“I can’t go out and talk about my business until I figure out what my niche is.”

I hear this all the time. And don’t get me wrong, I love a niche and I think you should have one.

But the thing is, obsessing over your niche too early in your business can actually hold you back instead of helping you. If you think you have to be absolutely clear on your niche or your audience before you can put your name out there and look for business, you might be making a huge mistake that will set you back.

Niching only works when you do it the right way. Today, I’m going to explain why that is and how to do it successfully.

Tune into this episode to hear:

• Why picking a niche can totally backfire if you’re missing this one thing
• How working with different types of clients helps you find your niche 
• What you need to do to validate if a niche is the one for you

Mentioned:

• E. 145: Emily Wilkins on How Niching Down and Owning That Niche Allowed Her Business to Thrive

Resources:

• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com

You’re in the branding, design, website, or marketing business, so obviously you want a killer website and branding for yourself. How else are you going to demonstrate that you know what you’re doing and attract the right clients?

This is true.

But if you’re waiting until your website or your branding is perfect before you make any other investment in your business, you are waiting too long.

A beautiful, finished website is not a necessity for getting out there and starting to build your business and make money. Same goes for updating your website if you’re struggling with referrals and closing sales.

Today, I’m going to tell you why and what you need to focus on instead.

Tune into this episode to hear:

• Why a website is not a sales strategy
• The key elements of your business that need your energy long before your website
• Why your brand and website will actually resonate only after you’re successfully selling

Resources:

• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com

KyAlea Monma came into No BS Agencies Mastery firing on all cylinders and she has had incredible results with the actions she’s taken. She’s been a consistent example of how it is to show up for yourself, your business, and our community. It’s been truly inspiring to witness her journey and I’m excited for you to hear her story.

KyAlea Monma is a visionary strategist and brand architect, and the founder of HOKU Design Group. With over 20 years of branding expertise, a master’s in media design, and a background leading global teams, she helps founders build bold, magnetic brands rooted in their Brand DNA. Through her Master Brand framework, KyAlea empowers service-based businesses to scale with clarity, influence, and unstoppable momentum—turning ambition into action and action into legacy.

Tune into this episode to hear:

• Why and how KyAlea rebuilt her business
• The problem with niching too soon.
• How being part of the No BS community helped KyAlea define her strengths and own her unique approach
• How she found her unique voice in a crowded industry
• The changes KyAlea made to put more breathing room in her schedule

Learn more about KyAlea Monma:

• HOKU Design Group
• Connect on LinkedIn

Resources:

• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com

I have a sneaking suspicion that we’ve got a fair number of perfectionists in our No BS community. Perfectionism can be an incredible asset. But we, perfectionists, can also get stuck repeating the “right” way of doing something, even when it’s inefficient or overly complicated.

In this episode, I break down how you can simplify your business and free up space in your life.

Tune into this episode to hear:

• Why complexity doesn’t equal value (and how it can actually hurt your business)
• The emotional shift of simplifying your offers (hint: it feels so good)
• How clients love simplicity—and why it helps you stand out

Resources:

• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com

In 2014, our business collapsed.

Credit cards maxed out. $40,000 in debt. No idea how we were going to get out of that hole.

Flash forward twelve months and Steve and I had generated $500,000 in sales by changing to the No BS Agencies Model. It was a huge milestone for us after we’d struggled so much.

You might have heard me tell that story before. It shows how quickly committing to the right strategy can turn your business around.

What I don’t often share is that we never, ever chased $500K again. 

In this episode, I share what happened, why we changed our goals, and why it’s actually a more common experience than you’d think.

Tune into this episode to hear:

• The new challenge that comes when you go from not enough money or clients to raking in sales
• Why you have to remember your priorities and how you want to live your life when you’re saying yes or no to work
• How aiming lower–while still covering your needs–and giving yourself time and space helps your business

Resources:

• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com

I’m excited to catch up with one of my favorite students from the early days of No BS Agencies Mastery. 

 Jason Knight shares his story and how he's used the No BS model to completely transform how he runs his business so that he can live a life of freedom and ease with his family.

Jason Knight amplifies authority. He is a communication expert, branding guru and the owner of AskJasonKnight, an agency helping knowledge experts and speakers make an impact with their ideas by uncomplicating their business from the inside out, all within 30 days.   

