Ambitious Podcast

Ambitious Podcast

By Kate PerkovicBusiness
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Ambitious Podcast episodes

  • EP.106: From Ego Death to Entrepreneurship: The Making of a $10M Founder w/ Neal Thakkar | The Ambitious Podcast

    Have you ever lost everything you thought you were? Today's guest went from Division 1 soccer player to overdosing on pills, to building a $10 million supplement company, to losing it all to predatory financing, to rebuilding a seven-figure business in six months. Neal Thakkar's story is raw, real, and one of the most powerful conversations I've ever had on this show.


    Neal is an entrepreneur performance strategist and founder of Integrity First Funding, helping entrepreneurs secure $50,000 to $250,000+ in business funding. But what makes his story so compelling isn't just what he's building now, it's everything he's survived to get here. We're talking about the painful truth of what hitting your first million actually feels like, why winning in business doesn't feel like winning at all, the hidden danger of taking extreme ownership (you're also accepting you might be irresponsible), why he gained 90 pounds as a bodybuilder to physically transform his identity after addiction, and how he went from owing $2,000 just for waking up in the morning to helping other entrepreneurs avoid the same predatory funding trap that cost him everything. Neal shares the leadership lesson most entrepreneurs miss (the difference between leading people and managing tasks), why meditation an hour a day for seven years changed everything, and why when things started going downhill again, he'd lost that practice.


    This episode will move you, inspire you, and force you into deep reflection about what you're really chasing and why. We're talking about ego death, identity shifts, the messy process of sitting with yourself, and why you can do anything but you can't do everything - the most painful pill for ambitious people to swallow.


    0:41 Introduction

    01:28 Neal's Background and Early Struggles

    02:56 The Turning Point: Overcoming Adversity

    04:45 The Power of Self-Reflection and Transformation

    12:09 Addiction and Recovery: A Personal Battle

    14:56 Rebuilding and Redefining Success

    19:09 The Role of Values and Identity in Success

    31:49 From Bodybuilding to Entrepreneurship

    41:45 The Birth of a Business: Neal's Entrepreneurial Journey

    42:50 Journey into the Supplement Industry

    43:34 The Role of Curiosity in Entrepreneurship

    47:58 The Reality of Winning in Business

    48:50 The Importance of Patience and Persistence

    56:31 Leadership and Management Challenges

    01:04:31 Transitioning to a New Venture

    01:07:27 Reflections and Advice for Entrepreneurs

    01:20:17 The Hidden Costs of Ambition


    Connect with Neal:

    • Instagram
    • Website


    To join the Ambitious Network for free, click HERE.

    To connect with Kate on Instagram, click ⁠HERE⁠.

    To apply for ITI, click ⁠HERE⁠.

    To submit a question to be answered on the podcast, click HERE.

    1 hr 25 min
  • EP.105: How High-Level Entrepreneurs Triage & Prioritize Their To-Do Lists | The Ambitious Podcast

    Do you feel like everything needs you right now? Like you need more than one of you to get everything done? You're scrolling social media when you know what you should actually be doing, spending hours tweaking Canva graphics that don't move the needle, and letting other people's urgency dictate your entire day.


    Today I'm breaking down the triage system I use with all my scaling clients to help them stop living in constant firefighting mode and actually focus on what grows their business. I'm teaching you the Eisenhower Matrix, the four quadrants every task falls into, and the exact step-by-step process you can use in under 10 minutes every single day to sort your to-do list. We're talking about the common mistakes that keep you busy but not productive, why you're creating urgency in things that aren't actually urgent, and how protecting Quadrant 2 (important but not urgent tasks) is the unlock to scaling your business. I'm also calling out the uncomfortable truth: you're probably part of the problem when it comes to people putting their urgency on you, and we need to fix that.


    This episode is a masterclass in productivity, prioritization, and getting back in the driver's seat of your business instead of feeling like an employee to your own to-do list.


