In this episode of the Volume Podcast, Vix Meldrew dives deep into the essential skills needed to transition from one-to-one coaching or service provision to leading thriving groups, memberships, and masterminds. Discover why simply scaling your current marketing, sales, and delivery strategies isn’t enough—and what you need to do differently to succeed with tens, hundreds, or even thousands of clients.

Key Topics Covered:

• The three core skills for scaling: community marketing, community sales, and community delivery.
• Why expert-focused marketing only speaks to 3% of your audience—and how to reach the other 97%.
• The difference between selling one-to-one and selling to the masses (webinars, waitlists, and more).
• How to design group experiences that feel personal—without burning out or over-customizing.
• The mindset shifts required to confidently lead larger communities and avoid people-pleasing traps.

Vix shares her own evolution from feeling capped and burnt out with small groups to confidently holding space for hundreds, and the practical and mindset changes that made it possible.

Learn more about Sales Spice, Vix’s 12-month high-touch program designed to help you master community marketing, sales, and delivery. Doors are open until November 14th—visit vixmildy.com/spice to book a call and plan your growth for 2026.

If you’re ready to scale your impact and create group offers that truly deliver, don’t miss this episode—and consider joining Sales Spice for hands-on support.

Tune in, subscribe, and stay tuned for more episodes to help you grow your business and community!

Volume Podcast – Facebook Ads Mastery with Alice B

Episode Overview: In this episode, host Vix welcomes Facebook and Instagram ads expert Alice B Strand, founder of Flow, to discuss why every coach and course creator should be using Facebook ads in 2025 and beyond. Alice shares her journey from service provider to online educator, her experience as a SalesWise coach and client, and actionable strategies for scaling with ads.

Key Topics Covered:

• The importance of Facebook ads for coaches and course creators in 2025/2026.
• Alice’s background in marketing, her transition from agency work to productized offers and online courses.
• Why running your own ads (at least at first) is crucial for understanding your funnel and results.
• The evolution of Flow, Alice’s self-paced ads course, and how it empowers entrepreneurs to manage their own ads.
• The synergy between organic content and paid ads for sustainable business growth.
• Data-driven decision making: how to analyze launches, funnels, and ad performance without overwhelm.
• The “curse of the expert” and the value of outside perspective and community support.
• Real-world results: Alice’s best-ever launch, recurring revenue, and the impact of SalesWise coaching.
• Mindset shifts around ad budgets, lead generation, and scaling peacefully.

Actionable Takeaways:

• Don’t rely solely on organic growth—paid ads can accelerate your results and provide predictable lead flow.
• Start with a manageable ad budget; you don’t need thousands per month to see results.
• Use data (not just vibes!) to make small, strategic tweaks to your funnel and ads.
• Community and expert feedback can help you see blind spots and optimize your messaging and offers.
• Focus on mastering the core business pillars: traffic, conversions, and delivery.

Resources & Mentions:

• Flow: Alice’s self-paced Facebook ads course for coaches and course creators.
• SalesWise: Vic’s mastermind for scaling group offers, with access to ads training and expert support.
• Connect with Alice on Instagram and Threads: @alicebisstrand
• Learn more about SalesWise and apply: vixmildrew.com/spice

Special Offers:

• Enrollment for SalesWise is open until November 14th. Book a one-hour success call with Vic to audit your business and identify growth opportunities.

Connect & Follow:

- Alice B: Instagram | Website

• Vix: vixmildrew.com/spice

Thanks for listening! If you enjoyed this episode, please subscribe, rate, and review the show.

Volume Podcast – Interview with Sara Joel (BTL Copy / The Website Girl)

Episode Highlights:

• Host Vix welcomes Sarah Joel, founder of BTL Copy, known as "The Website Girl" and a standout in the service provider space.
• Sarah shares her journey from freelance copywriter to digital product creator, educator, and community leader.
• Discussion on transitioning from 1:1 services to scalable offers like courses, templates, and workshops.
• Sarah’s philosophy on authenticity, building demand, and the importance of personality in business.
• Behind-the-scenes of Sarah’s marketing strategies, including her viral “side character” soft/hard launch and how she creates momentum and engagement.
• Insights into launching and selling digital products, the myth of passive income, and the necessity of consistent, specific messaging.
• Sarah’s experience inside the Sales Spice Mastermind: why she joined, what she’s learned, and the value of community and mentorship at every business stage.
• Actionable advice for service providers and digital product creators on building a personal brand, engaging an audience, and selling with confidence.

