In this episode of Ladies Who Launch, we celebrate one of the most incredible "glow-up" stories in the influencer industry. From humble beginnings to becoming a powerhouse brand founder, Perrie Sian reveals the blueprint behind her success. This conversation isn't just about making money; it's about dreaming big, showing up relentlessly, and proving that where you start doesn't dictate where you finish.

Perrie opens up about the transformative power of consistency and how she turned a passion for fashion into a multi-million pound empire. She shares the pivotal moments of her career from landing her first game-changing brand collaboration to the exact mindset that helped her sell out collections in minutes.

In this episode, we cover:

• The incredible journey from humble beginnings to industry icon.
• Why showing up every day is the secret to building an empire.
• Perrie’s secrets to connecting deeply with millions of people.
• Finding the right Co-Founder in Adam Frisby
• How Perrie achieved the "impossible" £1M revenue in 20 minutes.
• How to turn self-doubt into fuel for your ambition.
• Learning to accept compliments and enjoy the journey.

If you’ve ever felt like you’re "faking it" despite your hard work, or you want to know what it really takes to scale a personal brand to 7 figures, this conversation is for you.

We Are Ladies Who Launch! 

CHAPTERS

00:00 Introduction to Perrie Sian

06:17 Career Beginnings and Retail Experience

09:23 Transition to Content Creation

12:40 Rise to Social Media Fame

16:24 Navigating Influencer Life

31:23 Overcoming Imposter Syndrome

33:02 The Journey to Founding a Brand

37:12 The Challenges of Launching a Fashion Brand 

38:44 Running reasn with Adam Frisby

45:05 Reflecting on Personal and Professional Growth

59:07 Perrie Sian’s Primark Partnership

01:03:28 Redefining Success and Personal Growth

01:15:55 The Dream Collaboration and Future Plans

01:18:13 Mentorship and Inspiration from Taylor Swift

01:24:53 Perrie’s Lunch Hour and Daily Routine

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW PERRIE

Instagram: ​​https://www.instagram.com/perriesian/

TikTok: https://www.tiktok.com/@perriesian

reasn: https://www.instagram.com/reasn/

FOLLOW US

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TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

When is the bravest move as a founder to step back instead of push harder? In this episode, ILIA cosmetics founder, Sasha Plavsic, shares how letting go of the CEO role became the key to truly scaling the brand and what that decision revealed about growth, control, and identity as a founder.

We go behind the scenes of ILIA’s journey from early experiments in “clean beauty” to becoming one of the most recognisable brands in the category. Sasha opens up about the unglamorous realities of building a beauty business, the emotional cost of growth, and what it actually looks like to hand over the reins to someone else.

In this episode, we cover:

• How Sasha’s formative years shaped the vision for ILIA
• The beginning of clean beauty and what it took to stand out in a new category
• The realities of scaling a beauty brand 
• Raising money as a female founder 
• Why Sasha decided to bring in a CEO, and how she knew it was time to step back
• Navigating balance as a woman in business, leadership, and life

If you’re a founder, entrepreneur or brand builder who’s ever wondered whether holding on is secretly holding you back, this conversation is for you.

We Are Ladies Who Launch! 

CHAPTERS

00:00 Introduction to Sasha Plasik and ILIA Beauty

05:17 School Years and Early Career Aspirations

11:24 The Birth of ILIA Beauty

19:14 Early Business Challenges and Breakthroughs

26:10 Scaling Challenges and Operational Growth

32:49 Balancing Personal Life and Business

35:24 Selling ILIA Beauty

37:03 Bringing In a CEO

44:16 Future Plans and Product Development

46:31 Rapid Fire Questions

56:11 Final Thoughts and Advice for Entrepreneurs

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW SASHA

Instagram:

https://www.instagram.com/sashaplavsic/

https://www.instagram.com/iliabeauty/

TikTok: https://www.tiktok.com/@iliabeauty?lang=en-GB

FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

This week, Rochelle Humes sits down with mindset coach Izzy Utterson for a much-needed conversation about the person behind the performance, especially for founders, business owners, and women constantly on the go. Together, we break down why self-care is so often put on the back burner, the myths around what self-care “should” actually look like, and the trap of chasing productivity at the expense of your well-being.

