In this episode of Ambitious, I share my personal journey from the relentless hustle of scaling my business to seven figures, to the emotional and mental toll it took on me. I open up about how my pursuit of success nearly broke me and how I realized that making money doesn't equal happiness or fulfillment. I talk about the importance of balance and how isolating myself to work harder was not the solution. I discuss the insights I gained from therapy and coaching and how letting go of my old ways and embracing a more harmonious approach has transformed my life, my relationships, and my business. Plus, I explore the powerful, raw discussions at our Ambitious Women's Dinner in Toronto, where female entrepreneurs gathered to share their journeys and support each other. Join me as I navigate the shift from masculine to feminine energy, the value of feeling over thinking, and the importance of intentional, deep conversations in our lives.

00:50 Introduction

06:47 The Shift from Hustle to Balance

13:21 The Emotional Rollercoaster of Entrepreneurship

22:07 The Misdiagnosis and Realization

28:28 The Importance of Mental Health in Business

30:57 The Turning Point: A Life-Changing Conversation

32:35 Embracing Vulnerability and Emotional Healing

38:20 Navigating the Masculine and Feminine Balance

43:11 The Power of Feeling and Connection

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In this episode of Ambitious, I discuss the critical signs that your pricing strategy might be broken, leading to burnout and lack of growth. With over 70% of service-based businesses undercharging for their offers, I explore the detrimental effects this has on scaling your business and personal well-being. We talk through seven common pricing mistakes and dive into a six-part framework designed to help you set strategic, intentional prices. From understanding your costs and evaluating brand positioning to competitor analysis and the importance of credibility, this episode offers a comprehensive guide to revamping your pricing strategy. Plus, I share personal experiences and insights on how the right pricing can energize you and your business. Tune in to learn how to confidently command your prices and scale your business effectively.

00:00 Introduction

01:39 Common Pricing Mistakes in Service-Based Businesses

09:39 The Accessibility Trap and Its Consequences

13:55 Competitor-Based Pricing: Pros and Cons

17:58 The Importance of Profit Margins

30:49 Steps to Determine Your Pricing

37:39 Understanding Hourly Value and Team Costs

39:43 The Importance of Knowing Your Costs

40:26 Brand Positioning and Pricing Tiers

47:34 Competitor Analysis and Pricing Strategy

51:09 Credibility and Expertise in Pricing

55:28 Client Desire and Outcome Value

59:41 Emotional Alignment and Pricing

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In this episode of Ambitious, I am joined by the incredible Stephanie, a speaker and coach who specializes in helping people navigate trauma, addiction, and mental health. We discuss how unresolved trauma from the past can manifest as anxiety and depression, and the role of social media in perpetuating these mental health challenges. Stephanie shares her personal journey with trauma and addiction, explaining why traditional therapy might not be enough and how movement and embodiment play a vital role in healing. We also explore the concept of reparenting oneself, the impact of hustle culture, and practical steps to create a safe and supportive mental health journey. If you're looking to better understand mental health, trauma, and everyday addiction, this episode is filled with invaluable nuggets and actionable insights. Tune in for a masterclass in mental health and discover how to take control of your well-being.

00:35 Introduction

02:55 The Role of Lifestyle in Mental Health

05:27 The Impact of Social Media on Mental Health

15:06 Understanding Trauma Responses: Freeze and Flight

22:34 The Trauma Network and Its Effects

27:06 Connecting Current Behaviors to Past Trauma

35:20 Understanding the 'Why' Behind Actions

35:43 Family Money Stories and Self-Worth

39:46 Natural Emotional Responses

40:08 Reframing Mental Health Disorders as Responses

43:47 The Journey of Healing and Transformation

52:38 The Importance of Small Steps in Healing

Resources Mentioned:

•  Untethered Soul by Michael Singer
• Unpack Your Bags by Stephanie Robilio

Connect with Stephanie:

• Instagram
• Website
• Check out Stephanie's books here

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To connect with Kate on Instagram, click ⁠HERE⁠.

