Have you ever thought about starting a product-based business? Maybe you've wondered what it would take to get a product into stores, scale it into a household name, or if you should add products to your existing service-based business.

Today I'm sitting down with Madison Page, who has helped brands go from a few thousand dollars a month on Etsy all the way to landing in major retailers like Anthropologie. Madi breaks down the real difference between having a small business versus building an actual brand, startup costs, manufacturing versus handmade, and why some product businesses scale infinitely while others plateau.

We're diving into case studies like Coach (who 4x'd their stock price in two years), Liquid Death, and Scrub Daddy. Madi also shares why she's seen clients with 100,000 followers struggle to make $3,000 a month while others with 2,500 followers consistently pull in $10,000 to $15,000 monthly. The difference? Community over audience.

00:44 Introduction

05:30 Understanding Product-Based Business Tiers

09:56 Aligning Actions with Business Goals

15:26 Startup Costs and Pre-Revenue Realities

21:17 The Importance of Branding and Messaging

25:02 Differentiating Your Product in the Market

33:05 The Role of Marketing in Product Success

36:17 The Importance of Brand in Product and Service

37:20 Building Community vs. Audience

39:09 The Power of Retention and Community

49:09 Scaling and Marketing Strategies

Connect with Madi:

• Instagram
• Podcast

To join the Ambitious Network for free, click HERE.

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.