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In today's episode of Ambitious, we dive deep into sales objections. We'll explore why objections are a natural part of the sales process and how they aren't personal or reflective of your offer. Instead, objections represent normal resistance that clients experience when on the brink of change. By adopting a heart-centered sales approach, you'll learn how to empower, support, and care for your prospective clients, ensuring they feel seen and understood. I'll share practical strategies for reframing common objections, helping you understand the psychology behind them, and providing opportunities to validate and get curious about your clients' fears and hesitations. Tune in to discover how acknowledging objections as a normal part of the process can unlock new paths for both you and your clients, fostering long-lasting and genuine business relationships.
00:00 Introduction
02:10 Understanding the Nature of Objections
04:22 Validating and Addressing Objections
20:35 Handling Common Objections
35:09 Client Success Story: Overcoming Objections
42:43 Addressing Financial Concerns Before Investing
48:11 The Importance of Support and Accountability
50:39 Dealing with the Fear of Failure
56:09 Should You Try It on Your Own?
59:20 Managing Overwhelm and Timing
To join the Ambitious Network for free, click HERE.
To connect with Kate on Instagram, click HERE.
To apply for ITI, click HERE.
To submit a question to be answered on the podcast, click HERE.
By Kate Perkovic5
1717 ratings
In today's episode of Ambitious, we dive deep into sales objections. We'll explore why objections are a natural part of the sales process and how they aren't personal or reflective of your offer. Instead, objections represent normal resistance that clients experience when on the brink of change. By adopting a heart-centered sales approach, you'll learn how to empower, support, and care for your prospective clients, ensuring they feel seen and understood. I'll share practical strategies for reframing common objections, helping you understand the psychology behind them, and providing opportunities to validate and get curious about your clients' fears and hesitations. Tune in to discover how acknowledging objections as a normal part of the process can unlock new paths for both you and your clients, fostering long-lasting and genuine business relationships.
00:00 Introduction
02:10 Understanding the Nature of Objections
04:22 Validating and Addressing Objections
20:35 Handling Common Objections
35:09 Client Success Story: Overcoming Objections
42:43 Addressing Financial Concerns Before Investing
48:11 The Importance of Support and Accountability
50:39 Dealing with the Fear of Failure
56:09 Should You Try It on Your Own?
59:20 Managing Overwhelm and Timing
To join the Ambitious Network for free, click HERE.
To connect with Kate on Instagram, click HERE.
To apply for ITI, click HERE.
To submit a question to be answered on the podcast, click HERE.

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