The biggest challenge facing online coaches and creators isn't conversion - it's lack of leads. Learn why Instagram should be your primary focus in 2026 and how to build a lead generation system that actually works.

The Real Problem

• Most coaches lack enough leads to hit their goals
• Visibility matters more than perfecting conversion tactics
• Instagram drives both traffic AND conversion (unlike ads alone)

The Volume Content Method

• 6 content types: 2 for reach, 2 for community, 2 for sales
• Strategic planning aligned with sales objectives
• Community building increases conversions from 10% to 25-30%

Implementation Tools

• ManyChat funnel templates
• 30+ story scripts for leads and sales
• Bi-weekly planning and co-working sessions
• On-demand content reviews and feedback

✓ You can't convert leads you don't have

✓ Organic Instagram strategy can double conversion rates

✓ Community building is essential for high conversions

✓ Implementation beats strategy alone

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Vix breaks down the critical difference between creating demand and meeting demand in your business—and what to focus on in Q1 2026 based on which phase you're in.

Are You Creating or Meeting Demand?

• Creating Demand: Offers get no traction, content gets no engagement, you've pivoted niche/audience recently
• Meeting Demand: Content resonates, you solve a proven problem, warm leads are ready to buy

What to Do If You're Creating Demand

• Build unique frameworks and signature concepts
• Use storytelling and transformation narratives
• Speak to symptoms people don't recognize yet
• Be patient—this approach takes time

What to Do If You're Meeting Demand

• Clarify your offer with extreme specificity
• Showcase testimonials and proof
• Create problem-solution content
• Simplify the buying process

The Universal Solution

Lead generation is the #1 focus for both phases. You need more traffic (creating demand) or better conversion (meeting demand).

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Today Vix is sharing her top personal business lessons from 2025, reflecting on a year of significant growth, challenges, and transformation. From closing her signature program to launching new offerings, managing a toddler, and nearly doubling her revenue, Vic breaks down the key insights that shaped her business year.

1. Lead Generation is Everything

2. Instagram Changed Dramatically in 2025

3. In-Person Connection is Powerful

4. Bigger Groups Are Valuable

5. One-to-One Isn't Always Better

6. Meta Ads Are a Game-Changer

7. Focus on Signature Offers

8. Client Hurt is Self-Inflicted

9. Impact AND Income Matter

10. Hustle Has Its Place (Without Burnout)

• Mum to a 2.5-year-old toddler
• Navigating perimenopause, ADHD, hormones, and monthly migraines
• Turning 40 in 2026
• Prioritised family presence: no phone/laptop when daughter is around
• Biggest revenue year to date, nearly doubling sales

• Closed Rave Results, launched Volume membership
• Reformatted mastermind into Sales Spice group program
• Three £100K launches (previous biggest: £20-30K)
• Worked with 80+ Sales Spice clients, 150+ Volume members
• Doubled email list and visibility
• Grew 5,000 followers in December alone

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Vix shares her top 10 sales and marketing lessons from 2025, reflecting on insights gained from her own business and coaching clients inside Volume and Sales Spice. This is part one of a two-part year-end reflection series.

In this episode, Vix covers critical lessons around:

• Communicating transformation and messaging that actually lands
• Understanding what your audience really wants (vs. what you think they need)
• The role of personality and authenticity in building your brand
• Rethinking value, pricing, and what makes people buy
• Creating urgency without pressure tactics
• Building community across reach, resonance, and revenue
• What "volume" really means (hint: it's not about posting more)
• Making your offers feel like a space people want to be in
• Marketing to the right audience at the right awareness level
• Delivering bold messages without shouting or shaming

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

In this episode, Vix reflects on the seven things she swore she’d never do in her business—yet ended up embracing by the end of 2025. She shares how growth often means changing your mind, evolving your strategies, and being open to reinvention. Each lesson is packed with personal stories, practical advice, and encouragement for fellow coaches, creatives, and entrepreneurs.

