Launch Like a Creator

Email list growth tips that actually work in 2026 - plus, it's episode 50!!

This is one of the biggest priorities I hear from people right now - building an inner circle of people who are warm, engaged, and actually want to buy from you. Your email list is one of the most powerful places for that to happen. When it's working properly.

In this episode I'm getting into the difference between a big list and the RIGHT list - and why that distinction changes everything about how you approach list building.

In this episode:

• How list building has changed and what's actually working now
• Every list growth method I use and recommend - lead magnets, live events, summits, ads, ManyChat automations - with an honest take on each
• Why giving your list a "thing" - a series, a format, a reason to stay - is the most underrated list building strategy going
• The warm audience vs hot audience signals I look for before a launch (and what they tell me about whether pre-launch messaging is landing)

⁠Join me for Inner Circle,⁠ my free masterclass on May 20th at 1pm. We're looking at what a complete, intentional content world looks like and how to find and fill the gaps in yours. Grab your free spot here.

NOTE: the date has moved for the masterclass from the 11th to the 20th, if you're already signed up, your spot is saved!

Also mentioned in the episode, ⁠The Retention Games event (aff link)

In this episode I'm sharing my exact content workflow as someone with big goals this year who will never be a "whole month scheduled in advance" girly.

The system that's actually working for me right now, and the mindset shift that made content feel like it finally has real momentum behind it - thinking in movements instead of pillars.

I also get into something I see constantly with established, experienced people: the part of their content funnel they've been neglecting. Which one are you?

In this episode:

• My exact quarterly, monthly, weekly and daily content rhythm
• The three funnel blind spots I see over and over with established creators.
• Why great content strategy isn't just about posting consistently, it's about speaking to every stage of your customer journey at the same time

Ready to find and fill the gaps in your content world? Join me for Inner Circle, my free masterclass on May 11th - we're looking at what a complete, intentional content world looks like and how to make your inner circle big enough to hit your sales goals over and over. Grab your free spot here.

Building an audience is one thing - but turning that audience into people who are obsessed with your content, join every offer you launch, and basically become raving fans of everything you do is a whole different challenge.

It comes down to one thing: the gravitational pull of your content.

In this episode I'm breaking down what actually makes content magnetic - not just content that gets views, but content that makes people go looking for more of you, binge your back catalogue, and move from casual follower to loyal fan faster than you'd think possible.

In this episode:

• Why audience growth doesn't automatically mean business growth - and what's actually missing when you have followers but not fans
• Google's 7/11/4 theory - 7 hours, 11 touchpoints, 4 locations - and what it means for how you build your content strategy (plus why strong messaging can collapse that timeline dramatically)

• Why listening is the most underrated content strategy, and how it directly affects how magnetic your content becomes
• The real reason why some content gets binged and some gets scrolled past

Inner Circle free masterclass - grab your spot here if you want to bring more people into your orbit and turn them into fans of everything you do.

Have you been hearing people talking about building online worlds, brand worlds, worldbuilding in their marketing and thinking - WHAT? HOW? Then this is the ultimate guide for you.

And when I tell you - OOOF this feels like a podcast episode that was 17mins in recording, but 10+ years in the making 🤣

We cover:

- what world building is in the context of branding and marketing

- what it means for us as online service providers, coaches, experts + educators

- how to get more people into the inner circle of your world, so you can have a bigger group of raving fans who want to be a part of everything you offer.

- an analogy to help you think about your online world as an eco-system working together.

I have a new experience coming for you soon, where you'll build an industry leading online world, that pulls clients into your orbit and turns them into raving fans of everything you do:

JOIN THE WAITLIST HERE.

Have you ever thought to yourself - "I have a small group of people who love everything I do, I just need more of those people" - then this episode is for you.

It's time to chat about turning lurkers into loyal fans who want to be a part of everything you offer - because growing your following is literally pointless if those people never take action with you.

The more loyal fans you have in your inner circle, the easier everything in your business gets. But even if you post every single day, if you don't know HOW you're bringing strangers into not just your audience, but your inner circle, then that's what makes everything in your business feel stagnant.

Enjoy the episode, and don't forget that doors are closing TOMORROW for Light Up Your Movement - there's still time to join us before we start on Monday, and this sprint is the ideal way to start turning more of your passive lurkers into your biggest fans.

You know that feeling when you're scrolling and you see something and think - that was made for me? That's what we're creating in this episode.

I'm talking about "this is me" content - the kind that makes your ideal clients feel genuinely seen, heard and understood. The stuff that gets saved, shared, sent to friends. The content that doesn't just perform well, but makes people think "this person gets me exactly."

