Harnessing Virality: Strategies for Exponential Growth

In this episode of the Create Your Community podcast, we dive into the concept of virality and how to go viral strategically. Host Vix shares insights into what virality means across different levels, from micro to mainstream, and why it's essential for business growth. The episode outlines evergreen strategies such as leveraging social standing, familiarity triggers, and storytelling, as well as timely topical and trending strategies, like adding spins to current events and using trending audios. Vix underscores the importance of creating content that resonates beyond your current audience to ensure consistent business growth. The episode concludes with an invitation to join Vix’s volume membership for a mini-mind event focused on applying these strategies effectively.

00:00 Introduction and Podcast Update

00:25 Understanding Virality: Levels and Importance

01:41 Micro and Mainstream Virality Explained

04:39 The Necessity of Attention in Business

11:23 Evergreen Strategies for Going Viral

26:08 Timely and Trending Strategies for Virality

31:31 Conclusion and Membership Invitation

Welcome back to the Create Your Community podcast with Vic Meldrew! In this candid solo episode, Vix shares major updates on business, life, and what’s next for the podcast and community.

In this episode:

• Why the podcast and newsletter are getting a new name and what that means for the brand.
• Behind the scenes of the latest Sales Spice launch: goals, results, and lessons learned.
• The power of rinse-and-repeat launches and how to avoid self-sabotage in marketing.
• Big operational changes: moving platforms, integrating memberships, and team shoutouts.
• Personal updates: navigating parenthood, changing nurseries, and balancing business with family life.
• Deep dive into the Volume membership: tackling churn, improving value, and new features like Content Planning and Viral Content Labs.
• The importance of owning your unique idea and bringing all offers under one brand umbrella.
• What’s coming up: Volume and Sales Spice launches, new content, and festive plans.

Special Mentions:

• Taylor (Threads content repurposing)
• Dorsey from School of AI (custom GPTs)
• Jay Klaus (Creator Science)
• OBM Zhara-Marie (team operations)

Resources & Links:

• Connect with Vic on Instagram: @vixmeldrew
• Interested in Threads management? Check out Taylor (details in show notes)
• Learn more about custom GPTs with Dorsey (details in show notes)
• Explore Creator Science with Jay Klaus

Questions or feedback?

DM Vic on Instagram or reach out with your thoughts and questions!

If you enjoyed this episode, please share, subscribe, and leave a review. Stay tuned for more updates as the community evolves!

In this free class, Vix Meldrew breaks down the seven types of social media posts that have been quietly killing your engagement and reach—and reveals exactly what to do instead. Learn why old strategies no longer work, how the Instagram algorithm has changed, and the new content types that attract and convert strangers into loyal community members. Vix shares her personal journey of losing and regaining momentum, actionable tips for creating high-engagement content in 2025, and how to use Instagram as your primary platform for growth. Plus, get a behind-the-scenes look at her "Volume" membership and how it helps creators and entrepreneurs grow their audience and sales with less effort.

Key Takeaways:

• The 7 post types to avoid (and why they hurt your reach)
• The new "Six Es" content strategy for 2025
• How to create content that attracts strangers, not just nurtures your existing audience
• Why Instagram is still the best platform for volume and growth
• How to build repeatable, high-impact content rituals
• Details on the Volume membership and upcoming viral content mastermind

Tune in to transform your content strategy and start growing your community again!

Tune in for a unique chat between Vix Meldrew and Eduek Brooks Sales Spice member on all things communities, memberships and courses!

Tune in for a unique chat between Vix Meldrew and Sage Rountree on building a membership subscription!

Unveiling the Sales Spice Mastermind Framework

In this episode of the 'Create Your Community Podcast,' the host delves into the core framework of the Sales Spice Mastermind. Sharing the transition from a client-centric approach to a more structured curriculum, the discussion highlights the evolution of the program due to changing industry dynamics. The framework's components, including scalable offer creation, powerful positioning, customized sales strategies, community marketing, and the elevated ecosystem, are outlined. With reflections on personal challenges and breakthroughs, the host underscores the unique attributes that set Sales Spice apart in helping clients achieve scalable success.

