Am I the problem? Is it me and the way that I am showing up? If your business strategy isn't working, your marketing feels stuck, or you keep starting things without finishing them, the issue might not be your strategy. It might be that you don't trust yourself to execute it.

You can have the perfect funnel, the perfect offer, the perfect sales process, and still self-sabotage everything if you lack self-trust. I work with scaling entrepreneurs every day who think they need a new strategy when what they actually need is to stop abandoning themselves mid-execution. Your business will never be stable if you as the founder are not stable. I'm breaking down what self-trust actually is in business (spoiler: it's not confidence), the signs you don't trust yourself (asking everyone for opinions before deciding, losing momentum after starting strong, procrastinating on high ROI tasks, overcomplicating simple things, avoiding feedback), how lack of self-trust shows up in your execution and launches, why you keep changing strategies instead of seeing them through, and how to build evidence-based self-trust starting today. This includes the surfboard analogy that will completely reframe how you see your role in business growth.

Every day you blame the strategy is a day you ignore that you might be the common denominator. This isn't about blame, it's about opportunity to finally break the pattern.

02:41 Defining Self-Trust

07:47 Decision Making and Self-Trust

11:13 Execution and Momentum

14:27 Avoiding Hard Work and Conversations

18:02 Leadership and Delegation

21:21 Comparison and Self-Trust

24:36 The Role of Strategy and Self-Trust

30:20 Surfing the Waves of Business Challenges

33:07 Self-Sabotage and Personal Accountability

33:57 Trusting Yourself in Business and Personal Life

35:30 Identifying and Overcoming Self-Sabotage

37:14 Building Self-Trust Through Consistency

44:18 Navigating Fear and Decision Making

46:04 Understanding the Roots of Self-Doubt

56:09 The Importance of Self-Trust in Scaling Your Business

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Winners and losers have the same goals. So what really differentiates those that are successful and those that are not? You don't rise to the level of your goals, you fall to the level of your systems. Today I'm breaking down the principles from James Clear's Atomic Habits and sharing the exact framework for creating lasting behaviour change in your business and life.

This episode is my masterclass on habit formation after listening to an incredible podcast with James Clear twice. Success isn't about radical change, motivation, or setting massive goals. It's about building better systems that make good behaviours easier and bad behaviours difficult. I'm sharing the 1% improvement principle (small tweaks compound over time), why goals are temporary but systems determine your progress, the three layers of behaviour change (outcome, process, and identity), the four-step habit loop (cue, craving, response, reward), the four laws of behaviour change (make it obvious, make it attractive, make it easy, make it satisfying), how to reverse bad habits by adding friction, the two-minute rule for starting new habits, and why you cannot change a habit you do not notice. This includes real examples from my health journey, business scaling, and overcoming sugar addiction patterns.

If you're looking to create change in any area (health, business, relationships, consistency), this is your roadmap to building habits that actually stick.

00:43 Introduction

01:04 Summarizing Atomic Habits: Key Insights

02:41 The Compound Effect: Small Changes, Big Results

05:36 Personal Health Goals: Struggles and Strategies

07:04 Systems Over Goals: Building Better Habits

24:22 Identity-Based Habits: Becoming Who You Want to Be

35:03 Understanding the Habit Loop: Four Steps to Change

36:01 Understanding Cravings and Comfort Foods

36:12 Personal Story: Stress and Food

37:45 The Cycle of Cravings and Responses

38:55 Breaking Down the Habit Loop

39:29 The Role of Motivation and Friction

41:36 Reward Systems and Habit Formation

43:18 Good vs. Bad Habits

50:07 The Four Laws of Behavior Change

57:21 Practical Tips for Habit Change

Listen to the full James Clear interview on The Diary of a CEO that inspired today's episode:

• Spotify
• Apple
• Youtube

Other Resources Mentioned:

• Atomic Habits by James Clear
• The Compound Effect by Darren Hardy

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To connect with Kate on Instagram, click ⁠HERE⁠.

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Are you a female breadwinner struggling to balance work and family? You're not alone. One in three Canadian couples now have women as the primary earner, and in the US that number has tripled since the 1970s. But while more women are breadwinners, our support systems and gender roles haven't caught up.

