Black Friday is the Super Bowl of marketing, where shoppers spent $6.3 million per minute online last year. In today's episode of Ambitious, we dive deep into how to leverage this peak sales period effectively. We'll discuss creating urgency, demand, and interest in your promotions, and why last-minute marketing won't cut it. Whether you're a seasoned marketer or a Black Friday newbie, this episode is packed with strategies, including promoting to existing clients and outward audiences, the significance of timing and emotional triggers in your messaging, and how to structure your promotion calendar.

00:38 Introduction

03:00 Why Black Friday Matters

06:44 Promoting to Existing and New Clients

11:31 Crafting the Perfect Black Friday Offer

15:59 Leveraging Marketing Psychology

27:23 Creating Urgency and Seasonal Messaging

29:26 Understanding Messaging Triggers

30:08 Time Triggers: End of Year Reset

32:19 Time Triggers: Regret from Inaction

34:54 Time Triggers: Buy Now, Start Later

37:17 Emotional Triggers: The Cost of Doing Nothing

40:37 Emotional Triggers: Identity Shift

42:53 Emotional Triggers: Wasted Potential

44:51 Invisible Competitor Messaging

47:43 Crafting Your Black Friday Plan

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