If you've ever struggled to define your "thing", you're going to want to listen to this one.

In this episode, I get into something I've personally navigated my whole career: being multi-passionate in a world that keeps telling you to pick one thing, one skill and one niche. And why the answer might not be a tighter niche at all, but a movement.

I break down the difference between a niche and a movement, why both matter, and how building a movement can give you all the clarity and momentum of niching without forcing you into a box that doesn't fit.

In this episode:

• Why being multi-passionate isn't a problem to fix, and how to use it as a brand asset
• The real difference between a niche and a movement (and why you need both)
• How to go from "here's my expertise" to "here's what I believe" and why that shift changes everything
• The question that helped me find my movement underneath all the different things I've done
• Why your message, not your method, is your most powerful differentiator online

Mentioned in this episode:

• Light Up Your Movement, the two-week sprint to build the movement, message and hype behind your brand. Early bird doors are open on March 19th, join the waitlist here.

Loved this episode? It would honestly mean so much if you could leave a review - it helps more people find the podcast. And come tell me on Instagram what your movement is, I genuinely love hearing peoples answers!