Are you attracting the wrong clients? Does your sales process feel harder than it should? Are you constantly trying to convince people to convert even though you know you're offering an incredible service?

Here's what's actually happening: you're saying premium, but your pricing and packages don't feel premium. Or you're marketing luxury but delivering a mass market experience. This misalignment is creating massive friction in your business, and most entrepreneurs don't even realize it's happening.

Today I'm breaking down the three brand tiers that exist in every industry: Mass Market, Premium, and Luxury. Understanding which category you're in (or want to be in) will completely change how you price, market, sell, and attract clients. I'm walking you through examples like Target versus Apple versus Chanel, McDonald's versus Starbucks versus a Michelin star restaurant, and breaking down what each tier means for your pricing strategy, marketing approach, and client experience. This isn't about one being better than the other. It's about knowing which brand you're building and making sure everything in your business actually aligns with that category.

00:35 Introduction

03:21 Understanding Brand Categories and Their Impact

13:18 Mass Market Brands: Characteristics and Strategies

32:11 Premium Brands: Characteristics and Strategies

37:52 Apple's Experience Revolution

39:50 The Value of Premium Products

42:00 Setting Prices as a Premium Brand

43:50 Discounts and Bonuses Strategy

44:57 Marketing to Premium Customers

51:46 Understanding Luxury Brands

54:25 The Essence of Selling Luxury

To join the Ambitious Network for free, click HERE.

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

Have you ever thought about starting a product-based business? Maybe you've wondered what it would take to get a product into stores, scale it into a household name, or if you should add products to your existing service-based business.

Today I'm sitting down with Madison Page, who has helped brands go from a few thousand dollars a month on Etsy all the way to landing in major retailers like Anthropologie. Madi breaks down the real difference between having a small business versus building an actual brand, startup costs, manufacturing versus handmade, and why some product businesses scale infinitely while others plateau.

We're diving into case studies like Coach (who 4x'd their stock price in two years), Liquid Death, and Scrub Daddy. Madi also shares why she's seen clients with 100,000 followers struggle to make $3,000 a month while others with 2,500 followers consistently pull in $10,000 to $15,000 monthly. The difference? Community over audience.

00:44 Introduction

05:30 Understanding Product-Based Business Tiers

09:56 Aligning Actions with Business Goals

15:26 Startup Costs and Pre-Revenue Realities

21:17 The Importance of Branding and Messaging

25:02 Differentiating Your Product in the Market

33:05 The Role of Marketing in Product Success

36:17 The Importance of Brand in Product and Service

37:20 Building Community vs. Audience

39:09 The Power of Retention and Community

49:09 Scaling and Marketing Strategies

Connect with Madi:

• Instagram
• Podcast

To join the Ambitious Network for free, click HERE.

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

When was the last time you actually sat down and reflected on where you're at?

Not the "I'll think about it while I'm rushing through my to-do list" kind of reflection. I'm talking about actually sitting with yourself, asking the hard questions, and getting real about what's working, what's not, and where you're actually going.

Today's episode is different. This is a full reflection exercise that I'm walking you through, both personally and professionally. I'm asking you the same questions I ask myself and my clients, and I'm sharing my own raw answers as we go.

We're covering what made you proud this year (even if nobody noticed), where you drained yourself, what boundaries you slipped on, what surprised you about your growth, where you self-sabotaged, and what you actually want for next year. I'm also getting honest about where I overextended, under-resourced myself, and tried to pretend I wasn't human this year.

Grab a journal or your notes app. You can listen and reflect as you go, or come back to this one quarterly. Either way, this is the clarity work that actually creates direction.

00:46 Introduction

06:03 Personal Reflection Questions

14:10 Professional Reflection Questions

20:49 Wins and Wake-Up Calls

32:01 Facing Fears and Taking Risks

33:39 Overextending and Setting Boundaries

39:24 Personal Goals and Daily Life

42:13 Becoming Your Future Self

45:35 Sustaining Growth Without Burnout

51:11 Long-Term Vision and Focus

58:54 Reflection and Direction

To join the Ambitious Network for free, click HERE.

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

I can't believe I'm saying this, but we just hit 100 episodes of the Ambitious Podcast.

This is not your typical episode. No guest, no strategy framework, no business breakdown. Today is just you and me, getting real about what this journey has been like. The messy parts, the vulnerable parts, the parts I was terrified to share but did anyway.

We're diving into why I really started this podcast (spoiler: it was a strategic move that became so much more), what I was feeling before I hit record on episode one, the mindset shifts that completely changed me, and the moments I wanted to quit. I'm also getting honest about what ambition used to mean to me versus what it means now, the hardest decision I've ever made, and what I hope this show becomes in the next 100 episodes.

