The podcast has been one of the most powerful tools in my business. It’s helped me share my message, build trust, and bring in clients who connected through the content. It started as Fiercely Freelance, shifted into Peaceful Service Pro, and most recently became Sold Out Offers. Every version has reflected where I was and who I was here to help.

If you’ve ever wondered if podcasting could work for you, and you love to talk and share what you know, it might be the thing that changes everything. Having a producer gave me the accountability to stay consistent, and that consistency is what built this platform.

In this episode, I’m sharing what this journey has meant to me, what’s next, and a few lessons to help you stay consistent if you’re thinking about launching your own. Thank you for listening, for showing up, and for being part of this with me.

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Follow + Connect with Me

https://www.instagram.com/ceels.lockley/

https://www.threads.net/@ceels.lockley
 

::

Free Masterclass

Learn more about the different types of offers and map out your offer ecosystem:

https://ceelslockley.co/the-line-up

::

Join my Community

Sign up to my free monthly events for service pros, Sisters of Service:

https://ceels-lockley.myflodesk.com/sisters-of-service 

::

Work with me

Join my group program for service providers who want to design a profitable offer suite over 6 months:

https://ceelslockley.co/dreamium

Create an industry-leading offer ecosystem with me 1:1: 

https://ceelslockley.co/main-event-experience 

In this week’s episode, I’m sharing the raw, unfiltered truth about what it really takes to run a business, and how the constant pressure to keep going can quietly drain your energy and joy. If you’ve been feeling depleted, fatigued, or stuck on a rollercoaster you didn’t sign up for, this conversation is for you.

I’ve been there, pushing hard, working long hours, and ignoring the signs my body and mind were giving me. And yes, even now, there are seasons where I hustle more than usual to bring a big vision to life. But I’ve learned that without healthy boundaries and intentional rest, that kind of grind will catch up with you.

Let’s talk about how to recognise the warning signs of burnout, why setting boundaries isn’t just self-care, it’s business strategy, and how to build a rhythm that supports both your ambition and your well-being.

::

Follow + Connect with Me

https://www.instagram.com/ceels.lockley/

https://www.threads.net/@ceels.lockley
 

::

Free Masterclass

Learn more about the different types of offers and map out your offer ecosystem:

https://ceelslockley.co/the-line-up

::

Join my Community

Sign up to my free monthly events for service pros, Sisters of Service:

https://ceels-lockley.myflodesk.com/sisters-of-service 

::

Work with me

Join my group program for service providers who want to design a profitable offer suite over 6 months:

https://ceelslockley.co/dreamium

Create an industry-leading offer ecosystem with me 1:1: 

https://ceelslockley.co/main-event-experience 

If you’ve been stuck thinking your only way to get clients is through big-ticket services, then you are in the right place. In this episode, I’m breaking down how to create a warm-up offer, the entry point that helps clients dip their toes in, builds trust, and sets you up for bigger sales down the line.

You’ll learn how to define the outcome your clients want, price your offer strategically (without undercharging), and keep your delivery simple but powerful. 

If you’ve been stuck overthinking what your first step should be, or you’re tired of feeling like you have nothing to bridge the gap between free content and premium services, this episode is your roadmap.

• What a warm-up offer is and why most people get it wrong
• Why starting with your process, not the container, changes everything
• The secret to pricing a warm-up offer so it feels accessible but strategic
• Examples of delivery formats that create a quick win without overcomplicating it
• How to make sure your warm-up offer leads naturally into your main offer

"Warm-up offers solve urgent problems, not future problems. That’s why people buy them."

::

Follow + Connect with Me

https://www.instagram.com/ceels.lockley/

https://www.threads.net/@ceels.lockley
 

::

Free Masterclass

Learn more about the different types of offers and map out your offer ecosystem:

https://ceelslockley.co/the-line-up

::

Join my Community

Sign up to my free monthly events for service pros, Sisters of Service:

https://ceels-lockley.myflodesk.com/sisters-of-service 

::

Work with me

Join my group program for service providers who want to design a profitable offer suite over 6 months:

https://ceelslockley.co/dreamium

Create an industry-leading offer ecosystem with me 1:1: 

https://ceelslockley.co/main-event-experience 

Are you feeling stuck in the trenches of doing all the work for your clients? Maybe you’ve been delivering Done For You (DFY) services—like designing websites, managing social media, or building systems—and you’re craving something more strategic, collaborative, and energizing.

