? Perfect. That means it’s the exact right time to start laying the foundations for your next one - without burning out or hiding in a Google Doc until September.

In this episode, I’m breaking down the 5 things to focus on over summer that’ll make your autumn launch 10x easier, smoother, and more profitable. Whether you’re prepping for a group program, planning a new offer, or just want to avoid the dreaded “I haven’t posted in 6 weeks” panic spiral - this one’s for you.

We’re covering:

Six months into 2025, it’s time to check in on the 2025 trend predictions and see what's actually working in sales and launching right now.

In this episode, I revisit the big trends I predicted at the start of the year in my 2025 Sales Trend Report, from world building to storytelling, immersive marketing to AI - and break down what’s really playing out so far, what’s shifted, and what to focus on in the second half of the year.

Expect my personal takes on what I'm seeing this year, fresh insights from trend research, and as always plenty of permission to put your own spin on things.

If you’ve felt the shift in buyer behaviour but aren’t sure how to pivot your sales content, offers, or launch plans - this episode is for you.

Download the original 2025 sales and launch trend report: https://www.rachelemmawaring.com/2025-trends