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In this episode of Ambitious, we explore the power of creating a signature framework for your service-based business. Discover why relying on your personal brand isn't scalable and how a clear, repeatable, and differentiated process can eliminate buyer confusion, enhance marketing, streamline delivery, and set you apart as a thought leader. We also share practical steps to create your custom framework, name it, visualize it, and validate it. Whether you're starting from scratch or refining an existing process, this episode provides valuable insights to ensure your business's success and growth.

00:39 Introduction

03:09 The Necessity of a Signature Framework

06:26 Defining a Signature Framework

09:00 Examples of Signature Frameworks

13:39 Common Mistakes and Refinement

23:27 The Cyclical Nature of Effective Frameworks

34:12 Eliminating Buyer Confusion

35:24 Creating a Signature Framework

35:28 Defining the Transformation

37:44 Identifying Core Stages

47:39 Naming and Visualizing Your Model

52:03 Validating and Refining Your Framework

55:42 Invitation to Create Your Framework

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In this episode of Ambitious, we uncover why many brands fail to make a lasting impression - they don't make people feel anything. Learn how developing a powerful brand story can help bypass logistical resistance and forge emotional connections with your audience. Using Donald Miller's seven-part story brand framework, I guide you through the importance of defining your character, addressing their problems, and positioning yourself as their guide. Discover how to increase conversion rates, attract the right clients, and ensure your brand is consistent across all touchpoints.

00:44 Introduction

03:09 The Impact of Brand on Consumer Behavior

04:37 The Importance of Consistent Brand Messaging

07:54 The Role of Emotional Connection in Branding

14:35 The Consequences of Inconsistent Branding

24:10 Introducing Donald Miller's Story Brand Framework

26:03 The Hero's Journey: Making Clients the Protagonist

26:21 Donald Miller's Seven-Step Framework

26:47 Step 1: Identifying the Character

27:27 Step 2: Defining the Problem

28:21 Step 3: Meeting the Guide

29:49 Step 4: Creating a Plan

32:54 Step 5: Calling to Action

33:30 Step 6: Avoiding Failure

34:40 Step 7: Ending in Success

Resources Mentioned:

• Building a StoryBrand by Donald Miller

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In this episode of Ambitious, I sit down with the incredible Taylor Nardone to discuss overcoming imposter syndrome, dealing with the fear of failure and success, and embracing your worth. Taylor, a mentor, creative, and guide, shares his powerful insights on how to enjoy the entrepreneurial journey, build emotional safety, and stay aligned with your true self. We dig deep into why slowing down doesn't mean falling behind, the importance of releasing internal timelines, and how to create a sustainable business that feels like home. This conversation is packed with gems that will leave you feeling inspired, seen, and ready to take on whatever challenge comes your way. Tune in to learn how to navigate life's uncertainties with grace and grit.

00:59 Introduction

01:16 Meet Taylor Nardone: Mentor and Creative Guide

03:43 Taylor's Journey and Impact

04:51 Understanding and Embracing the Process

11:05 Navigating Fear and Failure

27:54 The Power of Releasing Timelines

42:59 Exploring Fear of Success

47:29 Money and Success: Unpacking Core Fears

53:20 Embracing Visibility and Overcoming Imposter Syndrome

01:10:01 The Journey of Worthiness

Resources Mentioned:

• The Big Leap by Gay Hendricks

Connect with Taylor:

• Instagram
• TikTok
• Website

To join the Ambitious Network for free, click HERE.

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

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In this episode of Ambitious, I explore the five stages of entrepreneurial identity: the Dreamer, the Explorer, the Builder, the Leader, and the Legacy Maker. I share personal stories and insights to help you identify which stage you're in and what you need to focus on to level up. Whether you're just starting with big ideas or you're managing a rapidly growing business, this episode provides valuable tips on navigating common challenges, leveraging support, and maintaining your personal and business growth. Tune in to understand the mindset and strategies needed at each stage to truly thrive as an entrepreneur.

