Have you ever wondered about leveraging ads to scale your business? Whether you're new to paid advertising or looking to deepen your understanding, today's episode is for you! I'm joined by the digital marketing expert, Mitch Barham. We discuss the synergy between organic and paid advertising, debunking myths, balancing strategies, and mastering ad fundamentals. Mitch shares his seasoned insights on targeting, building trust through ads, and what to expect when working with an ads agency. We explore the evolving consumer behaviors, platform-specific strategies, and the crucial aspects of data-driven ad success. If you're ready to dive into paid ads and truly scale your reach, tune in and learn.

01:28 Meet Mitch: The Expert in Paid and Organic Marketing

02:50 The Balance Between Organic and Paid Strategies

04:30 Understanding Ad Fundamentals and Strategies

20:04 Ad Budgeting and Setting Realistic Expectations

41:36 Choosing the Right Platforms for Your Ads

46:33 The Customer Journey: Data-Driven Insights

49:47 The Power of Authenticity in Ads

52:59 Hiring and Vetting an Ads Agency

58:11 DIY Ads: Should You Do It?

01:00:23 When to Scale with Ads

01:02:50 Common Mistakes in Advertising

Resources Mentioned:

• The Great Hack - documentary on Netflix

To Connect with Mitch:

• Instagram
• TikTok
• YouTube
• Website

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Today on Ambitious, we're diving into a challenging yet crucial topic: what to do when you feel a team member isn't working out. Based on numerous conversations I've had recently, this episode is dedicated to helping you navigate these tough situations. I'll share key insights on determining if the issue is with the team member, the CEO, or simply a lack of clear expectations and documentation. We'll explore the importance of feedback, setting milestones, and above all, taking radical ownership as leaders. By the end, you'll have practical steps to either support your team member's growth or confidently make the decision to part ways.

05:21 The Importance of Documentation in Team Management

10:09 Emotional Decision-Making in Team Management

14:32 Effective Feedback and Training for Team Members

27:41 Taking Ownership as a Leader

30:23 Reflecting on Leadership: Start with Yourself

30:58 Avoiding Emotional Decisions in Team Management

31:42 Evaluating Team Members Objectively

33:15 The Importance of Training and Support

37:31 Assessing Team Members' Overall Value

42:57 Providing Effective Feedback

47:34 Setting Milestones for Team Development

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In this episode of Ambitious, we deep dive into the world of perfectionism. I open up about my own struggles with perfectionism and how it affected my business growth and personal life. We unpack the true definition of perfectionism, identify signs that you might be grappling with it, and explore its impacts on your stress levels and productivity. I share actionable tips and strategies to rewire your mindset, manage self-criticism, set realistic standards, and delegate effectively. Plus, we discuss the roots of perfectionism, including childhood influences, societal pressures, and low self-worth. Join me as I offer insights and personal anecdotes to help you navigate and overcome perfectionism for a healthier, more productive life.

01:34 Defining Perfectionism

04:02 Signs of Perfectionism in Business

06:14 The Impact of Perfectionism

11:17 Perfectionism and Delegation

13:32 Perfectionism and Burnout

20:45 Perfectionism in Entrepreneurs

23:57 Origins of Perfectionism

28:18 Cultural and Social Influences

36:07 Understanding the Roots of Perfectionism

40:33 Changing Your Relationship with Perfectionism

46:34 Setting Realistic Standards

52:41 Managing Self-Criticism

56:04 The Cost of Perfectionism

57:46 Embracing Feedback and Building a Support Network

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In this episode of Ambitious, we welcome Ashley DeLuca to unpack the journey of becoming a CEO or hiring one to scale your business. We discuss the crucial role a CEO plays in business growth, how to transition from entrepreneur to CEO, and the dynamics between founders and CEOs. Dive into the importance of boundaries, emotional regulation, and the key traits needed to excel as a leader. Learn when and how to hire a CEO, and gain actionable insights. This episode will reshape how you think about structuring and growing your business.

01:46 Meet Ashley DeLuca

03:20 Ashley's Journey from Corporate to Entrepreneurship

05:44 The Transition to CEO: Challenges and Growth

09:10 Building Trust and Navigating Founder-CEO Dynamics

14:22 Finding the Right CEO for Your Business

18:17 The Importance of Communication and Partnership

20:51 Balancing Vision and Operations

30:02 Advice for Aspiring CEOs

35:32 The Importance of Clear Boundaries

39:47 Navigating CEO Responsibilities

42:45 Hiring and Working with a CEO

55:51 The Right Time to Hire a CEO

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In this episode of Ambitious, we're focusing on adult friendships. We talk about the difficulties of making friends as adults, how friendships change over time, and the impact of life events like career changes, relationships, and parenthood on our connections. We explore statistics on adult loneliness, discuss the phenomenon of the 'friendship drift,' and offer practical tips for finding new friends and maintaining existing relationships. Tune in to learn how shared interests, adjusting expectations, and improving communication can help you forge and sustain deeper, more meaningful friendships.

