This week has been the craziest week yet with the biggest launch I've ever had.

Today I take you behind the scenes of that, and share the exact tools, stories and threads I used to sell out my offer on the first day of doors open.

Want the full strategies I used? Join the waitlist for The Digital Greenhouse where I'll show you exactly how

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.

We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 

Quick links

🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.

You can join my Planting the Seeds membership here.

Ever feel like people are scrolling right past your content? It’s not the algorithm, it’s the messaging. And the good news? We can fix that!

In this episode, I show you why simplifying your language (not your expertise!) is the secret to making people actually care about the stuff that you're posting.

You’ll hear real client examples including how one post went from 88 to 1,000+ likes, plus three practical ways to tune into your audience’s actual symptoms and speak directly to them.

This is the messaging magic behind an Instagram that's getting seen by new people daily.

Oh, and you'll want the link to Booked from your Bio, too!

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.

We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 

Quick links

🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.

You can join my Planting the Seeds membership here.

Ever walked through a food market and shamelessly hoovered up every free sample? It's literally the same for your Instagram content.

Whether you're a parenting coach channeling your inner Bluey or a skincare expert that you know gets your clients glowing skin, your content should leave people saying: “Ooooh, I need more of THAT.”

Plus join me inside Booked From Your Bio for 14 days to fix your Instagram messaging, with actual feedback on YOUR content for YOUR account.

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.

We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 

Quick links

🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.

You can join my Planting the Seeds membership here.

Join me today for a mini-audit to know exactly why your content isn't getting the reach you would like it to and exactly how you're going to finally get the reach you deserve.

Plus, my brand new Booked from your Bio to finally nail your Instagram messaging is here too!

JOIN THE WAITLIST FOR BOOKED FROM YOUR BIO HERE

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.

We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 

Quick links

🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.

You can join my Planting the Seeds membership here.

If your Instagram content is flopping more than popping then this episode is for you.

My lovely client @drkateella_health was stuck for ever at 200 followers until she used this strategy which we yap through in today's podcast.

Go and take a sneaky peep of where she's at now and listen to exactly how we got her out of her flopping era.

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.

We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 

Quick links

🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.

You can join my Planting the Seeds membership here.

Yes, it's entirely possible.

And actually, the best strategy if you want to grow your Instagram in 2025.

If you've ever downloaded a "crusty PDF" freebie and thought "what the heck was that?!" orrr you've got a crusty pdf yourself that you KNOW could be better, this episode is for you.

I'm sharing the freebies that are actually growing Instagram accounts right now because people are commenting for them, engaging with them, and being flipping obsessed with them.

You'll learn how to create freebies that don't just sit in someone's downloads folder but actually turn into paying customers.

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.

We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 

Quick links

🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.

You can join my Planting the Seeds membership here.

Can you really create content in just 15 minutes a day?!

Um, yep.

I'm breaking down my exact process that I've taught to over 6,000 people, because honestly, life's too short to spend all day creating content when life is life-ing!

You'll learn why spending less time on content actually makes it perform better (yess, really!)

Inside this episode:

• My 30-minute Friday planning session that sets up the entire week
• The stories, skills, shifting objections, and symptoms framework that takes the guesswork out of content
• How to build a B-roll library in small snippets of your day
• The simple reason your content isn't getting reach

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.

We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 

Quick links

🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.

You can join my Planting the Seeds membership here.

If you've ever thought "content prompts work for everyone except me" then you're not alone, friend.

I'm sharing two real client stories that show exactly how simple shifts in messaging and content can completely transform your account.

You'll see how drilling down your messaging (not niching down; there's a difference) can turn generic content into scroll-stopping posts that actually convert.

Inside this episode:

• 
  
• How Snooze and Suckle went from 350 to 2,000 followers in weeks with twin toddlers and a business to run
• The one bio change that made all the difference (hint: it got super specific about who she helps)
• Why The Hormone Nutritionist ditched fancy Canva graphics and grew from 1,500 to 15,600 followers
• Two content prompts that went viral (grab these from the show notes)

and lots more!

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.

We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 

Quick links

🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.

You can join my Planting the Seeds membership here.

If you've ever thought "the algorithm HATES me" or "I just can't get Instagram reach right now" then this episode is for you.

You’ll walk away understanding why shifts on the platform aren’t the enemy and that algorithm updates are only ever audience behaviour updates. I’m giving you practical, easy-to-implement tips you can do right away and finally create content quickly and easily.

• Why Instagram keeps changing & why that's a good thing
• How to create content like a creator and not an expert
• How to stop overstuffing your posts and start making content people actually enjoy
• The types of stories and behind-the-scenes content your audience is begging you for
• Why algorithm shifts are really behaviour shifts & and how you can adapt your content accordingly.

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.

We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 

Quick links

🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.

You can join my Planting the Seeds membership here.

If you've ever thought "the algorithm HATES me" or "I just can't get Instagram reach right now" then this episode is for you.

You’ll walk away understanding why shifts on the platform aren’t the enemy and that algorithm updates are only ever audience behaviour updates. I’m giving you practical, easy-to-implement tips you can do right away and finally create content quickly and easily.

• Why Instagram keeps changing & why that's a good thing
• How to create content like a creator and not an expert
• How to stop overstuffing your posts and start making content people actually enjoy
• The types of stories and behind-the-scenes content your audience is begging you for
• Why algorithm shifts are really behaviour shifts & and how you can adapt your content accordingly.

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.

We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 

Quick links

🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.

You can join my Planting the Seeds membership here.