Izzy shares actionable tips for building sustainable habits that nourish your body and mind. We dive deep into setting boundaries, protecting your energy, and how to find time in your day for you. We also chat about digital boundaries, the power of positive self-talk, and why progress starts with tiny, realistic steps. 

In this episode, we cover:

• Why “self-care isn’t just a face mask” and what’s actually essential
• Managing burnout and energy for founders & busy women
• Setting boundaries (without the guilt) in business and life
• Micro-habits and practical rituals to reset your mindset
• Building a Positive Self-Concept and Protecting Your Energy
• Book recommendations including “The Mountain Is You” and “Atomic Habits”
• Morning and evening routines that really work

Whether you’re feeling burned out or just want to find practical ways to fill up your cup, this episode is packed with wisdom, helpful hacks, and accessible tips. Get ready to rethink your approach to self-care and pick up some small but mighty changes you can make today.

We Are Ladies Who Launch! 

CHAPTERS

00:00 Introduction

01:05 The Importance of Self-Care for Founders

03:21 The Evolution of Self-Care and Modern Challenges

09:30 The Impact of Social Media on Self-Perception

12:02 Practical Tips for Maintaining Mental Health

16:54 Setting Boundaries and Digital Detox

33:21 Digital Boundaries and Dopamine Hits

34:04 Top Three Priorities for Women This Year

38:50 Practical Tips for Habit Formation

45:05 The Power of Books and Journaling

50:49 Manifesting and Positive Mindset

54:36 Nourishing Your Body and Morning Rituals

58:44 Small Changes for Big Impact

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW IZZY

Instagram:https://www.instagram.com/izzyutterson/

TikTok: https://www.tiktok.com/@izzyutterson

FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Rochelle Humes, sits down with Rachel Harris, the accountant who’s changing the narrative around finances and business for women. Together, they dive deep into Rachel’s journey from growing up with financial scarcity to championing practical financial education, especially for women and small business owners.

This conversation covers everything from the emotional baggage we bring to money, why financial literacy should be on the national curriculum, practical habits for business success, and the nitty-gritty of tax. 

In this episode, we cover:

• The power of financial education
• Why women feel uncomfortable talking about money and how to overcome it
• Three key things to create your own ‘business dashboard’ 
• Simple habits to track finances and avoid common tax pitfalls
• How money is an amplifier of your values

We Are Ladies Who Launch! 

CHAPTERS

00:00 Introduction 

01:12 Rachel Harris: Breaking Financial Stereotypes

02:54 The Emotional Side of Finances

04:49 Empowering Women to Talk About Money

14:57 Practical Financial Tips for Entrepreneurs

23:05 Delegation and Quality of Life

29:36 Creating Financial Processes

30:30 Common Financial Mistakes for Female Entrepreneurs

30:56 The Importance of Tax Planning

33:41 Monthly Financial Check-ins

37:57 HMRC and Self-Employment Tax Essentials

43:01 Actionable Financial Takeaways

55:21 Final Thoughts and Encouragement

Whether you're a creative dreading the numbers, a woman with big dreams, or just want to get smarter about your finances, this episode is packed with relatable stories, actionable takeaways, and honest advice about building real confidence—financially and beyond.

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW RACHEL

Instagram: www.instagram.com/accountant_she/?hl=en

TikTok: www.tiktok.com/@accountant_she

Join Rachel's Insider List: https://accountantshe.myflodesk.com/lwl

FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

Join Rochelle as she sits down with model, entrepreneur, and founder of Saltair, Iskra Lawrence, for an inspiring and empowering conversation. In this episode, Iskra Lawrence opens up about her journey from growing up in Kidderminster and her early entrepreneurial spirit to breaking barriers in the modeling industry. She shares personal stories of overcoming body image struggles, dealing with rejection, and finding her mission to create change in the world of fashion and beauty.