    00:38 Introduction

    01:27 Understanding the Concept of Triaging

    03:40 The Importance of Prioritization

    06:45 Common Mistakes in Business Prioritization

    29:47 The Eisenhower Matrix: A Solution for Prioritization

    37:27 Managing Urgency and Importance

    45:38 Brain Dump and Task Categorization

    50:22 Prioritizing and Delegating Tasks


    To join the Ambitious Network for free, click HERE.

    To connect with Kate on Instagram, click ⁠HERE⁠.

    To apply for ITI, click ⁠HERE⁠.

    To submit a question to be answered on the podcast, click HERE.

    1 hr 11 min
  • EP.104: Women’s Hormones in 2025: Stress, Metabolism & Fertility w/ Jessica Dupont | The Ambitious Podcast

    Are you dealing with painful periods, missing cycles, weight gain you can't explain, anxiety that won't go away, or fertility struggles that your doctor keeps calling "unexplained"? What if I told you that being a woman is not a diagnosis, and those symptoms your doctor keeps brushing off as "normal" are actually your body trying to tell you something?


    Today I'm sitting down with Dr. Jessica Dupont, a naturopathic doctor and fertility expert who is completely rewriting how women understand their bodies. Jessica breaks down why we're living in a cortisol era where chronically high stress has rewired our brains to think constant overwhelm is normal. She's explaining the three major shifts that have happened in women's health over the last 10 to 15 years, why most women in their thirties who think they're in perimenopause actually just need cortisol regulation, and her revolutionary Fertility 3.0 approach that focuses on egg competence, not just egg count. We're talking about the bacteria that causes recurring miscarriages that most fertility clinics aren't even testing for, why you can improve your egg quality in as little as 90 days, and what cycle syncing actually means (spoiler: you don't need to eat specific foods on certain days).


    This conversation completely changed how I think about my own health. If you're a high-achieving woman who's been told your symptoms are "just stress" or "just being a woman," this episode is going to feel like the permission slip and roadmap you've been waiting for.


    00:41 Introduction

    01:22 Meet Jessica Dupont: Naturopathic Doctor

    05:57 The Cortisol Era and Women's Health

    08:08 The Impact of Modern Lifestyle on Women's Health

    24:11 Understanding Cortisol and Its Effects

    49:33 Debunking Menstrual Myths

    50:41 Understanding the Menstrual Cycle

    56:59 Fertility and Egg Quality

    01:04:37 Proactive Fertility Planning

    01:14:53 Perimenopause: What You Need to Know

    01:24:49 Empowering Women's Health


    Connect with Jessica:

    • Instagram
    • Website

     

    To join the Ambitious Network for free, click HERE.

    To connect with Kate on Instagram, click ⁠HERE⁠.

    To apply for ITI, click ⁠HERE⁠.

    To submit a question to be answered on the podcast, click HERE.

    1 hr 36 min
  • EP.103: The 3 Brand Tiers That Control Your Pricing, Sales, & Clients: Mass, Premium or Luxury | The Ambitious Podcast

    Are you attracting the wrong clients? Does your sales process feel harder than it should? Are you constantly trying to convince people to convert even though you know you're offering an incredible service?


    Here's what's actually happening: you're saying premium, but your pricing and packages don't feel premium. Or you're marketing luxury but delivering a mass market experience. This misalignment is creating massive friction in your business, and most entrepreneurs don't even realize it's happening.


    Today I'm breaking down the three brand tiers that exist in every industry: Mass Market, Premium, and Luxury. Understanding which category you're in (or want to be in) will completely change how you price, market, sell, and attract clients. I'm walking you through examples like Target versus Apple versus Chanel, McDonald's versus Starbucks versus a Michelin star restaurant, and breaking down what each tier means for your pricing strategy, marketing approach, and client experience. This isn't about one being better than the other. It's about knowing which brand you're building and making sure everything in your business actually aligns with that category.