If I stop performing, this is all gonna fall apart. Sound familiar? Today we're diving into what it's really like to be a female breadwinner. Female breadwinning households have become one of the fastest growing family structures globally, but nobody's talking about the pressure that comes with it. I'm breaking down the actual statistics on women breadwinners, the emotional tax of being "always on" (if you slip everything falls apart), the identity shift that happens (questioning your femininity, struggling with feminine energy), why successful women minimize their achievements, how to redefine partnership and gender roles in marriage (the 10/90 rule, co-leadership, emotional labor distribution), and 10 mantras for female breadwinners including "the load is heavy because the load is heavy, not because you're weak."

This one's for every working mom and ambitious woman who's designed an incredible business but needs to redesign her life to support it.

00:47 Introduction

01:39 The Rise of Female Breadwinners: A Deep Dive

05:19 Shocking Statistics on Female Breadwinners

07:45 Balancing Breadwinning and Family Life

11:45 The Emotional and Mental Impact

27:45 Navigating Gender Roles and Relationships

35:24 The Stress of Being a Breadwinner

36:27 Redefining Partnership Roles

37:08 Balancing Emotional and Financial Responsibilities

38:11 Challenging Traditional Gender Roles

40:34 Creating a Supportive Home Environment

43:43 Navigating Guilt and Ambition

50:17 The Importance of Community

53:16 Co-Leadership in Modern Relationships

54:07 Empowering Mantras for Breadwinners

01:02:03 Designing Your Life and Roles

To join the Ambitious Network for free, click HERE.

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You're hustling. You're working hard. You're making sales. But somehow, you're not seeing the profit you expected. Sound familiar? Today we're diving into the hidden money leaks that are quietly draining your business, and most of them have nothing to do with your P&L.

I'm breaking down the five major areas where scaling businesses are burning through money: operations, team structure, offers and pricing, marketing and sales, and you. We're talking about manual processes that should be automated, paying for hours you're not using, not knowing if your packages are actually profitable, burning through leads with a 10% close rate, and saying yes to misaligned clients that take 4x longer to serve. I'm sharing why you had to burn through $90,000 in potential revenue to generate $10,000, the $50,000 client that almost slipped away because of no follow-up, and how one team member saved us years of work by finding one platform.

This episode will make you uncomfortable, but it will also give you a clear roadmap to plug the leaks keeping you from scaling profitably.

00:44 Introduction

03:12 Understanding Operational Inefficiencies

05:05 Real-Life Example: Saving Costs with Automation

07:59 The Importance of Efficient Processes

12:45 Defining Roles and Responsibilities with RACI

15:36 The Role of Operations in Scaling Your Business

21:32 Team Inefficiencies: Common Pitfalls and Solutions

34:29 Evaluating Team Contributions

35:49 Auditing Offers and Pricing

37:54 Client Retention Strategies

39:21 The Pitfalls of Overdelivery

44:26 Optimizing Marketing and Sales

53:38 The Cost of Misaligned Clients

To join the Ambitious Network for free, click HERE.

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Have you ever lost everything you thought you were? Today's guest went from Division 1 soccer player to overdosing on pills, to building a $10 million supplement company, to losing it all to predatory financing, to rebuilding a seven-figure business in six months. Neal Thakkar's story is raw, real, and one of the most powerful conversations I've ever had on this show.

Neal is an entrepreneur performance strategist and founder of Integrity First Funding, helping entrepreneurs secure $50,000 to $250,000+ in business funding. But what makes his story so compelling isn't just what he's building now, it's everything he's survived to get here. We're talking about the painful truth of what hitting your first million actually feels like, why winning in business doesn't feel like winning at all, the hidden danger of taking extreme ownership (you're also accepting you might be irresponsible), why he gained 90 pounds as a bodybuilder to physically transform his identity after addiction, and how he went from owing $2,000 just for waking up in the morning to helping other entrepreneurs avoid the same predatory funding trap that cost him everything. Neal shares the leadership lesson most entrepreneurs miss (the difference between leading people and managing tasks), why meditation an hour a day for seven years changed everything, and why when things started going downhill again, he'd lost that practice.