If you've been here since the beginning, thank you. If you just found us, welcome. This one's going to hit different.

00:01:00 Introduction

00:03:00 The Origin Story & Evolution

00:08:00 What I Was Feeling Before Episode One

00:10:00 My Biggest Fear About Starting

00:15:00 When I Realized This Was Becoming Something Real

00:16:00 What Surprised Me Most About Podcasting

00:21:00 What Ambition Means to Me Now

00:26:00 The Biggest Mindset Shift I've Made

00:36:00 How I Keep Showing Up When Motivation Dips

00:39:00 My Favorite Episode to Record

00:42:00 My Biggest Podcast Fail

00:44:00 Have I Ever Wanted to Quit?

00:49:00 What I Want You to Feel After Every Episode

00:58:00 The Boldest & Most Uncomfortable Decision

To join the Ambitious Network for free, click HERE.

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

Ever had a brilliant idea that never made it past your brain? Or watched a dream die because someone poked too many holes in it before you even had a chance to build it?

In this episode of Ambitious, George Bryant is back to teach one of the most powerful frameworks I've ever learned. This is the Dream Storming model, originally created by Walt Disney to bring Disneyland to life. We're breaking down the three core buckets (Dreamer, Builder, and Protector), the exact rules for each state, and how to recognize which bucket you naturally live in versus which one you go to when triggered.

But here's where it gets really good: this framework isn't just for your business. George and I get vulnerable about how we use this in our long-distance relationship, how it's transformed the way we communicate during conflict, and why understanding someone's dominant state can completely shift the dynamic in your partnerships, friendships, and even with your kids.

00:00 Introduction

12:25 The Walt Disney Dream Storming Story

18:09 Applying the Dream Storming Model

33:50 Understanding the Dreamer Bucket

34:32 Transitioning to the Builder Bucket

35:04 Entering the Protector Bucket

35:22 Applying the Dream Storming Process

36:02 Facilitating Dream Storming with Teams

36:40 The Importance of Discipline in Dream Storming

45:41 Interpersonal Applications of Dream Storming

50:29 The Power of Divergent Thinking

53:31 Recognizing Natural and Triggered States

01:05:08 Understanding the Protector Mode

01:05:50 Navigating Conversations with Awareness

01:12:03 Applying the Framework in Personal and Professional Life

Connect with George:

• Instagram
• Website

To join the Ambitious Network for free, click HERE.

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

Ever had a brilliant idea that never made it past your brain? Or watched a dream die because someone poked too many holes in it before you even had a chance to build it?

In this episode of Ambitious, George Bryant is back to teach one of the most powerful frameworks I've ever learned. This is the Dream Storming model, originally created by Walt Disney to bring Disneyland to life. We're breaking down the three core buckets (Dreamer, Builder, and Protector), the exact rules for each state, and how to recognize which bucket you naturally live in versus which one you go to when triggered.

But here's where it gets really good: this framework isn't just for your business. George and I get vulnerable about how we use this in our long-distance relationship, how it's transformed the way we communicate during conflict, and why understanding someone's dominant state can completely shift the dynamic in your partnerships, friendships, and even with your kids.

00:00 Introduction

12:25 The Walt Disney Dream Storming Story

18:09 Applying the Dream Storming Model

33:50 Understanding the Dreamer Bucket

34:32 Transitioning to the Builder Bucket

35:04 Entering the Protector Bucket

35:22 Applying the Dream Storming Process

36:02 Facilitating Dream Storming with Teams

36:40 The Importance of Discipline in Dream Storming

45:41 Interpersonal Applications of Dream Storming

50:29 The Power of Divergent Thinking

53:31 Recognizing Natural and Triggered States

01:05:08 Understanding the Protector Mode

01:05:50 Navigating Conversations with Awareness

01:12:03 Applying the Framework in Personal and Professional Life

Connect with George:

• Instagram
• Website

To join the Ambitious Network for free, click HERE.

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

AI is no longer a futuristic concept. It's our present reality, impacting every industry and business. In this episode of Ambitious, I emphasize the critical shift from quantity to quality in content creation, highlighting the importance of brand voice and personalization in marketing. While AI can boost efficiency and idea generation, true connection and sales conversion hinge on emotional resonance and discernment that only humans can provide. Join me as I break down how to integrate AI seamlessly into your marketing, sales, and delivery processes without losing the human touch. This episode serves as a practical handbook for staying current with AI advancements and preparing for future trends. Next week, we'll explore predictions for AI and how to stay ahead of the curve. If AI feels overwhelming, consider this your invitation to embrace its potential and revolutionize your business.