Key Takeaways:

1. Repositioning Your Business: Vix discusses the importance of shifting your messaging and positioning to meet your audience where they are. She shares how letting go of her old niche and embracing a new direction led to greater clarity, more leads, and her best sales year yet.
2. Launching a Membership: Despite past resistance, Vix relaunched a membership program in response to audience demand. She details the challenges and rewards of building recurring revenue and the stability it brings to her business.
3. Scaling to Serve More Clients: Vix recounts her journey from small mastermind groups to managing larger communities. She emphasises the need for strong systems and curriculum to support growth without burnout, and encourages others not to fear letting more people in.
4. Focusing on Instagram: After initially deprioritising Instagram, Vix realised her community was still active there. She shares her mindset shift, new strategies, and how experimenting with content led to exceeding her business goals.
5. Embracing Virality: Vix talks about the value of intentional virality for visibility and growth. She explains how going viral can bring in new, aligned clients and why it’s important to have a content system that nurtures and converts new followers.
6. Leveraging Instagram Stories: Stories became a key sales tool for Vix. She describes her new approach to using stories for nurturing and converting leads, and how each part of Instagram should serve a specific purpose in your business funnel.
7. Running Challenges & Events: Vix shares her decision to try a three-day challenge, despite previous resistance. She encourages listeners to break patterns, experiment with new strategies, and not be afraid to go first—even if it means learning from what doesn’t work.

If you want 2026 to be the year your audience grows and your content converts, join Vix' upcoming three-day event and check out the Volume membership for more support and resources.

https://vixmeldrew.com/volume-training

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

In this episode, Vix Meldrew dives deep into why lead generation is the most critical focus for your business in 2026. Drawing from personal experience and industry insights, VX explains how relying on the same audience, referrals, and repeat clients is no longer sustainable for growth. The episode explores the shift in social media platforms—especially Instagram—from follower-based to interest-based algorithms, and how this impacts content reach and lead generation.

Key Topics Discussed:

• The pitfalls of selling to the same audience and the need for new leads
• How Instagram’s algorithm changes have affected coaches and creators
• The difference between community-based and interest-based content strategies
• Why other platforms (Substack, blogs, podcasts, YouTube) are harder for discovery
• The importance of repositioning your messaging and content to attract strangers, not just your existing community
• Real-life examples of business pivots and the impact on lead generation
• The “expert paradox” and how advanced positioning can unintentionally repel potential clients
• Actionable advice for making Instagram your primary lead generation platform in 2026

Thank you for listening! If this episode resonated with you, please subscribe, leave a review, and share it with your network.

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

In this episode of the Volume Podcast, Vix Meldrew dives deep into the essential skills needed to transition from one-to-one coaching or service provision to leading thriving groups, memberships, and masterminds. Discover why simply scaling your current marketing, sales, and delivery strategies isn’t enough—and what you need to do differently to succeed with tens, hundreds, or even thousands of clients.

Key Topics Covered:

• The three core skills for scaling: community marketing, community sales, and community delivery.
• Why expert-focused marketing only speaks to 3% of your audience—and how to reach the other 97%.
• The difference between selling one-to-one and selling to the masses (webinars, waitlists, and more).
• How to design group experiences that feel personal—without burning out or over-customizing.
• The mindset shifts required to confidently lead larger communities and avoid people-pleasing traps.

Vix shares her own evolution from feeling capped and burnt out with small groups to confidently holding space for hundreds, and the practical and mindset changes that made it possible.

Learn more about Sales Spice, Vix’s 12-month high-touch program designed to help you master community marketing, sales, and delivery. Doors are open until November 14th—visit vixmildy.com/spice to book a call and plan your growth for 2026.

If you’re ready to scale your impact and create group offers that truly deliver, don’t miss this episode—and consider joining Sales Spice for hands-on support.

Tune in, subscribe, and stay tuned for more episodes to help you grow your business and community!

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Volume Podcast – Facebook Ads Mastery with Alice B

Episode Overview: In this episode, host Vix welcomes Facebook and Instagram ads expert Alice B Strand, founder of Flow, to discuss why every coach and course creator should be using Facebook ads in 2025 and beyond. Alice shares her journey from service provider to online educator, her experience as a SalesWise coach and client, and actionable strategies for scaling with ads.

Key Topics Covered:

• The importance of Facebook ads for coaches and course creators in 2025/2026.
• Alice’s background in marketing, her transition from agency work to productized offers and online courses.
• Why running your own ads (at least at first) is crucial for understanding your funnel and results.
• The evolution of Flow, Alice’s self-paced ads course, and how it empowers entrepreneurs to manage their own ads.
• The synergy between organic content and paid ads for sustainable business growth.
• Data-driven decision making: how to analyze launches, funnels, and ad performance without overwhelm.
• The “curse of the expert” and the value of outside perspective and community support.
• Real-world results: Alice’s best-ever launch, recurring revenue, and the impact of SalesWise coaching.
• Mindset shifts around ad budgets, lead generation, and scaling peacefully.