    00:35 Introduction

    03:21 Understanding Brand Categories and Their Impact

    13:18 Mass Market Brands: Characteristics and Strategies

    32:11 Premium Brands: Characteristics and Strategies

    37:52 Apple's Experience Revolution

    39:50 The Value of Premium Products

    42:00 Setting Prices as a Premium Brand

    43:50 Discounts and Bonuses Strategy

    44:57 Marketing to Premium Customers

    51:46 Understanding Luxury Brands

    54:25 The Essence of Selling Luxury


    To join the Ambitious Network for free, click HERE.

    To connect with Kate on Instagram, click ⁠HERE⁠.

    To apply for ITI, click ⁠HERE⁠.

    To submit a question to be answered on the podcast, click HERE.

    1 hr 14 min
  • EP.102: Mastering the Product Game: Branding, Sales & What They Don’t Tell You w/ Madison Paige | The Ambitious Podcast

    Have you ever thought about starting a product-based business? Maybe you've wondered what it would take to get a product into stores, scale it into a household name, or if you should add products to your existing service-based business.


    Today I'm sitting down with Madison Page, who has helped brands go from a few thousand dollars a month on Etsy all the way to landing in major retailers like Anthropologie. Madi breaks down the real difference between having a small business versus building an actual brand, startup costs, manufacturing versus handmade, and why some product businesses scale infinitely while others plateau.


    We're diving into case studies like Coach (who 4x'd their stock price in two years), Liquid Death, and Scrub Daddy. Madi also shares why she's seen clients with 100,000 followers struggle to make $3,000 a month while others with 2,500 followers consistently pull in $10,000 to $15,000 monthly. The difference? Community over audience.

     

    00:44 Introduction

    05:30 Understanding Product-Based Business Tiers

    09:56 Aligning Actions with Business Goals

    15:26 Startup Costs and Pre-Revenue Realities

    21:17 The Importance of Branding and Messaging

    25:02 Differentiating Your Product in the Market

    33:05 The Role of Marketing in Product Success

    36:17 The Importance of Brand in Product and Service

    37:20 Building Community vs. Audience

    39:09 The Power of Retention and Community

    49:09 Scaling and Marketing Strategies


    Connect with Madi:

    • Instagram
    • Podcast


    To join the Ambitious Network for free, click HERE.

    To connect with Kate on Instagram, click ⁠HERE⁠.

    To apply for ITI, click ⁠HERE⁠.

    To submit a question to be answered on the podcast, click HERE.

    1 hr 14 min
  • EP.101: The Hard Truths About How You Showed Up This Year | The Ambitious Podcast

    When was the last time you actually sat down and reflected on where you're at?


    Not the "I'll think about it while I'm rushing through my to-do list" kind of reflection. I'm talking about actually sitting with yourself, asking the hard questions, and getting real about what's working, what's not, and where you're actually going.


    Today's episode is different. This is a full reflection exercise that I'm walking you through, both personally and professionally. I'm asking you the same questions I ask myself and my clients, and I'm sharing my own raw answers as we go.


    We're covering what made you proud this year (even if nobody noticed), where you drained yourself, what boundaries you slipped on, what surprised you about your growth, where you self-sabotaged, and what you actually want for next year. I'm also getting honest about where I overextended, under-resourced myself, and tried to pretend I wasn't human this year.


    Grab a journal or your notes app. You can listen and reflect as you go, or come back to this one quarterly. Either way, this is the clarity work that actually creates direction.


    00:46 Introduction

    06:03 Personal Reflection Questions

    14:10 Professional Reflection Questions

    20:49 Wins and Wake-Up Calls

    32:01 Facing Fears and Taking Risks

    33:39 Overextending and Setting Boundaries

    39:24 Personal Goals and Daily Life

    42:13 Becoming Your Future Self

    45:35 Sustaining Growth Without Burnout

    51:11 Long-Term Vision and Focus

    58:54 Reflection and Direction


    To join the Ambitious Network for free, click HERE.