Key Takeaways:

• People buy from people they like—let your personality shine in your content and offers.
• Consistency and specificity in messaging are crucial for building demand and making sales.
• Community and mentorship provide invaluable perspectives and support, no matter your business level.
• There’s no such thing as true passive income—ongoing marketing and engagement are essential.
• Don’t be afraid to try new things, act quickly on audience feedback, and evolve your offers.

Connect with Sarah Joel:

• Website & Newsletter: betweenthelinescopy.com/subscribe
• Instagram & Threads: @btlcopy

Learn more about Sales Spice Mastermind:

• vixmeldrew.com/spice
• DM Vix on Instagram @vixmeldrew for more info or to apply.

Thank you for listening to The Volume Podcast!

Episode with Jodie Mitchell, Wedding Photographer & SEO Expert

Episode Overview:

In this episode of Volume, host Vix welcomes Jody, a wedding photographer, SEO expert, and founder of the Page One Club. Jody shares her journey from copywriting and SEO to building a successful wedding photography business, and how she leveraged her expertise to help other service providers master SEO.

Key Topics Discussed:

• Jody’s background: From copywriter to wedding photographer to SEO educator.
• The importance of SEO for service providers, creators, and coaches.
• Why SEO is often deprioritized and how to make it more approachable.
• The evolution of Jody’s offers, including the Page One Club and her record-breaking launch after joining Sales Spice.
• The power of messaging, positioning, and community support in launching and scaling offers.
• Lessons learned from launching: the value of more frequent emails, strategic ad campaigns, and shifting from over-teaching to implementation-focused programs.
• The role of community and expert support in Sales Spice, and how it helped Jody overcome launch challenges and mindset wobbles.

Actionable Takeaways:

• SEO doesn’t have to be overwhelming—start with simple, impactful tasks.
• Consistent messaging and strategic positioning are key to converting cold leads.
• Community support and expert feedback can make a huge difference during launches.
• Don’t be afraid to experiment with ads and increase your email frequency during launches.
• Focus on implementation and quick wins for your clients, not just education.

Guest Info:

Follow Jody on Instagram: @numberone

Website: numberone.com

Join the Page One Club for ongoing SEO support and community.

Ready to level up your SEO and launches? Connect with Jody and check out the Page One Club. For more support and expert guidance, consider joining Sales Spice!

To Jody for sharing her story, and to Tadpole the cat for the entertainment!

Episode: Growing a Group Program to 100+ Members with Nicole Eldridge

Episode Summary:

In this episode of The Volume Podcast, host Vix welcomes Nicole Eldridge, local ads expert and founder of Hometown Advantage. Nicole shares her journey from elementary school teacher to Facebook ads strategist, and how she grew her group program to over 100 members in just a year. The conversation dives deep into the realities of launching, scaling, and refining a group program for local businesses, including the challenges, mindset shifts, and systems that made it possible.

Guest:

Nicole Eldridge

• Local ads expert
• Founder of Hometown Advantage
• Specializes in helping local businesses succeed with Facebook ads

Key Topics & Takeaways:

• Nicole’s transition from teaching to digital marketing and content creation
• The power of starting small: launching with just three members and iterating from there
• Using Facebook ads as an upfront investment to test and grow a new program
• The importance of refining curriculum and delivery based on real client feedback
• How to balance organic and paid traffic for group program launches
• The compounding effect of repeated launches: from 3 to 8 to 20+ members per launch
• Building systems and hiring support to scale client experience as the program grows
• The value of community, feedback, and direct coaching in programs like Sales Spice
• Mindset shifts around scaling, reinvesting in your business, and overcoming imposter syndrome

Actionable Insights:

