Ambitious Podcast

Ambitious Podcast

By Kate PerkovicBusiness
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Ambitious Podcast episodes

  • EP.78: The Hidden Struggles of Women with ADHD | The Ambitious Podcast

    In this episode of Ambitious, I sit down with the incredible Jenna Free to discuss all things ADHD. Jenna, a Certified ADHD therapist, shares her personal journey of being diagnosed in her thirties and how she successfully manages ADHD through her proven frameworks. We explore the nuances of ADHD symptoms, especially in women, and discuss the importance of regulation, mindset, boundaries, and balanced behaviors. Jenna provides practical tips and real-life examples to help listeners understand and start their journey towards a more regulated and productive life. If you've ever found yourself stuck in the all-or-nothing mentality or struggling with people-pleasing tendencies, this episode is a must-listen.


    00:00 Introduction

    02:20 Understanding ADHD: Stats and Personal Stories

    04:11 The ADHD Entrepreneur's Struggle

    05:06 Jenna Free’s Diagnosis Journey

    07:20 ADHD Symptoms in Women and Adults

    14:14 The Frantic Crash Cycle

    28:18 The Push Motivators: Fear, Shame, Guilt and Urgency

    37:46 Regulation: The Key to Managing ADHD

    45:11 Nervous System Regulation Techniques

    45:51 Managing Dysregulation in Daily Life

    49:08 Understanding Paralysis and Regulation

    51:24 Impact of Beliefs on ADHD

    01:00:23 All or Nothing Thinking

    01:08:09 People Pleasing and Boundaries

    01:11:34 Avoidance and Urgency

    01:19:23 Long-Term Approach to ADHD Management


    Connect with Jenna:

    • Instagram
    • TikTok
    • Free ADHD Regulation Guide

     

    To join the Ambitious Network for free, click HERE.


    To connect with Kate on Instagram, click ⁠HERE⁠.


    To apply for ITI, click ⁠HERE⁠.


    To submit a question to be answered on the podcast, click HERE.


    1 hr 27 min
  • EP.77: Why Hustle Culture Nearly Broke Me, And the Feminine Shift That Saved My Business | The Ambitious Podcast

    In this episode of Ambitious, I share my personal journey from the relentless hustle of scaling my business to seven figures, to the emotional and mental toll it took on me. I open up about how my pursuit of success nearly broke me and how I realized that making money doesn't equal happiness or fulfillment. I talk about the importance of balance and how isolating myself to work harder was not the solution. I discuss the insights I gained from therapy and coaching and how letting go of my old ways and embracing a more harmonious approach has transformed my life, my relationships, and my business. Plus, I explore the powerful, raw discussions at our Ambitious Women's Dinner in Toronto, where female entrepreneurs gathered to share their journeys and support each other. Join me as I navigate the shift from masculine to feminine energy, the value of feeling over thinking, and the importance of intentional, deep conversations in our lives.


    00:50 Introduction

    06:47 The Shift from Hustle to Balance

    13:21 The Emotional Rollercoaster of Entrepreneurship

    22:07 The Misdiagnosis and Realization

    28:28 The Importance of Mental Health in Business

    30:57 The Turning Point: A Life-Changing Conversation

    32:35 Embracing Vulnerability and Emotional Healing

    38:20 Navigating the Masculine and Feminine Balance

    43:11 The Power of Feeling and Connection


    To join the Ambitious Network for free, click HERE.


    To connect with Kate on Instagram, click ⁠HERE⁠.


    To apply for ITI, click ⁠HERE⁠.


    To submit a question to be answered on the podcast, click HERE.

    58 min
  • EP.76: Pricing From Power, Not Panic: What Most Entrepreneurs Get Wrong | The Ambitious Podcast

    In this episode of Ambitious, I discuss the critical signs that your pricing strategy might be broken, leading to burnout and lack of growth. With over 70% of service-based businesses undercharging for their offers, I explore the detrimental effects this has on scaling your business and personal well-being. We talk through seven common pricing mistakes and dive into a six-part framework designed to help you set strategic, intentional prices. From understanding your costs and evaluating brand positioning to competitor analysis and the importance of credibility, this episode offers a comprehensive guide to revamping your pricing strategy. Plus, I share personal experiences and insights on how the right pricing can energize you and your business. Tune in to learn how to confidently command your prices and scale your business effectively.