This episode will move you, inspire you, and force you into deep reflection about what you're really chasing and why. We're talking about ego death, identity shifts, the messy process of sitting with yourself, and why you can do anything but you can't do everything - the most painful pill for ambitious people to swallow.

0:41 Introduction

01:28 Neal's Background and Early Struggles

02:56 The Turning Point: Overcoming Adversity

04:45 The Power of Self-Reflection and Transformation

12:09 Addiction and Recovery: A Personal Battle

14:56 Rebuilding and Redefining Success

19:09 The Role of Values and Identity in Success

31:49 From Bodybuilding to Entrepreneurship

41:45 The Birth of a Business: Neal's Entrepreneurial Journey

42:50 Journey into the Supplement Industry

43:34 The Role of Curiosity in Entrepreneurship

47:58 The Reality of Winning in Business

48:50 The Importance of Patience and Persistence

56:31 Leadership and Management Challenges

01:04:31 Transitioning to a New Venture

01:07:27 Reflections and Advice for Entrepreneurs

01:20:17 The Hidden Costs of Ambition

Connect with Neal:

• Instagram
• Website

To join the Ambitious Network for free, click HERE.

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

Do you feel like everything needs you right now? Like you need more than one of you to get everything done? You're scrolling social media when you know what you should actually be doing, spending hours tweaking Canva graphics that don't move the needle, and letting other people's urgency dictate your entire day.

Today I'm breaking down the triage system I use with all my scaling clients to help them stop living in constant firefighting mode and actually focus on what grows their business. I'm teaching you the Eisenhower Matrix, the four quadrants every task falls into, and the exact step-by-step process you can use in under 10 minutes every single day to sort your to-do list. We're talking about the common mistakes that keep you busy but not productive, why you're creating urgency in things that aren't actually urgent, and how protecting Quadrant 2 (important but not urgent tasks) is the unlock to scaling your business. I'm also calling out the uncomfortable truth: you're probably part of the problem when it comes to people putting their urgency on you, and we need to fix that.

This episode is a masterclass in productivity, prioritization, and getting back in the driver's seat of your business instead of feeling like an employee to your own to-do list.

00:38 Introduction

01:27 Understanding the Concept of Triaging

03:40 The Importance of Prioritization

06:45 Common Mistakes in Business Prioritization

29:47 The Eisenhower Matrix: A Solution for Prioritization

37:27 Managing Urgency and Importance

45:38 Brain Dump and Task Categorization

50:22 Prioritizing and Delegating Tasks

To join the Ambitious Network for free, click HERE.

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Are you dealing with painful periods, missing cycles, weight gain you can't explain, anxiety that won't go away, or fertility struggles that your doctor keeps calling "unexplained"? What if I told you that being a woman is not a diagnosis, and those symptoms your doctor keeps brushing off as "normal" are actually your body trying to tell you something?

Today I'm sitting down with Dr. Jessica Dupont, a naturopathic doctor and fertility expert who is completely rewriting how women understand their bodies. Jessica breaks down why we're living in a cortisol era where chronically high stress has rewired our brains to think constant overwhelm is normal. She's explaining the three major shifts that have happened in women's health over the last 10 to 15 years, why most women in their thirties who think they're in perimenopause actually just need cortisol regulation, and her revolutionary Fertility 3.0 approach that focuses on egg competence, not just egg count. We're talking about the bacteria that causes recurring miscarriages that most fertility clinics aren't even testing for, why you can improve your egg quality in as little as 90 days, and what cycle syncing actually means (spoiler: you don't need to eat specific foods on certain days).

This conversation completely changed how I think about my own health. If you're a high-achieving woman who's been told your symptoms are "just stress" or "just being a woman," this episode is going to feel like the permission slip and roadmap you've been waiting for.

00:41 Introduction

01:22 Meet Jessica Dupont: Naturopathic Doctor

05:57 The Cortisol Era and Women's Health

08:08 The Impact of Modern Lifestyle on Women's Health

24:11 Understanding Cortisol and Its Effects

49:33 Debunking Menstrual Myths

50:41 Understanding the Menstrual Cycle

56:59 Fertility and Egg Quality

01:04:37 Proactive Fertility Planning

01:14:53 Perimenopause: What You Need to Know

01:24:49 Empowering Women's Health

Connect with Jessica:

• Instagram
• Website

To join the Ambitious Network for free, click HERE.