• Don’t be afraid to launch before everything is “proven”—use early rounds to learn and improve
• Invest in both traffic (ads) and conversion (offer, messaging, follow-up) for successful launches
• Share every client result, big or small, to build credibility and momentum
• As your program grows, reinvest in systems, support, and client experience
• Seek out communities and coaching for feedback, accountability, and new ideas

Connect with Nicole:

• Instagram: @nicoleeldridgeads
• Threads: @nicoleeldridgeads
• Website: nicoleeldridgemedia.com

Learn more about Sales Spice:

• Applications open until November 14th
• Apply at: vixmildew.com/spice

If you enjoyed this episode, please subscribe, leave a review, and share with your fellow business owners. For more behind-the-scenes stories and actionable strategies, stay tuned for upcoming episodes!

Volume Podcast – Episode with Kinsey Soderberg of Authentic AI

Episode Summary:

In this episode, host Vix welcomes Kinsey Soderberg, founder of Authentic AI, to discuss building an authentic brand in the age of AI, launching the AI Systems Lab, and the journey of creating community-driven offers for women entrepreneurs. Kinsey shares her initial skepticism about AI, how she embraced it, and her mission to help women use AI tools in alignment with their values and voice.

Guest:

• Kinsey Soderberg
• Founder of Authentic AI
• Instagram: @aikinzie
• Website: diywith.ai
• AI Systems Lab: diywith.ai/lab

Episode Highlights:

• Kinsey’s journey from AI skeptic to advocate for authentic, values-driven AI use.
• The creation and success of the AI Systems Lab membership, enrolling 70+ founding members.
• The importance of training AI tools on your unique brand, not just your “voice.”
• Community-first launching: how bringing your audience along for the journey leads to high engagement and conversion.
• Lessons learned from running memberships, including managing churn, maintaining value, and fostering community.
• The value of creative, personalized support in group programs like Sales Spice.
• Kinsey’s upcoming plans: solidifying the AI Systems Lab, listening to member feedback, and developing new resources for service providers.

Actionable Takeaways:

• Embrace AI as a tool to amplify your unique brand and voice, not replace it.
• Build offers based on real community needs and feedback.
• Community-first launches can drive high conversion and engagement.
• Memberships require ongoing attention to value, engagement, and member experience.

Links Mentioned:

• diywith.ai
• diywith.ai/lab
• @aikinzie on Instagram
• vixmarjorie.com/spice (for Sales Spice program info)

Connect with Kinsey:

• Instagram: @aikinzie
• Website: diywith.ai
• AI Systems Lab: diywith.ai/lab

Learn more about Sales Spice:

• vixmarjorie.com/spice

Thanks for listening! If you enjoyed this episode, please subscribe, rate, and review the show.

Create Your Community Podcast – Episode with Sage Roundtree

Guest: Sage Roundtree, Yoga Teacher Trainer, Studio Owner, Author

Episode Summary:

In this episode, host Vix welcomes Sage Roundtree, a seasoned yoga teacher trainer and studio owner, to discuss her journey transitioning from in-person teaching to online courses and launching a mentorship membership. Sage shares her experiences navigating the shift during the pandemic, the evolution of her online offerings, and the importance of community in yoga education.

Key Topics Covered:

• Sage’s background in yoga, radio, and early adoption of online courses
• The impact of the pandemic and changes in yoga education standards
• Creating a mentorship membership with a unique “recipe kit” theme
• The process and benefits of running a beta launch before going evergreen
• Building a community ecosystem using free and paid offerings
• Marketing strategies: leveraging free communities, evergreen funnels, and top-of-funnel content (including Threads)
• Overcoming imposter syndrome and building confidence in yoga teachers
• The importance of feedback, curriculum design, and continuous improvement

Actionable Takeaways:

• Test new offers with a beta group to refine content and messaging before scaling
• Use themed frameworks (like recipe kits) to make conceptual programs more accessible
• Build a free community space to nurture leads and showcase your teaching and community style
• Collect and implement feedback to improve onboarding and curriculum
• Focus on both conversion rates and increasing traffic for successful evergreen funnels

Connect with Sage Roundtree:

• Website: comfortzoneyoga.com
• Podcast: Yoga Teacher Confidential
• Threads: @sagerountree (no “d” in Roundtree)
• Instagram: @sagerountree

Resources Mentioned:

• Mastering the Art of Yoga Sequencing (Sage’s mentorship membership)
• Workshop Workbook (mini-course for yoga teachers)
• Circle community for yoga teachers

Contact:

DM Vix on Instagram @fixmaildrew with your takeaways from the episode!