    To connect with Kate on Instagram, click ⁠HERE⁠.

    To apply for ITI, click ⁠HERE⁠.

    To submit a question to be answered on the podcast, click HERE.

    1 hr 4 min
  • EP.100: ONE HUNDRED Episodes of Ambitious | The Ambitious Podcast

    I can't believe I'm saying this, but we just hit 100 episodes of the Ambitious Podcast.


    This is not your typical episode. No guest, no strategy framework, no business breakdown. Today is just you and me, getting real about what this journey has been like. The messy parts, the vulnerable parts, the parts I was terrified to share but did anyway.


    We're diving into why I really started this podcast (spoiler: it was a strategic move that became so much more), what I was feeling before I hit record on episode one, the mindset shifts that completely changed me, and the moments I wanted to quit. I'm also getting honest about what ambition used to mean to me versus what it means now, the hardest decision I've ever made, and what I hope this show becomes in the next 100 episodes.


    If you've been here since the beginning, thank you. If you just found us, welcome. This one's going to hit different.


    00:01:00 Introduction

    00:03:00 The Origin Story & Evolution

    00:08:00 What I Was Feeling Before Episode One

    00:10:00 My Biggest Fear About Starting

    00:15:00 When I Realized This Was Becoming Something Real

    00:16:00 What Surprised Me Most About Podcasting

    00:21:00 What Ambition Means to Me Now

    00:26:00 The Biggest Mindset Shift I've Made

    00:36:00 How I Keep Showing Up When Motivation Dips

    00:39:00 My Favorite Episode to Record

    00:42:00 My Biggest Podcast Fail

    00:44:00 Have I Ever Wanted to Quit?

    00:49:00 What I Want You to Feel After Every Episode

    00:58:00 The Boldest & Most Uncomfortable Decision


    To join the Ambitious Network for free, click HERE.

    To connect with Kate on Instagram, click ⁠HERE⁠.

    To apply for ITI, click ⁠HERE⁠.

    To submit a question to be answered on the podcast, click HERE.

    1 hr 7 min
  • EP.99: Dreamstorming: The 3-Phase Framework That Scales Ideas Into Execution | The Ambitious Podcast

    Ever had a brilliant idea that never made it past your brain? Or watched a dream die because someone poked too many holes in it before you even had a chance to build it?


    In this episode of Ambitious, George Bryant is back to teach one of the most powerful frameworks I've ever learned. This is the Dream Storming model, originally created by Walt Disney to bring Disneyland to life. We're breaking down the three core buckets (Dreamer, Builder, and Protector), the exact rules for each state, and how to recognize which bucket you naturally live in versus which one you go to when triggered.


    But here's where it gets really good: this framework isn't just for your business. George and I get vulnerable about how we use this in our long-distance relationship, how it's transformed the way we communicate during conflict, and why understanding someone's dominant state can completely shift the dynamic in your partnerships, friendships, and even with your kids.


    00:00 Introduction

    12:25 The Walt Disney Dream Storming Story

    18:09 Applying the Dream Storming Model

    33:50 Understanding the Dreamer Bucket

    34:32 Transitioning to the Builder Bucket

    35:04 Entering the Protector Bucket

    35:22 Applying the Dream Storming Process

    36:02 Facilitating Dream Storming with Teams

    36:40 The Importance of Discipline in Dream Storming

    45:41 Interpersonal Applications of Dream Storming

    50:29 The Power of Divergent Thinking

    53:31 Recognizing Natural and Triggered States

    01:05:08 Understanding the Protector Mode

    01:05:50 Navigating Conversations with Awareness

    01:12:03 Applying the Framework in Personal and Professional Life


    Connect with George:

    • Instagram
    • Website

     

    To join the Ambitious Network for free, click HERE.

    To connect with Kate on Instagram, click ⁠HERE⁠.

    To apply for ITI, click ⁠HERE⁠.