In this episode, we explore the shift from DFY implementation into Done With You (DWY) strategy—so you can step into the role of guide, teacher, and expert without overhauling your entire business overnight.

This conversation will help you recognize the value you already bring, feel confident positioning yourself as a strategist, and start designing offers that empower your clients instead of just doing the work for them.

✅ Why feeling bored or resentful about implementation work doesn’t mean you’re ungrateful or lazy—it just means you’re evolving.
✅ The mindset shift required to start calling yourself a strategist (spoiler: you probably already are one).
✅ The key differences between DFY and DWY services—and why your client’s expectations will shift too.
✅ How to specialize your strategy offer to stand out (including a real-life example of a client who transitioned successfully).
✅ The most common mistake people make with DWY offers (too hands-on or too hands-off).
✅ How to start simple with 1:1 strategy and eventually scale into group programs.

✨ Dreamium – The Offer Design School

 This week only (until Friday, 11th July 2025), you can secure an early enrollment spot for September at the current price of £1,500 (or £250/month + VAT)

Early joiners will also receive an exclusive 1:1 60-minute bonus call to map out your Offer Line Up together 

Join Dreamium: 

https://ceelslockley.co/dreamium

::

Follow + Connect with Me

https://www.instagram.com/ceels.lockley/

https://www.threads.net/@ceels.lockley
 

::

Free Masterclass

Learn more about the different types of offers and map out your offer ecosystem:

https://ceelslockley.co/the-line-up

::

Join my Community

Sign up to my free monthly events for service pros, Sisters of Service:

https://ceels-lockley.myflodesk.com/sisters-of-service 

::

Work with me

Join my group program for service providers who want to design a profitable offer suite over 6 months:

https://ceelslockley.co/dreamium

Create an industry-leading offer ecosystem with me 1:1: 

https://ceelslockley.co/main-event-experience 

Ever feel like you’re stuck repeating the same sales patterns, even when you know you’re capable of more? In this episode, I’m pulling back the curtain on exactly how I’m selling differently in 2025 and why this year is already set to be my highest revenue year ever.

I’m sharing the shifts I’ve made in how I plan, price, and run my offers, plus the habits that have helped me feel more focused and profitable without burning out. From treating each offer like its own mini business to finally creating a sales ecosystem that works while I’m off living my life, this episode is part pep talk, part tactical roadmap.

Whether you’re feeling behind, stuck in old habits, or just ready for a refresh, this conversation will remind you that you can sell smarter and grow without constantly adding more to your plate.

• Why moving away from relying on 1:1 offers changed everything
• How I designed an offer suite that feels strategic (and sustainable)
• The habits I’ve built to sell more confidently and consistently
• How tracking my numbers daily fuels my motivation and clarity
• Why each of my offers now runs like its own mini business unit

"You can have the best offer in the world, but if you’re not selling it or it’s not profitable, it doesn’t matter."

::

Follow + Connect with Me

https://www.instagram.com/ceels.lockley/

https://www.threads.net/@ceels.lockley
 

::

Free Masterclass

Learn more about the different types of offers and map out your offer ecosystem:

https://ceelslockley.co/the-line-up

::

Join my Community

Sign up to my free monthly events for service pros, Sisters of Service:

https://ceels-lockley.myflodesk.com/sisters-of-service 

::

Work with me

Join my group program for service providers who want to design a profitable offer suite over 6 months:

https://ceelslockley.co/dreamium

Create an industry-leading offer ecosystem with me 1:1: 

https://ceelslockley.co/main-event-experience 

If launching your offer feels like sprinting uphill in heels, this episode is your breath of fresh air. I’m walking you through my 3T evergreen sales strategy, the same one I teach inside Parade, and the exact approach I use to sell my offers all year round without burning out or disappearing in between launches.