Welcome back to the podcast! In this episode, we dive into the energy of autumn and how it’s the perfect time for a content reset. As routines shift and the online business world gears up for its busiest season, it’s time to refresh your strategy and make your content work harder for you.

What We Cover:

• Why autumn is the ideal season for a content reset
• How to identify which content formats are working for you (and which to drop)
• The importance of reviewing your data, not just guessing what works
• Ideas for experimenting with new content styles and series
• Refreshing your inspiration by curating your social feeds and seeking new sources
• How to spot and adapt viral trends in your niche
• Four key questions to guide your content reset:

1. Which formats are working for me?
2. What new styles can I experiment with?
3. What content inspires me, and how can I recreate those vibes?
4. What’s going viral in my niche, and how can I adapt it?

Action Steps:

• Review your recent content performance and double down on what’s working.
• Pick one new content style to experiment with for 30 days.
• Curate your inspiration: unfollow, mute, or block accounts that don’t inspire you, and actively seek out new ideas.
• Identify a trending format or topic in your niche and remix it for your brand.

Mentioned in This Episode:

• Volume, my membership for creators and brand founders (doors opening soon!)
• Free training coming up on September 24th—mark your calendar!

If you want help applying this reset to your business, DM me on Instagram @vixmeldrew. Let me know what’s come up for you, and I’ll see you in the next episode!

Harnessing Virality: Strategies for Exponential Growth

In this episode of the Create Your Community podcast, we dive into the concept of virality and how to go viral strategically. Host Vix shares insights into what virality means across different levels, from micro to mainstream, and why it's essential for business growth. The episode outlines evergreen strategies such as leveraging social standing, familiarity triggers, and storytelling, as well as timely topical and trending strategies, like adding spins to current events and using trending audios. Vix underscores the importance of creating content that resonates beyond your current audience to ensure consistent business growth. The episode concludes with an invitation to join Vix’s volume membership for a mini-mind event focused on applying these strategies effectively.

00:00 Introduction and Podcast Update

00:25 Understanding Virality: Levels and Importance

01:41 Micro and Mainstream Virality Explained

04:39 The Necessity of Attention in Business

11:23 Evergreen Strategies for Going Viral

26:08 Timely and Trending Strategies for Virality

31:31 Conclusion and Membership Invitation

Welcome back to the Create Your Community podcast with Vic Meldrew! In this candid solo episode, Vix shares major updates on business, life, and what’s next for the podcast and community.

In this episode:

• Why the podcast and newsletter are getting a new name and what that means for the brand.
• Behind the scenes of the latest Sales Spice launch: goals, results, and lessons learned.
• The power of rinse-and-repeat launches and how to avoid self-sabotage in marketing.
• Big operational changes: moving platforms, integrating memberships, and team shoutouts.
• Personal updates: navigating parenthood, changing nurseries, and balancing business with family life.
• Deep dive into the Volume membership: tackling churn, improving value, and new features like Content Planning and Viral Content Labs.
• The importance of owning your unique idea and bringing all offers under one brand umbrella.
• What’s coming up: Volume and Sales Spice launches, new content, and festive plans.

Special Mentions:

• Taylor (Threads content repurposing)
• Dorsey from School of AI (custom GPTs)
• Jay Klaus (Creator Science)
• OBM Zhara-Marie (team operations)

Resources & Links:

• Connect with Vic on Instagram: @vixmeldrew
• Interested in Threads management? Check out Taylor (details in show notes)
• Learn more about custom GPTs with Dorsey (details in show notes)
• Explore Creator Science with Jay Klaus

Questions or feedback?

DM Vic on Instagram or reach out with your thoughts and questions!

If you enjoyed this episode, please share, subscribe, and leave a review. Stay tuned for more updates as the community evolves!