    00:00 Introduction

    01:39 Common Pricing Mistakes in Service-Based Businesses

    09:39 The Accessibility Trap and Its Consequences

    13:55 Competitor-Based Pricing: Pros and Cons

    17:58 The Importance of Profit Margins

    30:49 Steps to Determine Your Pricing

    37:39 Understanding Hourly Value and Team Costs

    39:43 The Importance of Knowing Your Costs

    40:26 Brand Positioning and Pricing Tiers

    47:34 Competitor Analysis and Pricing Strategy

    51:09 Credibility and Expertise in Pricing

    55:28 Client Desire and Outcome Value

    59:41 Emotional Alignment and Pricing


    To join the Ambitious Network for free, click HERE.


    To connect with Kate on Instagram, click ⁠HERE⁠.


    To apply for ITI, click ⁠HERE⁠.


    To submit a question to be answered on the podcast, click HERE.

    1 hr 12 min
  • EP.75: The Truth About High-Functioning Anxiety, Trauma, and Entrepreneurship | The Ambitious Podcast

    In this episode of Ambitious, I am joined by the incredible Stephanie, a speaker and coach who specializes in helping people navigate trauma, addiction, and mental health. We discuss how unresolved trauma from the past can manifest as anxiety and depression, and the role of social media in perpetuating these mental health challenges. Stephanie shares her personal journey with trauma and addiction, explaining why traditional therapy might not be enough and how movement and embodiment play a vital role in healing. We also explore the concept of reparenting oneself, the impact of hustle culture, and practical steps to create a safe and supportive mental health journey. If you're looking to better understand mental health, trauma, and everyday addiction, this episode is filled with invaluable nuggets and actionable insights. Tune in for a masterclass in mental health and discover how to take control of your well-being.


    00:35 Introduction

    02:55 The Role of Lifestyle in Mental Health

    05:27 The Impact of Social Media on Mental Health

    15:06 Understanding Trauma Responses: Freeze and Flight

    22:34 The Trauma Network and Its Effects

    27:06 Connecting Current Behaviors to Past Trauma

    35:20 Understanding the 'Why' Behind Actions

    35:43 Family Money Stories and Self-Worth

    39:46 Natural Emotional Responses

    40:08 Reframing Mental Health Disorders as Responses

    43:47 The Journey of Healing and Transformation

    52:38 The Importance of Small Steps in Healing


    Resources Mentioned:

    •  Untethered Soul by Michael Singer
    • Unpack Your Bags by Stephanie Robilio


    Connect with Stephanie:

    • Instagram
    • Website
    • Check out Stephanie's books here

     

    To join the Ambitious Network for free, click HERE.


    To connect with Kate on Instagram, click ⁠HERE⁠.


    To apply for ITI, click ⁠HERE⁠.


    To submit a question to be answered on the podcast, click HERE.

    1 hr 7 min
  • EP.74: How to Build a Signature Framework That Connects, Converts, and Sets You Apart | The Ambitious Podcast

    In this episode of Ambitious, we explore the power of creating a signature framework for your service-based business. Discover why relying on your personal brand isn't scalable and how a clear, repeatable, and differentiated process can eliminate buyer confusion, enhance marketing, streamline delivery, and set you apart as a thought leader. We also share practical steps to create your custom framework, name it, visualize it, and validate it. Whether you're starting from scratch or refining an existing process, this episode provides valuable insights to ensure your business's success and growth.


    00:39 Introduction

    03:09 The Necessity of a Signature Framework

    06:26 Defining a Signature Framework

    09:00 Examples of Signature Frameworks

    13:39 Common Mistakes and Refinement

    23:27 The Cyclical Nature of Effective Frameworks

    34:12 Eliminating Buyer Confusion

    35:24 Creating a Signature Framework

    35:28 Defining the Transformation

    37:44 Identifying Core Stages

    47:39 Naming and Visualizing Your Model

    52:03 Validating and Refining Your Framework

    55:42 Invitation to Create Your Framework


    To join the Ambitious Network for free, click HERE.


