Episode with Jodie Mitchell, Wedding Photographer & SEO Expert

Episode Overview:

In this episode of Volume, host Vix welcomes Jody, a wedding photographer, SEO expert, and founder of the Page One Club. Jody shares her journey from copywriting and SEO to building a successful wedding photography business, and how she leveraged her expertise to help other service providers master SEO.

Key Topics Discussed:

• Jody’s background: From copywriter to wedding photographer to SEO educator.
• The importance of SEO for service providers, creators, and coaches.
• Why SEO is often deprioritized and how to make it more approachable.
• The evolution of Jody’s offers, including the Page One Club and her record-breaking launch after joining Sales Spice.
• The power of messaging, positioning, and community support in launching and scaling offers.
• Lessons learned from launching: the value of more frequent emails, strategic ad campaigns, and shifting from over-teaching to implementation-focused programs.
• The role of community and expert support in Sales Spice, and how it helped Jody overcome launch challenges and mindset wobbles.

Actionable Takeaways:

• SEO doesn’t have to be overwhelming—start with simple, impactful tasks.
• Consistent messaging and strategic positioning are key to converting cold leads.
• Community support and expert feedback can make a huge difference during launches.
• Don’t be afraid to experiment with ads and increase your email frequency during launches.
• Focus on implementation and quick wins for your clients, not just education.

Guest Info:

Follow Jody on Instagram: @numberone

Website: numberone.com

Join the Page One Club for ongoing SEO support and community.

Ready to level up your SEO and launches? Connect with Jody and check out the Page One Club. For more support and expert guidance, consider joining Sales Spice!

To Jody for sharing her story, and to Tadpole the cat for the entertainment!

Connect with Vix:

NEW, LIVE & FREE: Sign 100 Clients in 2026 with Instagram. Register now: https://vixmeldrew.com/volume-training

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/