Because that's what builds real trust. And that's what turns an audience into buyers.

In this episode:

• Why getting clear on who you're speaking to is the foundation of resonant content
• How to use your audience's actual words in your content (and why guessing usually doesn't work)
• The diary entry exercise that gets you out of your head and into your ideal client's world
• Why "this is me" content isn't just about pain points, and the kind of content that makes people feel less alone
• How to use your own story as one of your most powerful resonance tools
• The data you're probably ignoring that tells you exactly what to make more of

Mentioned in this episode:

• Light Up Your Movement, my two-week sprint to build your movement, message and hype. Join us here.

If this resonated, I'd love to hear about it - come find me on Instagram and tell me what you're struggling with right now with your content.

And if you've been enjoying the podcast, a review means so much and helps more people find it. See you next week.

This week I'm joined by Gemma of This Social Cottage - Gemma is an Instagram strategist who is an absolute GENIUS at messaging, and she just had an incredible £77k launch for her new membership, The Plotting Shed.

We touched on Instagram tips, but the main thing I wanted to chat about with Gemma is how she built her launch and her offer in public. She shared:

- The behind the scenes of her launch, including why she pushed the dates back

- Her waitlist strategy

- How she listened to exactly what her audience wanted to learn from her to build her new membership

- How she brought people along for the journey, and had her best launch ever.

Thanks so much to Gemma for joining me for this lovely chat 🥰

And don't forget, Thurs 26th is the last day to grab an early bird spot for Light Up Your Movement - if you're listening live, you can join us now for £95 + VAT for the 2 week sprint 💡

LINKS:

This Social Cottage on Instagram

The Plotting Shed

If you've ever struggled to define your "thing", you're going to want to listen to this one.

In this episode, I get into something I've personally navigated my whole career: being multi-passionate in a world that keeps telling you to pick one thing, one skill and one niche. And why the answer might not be a tighter niche at all, but a movement.

I break down the difference between a niche and a movement, why both matter, and how building a movement can give you all the clarity and momentum of niching without forcing you into a box that doesn't fit.

In this episode:

• Why being multi-passionate isn't a problem to fix, and how to use it as a brand asset
• The real difference between a niche and a movement (and why you need both)
• How to go from "here's my expertise" to "here's what I believe" and why that shift changes everything
• The question that helped me find my movement underneath all the different things I've done
• Why your message, not your method, is your most powerful differentiator online

Mentioned in this episode:

• Light Up Your Movement, the two-week sprint to build the movement, message and hype behind your brand. Early bird doors are open on March 19th, join the waitlist here.

Loved this episode? It would honestly mean so much if you could leave a review - it helps more people find the podcast. And come tell me on Instagram what your movement is, I genuinely love hearing peoples answers!

There's a difference between having followers and having people who genuinely *follow* you - who open every email, watch every story, and think of you first when someone asks who they love online.

In this episode, I'm sharing real data from the business owners in my Light Up Your Movement sprint, who collectively named over 85 creators they're obsessed with - and more importantly, explained exactly WHY.

Spoiler: not one person mentioned content strategy. What they talked about instead is going to reframe how you think about showing up online.

IN THIS EPISODE

• Why "getting followers" and "becoming someone worth following" are two completely different things
• The 8 themes that came up again and again when people described their favourite creators
• What "radical transparency" actually looks like - and why showing your working beats showing your wins
• The permission slip effect: how the best creators make their audience feel like they can do it too
• Why your content feeling flat might be a joy problem, not a strategy problem
• The one question to ask yourself: are you talking to your audience, or AT them?

Want to join us for the next round of the Light Up Your Movement Sprint? Join the waitlist here to get an early bird spot when they're released next week.

I’m excited for this one because we’re talking about a topic that I’ve been reaaallly down a research and development rabbit hole around recently, and that is HYPE, and what it is to build a seriously hype worthy brand in 2026.

Genuine and long term HYPE is the foundation behind brands that gather communities, attract opportunities, and make selling feel totally natural - because the excitement already exists.

Hype building helps you turn your creative ideas into movements people can’t stop talking about. It creates momentum, it turns you into their first choice, it makes people buy NOW not next time.

So in this episode I covered the four essential things your brand needs to actually grow this kind of genuine long term hype.

Also: Light Up Your Movement is coming BACK - this sprint was so popular when I ran it in January, so I’m running it again at the end of April 🎉 if you wanna make sure you don’t miss it, get on the waitlist here.