    To connect with Kate on Instagram, click ⁠HERE⁠.


    To apply for ITI, click ⁠HERE⁠.


    To submit a question to be answered on the podcast, click HERE.

    1 hr 1 min
  • EP.73: Beyond the Bio: Craft a Brand Story That Resonates | The Ambitious Podcast

    In this episode of Ambitious, we uncover why many brands fail to make a lasting impression - they don't make people feel anything. Learn how developing a powerful brand story can help bypass logistical resistance and forge emotional connections with your audience. Using Donald Miller's seven-part story brand framework, I guide you through the importance of defining your character, addressing their problems, and positioning yourself as their guide. Discover how to increase conversion rates, attract the right clients, and ensure your brand is consistent across all touchpoints.


    00:44 Introduction

    03:09 The Impact of Brand on Consumer Behavior

    04:37 The Importance of Consistent Brand Messaging

    07:54 The Role of Emotional Connection in Branding

    14:35 The Consequences of Inconsistent Branding

    24:10 Introducing Donald Miller's Story Brand Framework

    26:03 The Hero's Journey: Making Clients the Protagonist

    26:21 Donald Miller's Seven-Step Framework

    26:47 Step 1: Identifying the Character

    27:27 Step 2: Defining the Problem

    28:21 Step 3: Meeting the Guide

    29:49 Step 4: Creating a Plan

    32:54 Step 5: Calling to Action

    33:30 Step 6: Avoiding Failure

    34:40 Step 7: Ending in Success


    Resources Mentioned:

    • Building a StoryBrand by Donald Miller


    To join the Ambitious Network for free, click HERE.


    To connect with Kate on Instagram, click ⁠HERE⁠.


    To apply for ITI, click ⁠HERE⁠.


    To submit a question to be answered on the podcast, click HERE.

    49 min
  • EP.72: Outgrowing Your Comfort Zone Hurts w/ Taylor Nardone | The Ambitious Podcast

    In this episode of Ambitious, I sit down with the incredible Taylor Nardone to discuss overcoming imposter syndrome, dealing with the fear of failure and success, and embracing your worth. Taylor, a mentor, creative, and guide, shares his powerful insights on how to enjoy the entrepreneurial journey, build emotional safety, and stay aligned with your true self. We dig deep into why slowing down doesn't mean falling behind, the importance of releasing internal timelines, and how to create a sustainable business that feels like home. This conversation is packed with gems that will leave you feeling inspired, seen, and ready to take on whatever challenge comes your way. Tune in to learn how to navigate life's uncertainties with grace and grit.


    00:59 Introduction

    01:16 Meet Taylor Nardone: Mentor and Creative Guide

    03:43 Taylor's Journey and Impact

    04:51 Understanding and Embracing the Process

    11:05 Navigating Fear and Failure

    27:54 The Power of Releasing Timelines

    42:59 Exploring Fear of Success

    47:29 Money and Success: Unpacking Core Fears

    53:20 Embracing Visibility and Overcoming Imposter Syndrome

    01:10:01 The Journey of Worthiness


    Resources Mentioned:

    • The Big Leap by Gay Hendricks


    Connect with Taylor:

    • Instagram
    • TikTok
    • Website

     

    To join the Ambitious Network for free, click HERE.

    To connect with Kate on Instagram, click ⁠HERE⁠.

    To apply for ITI, click ⁠HERE⁠.

    To submit a question to be answered on the podcast, click HERE.

    1 hr 26 min
  • EP.71: How to Know What Stage of Entrepreneurship You’re ACTUALLY In (and How to Grow Out of It)| The Ambitious Podcast

    In this episode of Ambitious, I explore the five stages of entrepreneurial identity: the Dreamer, the Explorer, the Builder, the Leader, and the Legacy Maker. I share personal stories and insights to help you identify which stage you're in and what you need to focus on to level up. Whether you're just starting with big ideas or you're managing a rapidly growing business, this episode provides valuable tips on navigating common challenges, leveraging support, and maintaining your personal and business growth. Tune in to understand the mindset and strategies needed at each stage to truly thrive as an entrepreneur.