00:00 Introduction to the Create Your Community Podcast

00:49 The Evolution of Sales Spice Mastermind

01:30 Developing a Structured Curriculum

01:48 Adapting to Rapid Industry Changes

02:42 The Importance of Self-Reflection and Journaling

03:23 Defining the Unique Value of Sales Spice

10:35 The SPICE Framework Explained

14:19 Implementing Sales Strategies

15:44 Filling Gaps and Elevating the Ecosystem

17:35 Conclusion and Call to Action

Unleashing Your Spice Girl Personal Brand Archetype

In this episode of the Create Your Community podcast, Vix discusses the importance of having a fun and engaging personal brand during a launch. Drawing inspiration from the Spice Girls, she introduces five personal brand archetypes - Sporty, Scary, Baby, Ginger, and Posh - each with their strengths and potential pitfalls. Vix shares insights into how these archetypes can be used to enhance your personal brand, make your marketing more effective, and attract aligned clients. She also highlights the upcoming 'Personal Brand Challenge' in her Sales Spice Mastermind, emphasizing the holistic approach to improving personal branding, launch strategies, and client engagements. Listeners are encouraged to identify their Spice Girl archetype and consider joining the mastermind for more personalized guidance.

00:00 Welcome to the Create Your Community Podcast

00:18 Launching Sales Spice Mastermind

02:04 The Importance of Personal Branding

05:52 Introducing the Spice Girls Personal Brand Archetypes

10:18 Sporty Spice: The Action-Taker

11:53 Scary Spice: The Bold Rebel

14:14 Baby Spice: The Relatable Cheerleader

16:50 Ginger Spice: The Visionary Leader

18:21 Posh Spice: The Lux Guru

19:36 Applying the Archetypes to Your Brand

21:52 Join the Sales Spice Mastermind

6 Key Reasons Your Last Launch Flopped and How to Fix Them

In this episode of the Create Your Community Podcast, the discussion centers on six main reasons why recent launches may have flopped. The host shares insights from their experiences with their Sales Spice Mastermind, highlighting critical aspects like having a 'viral offer,' effective content and lead generation strategies, and fine-tuning messaging. The episode also touches on simplifying your offer ecosystem, cultivating a strong personal brand, and ensuring your audience is engaged and ready to buy. Listeners are invited to join the Sales Spice program and participate in a free masterclass to further boost their group enrollments and launch success.

00:00 Introduction: Why Your Last Launch Flopped

02:17 The Concept of a Viral Offer

06:35 Content and Lead Generation Strategies

10:58 Simplifying Your Offer Ecosystem

13:57 Building a Strong Personal Brand

15:51 Conclusion: Turning Cold Communities into Engaged Buyers

Shifting from One-to-One to Community Marketing: A Guide for Coaches and Entrepreneurs

In this episode of the 'Create Your Community' podcast, hosted by Vix Meldrew, the focus is on transitioning your marketing strategy from offering personalized one-to-one services or coaching to a one-to-many scale approach. Vix delves into the concept of community marketing, emphasizing the importance of building a shared identity and belonging among your audience. The episode highlights the differences between the two marketing strategies and provides insights into effective community marketing techniques. Vix also touches on the behavioral economics behind successful community marketing and shares tips for fostering real connections and trust. Entrepreneurs looking to scale their business and offer broader membership or group programs will find this episode particularly valuable.

00:00 Introduction to Community Marketing

01:33 Understanding Community Marketing

02:46 Differences Between One-to-One and One-to-Many Marketing

03:49 Scaling Your Marketing Strategy

05:55 Common Mistakes in Community Marketing

08:55 Intentional Community Building

12:43 Conclusion and Next Steps