Vix breaks down the critical difference between creating demand and meeting demand in your business—and what to focus on in Q1 2026 based on which phase you're in.

Are You Creating or Meeting Demand?

• Creating Demand: Offers get no traction, content gets no engagement, you've pivoted niche/audience recently
• Meeting Demand: Content resonates, you solve a proven problem, warm leads are ready to buy

What to Do If You're Creating Demand

• Build unique frameworks and signature concepts
• Use storytelling and transformation narratives
• Speak to symptoms people don't recognize yet
• Be patient—this approach takes time

What to Do If You're Meeting Demand

• Clarify your offer with extreme specificity
• Showcase testimonials and proof
• Create problem-solution content
• Simplify the buying process

The Universal Solution

Lead generation is the #1 focus for both phases. You need more traffic (creating demand) or better conversion (meeting demand).

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