    00:53 Introduction

    01:45 Understanding Entrepreneurial Stages

    05:39 Stage 1: The Dreamer

    19:16 Stage 2: The Explorer

    32:05 Stage 3: The Builder

    35:15 Building a Sustainable Business Model

    38:43 Transitioning to Leadership

    43:04 Stage 4: The Leader

    52:41 Stage 5: The Legacy Maker


    To join the Ambitious Network for free, click HERE.


    To connect with Kate on Instagram, click ⁠HERE⁠.


    To apply for ITI, click ⁠HERE⁠.


    To submit a question to be answered on the podcast, click HERE.

    1 hr 2 min
  • EP.70: Are You Playing Small? 7 Signs You’re Holding Yourself Back in Life and Business | The Ambitious Podcast

    In this episode of Ambitious, we tackle an issue that many women entrepreneurs face: playing small in business and life. Inspired by real conversations and personal experiences, we discuss the symptoms of playing small, the psychological roots behind it, and the crucial questions to help you reflect on your patterns. Learn about recognizing behaviors holding you back, identifying deep-rooted fears, and employing effective strategies such as nervous system regulation and setting stretch goals. This episode aims to inspire and empower you to step into your full potential, grow your business, and achieve the success you deserve.


    00:40 Introduction

    03:00 Signs You Are Playing Small

    06:59 Mindset Barriers to Success

    19:40 The Fear of Failure and Success

    29:27 Imposter Syndrome and Cognitive Dissonance

    39:08 Inherited Beliefs

    40:55 The Trap of Perfectionism

    45:34 Nervous System Regulation

    47:17 Self-Reflection Questions

    50:57 Steps to Stop Playing Small

    01:02:54 Creating Stretch Goals

    01:11:59 Reflect and Celebrate Wins


    To join the Ambitious Network for free, click HERE.


    To connect with Kate on Instagram, click ⁠HERE⁠.


    To apply for ITI, click ⁠HERE⁠.


    To submit a question to be answered on the podcast, click HERE.

    1 hr 18 min
  • EP.69: The SECRET Shifts High-Achieving Women Need to Cut Through Noise & Build Momentum w/ Tomasha Suber | The Ambitious Podcast

    In this episode of Ambitious, I'm joined by the incredible Tomasha Suber, a strategic leadership coach who helps women build sustainable, profitable businesses without sacrificing their personal wellbeing. We dive deep into the emotional challenges of scaling a business, the importance of aligning business growth with personal values, and why CEOs often struggle with delegation. From the difference between vision and mission to the power of setting core business values, we cover a lot of ground. Tomasha also shares personal experiences, actionable advice, and questions to help you self-assess and realign your business.


    00:39 Introduction

    02:42 Diving into Leadership and Delegation

    04:52 Understanding Leadership: Clarity, Confidence, and Conviction

    06:56 The Emotional Challenges of Scaling a Business

    07:50 The Role of Identity in Delegation

    11:36 Boredom in Business: A Sign of Success?

    14:52 Aligning Business Growth with Personal Values

    21:16 Defining Vision, Mission, and Values

    37:50 The Importance of Values in Business

    44:55 The Power of Embodying Core Values

    50:25 The Importance of Relationships in Business

    56:07 Strategies for Realigning Your Business

    01:02:27 Decisive Action: Decide or Drown

    01:12:03 Choosing the Right Mentor and Clients


    Connect with Tomasha:

    • Instagram
    • Website


    To join the Ambitious Network for free, click HERE.


    To connect with Kate on Instagram, click ⁠HERE⁠.


    To apply for ITI, click ⁠HERE⁠.


    To submit a question to be answered on the podcast, click HERE.

    1 hr 24 min

About Ambitious Podcast

From the publisher's feed

Welcome to The Ambitious Podcast with Kate Perkovic, a former server turned 7-figure business owner. Join Kate in exploring how unwavering ambition fuels success. Discover insights from a seasoned…

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