00:39 Introduction

01:06 Current AI Trends in Business

02:45 Marketing in the AI Era

04:24 The Importance of Quality Content

08:35 Leveraging AI for Marketing Efficiency

15:10 AI in Sales: Speed and Personalization

22:56 Balancing Automation and Human Touch in Sales

27:39 AI's Impact on Business Delivery

28:13 Leveraging AI for Business Efficiency

32:28 Integrating AI in Business Operations

35:56 Frameworks for Consistent Client Outcomes

45:06 Creating an Experience Around Your Product

50:15 Preparing for the Future of AI

To join the Ambitious Network for free, click HERE.

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

AI is no longer a futuristic concept. It's our present reality, impacting every industry and business. In this episode of Ambitious, I emphasize the critical shift from quantity to quality in content creation, highlighting the importance of brand voice and personalization in marketing. While AI can boost efficiency and idea generation, true connection and sales conversion hinge on emotional resonance and discernment that only humans can provide. Join me as I break down how to integrate AI seamlessly into your marketing, sales, and delivery processes without losing the human touch. This episode serves as a practical handbook for staying current with AI advancements and preparing for future trends. Next week, we'll explore predictions for AI and how to stay ahead of the curve. If AI feels overwhelming, consider this your invitation to embrace its potential and revolutionize your business.

00:39 Introduction

01:06 Current AI Trends in Business

02:45 Marketing in the AI Era

04:24 The Importance of Quality Content

08:35 Leveraging AI for Marketing Efficiency

15:10 AI in Sales: Speed and Personalization

22:56 Balancing Automation and Human Touch in Sales

27:39 AI's Impact on Business Delivery

28:13 Leveraging AI for Business Efficiency

32:28 Integrating AI in Business Operations

35:56 Frameworks for Consistent Client Outcomes

45:06 Creating an Experience Around Your Product

50:15 Preparing for the Future of AI

To join the Ambitious Network for free, click HERE.

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

In this episode of the Ambitious, I dive into the topic of enforcing boundaries in both business and personal life. Drawing from my experience in therapy and firsthand struggles as a notorious people pleaser, I discuss how broken boundaries often stem from never being clearly established. Learn the signs that you might be struggling with boundaries, common business scenarios reflecting this struggle, and the practical steps to enforce them. Discover my 5 C framework: Clarity, Confidence, Communication, Consistency, and Curation to effectively set and maintain boundaries, ensuring you create space for what truly matters.

00:00 Introduction

01:02 Personal Experiences with Boundaries

02:20 Identifying Boundary Issues

03:11 Business Scenarios and Boundaries

03:19 The 5C Framework for Boundaries

05:54 Resentment and Exhaustion

10:17 Calendar Chaos and Overbooking

13:31 Saying Yes When You Mean No

15:06 Overgiving and Undercharging

17:26 Client Conversations and Resetting Boundaries

29:25 Team Dynamics and Boundaries

38:17 Time Management and Boundaries

42:58 Embracing Space and Stillness

44:28 Strategic Scheduling for Success

46:59 Financial Boundaries and Over-Investing

50:34 The Importance of Saying No

53:46 The Five Cs of Enforcing Boundaries

To join the Ambitious Network for free, click HERE.

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, I am joined by Tyler, a self-defense instructor and personal protection specialist with Masada Tactical. Tyler shares her incredible journey of overcoming trauma and reclaiming inner power through Israeli combat training. We discuss the profound transformation that self-defense training can bring, especially for women considered 'too much' or 'aggressive'. Tyler talks about the importance of mental toughness, confidence, and self-trust, and how learning to be both 'soft and savage' can make you feel safe and empowered. We also explore the concept of true masculine energy and the need for strong men who can hold space for a woman's highest potential. This episode will change the way you think about power, safety, and self-trust as a woman.

00:52 Introduction

01:35 Meet Tyler: Self-Defense Expert

02:32 The Power of Self-Defense for Women

04:33 Tyler's Personal Journey and Teaching Philosophy

09:31 Understanding the Mental and Physical Aspects of Self-Defense

20:50 Reclaiming Power After Trauma

38:38 Practical Self-Defense Tips and Techniques

50:32 Cultural Assumptions and Safety Awareness

51:04 Exploring Masculine and Feminine Dynamics

58:39 Training and Self-Defense Techniques

01:01:12 The Psychological Impact of Self-Defense Training

01:08:33 Encouraging Women to Embrace Their Strength

01:22:21 Practical Advice for Starting Self-Defense

Resources Mentioned:

• ​Free videos from Masada Tactical
• Masada Tactical Instagram

Connect with Tyler:

• ​Instagram
• ​Website

To join the Ambitious Network for free, click HERE.

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.