You heard me the other week say that Instagram isn't for selling, so how on earth do you use it to grow your waitlist and to sell out your offers? In today's episode, I walk you behind the scenes in doing just that, without having to ever feel salesy.

Ps, you can also catch a fab episode where I chat with Rachel Emma Waring on her podcast Launch Like A Creator, too!

Link is here for you

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.

We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 

Quick links

🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.

🔗 My new membership

You can join my Planting the Seeds prompts subscription here.

We all stress and fuss about hooks a lot, but how do you know if it's working? How do you kow that what you're posting online is resonating well and being seen by the right people? In today's episode, we cover just that

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.

We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 

Quick links

🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.

🔗 My new membership

You can join my Planting the Seeds prompts subscription here.

Should you sell on your Instagram grid? Or what should go there instead if you don't? In today's episode, I give you a sneak peek behind my latest launch and what on earth to post on your grid if you're needing to sell.

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.

We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 

Quick links

🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.

🔗 My new membership

You can join my Planting the Seeds prompts subscription here.

Do you need a website when you're posting content on Instagram? Would a Linktree or Stan Store just be better? Sara Joelle from Between the Lines Copy shares her expertise as a Website Copywriter and an ADHD business owner.

Sara's website: https://betweenthelinescopy.com/

Sara's Instagram here: https://www.instagram.com/btlcopy/

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.

We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 

Quick links

🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.

🔗 My new membership

You can join my Planting the Seeds prompts subscription here.

My DMS have been FULL of folks asking how on earth they can get their carousel posts to reach non-followers. In today's episode, I cover all you need to know about finally getting traction on those carousels.

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.

We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 

Quick links

🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.

🔗 My new membership

You can join my Planting the Seeds prompts subscription here.

Talking to camera can easily give you the wibbles, right? In today's episode, I show you how to make that much easier and how one small tweak to your planning can make all the difference between talking heads that perform and talking heads that don't.

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.

We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 

Quick links

🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.

🔗 My new membership

You can join my Planting the Seeds prompts subscription here.

Should you use hooks? What if you begin to sound like everyone else on Instagram? In today's episode, I show you some great examples of content that have depth + use hooks.

Creators mentioned:

https://www.instagram.com/naamazusman/

https://www.instagram.com/thekindred.space/

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.

We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 

Quick links

🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.

🔗 My new membership

You can join my Planting the Seeds prompts subscription here.

Everyone has content wobbles, and it's totally normal to freeze if you don't know what content to make. In today's episode I show you exactly what to do and how to finally get your content getting reach again.

Ps the link to the waitlist of the Plotting Shed is here: 🔗 My new membership

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.

We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 

Quick links

🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.

🔗 My new membership

You can join my Planting the Seeds prompts subscription here.

Instagram isn't what it used to be?! Yes, but I'd argue that it's now better than ever. In today's epsiode, I walk you through how to get more shares and more saves from your Instagram content.

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.

We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 

Quick links

🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.

🔗 My new membership

You can join my Planting the Seeds prompts subscription here.

In today's episode, I walk you through two examples of some clients of mine who have exploded their reach already in 2026. We talk through how to implement this for your Instagram account and next steps to getting more eyes on your account in 2026.

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.

We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 

Quick links

🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.

🔗 My new membership

You can join my Planting the Seeds prompts subscription here.