Have you ever looked at your content and thought - this just isn’t me anymore?

In this episode, I’m talking about that in-between phase where you’ve evolved, but your online presence hasn’t quite caught up yet. When your output doesn’t match your taste. When you’re tempted to pivot, rebrand, or scrap everything and start again.

Inside this episode, I share:

• Why this “disconnect” is completely normal (and often cyclical)

• The trap of trying to fix it with more structure, systems, or new content pillars

• The one prompt I always come back to when I feel creatively off

• How to step into the role of creative director of your own online world

• How to close the gap between where your brand is now and where you want it to be

We talk about building an online presence that feels lit from within. One where your content creates genuine hype, connection, and momentum - not because you’re following a template, but because you’re aligned with what you actually want to say.

If you’ve been feeling disconnected or bored of your own content, this one’s for you.

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