This week’s episode dives into something that’s been coming up everywhere lately - in client calls, DMs, even my own creative process - and it’s the real reason content creation feels so slow and draining, even when you’re technically “doing everything right.”

Most people assume the time-suck is the creation part: the filming, the editing, the captions, the ideas. But after hundreds of conversations, and plenty of my own disappearing acts from the internet, I’ve realised that the real issue is far simpler.

Content feels slow when you don’t have a clear point of view.

Without a strong POV, every post becomes a fresh decision.
You overthink angles.
You rewrite drafts.
You scroll for inspiration.
You lose momentum because you’re not building towards anything.

And that’s what leads to content blocks, burnout cycles, disappearing for weeks, and then coming back feeling even more disconnected.

In this episode, I’m breaking down:

• Why your content feels slow even when you’re “being consistent”
• The hidden clarity problem at the root of content overwhelm
• How a fuzzy POV turns every post into an exhausting task
• The seasons where I disappeared from the internet (and the real reason why)
• Why momentum dies when your content doesn’t have an anchor
• How a clear POV makes content creation faster, not slower
• Why movement-building isn’t more work - it’s what reduces the work
• How your POV becomes the foundation for your movement and message

If your content has been taking way too long, or if you’ve been stuck in a cycle of disappearing and restarting, this episode will help you understand exactly why - and what to do about it.

And if you want support in finding your POV and turning it into a movement for 2026, Light Up Your Movement is open - join us before we start on Jan 12th.