If launching your offer feels like sprinting uphill in heels, this episode is your breath of fresh air. I’m walking you through my 3T evergreen sales strategy, the same one I teach inside Parade, and the exact approach I use to sell my offers all year round without burning out or disappearing in between launches.
This isn’t a post-once-and-hope strategy. It’s a simple but powerful framework that helps you show up consistently, speak to the right buyers, and build real momentum. Inside this episode, I’m breaking down how to Tease, Tempt, and Turn your audience, three distinct sales phases that make your content feel strategic, not shouty.
You’ll hear exactly what to say (and when), why most people quit before the conversion phase even begins, and how to bring natural urgency into your sales rhythm without feeling icky. Whether you’re prepping for your next launch or just want to keep selling quietly in the background, this 3T method is your new go-to.
What You’ll Learn in This Episode
- Why selling your offer doesn’t have to mean constant launching
- What the 3T Strategy is and how to apply it to your evergreen content
- How to create intrigue and anticipation without sounding vague or salesy
- The role of opinion-sharing and urgency in the conversion phase
- Why people stop too early and what to do instead to actually get sales
"Selling doesn’t have to feel random or forced. You just need a rhythm that makes your offer easy to talk about."
And if you want support in action, the next live round of Parade kicks off on June 30th. We’ll be selling our offers together, four times a day, for 14 days. It’s fun, focused, and gives you all the accountability you need to start showing up like the expert you are. Join the Parade: https://ceelslockley.co/parade
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Free Masterclass
Learn more about the different types of offers and map out your offer ecosystem:
https://ceelslockley.co/the-line-up
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Join my Community
Sign up to my free monthly events for service pros, Sisters of Service:
https://ceels-lockley.myflodesk.com/sisters-of-service
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Work with me
Join my group program for service providers who want to design a profitable offer suite over 6 months:
https://ceelslockley.co/dreamium
Create an industry-leading offer ecosystem with me 1:1:
https://ceelslockley.co/main-event-experience