Tune into this episode to hear:

• Why running his business under the traditional model was running Jason into the ground
• The aha moment that led Jason to making better connections with his audience
• How Jason found the sweet spot for his pricing that leaves everyone happy
• The key mindset shifts that have dramatically changed Jason’s business and his life

Learn more about Jason Knight:

• AskJasonKnight
• Connect on LinkedIn

Resources:

• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com

I know many successful female entrepreneurs who get to certain levels of success but find themselves feeling empty or underwhelmed despite achieving their ambitious goals. I’ve been there myself.

Which is why I’m excited to share my conversation with a dear friend and colleague, Amira Alvarez.

Amira is an absolute powerhouse who has achieved a remarkable five-fold income increase in a single year and has built a multi-million dollar company. But what really makes her special is that she found harmony between ambitiousness, spaciousness, and contentment in her work and life.

This is what she helps others do today. Her methodology for crafting an exquisite life allows the high-achieving women she works with to embrace their inner drive while finding deep fulfillment, and to develop a richer life, inside and out.

Amira Alvarez, founder and CEO of The Unstoppable Woman and host of The Unstoppable Woman podcast, is a celebrated entrepreneur, who inspires already accomplished women to achieve further financial wealth and success while leading fulfilling lives. 

Amira challenges the notion that we can't have it all, leading a movement that redefines possibilities, potential, power, and ambition for women.

Tune into this episode to hear:

• Why tactical moves in your business can only take you so far
• The emotional roller coaster of entrepreneurship, including self-sabotage
• How the emotional and identity set points we develop in childhood subconsciously impact our businesses as adults
• Unlocking the core wounds holding us back 
• Why Ameera believes it’s easier to make a lot of money than a little money

Learn more about Amira Alvarez:

• The Unstoppable Woman
• The Unstoppable Woman Podcast

Resources:

• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com

Picking a specific audience to speak to is a fast track to being seen as an expert. 

Speaking to a specific audience will help you quickly build authority in that space and stand out from the crowd. Trouble is, most people do it wrong.

We've been talking about how to be seen as an expert by your prospects and clients — even before you’ve built authority online. In this episode, I’m talking about niching. I’ll explain what it really means and share the biggest mistake I see people make.

Tune into this episode to hear:

• The best time (and the worst time) to commit to a niche
• How to pick a niche (the No BS way)
• Why having a niche helps you build authority fast
• How a niche helps you stand out to prospects

Resources:

• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com

When you sell anything creative, a client is hiring you to create something custom and new for them, that  they’re going to love and that will help them get closer to their goals.

We are asking people to give us their hard-earned cash and trust us. Trust that we're going to show up and do an amazing job. Trust that we’re going to deliver something of value.  That's quite a promise.

It's no wonder that prospects are scared about taking a leap of faith and spending large sums of money on hiring us.

So how do they end up trusting us enough to buy?

Tune into this episode to hear:

• What helps clients trust in your expertise
• How to take control of sales conversations with confidence and clarity
• The exact framework I teach to turn six-month projects into two-day intensives (without sacrificing quality)
• Real-life stories of businesses that transformed by tightening their process.

Resources:

• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com

Wouldn't you love to be seen as an authority figure, a respected expert professional who always has a list of prospects ready to pay the prices that you charge?

This is one of the most common things that we hear from people who join our program, No BS Agency Mastery.  

When people don't view you as the expert that you are, you run into all kinds of trouble running your business. Bargaining with people who can’t or don't want to pay what you charge. Clients questioning and pushing back on your work, making projects take twice as long. And struggling to close clients in the first place. It can be incredibly demoralizing and frustrating.

When you think of authority, you might envision someone with a large platform, people with books, speaking engagements, podcasts, tons of followers online. But you don’t have to wait until you’ve built an authority machine out in the world to get the respect–and the pay–that your expertise deserves.

This month, I’ll be sharing strategies that you can implement right now to start building your authority and ability to command the prices you want and run projects that don’t go out of scope and drain your energy and profit.

Tune into this episode to hear:

• How the traditional proposal process undermines your authority with clients
• How the lead product strategy transforms how clients view and value your work—before they hire you.
• How I turned a $2,000 logo request into a $20,000 rebranding project by showing up as the expert.

Resources:

• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com