This isn’t a post-once-and-hope strategy. It’s a simple but powerful framework that helps you show up consistently, speak to the right buyers, and build real momentum. Inside this episode, I’m breaking down how to Tease, Tempt, and Turn your audience, three distinct sales phases that make your content feel strategic, not shouty.

You’ll hear exactly what to say (and when), why most people quit before the conversion phase even begins, and how to bring natural urgency into your sales rhythm without feeling icky. Whether you’re prepping for your next launch or just want to keep selling quietly in the background, this 3T method is your new go-to.

• Why selling your offer doesn’t have to mean constant launching
• What the 3T Strategy is and how to apply it to your evergreen content
• How to create intrigue and anticipation without sounding vague or salesy
• The role of opinion-sharing and urgency in the conversion phase
• Why people stop too early and what to do instead to actually get sales
  
   

"Selling doesn’t have to feel random or forced. You just need a rhythm that makes your offer easy to talk about."

And if you want support in action, the next live round of Parade kicks off on June 30th. We’ll be selling our offers together, four times a day, for 14 days. It’s fun, focused, and gives you all the accountability you need to start showing up like the expert you are. Join the Parade: https://ceelslockley.co/parade

::

Follow + Connect with Me

https://www.instagram.com/ceels.lockley/

https://www.threads.net/@ceels.lockley
 

::

Free Masterclass

Learn more about the different types of offers and map out your offer ecosystem:

https://ceelslockley.co/the-line-up

::

Join my Community

Sign up to my free monthly events for service pros, Sisters of Service:

https://ceels-lockley.myflodesk.com/sisters-of-service 

::

Work with me

Join my group program for service providers who want to design a profitable offer suite over 6 months:

https://ceelslockley.co/dreamium

Create an industry-leading offer ecosystem with me 1:1: 

https://ceelslockley.co/main-event-experience 

Feeling ready to shout about your offer from the rooftops? Before you hit “post” or start your launch countdown, pause. In this episode, I’m walking you through seven key areas you need to have fully dialled in before you start selling. These are the foundational pieces that can make or break your results.

From your offer’s transformation to your checkout page and even your link in bio, these are the bits that often get overlooked (and yes, I’ve seen it all). If you’ve ever wondered why your offer isn’t converting like you hoped, this checklist-style episode will help you find the missing link. It’s the stuff that helps you sell with more confidence and makes your potential buyers trust that you’ve got your shit together.

Whether you’re launching for the first time or giving your offer a summer refresh, this is a non-negotiable listen. Get your house in order, lock in these seven essentials, and you’ll go into your next sales push with more clarity, confidence, and consistency.

• The seven must-have pieces to get in place before you start selling
• Why your “offer result” matters more than the features you’re listing
• How missing a price point—or hiding it—can kill conversions
• The one area that instantly builds trust post-purchase (and most people forget it)
• Why your checkout, sales page, and link in bio are doing more than you think

"Selling is about trust, and trust starts the moment someone clicks your link, not when they pay."

And if you want support in action, the next live round of Parade kicks off on June 30th. We’re talking about your offer four times a day for 14 days, because selling gets easier when you do it often (and well). Join the Parade: 

https://ceelslockley.co/parade

::

Follow + Connect with Me

https://www.instagram.com/ceels.lockley/

https://www.threads.net/@ceels.lockley
 

::

Free Masterclass

Learn more about the different types of offers and map out your offer ecosystem:

https://ceelslockley.co/the-line-up

::

Join my Community

Sign up to my free monthly events for service pros, Sisters of Service:

https://ceels-lockley.myflodesk.com/sisters-of-service 

::

Work with me

Join my group program for service providers who want to design a profitable offer suite over 6 months:

https://ceelslockley.co/dreamium

Create an industry-leading offer ecosystem with me 1:1: 

https://ceelslockley.co/main-event-experience 

Join the Dreamium Waitlist: enrolling again in September

Join Parade, my sales course meets live sprint starting 30th June

::

Follow + Connect with Me

https://www.instagram.com/ceels.lockley/

https://www.threads.net/@ceels.lockley
 

::