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

Are you attracting the wrong clients? Does your sales process feel harder than it should? Are you constantly trying to convince people to convert even though you know you're offering an incredible service?

Here's what's actually happening: you're saying premium, but your pricing and packages don't feel premium. Or you're marketing luxury but delivering a mass market experience. This misalignment is creating massive friction in your business, and most entrepreneurs don't even realize it's happening.

Today I'm breaking down the three brand tiers that exist in every industry: Mass Market, Premium, and Luxury. Understanding which category you're in (or want to be in) will completely change how you price, market, sell, and attract clients. I'm walking you through examples like Target versus Apple versus Chanel, McDonald's versus Starbucks versus a Michelin star restaurant, and breaking down what each tier means for your pricing strategy, marketing approach, and client experience. This isn't about one being better than the other. It's about knowing which brand you're building and making sure everything in your business actually aligns with that category.

00:35 Introduction

03:21 Understanding Brand Categories and Their Impact

13:18 Mass Market Brands: Characteristics and Strategies

32:11 Premium Brands: Characteristics and Strategies

37:52 Apple's Experience Revolution

39:50 The Value of Premium Products

42:00 Setting Prices as a Premium Brand

43:50 Discounts and Bonuses Strategy

44:57 Marketing to Premium Customers

51:46 Understanding Luxury Brands

54:25 The Essence of Selling Luxury

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Have you ever thought about starting a product-based business? Maybe you've wondered what it would take to get a product into stores, scale it into a household name, or if you should add products to your existing service-based business.

Today I'm sitting down with Madison Page, who has helped brands go from a few thousand dollars a month on Etsy all the way to landing in major retailers like Anthropologie. Madi breaks down the real difference between having a small business versus building an actual brand, startup costs, manufacturing versus handmade, and why some product businesses scale infinitely while others plateau.

We're diving into case studies like Coach (who 4x'd their stock price in two years), Liquid Death, and Scrub Daddy. Madi also shares why she's seen clients with 100,000 followers struggle to make $3,000 a month while others with 2,500 followers consistently pull in $10,000 to $15,000 monthly. The difference? Community over audience.

00:44 Introduction

05:30 Understanding Product-Based Business Tiers

09:56 Aligning Actions with Business Goals

15:26 Startup Costs and Pre-Revenue Realities

21:17 The Importance of Branding and Messaging

25:02 Differentiating Your Product in the Market

33:05 The Role of Marketing in Product Success

36:17 The Importance of Brand in Product and Service

37:20 Building Community vs. Audience

39:09 The Power of Retention and Community

49:09 Scaling and Marketing Strategies

Connect with Madi:

• Instagram
• Podcast

To join the Ambitious Network for free, click HERE.

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

When was the last time you actually sat down and reflected on where you're at?

Not the "I'll think about it while I'm rushing through my to-do list" kind of reflection. I'm talking about actually sitting with yourself, asking the hard questions, and getting real about what's working, what's not, and where you're actually going.

Today's episode is different. This is a full reflection exercise that I'm walking you through, both personally and professionally. I'm asking you the same questions I ask myself and my clients, and I'm sharing my own raw answers as we go.

We're covering what made you proud this year (even if nobody noticed), where you drained yourself, what boundaries you slipped on, what surprised you about your growth, where you self-sabotaged, and what you actually want for next year. I'm also getting honest about where I overextended, under-resourced myself, and tried to pretend I wasn't human this year.

Grab a journal or your notes app. You can listen and reflect as you go, or come back to this one quarterly. Either way, this is the clarity work that actually creates direction.

00:46 Introduction

06:03 Personal Reflection Questions

14:10 Professional Reflection Questions

20:49 Wins and Wake-Up Calls

32:01 Facing Fears and Taking Risks

33:39 Overextending and Setting Boundaries

39:24 Personal Goals and Daily Life

42:13 Becoming Your Future Self

45:35 Sustaining Growth Without Burnout

51:11 Long-Term Vision and Focus

58:54 Reflection and Direction

To join the Ambitious Network for free, click HERE.

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To submit a question to be answered on the podcast, click HERE.