Discover how Iskra turned internet trolling into a viral moment of empowerment, and how becoming a mother transformed her approach to business and self-care. We discuss real-life lessons about resilience, taking risks, building boundaries, and the realities of launching a successful brand. Plus, Iskra reveals the inspiration behind creating Saltair, a body care brand that champions inclusivity and daily moments of luxury.

In this episode, we cover:

 • Early Life and Family Influences

 • Body Image and Industry Standards

 • Motherhood and Career Balance

 • The Vision and Growth of Saltaire

 • Empowering Customers and Authentic Marketing

We Are Ladies Who Launch! 

CHAPTERS

0:00 Introduction

01:02 Early Life and Family Influences

02:38 Entrepreneurial Beginnings

10:58 Body Image and Model Industry Standards

13:19 Turning Point and Self-Empowerment

19:19 Experience in Social Media

26:57 Motherhood and Career Balance

39:51 The Brand Incubator Experience

41:48 The Vision and Growth of Saltair

43:06 Product Development and Market Success

47:38 Empowering Customers and Authentic Marketing

53:51 Quickfire Round and Final Thoughts

01:02:53 The Power of Pivoting and Future Plans

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW ISKRA

Instagram: www.instagram.com/iskra/

TikTok: www.tiktok.com/@iskra

Saltair: www.instagram.com/saltair/

FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

Welcome to my first solo episode as I reflect on my entrepreneurial journey, the lessons learned from building my brand My Little Coco, and the creation of this incredible empowering podcast community. In this episode, I share behind-the-scenes insights about starting and running a business, real talk on overcoming failures, how to build and grow the right team, setting boundaries, and managing the ups and downs of balancing motherhood and my career.

In this episode, I cover:

 • Realities and behind the scenes of building of My Little Coco

 • Launching, growing and building the Ladies Who Launch community 

 • How and when to build a team in business

 • Finding the right partnerships 

 • Work-life balance and mum guilt

 • Key lesson and advice for upcoming entrepreneurs

This episode is perfect for anyone interested in starting a business, business growth, mindset shifts, personal development, and authentic career stories.

We Are Ladies Who Launch! 

CHAPTERS

00:00: Introduction

1:12: Starting My Little Coco

7:00: Trademark Issues & Rebranding

11:06: Building with a Small Team & Unique Business Structure

13:41: Why I Started the Podcast & The Power of Female Community

16:06: Self-Funding, Authenticity, and Evolving the Podcast

21:11: Reflections & Wins of 2025

24:30: Key Lessons & Advice for 2026

29:09: Advice on Building the Right Team and Taking Feedback

32:24: Setting Boundaries & Protecting Your Energy

36:24: What’s Next for 2026: Vision Board & Live Events

38:44: Time Management

41:51: Finding the Right Business Partner

43:48: Dealing with Setbacks

45:12: Juggling Work and Family/Mum Guilt

52:48: Favourite Salad Order

54:08: Final Advice: Taking Risks & Launching Your Ideas

57:21: Closing & Motivation for 2026

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW US

Instagram: https://www.instagram.com/weareladieswholaunch/

TikTok: https://www.tiktok.com/@weareladieswholaunch

YouTube: https://www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

How do you turn a childhood tradition into a 31-million-unit global phenomenon?