    To submit a question to be answered on the podcast, click HERE.

    1 hr 40 min
  • EP.99: Dreamstorming: The 3-Phase Framework That Scales Ideas Into Execution | The Ambitious Podcast

    Ever had a brilliant idea that never made it past your brain? Or watched a dream die because someone poked too many holes in it before you even had a chance to build it?


    In this episode of Ambitious, George Bryant is back to teach one of the most powerful frameworks I've ever learned. This is the Dream Storming model, originally created by Walt Disney to bring Disneyland to life. We're breaking down the three core buckets (Dreamer, Builder, and Protector), the exact rules for each state, and how to recognize which bucket you naturally live in versus which one you go to when triggered.


    But here's where it gets really good: this framework isn't just for your business. George and I get vulnerable about how we use this in our long-distance relationship, how it's transformed the way we communicate during conflict, and why understanding someone's dominant state can completely shift the dynamic in your partnerships, friendships, and even with your kids.


    00:00 Introduction

    12:25 The Walt Disney Dream Storming Story

    18:09 Applying the Dream Storming Model

    33:50 Understanding the Dreamer Bucket

    34:32 Transitioning to the Builder Bucket

    35:04 Entering the Protector Bucket

    35:22 Applying the Dream Storming Process

    36:02 Facilitating Dream Storming with Teams

    36:40 The Importance of Discipline in Dream Storming

    45:41 Interpersonal Applications of Dream Storming

    50:29 The Power of Divergent Thinking

    53:31 Recognizing Natural and Triggered States

    01:05:08 Understanding the Protector Mode

    01:05:50 Navigating Conversations with Awareness

    01:12:03 Applying the Framework in Personal and Professional Life


    Connect with George:

    • Instagram
    • Website

     

    To join the Ambitious Network for free, click HERE.

    To connect with Kate on Instagram, click ⁠HERE⁠.

    To apply for ITI, click ⁠HERE⁠.

    To submit a question to be answered on the podcast, click HERE.

    1 hr 40 min
  • EP.98: The AI Shift: Future-Proofing Strategies Every Entrepreneur Needs to Do RIGHT NOW | The Ambitious Podcast

    AI is no longer a futuristic concept. It's our present reality, impacting every industry and business. In this episode of Ambitious, I emphasize the critical shift from quantity to quality in content creation, highlighting the importance of brand voice and personalization in marketing. While AI can boost efficiency and idea generation, true connection and sales conversion hinge on emotional resonance and discernment that only humans can provide. Join me as I break down how to integrate AI seamlessly into your marketing, sales, and delivery processes without losing the human touch. This episode serves as a practical handbook for staying current with AI advancements and preparing for future trends. Next week, we'll explore predictions for AI and how to stay ahead of the curve. If AI feels overwhelming, consider this your invitation to embrace its potential and revolutionize your business.


    00:39 Introduction

    01:06 Current AI Trends in Business

    02:45 Marketing in the AI Era

    04:24 The Importance of Quality Content

    08:35 Leveraging AI for Marketing Efficiency

    15:10 AI in Sales: Speed and Personalization

    22:56 Balancing Automation and Human Touch in Sales

    27:39 AI's Impact on Business Delivery

    28:13 Leveraging AI for Business Efficiency

    32:28 Integrating AI in Business Operations

    35:56 Frameworks for Consistent Client Outcomes

    45:06 Creating an Experience Around Your Product

    50:15 Preparing for the Future of AI


    To join the Ambitious Network for free, click HERE.

    To connect with Kate on Instagram, click ⁠HERE⁠.

    To apply for ITI, click ⁠HERE⁠.

    To submit a question to be answered on the podcast, click HERE.

    53 min

About Ambitious Podcast

From the publisher's feed

Welcome to The Ambitious Podcast with Kate Perkovic, a former server turned 7-figure business owner. Join Kate in exploring how unwavering ambition fuels success. Discover insights from a seasoned…

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