00:53 Introduction

01:45 Understanding Entrepreneurial Stages

05:39 Stage 1: The Dreamer

19:16 Stage 2: The Explorer

32:05 Stage 3: The Builder

35:15 Building a Sustainable Business Model

38:43 Transitioning to Leadership

43:04 Stage 4: The Leader

52:41 Stage 5: The Legacy Maker

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In this episode of Ambitious, we tackle an issue that many women entrepreneurs face: playing small in business and life. Inspired by real conversations and personal experiences, we discuss the symptoms of playing small, the psychological roots behind it, and the crucial questions to help you reflect on your patterns. Learn about recognizing behaviors holding you back, identifying deep-rooted fears, and employing effective strategies such as nervous system regulation and setting stretch goals. This episode aims to inspire and empower you to step into your full potential, grow your business, and achieve the success you deserve.

00:40 Introduction

03:00 Signs You Are Playing Small

06:59 Mindset Barriers to Success

19:40 The Fear of Failure and Success

29:27 Imposter Syndrome and Cognitive Dissonance

39:08 Inherited Beliefs

40:55 The Trap of Perfectionism

45:34 Nervous System Regulation

47:17 Self-Reflection Questions

50:57 Steps to Stop Playing Small

01:02:54 Creating Stretch Goals

01:11:59 Reflect and Celebrate Wins

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In this episode of Ambitious, I'm joined by the incredible Tomasha Suber, a strategic leadership coach who helps women build sustainable, profitable businesses without sacrificing their personal wellbeing. We dive deep into the emotional challenges of scaling a business, the importance of aligning business growth with personal values, and why CEOs often struggle with delegation. From the difference between vision and mission to the power of setting core business values, we cover a lot of ground. Tomasha also shares personal experiences, actionable advice, and questions to help you self-assess and realign your business.

00:39 Introduction

02:42 Diving into Leadership and Delegation

04:52 Understanding Leadership: Clarity, Confidence, and Conviction

06:56 The Emotional Challenges of Scaling a Business

07:50 The Role of Identity in Delegation

11:36 Boredom in Business: A Sign of Success?

14:52 Aligning Business Growth with Personal Values

21:16 Defining Vision, Mission, and Values

37:50 The Importance of Values in Business

44:55 The Power of Embodying Core Values

50:25 The Importance of Relationships in Business

56:07 Strategies for Realigning Your Business

01:02:27 Decisive Action: Decide or Drown

01:12:03 Choosing the Right Mentor and Clients

Connect with Tomasha:

• Instagram
• Website

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In this episode of Ambitious, I explore the true essence and immense power of social proof in marketing and business growth. We'll discuss why successful social proof is about showcasing transformation, overcoming doubts, fears, and resistances. Diving into the psychology behind social proof, I break down its five core principles including herd behavior, authority bias, the liking bias, cognitive ease, and FOMO. We'll look at significant stats proving the impact of social proof and detail six different types you can leverage: testimonials, case studies, ratings and reviews, expert endorsements, media mentions, and social shares. Whether you're new to the concept or looking to maximize your existing social proof, this episode is packed with practical tips, essential questions to ask for impactful testimonials, and step-by-step advice on integrating social proof into your business strategy. Tune in to uncover how these psychological insights can help scale your business ethically and effectively.

00:00 Introduction

01:32 The Power of Social Proof

04:33 Psychological Principles of Social Proof

06:58 Authority Bias and Social Proof

11:33 Liking Bias in Social Proof

14:13 Cognitive Ease and FOMO

25:23 The Power of Testimonials and Case Studies

25:58 Impact of Ratings and Reviews

27:45 Expert Endorsements and Media Mentions

29:32 Social Shares and Followers

32:04 Choosing the Right Social Proof

34:20 Crafting Effective Testimonials

41:15 Leveraging Social Proof in Marketing

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