In this inspiring episode of Ladies Who Launch, Rochelle Humes sits down with Christa Pitts, co-founder of The Elf on the Shelf — a brand that transformed Christmas for families around the world. Christa opens up about the real startup story behind one of the most iconic holiday brands:

• How a family tradition became a bestselling product

• Why every major publisher rejected their book (including being told it was “destined for the damaged goods bin”)

• The scrappy, bootstrapped tactics that got their first 5,000 units made

• How a single paparazzi photo and an appearance on the TODAY Show changed everything

• The power of patience, storytelling, and word-of-mouth marketing

• Managing cashflow, saying “no” to the wrong partners, and building slow, sustainable growth

• How a small family business built its own production company, sold a Christmas special to CBS, and secured a balloon in the Macy’s Thanksgiving Day Parade

• The mindset every founder needs: grit, resilience, and the courage to keep going when no one believes in your idea

If you’ve ever wondered how global brands are built from nothing, or you need a reminder to stay persistent, this episode will light a fire under you.

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

Key talking points

00:00 — Meet Christa Pitts: Co-founder of The Elf on the Shelf  

02:15 — The family tradition that sparked a global brand  

05:42 — Every publisher said no (and why they kept going)  

09:18 — Bootstrapping: the first 5,000 units  

12:27 — Taking on debt and betting on themselves  

15:50 — The moment everything changed: TODAY Show exposure  

18:30 — From small business to global phenomenon  

21:14 — Building a brand through storytelling  

24:40 — Managing growth and protecting the mission  

27:55 — Launching a production company and TV special  

31:10 — Breaking into retail and surviving scaling challenges  

34:42 — Leadership, doubt, and building confidence  

38:55 — Advice for women building brands  

42:10 — Slow growth, grit, and long-term success  

45:02 — Christa’s advice for corporate women climbing the ladder

FOLLOW THE ELF ON THE SHELF

https://www.instagram.com/elfontheshelf/

tiktok.com/@elfontheshelf

www.youtube.com/@ElfOnTheShelf

elfontheshelf.com 

FOLLOW US

Instagram: https://www.instagram.com/weareladieswholaunch/

TikTok: https://www.tiktok.com/@weareladieswholaunch

YouTube: https://www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Ladies Who Launch, we sit down with Olivia Ferdi, co-founder and Chief Brand Officer of TRIP, the CBD brand that transformed an entire category and became one of the fastest-growing wellness businesses in the UK.

Olivia shares the powerful, unexpected journey that took her from a traditional career path, in law, to launching a company now stocked in major retailers and loved by millions. She opens up about navigating burnout, discovering CBD through a deeply personal experience, and realising there was a massive gap in the market for functional, mood-balancing products that actually fit into everyone’s lives.

We dive into:

• The moment that sparked the idea for TRIP

• How Olivia developed emotional resilience as a founder

• Why calm and clarity are superpowers in business

• The reality of fundraising and being underestimated

• What women need to know about leading with both softness and strength

• Building a company with your partner (and doing it well)

• How she handles pressure, imposter syndrome and visibility

• The habits and mindsets that helped TRIP scale

• Advice for aspiring founders and corporate women wanting to grow into leadership

This conversation blends mindset, strategy, wellness, and candid founder truths. Perfect for women building businesses, exploring entrepreneurship, or climbing the corporate ladder.

🎙️ Listen now on Ladies Who Launch. New episodes every week.

00:00 – Olivia Ferdi: TRIP co-founder and her mission  

02:14 – Growing up, identity and early career expectations  

05:02 – The personal crisis that led to TRIP

08:30 – Creating TRIP: spotting the gap in wellness  

11:56 – Stigma, legality, and building trust in a taboo industry  

15:42 – Emotional resilience: why calm is a superpower  

19:20 – Working with your partner: boundaries, roles & reality  

23:18 – Fundraising as a woman: being underestimated  

27:33 – Scaling TRIP: community, brand and consistent execution  

31:55 – Handling pressure & imposter syndrome  

35:40 – CBD education: what people still misunderstand  

39:12 – How Olivia leads with softness and strength  

42:55 – Advice for aspiring founders  

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Ladies Who Launch, Rochelle Humes down with Susan Yara — journalist, beauty editor, YouTube creator, and founder of Naturium, acquired for $355 million — to unpack the extraordinary journey behind one of the most influential women in modern beauty.