Actionable Takeaways:

• Don’t rely solely on organic growth—paid ads can accelerate your results and provide predictable lead flow.
• Start with a manageable ad budget; you don’t need thousands per month to see results.
• Use data (not just vibes!) to make small, strategic tweaks to your funnel and ads.
• Community and expert feedback can help you see blind spots and optimize your messaging and offers.
• Focus on mastering the core business pillars: traffic, conversions, and delivery.

Resources & Mentions:

• Flow: Alice’s self-paced Facebook ads course for coaches and course creators.
• SalesWise: Vic’s mastermind for scaling group offers, with access to ads training and expert support.
• Connect with Alice on Instagram and Threads: @alicebisstrand
• Learn more about SalesWise and apply: vixmildrew.com/spice

Special Offers:

• Enrollment for SalesWise is open until November 14th. Book a one-hour success call with Vic to audit your business and identify growth opportunities.

Connect & Follow:

- Alice B: Instagram | Website

• Vix: vixmildrew.com/spice

Thanks for listening! If you enjoyed this episode, please subscribe, rate, and review the show.

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Volume Podcast – Interview with Sara Joel (BTL Copy / The Website Girl)

Episode Highlights:

• Host Vix welcomes Sarah Joel, founder of BTL Copy, known as "The Website Girl" and a standout in the service provider space.
• Sarah shares her journey from freelance copywriter to digital product creator, educator, and community leader.
• Discussion on transitioning from 1:1 services to scalable offers like courses, templates, and workshops.
• Sarah’s philosophy on authenticity, building demand, and the importance of personality in business.
• Behind-the-scenes of Sarah’s marketing strategies, including her viral “side character” soft/hard launch and how she creates momentum and engagement.
• Insights into launching and selling digital products, the myth of passive income, and the necessity of consistent, specific messaging.
• Sarah’s experience inside the Sales Spice Mastermind: why she joined, what she’s learned, and the value of community and mentorship at every business stage.
• Actionable advice for service providers and digital product creators on building a personal brand, engaging an audience, and selling with confidence.

Key Takeaways:

• People buy from people they like—let your personality shine in your content and offers.
• Consistency and specificity in messaging are crucial for building demand and making sales.
• Community and mentorship provide invaluable perspectives and support, no matter your business level.
• There’s no such thing as true passive income—ongoing marketing and engagement are essential.
• Don’t be afraid to try new things, act quickly on audience feedback, and evolve your offers.

Connect with Sarah Joel:

• Website & Newsletter: betweenthelinescopy.com/subscribe
• Instagram & Threads: @btlcopy

Learn more about Sales Spice Mastermind:

• vixmeldrew.com/spice
• DM Vix on Instagram @vixmeldrew for more info or to apply.

Thank you for listening to The Volume Podcast!

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Episode with Jodie Mitchell, Wedding Photographer & SEO Expert

Episode Overview:

In this episode of Volume, host Vix welcomes Jody, a wedding photographer, SEO expert, and founder of the Page One Club. Jody shares her journey from copywriting and SEO to building a successful wedding photography business, and how she leveraged her expertise to help other service providers master SEO.

Key Topics Discussed:

• Jody’s background: From copywriter to wedding photographer to SEO educator.
• The importance of SEO for service providers, creators, and coaches.
• Why SEO is often deprioritized and how to make it more approachable.
• The evolution of Jody’s offers, including the Page One Club and her record-breaking launch after joining Sales Spice.
• The power of messaging, positioning, and community support in launching and scaling offers.
• Lessons learned from launching: the value of more frequent emails, strategic ad campaigns, and shifting from over-teaching to implementation-focused programs.
• The role of community and expert support in Sales Spice, and how it helped Jody overcome launch challenges and mindset wobbles.

Actionable Takeaways:

• SEO doesn’t have to be overwhelming—start with simple, impactful tasks.
• Consistent messaging and strategic positioning are key to converting cold leads.
• Community support and expert feedback can make a huge difference during launches.
• Don’t be afraid to experiment with ads and increase your email frequency during launches.
• Focus on implementation and quick wins for your clients, not just education.

Guest Info:

Follow Jody on Instagram: @numberone

Website: numberone.com

Join the Page One Club for ongoing SEO support and community.

Ready to level up your SEO and launches? Connect with Jody and check out the Page One Club. For more support and expert guidance, consider joining Sales Spice!

To Jody for sharing her story, and to Tadpole the cat for the entertainment!

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/