Free Masterclass

Learn more about the different types of offers and map out your offer ecosystem:

https://ceelslockley.co/the-line-up

::

Join my Community

Sign up to my free monthly events for service pros, Sisters of Service:

https://ceels-lockley.myflodesk.com/sisters-of-service 

::

Work with me

Join my group program for service providers who want to design a profitable offer suite over 6 months:

https://ceelslockley.co/dreamium

Create an industry-leading offer ecosystem with me 1:1: 

https://ceelslockley.co/main-event-experience 

Let’s talk about the thing most service providers overthink (and underdo): raising your prices. In this episode, I’m pulling back the curtain on my own pricing journey, why I nearly doubled the price of Dreamium, how it went, what I had to work through, and most importantly, how you can do it too without losing clients or your nerve. If you’ve been hovering over the “increase price” button but keep chickening out, this one’s for you.

I share the behind-the-scenes shifts that made me feel ready to raise my rate, the sneaky mindset traps that keep service providers undercharging, and the practical steps to make sure your price rise lands powerfully. You’ll walk away feeling clearer, bolder, and more anchored in the value of your work.

Whether you’re in the thick of a rebrand, reworking your offer suite, or just ready to step into your next level, this is your reminder: you’re allowed to earn more for delivering real transformation. You just need the structure, the confidence, and a bit of strategy to match.

• Why I raised the price of Dreamium and what changed in the offer
• The mindset shifts that made me feel ready (and how I got there)
• What actually happened in the launch after increasing the price
• The top 3 mindset blocks that hold service providers back from charging more
• Practical steps to confidently raise your prices and anchor them in value

"Raising your prices is about stepping into your authority with your offer, not just adding zeros arbitrarily."

::

Follow + Connect with Me

https://www.instagram.com/ceels.lockley/

https://www.threads.net/@ceels.lockley
 

::

Free Masterclass

Learn more about the different types of offers and map out your offer ecosystem:

https://ceelslockley.co/the-line-up

::

Join my Community

Sign up to my free monthly events for service pros, Sisters of Service:

https://ceels-lockley.myflodesk.com/sisters-of-service 

::

Work with me

Join my group program for service providers who want to design a profitable offer suite over 6 months:

https://ceelslockley.co/dreamium

Create an industry-leading offer ecosystem with me 1:1: 

https://ceelslockley.co/main-event-experience 

Ever wonder how some people’s names just keep popping up on Threads, in DMs, in client chats without them even trying? That’s not luck. That’s what happens when you become a mentioned brand. In this episode, I’m breaking down exactly how to make that happen for you.

I’m sharing the strategies that helped me build a reputation where my name (and my offers) get mentioned daily, sometimes in rooms I’m not even in. We’re talking positioning, visibility, consistency, and trust-building tactics that go far beyond just “showing up online.” If you want to be the woman everyone recommends when your service is needed, this is your roadmap.

This episode is part pep talk, part visibility strategy, and part reputation-building masterclass, because getting your name mentioned is an important part of scaling your business without constantly hustling for attention.

• What makes a brand “mentionable” (and what’s getting in your way)
• Why being specialised is essential if you want more referrals
• The visibility mistakes most service providers make (and how to fix them)
• How to build trust by showing your personality, your opinions, and a little bit of vulnerability
• The daily habits that keep your name top of mind without burning out

"People won’t mention your name if they don’t know what you do or if they’ve forgotten you exist."

::

Follow + Connect with Me

https://www.instagram.com/ceels.lockley/

https://www.threads.net/@ceels.lockley
 

::

Free Masterclass

Learn more about the different types of offers and map out your offer ecosystem:

https://ceelslockley.co/the-line-up

::

Join my Community

Sign up to my free monthly events for service pros, Sisters of Service:

https://ceels-lockley.myflodesk.com/sisters-of-service 

::

Work with me

Join my group program for service providers who want to design a profitable offer suite over 6 months:

https://ceelslockley.co/dreamium

Create an industry-leading offer ecosystem with me 1:1: 

https://ceelslockley.co/main-event-experience