Susan opens up about her upbringing in rural New Mexico, how being “the good kid” shaped her self-worth, and what it really took to break away from expectations to build a life on her own terms. From studying journalism to becoming one of the original beauty creators on YouTube, Susan shares the lessons, mistakes, and mindset shifts that helped her evolve through multiple career chapters.

We dive into:

• How Susan navigated identity, family pressure, and ambition

• The shift from traditional media to online video and influence

• Why transparency and accountability matter in beauty

• The reality of pitching, building, and scaling a brand

• The mindset that led to Naturium's $355M acquisition

• Motherhood, burnout, and choosing yourself

• Why women should “live in the cringe” and take up more space

• Her advice for aspiring founders and creators feeling stuck or scared to start

This episode is filled with honesty, depth, and the kind of perspective you only get from a woman who’s lived multiple lives — and reinvented herself every time.

Perfect for: aspiring female founders, corporate women contemplating a pivot, content creators, beauty lovers, and anyone who needs permission to be bold, imperfect, and unapologetically ambitious.

KEY TOPICS AND TIMECODES

• Early Life & Family Values: 00:02:06 - 00:05:09
• Work Ethic & Parenting Philosophy: 00:05:09 - 00:07:12
• Education & Journalism Career: [00:07:51 - 00:11:16
• Digital Media & Beauty Industry Insights: 00:12:03 - 00:18:41
• Honest Content & Community Trust: 00:18:41 - 00:24:55
• Naturium: Launch & Growth Story: 00:26:02 - 00:42:30
• Brand Acquisition & Leadership: 00:42:57 - 00:47:42
• Accessible Skincare Philosophy: 00:48:13 - 00:51:24
• Founder Role Evolution: 00:51:45 - 00:55:27
• Success, Self-Care & Advice: 00:56:03

FOLLOW SUSAN

https://www.instagram.com/susanyara/

https://www.instagram.com/naturium/

https://www.instagram.com/mixedmakeup/ 

www.naturium.com 

FOLLOW US

Instagram: https://www.instagram.com/weareladieswholaunch/

TikTok: https://www.tiktok.com/@weareladieswholaunch

YouTube: https://www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

In this powerful episode of Ladies Who Launch, Rochelle sits down with Bryony Basse (neé Deery), her Cloucha matcha co-founder, wellness expert, podcaster, and founder and creator of Pilates By Bryony — the global wellness platform transforming how women move, strengthen, and reconnect with themselves.

Bryony shares her deeply personal story:

• Growing up with instability and anxiety

• Her life-changing accident which led her to Pilates

• Navigating burnout in her corporate years

• How Pilates became her anchor, and then her calling

• Building a digital wellness brand with global impact

• The discipline and mindset behind her success

• The truth about wellness, routine, and inner work

This episode is raw, grounding, and inspiring — the kind of conversation that reminds you it’s never too late to rebuild, reroute, or rise.

🎙️ Listen now on Ladies Who Launch — new episodes every week.

• Early Entrepreneurship & Independence [00:00:56]
• Family Influence & Work Ethic [00:03:15]
• Discovering Pilates & Turning Point [00:12:13]
• Building the Business from Scratch [00:19:01]
• Breakthrough Moment: January Challenge [00:24:39]
• Transition to the App Model [00:30:43]
• Brand, Community, and Team Building [00:34:26]
• Future Vision & Wellness Expansion [00:56:13]

FOLLOW BRYONY

https://www.instagram.com/bryonydeery/

https://www.instagram.com/beyondthemat.podcast/

https://www.instagram.com/pilatesbybryony/

https://www.pilatesbybryony.com/ 

podcasts.apple.com/gb/podcast/beyond-the-mat/id1747375211 

FOLLOW US

Instagram: https://www.instagram.com/weareladieswholaunch/

TikTok: https://www.tiktok.com/@weareladieswholaunch

YouTube: https://www.youtube.com/@Weareladieswholaunch

www.weareladieswholaunch.com

Hosted on Acast. See acast.com/privacy for more information.