00:55 The Challenges of Adult Friendships

03:39 The Alarming Data on Loneliness

06:07 Balancing Work and Social Life

07:08 Life Priorities and Friendship Struggles

16:49 Signs of Friendship Drift

29:47 The Challenge of Making New Friends

30:34 Finding Friends Through Shared Interests

33:06 Being Open to New Connections

37:50 Deepening Existing Friendships

41:15 Maintaining Friendships Over Time

48:47 Navigating Conflicts and Boundaries

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In this episode of Ambitious, I open up about my recent breakup after an eight-year relationship and engagement, sharing the emotional and practical steps I took to navigate my business during this challenging time. Whether you're experiencing a breakup, divorce, or any other personal stress, this episode offers insights on maintaining your business, handling social media, and prioritizing self-care. I discuss the importance of acknowledging your emotional state, seeking support from both neutral parties and loved ones, and how to build a self-care regimen that works for you. Join me as I share my journey of choosing myself and finding ways to continue pushing forward, even when it feels like there's nothing left in the tank. This episode is for anyone who needs to hear that it's okay to not have it all together and that you're not alone in your struggles.

01:09 Navigating Breakups and Business

03:33 Personal Reflections and Lessons

14:56 Acknowledging and Processing Emotions

24:01 Managing Social Media and Business Transparency

33:10 Overcoming Shame and Finding Support

34:13 Transparency in Business

38:01 The Importance of Asking for Help

39:39 Navigating Personal and Professional Life

42:25 Building a Support System

45:12 Self-Care During Difficult Times

49:56 Letting Go and Moving Forward

55:32 Reflecting on Choices and Regrets

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In this episode of Ambitious, Kate welcomes George Bryant back as they explore redefining the customer journey, emphasizing the importance of retention for scaling businesses. George introduces his 'four paths to the pier' framework and discusses how understanding these can elevate your business approach. They also cover the essential difference between trust and control in business, three common mistakes entrepreneurs make, and the five key steps for achieving long-term success. With George's extensive background, including 13 years in the U.S. Marine Corps, being a New York Times bestselling author, and hosting 'The Mind of George Show', this episode is packed with actionable insights. Whether you're an established entrepreneur or just starting out, grab your pen and paper—this is one episode you won't want to miss!

02:21 Defining Customer Journey

14:28 The Four Paths to the Pier

22:28 Building Trust and Relationships

43:34 The Triangle of Poop

43:55 The Zone of Doubt

51:54 The Inverse Journey

55:33 The Firehose Effect

01:04:58 Mastering the Five Steps

Resources Mentioned:

• The Go-Giver by Bob Burg and John David Mann

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In this episode of Ambitious, Kate dives into the topic of emotional intelligence and its impact on both personal and business growth. Kate breaks down the core pillars of emotional intelligence: self-awareness, self-regulation, motivation, empathy, and social skills. Learn why 90% of top performers harness emotional intelligence and how you can integrate these skills into your daily life and business. Kate also shares insightful statistics and reflective questions to help you gauge and improve your own emotional intelligence. Don’t miss this comprehensive guide to mastering emotional intelligence and unlocking your potential.

00:24 Understanding Emotional Intelligence

02:03 The Importance of Emotional Intelligence

05:50 Pillars of Emotional Intelligence

06:36 Self-Awareness

15:36 Self-Regulation

28:58 Motivation

34:41 Assessing Your Daily Motivation

36:45 Intrinsic vs. Extrinsic Motivation

40:23 The Importance of Empathy in Business

41:52 Understanding and Adapting to Client Needs

50:41 Building Strong Social Skills

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In this episode of Ambitious, Kate dives into the topic of personal and entrepreneurial development. She discusses how entrepreneurship is an intense personal development journey, requiring constant change and growth. Kate explores the stages of change model and levels of competence model to provide you with a framework to identify where you are in your transformation journey. Through her own experiences and struggles, she highlights the importance of gaining new perspectives, acquiring new knowledge, and building new skills. Kate encourages listeners to evaluate their readiness to change, contemplate their goals, and take actionable steps towards growth. From understanding the pre-contemplation and contemplation stages to taking action and maintenance, she offers practical advice to help you achieve your goals and create lasting change.

00:34 The Intensity of Entrepreneurship

01:49 Stages of Change and Personal Development

03:45 Pre-Contemplation: Unconscious Incompetence

09:06 Contemplation: Conscious Incompetence

21:43 Preparation: Conscious Competence

27:09 Seeking New Knowledge and Skills

29:23 Building Customer Journeys

30:34 Taking Action and Building Competence

32:30 Achieving Unconscious Competence

35:59 Maintaining New Behaviors

39:43 Understanding Relapse

47:24 Embracing Change and Moving Forward

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In this episode of Ambitious, Kate dives deep into the keys to mastering mental performance as a business owner. Joined by mental performance coach Karina Baldwin, the conversation explores the true essence of mental performance beyond morning routines or ice baths. They discuss essential aspects like emotional regulation, the importance of physical activity, and building self-trust. Karina shares her personal journey from being a Division 1 athlete to coaching elite business owners, offering actionable insights and inspiring stories. Ideal for anyone looking to elevate their mental and physical game, this episode is a must-listen for driven entrepreneurs ready to fully embody their path to success.

01:23 Meet Karina: The Mental Performance Coach

02:44 Karina's Journey from D1 Athlete to Coach

06:11 Transitioning from Sports to Business

12:16 The Importance of Identity in Performance

19:49 Balancing Business and Personal Life

30:05 Mental and Physical Practices for High Performance

44:54 Emotional Regulation in Business

51:53 Facing Fears and Making Decisions

53:08 Turning Back and Emotional Choices

55:24 Lessons in Business and Emotions

57:55 Consistency and Self-Trust

01:05:17 The Importance of Routine

01:26:06 Surrounding Yourself with Success

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To listen to The True Adventure Podcast, clickHERE.

To learn more about the Baja Business Retreat, clickHERE.

To check out Karina's Summit Mentality Program, clickHERE.

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