This Social Cottage

Wanting to get ahead with your Instagram content by the end of 2026?

In today's epsiode, I share with you the exact steps to take to get dangeously ahead with your Instagram content and what to do if your content just isn't reaching non-followers or attracting your ideal audience in a way that you would like.

So many people are focused on going viral or getting more views and visibility, but very few people actually have the tools and systems set up so that when they do get the reach they're after, it actually makes a difference for their business.

In today's episode, I share exactly what you need to set up so that when you do get the reach you need, it starts working for you.

My Flodesk link: https://partners.flodesk.com/wqc7v7r645cu

Free 30 days of Manychat here: https://manychat.partnerlinks.io/essqaddf0qm6-ogcg6e

Should you plan your content?

How do you plan it without overthinking? Are there any tools and resources I should use?

Today's episode covers just that!

Whether you're feeling trapped by the niche that you have created for yourself or feeling like you're a multi-passionate person who doesn't want to be put inside of a box, this week's episode is for you. We cover:

• Should you niche down?
• Should you not niche down?
• How to get the algorithm seeing more of your content and posting the stuff you love

In today's episode, I take you behind the scenes on my client Becky's astronomical growth in the past two months, whilst having two small children at home and running her business too.

Becky hasn't relied on lots of different complicated content methods. Instead, she's relied on using B-roll from her phone and photographs on her phone to overlay text because life is busy. It's for sure an episode that you don't want to miss!

In March this year I set out with a mission to secure more brand partnerships and in today's episode i share with you what I did with my content and my communications to secure that deal.

Content wobbles happen to all of us. We can find ourselves overthinking our content, doubting what we're posting and feel trapped by our own content ideas.

In today's episode, I walk you through exactly what to do to get yourself out of a content wobble.

In a world where everyone is trying to tell you what to post online for better reach, in today's episode I talk about the one metric that you can pay attention to and how to start positioning your content so that humans relate with it and you start growing an engaged community.

Chantal has grown from 3,000 followers to 40,000 followers.

Her handle is @becomingthismama

In today's episode, she talks about how she has managed to use prompts to find her voice and her unique positioning, and how being willing to show up unafraid on the internet has resulted in an incredible community and thriving business.

Are you feeling like your reach and engagement have dipped over the summer? That's really normal this season, but there are things you can do to give it a little helping shove.

Instagram is in its mega personal recommendation era, and the mistake most of us make is thinking people care that we say things "as a doctor" or "as an expert." They don't. What actually gets reach is marrying that personal recommendation energy with what your audience is actually asking for.

In this episode:

• Instagram's shift into its personal recommendation phase, and the mistake most people make trying to use it
• A real example of why personal recommendation content stops the scroll
• Prompt to steal: "A lot of people ask how I'm able to ___. Here's what I tell them."
• Another prompt to steal: "Five things you won't find me recommending to [this type of person/situation]."
• Breaking down a national park carousel that pulled 36,000 likes, 26,000 shares, and 15,000 new followers from one post, and exactly why it worked

Pause the episode, use the prompts, and then come tell me you did it over on Instagram!