In today's solo episode I am chatting about the levels of discomfort we can step into in our businesses to activily pursue growth.

'Get out of your comfort zone' isn't always a helpful phrase when there's no nuance added to the context. I chat through what has now become the normal signs and signals for me that I am in that sweet (horrible) spot of discomfort that is just right for me - uncomfortable but not totally out of reach.

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

If you enjoyed this episode please leave a 5* rating and review!

Key Takeaways:

• "Capacity for Discomfort" is More Useful Than "Comfort Zone" Instead of fixating on leaving your comfort zone, focus on gradually increasing your tolerance for discomfort in ways that are healthy and sustainable.
• Growth Happens in Manageable Steps You don't need to leap into the deep end; taking one step at a time, with realistic self-belief, leads to more sustainable progress.
• Discomfort is a Sign of Growth, Not Failure Feeling nervous or uncomfortable is normal and often means you're on the right track. Over time, what once felt scary becomes routine.
• Everyone's Journey is Unique Your capacity for discomfort, the risks you can take, and the support you have will look different from others. Comparing yourself to others isn't helpful; focus on your own path.

Episode Highlights:

• 0:31: The Problem with "Get Out of Your Comfort Zone": I discuss why the phrase can be unhelpful without nuance and context.
• 3:57: I share my own journey with my comfort zone
• 7:07: The Value of Discomfort: I talk through how discomfort signals growth and how repeated exposure reduces anxiety over time.
• 12:00: I talk about the importance of accepting both positive and negative emotions in business and life.

Mentioned in the episode:

• Charlotte Lewis Speaking Confidence

Have you ever thought about becoming an influencer, or perhaps working with creators to grow your brand?

This week, I chat to Jason Tamou, formerly a Social Media Manager at Adobe, who has an incredible wealth of knowledge on the creator economy and influencer marketing.

Jason shares his journey from being a videographer and photographer to growing a viral food TikTok brand to working with massive brands like Adobe.

He explains why big brands invest heavily in creators and how small businesses can utilise influencer marketing, even without a huge budget. Plus, Jason offers brilliant advice on how you can start building your personal brand and land paid partnerships.

• 02:40 - Jason's viral journey: hitting 2 million TikTok followers in 18 months by creating recipe content and being called an "idiot sandwich" by Gordon Ramsay.
• 06:55 - Why big brands like Adobe rely on influencers, who act as "life consultants" to guide people across niches like finance, fitness, and creative editing.
• 13:00 - Advice for smaller businesses: starting with UGC (User-Generated Content) is the most cost-efficient way to get creator recognition without paying for their platform's reach.
• 20:15 - The power of enthusiasm: Jason shares a story of a creator landing a partnership not because of their large following, but because of their consistent effort, passion, and involvement in the community.
• 24:55 - Why influencer fees are justified: creators wear a minimum of ten hats, including editing, business management, and community engagement. You're paying for years of audience-building, not just one video.

About the Guest: Jason Tamou

Jason Tamou is a former Social Media Manager for Adobe (UK channels) and is currently working as a freelance editor and social media consultant, helping small businesses and individuals build their personal brands and confidence in social media.

• Instagram (Creator Account): @‌jasontamou
• LinkedIn: Jason Tamou

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk

If you enjoyed this episode please leave a 5* rating and review!

In today's solo episode I start the conversation around our identities within our businesses and how our job titles and professional labels shape our sense of identity. I get personal and reflect on navigating multiple roles, the pressure to define myself by a single career, and the freedom to choose my own narrative.

I'd really love to know what you think about the labels and titles we give ourselves and whether or not you can resonate with my slight identity crisis! Come let me know your thoughts over on instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast.

I really hope you enjoy this episode

Key Takeaways

• The Changing Nature of Careers: Careers are no longer defined by a single job or title for life. It's increasingly common to have multiple roles, pivot between professions, and build a career from diverse income streams. This shift can create identity challenges, but it also offers freedom to redefine yourself over time.
• Personal Branding: Choosing Your Narrative: You have the power to decide how you present yourself to the world. Personal branding isn't about sharing everything—it's about strategically highlighting the aspects of your identity that feel authentic and meaningful to you.
• Giving Yourself Permission to Claim a Title: You don't need external validation to call yourself a designer, writer, or any other title. If you're doing the work, you can claim the label. Overcoming imposter syndrome often starts with giving yourself permission to own your chosen identity.

Episode Highlights

• 0:53 Rich Webster setting the scene for my identity crisis
• 1:23 Titles we give ourselves in our businesses and how we draw identity from them
• 4:13 How titles and career paths have changed in society over the years
• 5:14 Who gets to decide what the labels are?
• 6:06 Personal takeaways
• 7:16 Why we use labels and titles and why maybe we sometimes shouldn't

Mentioned in the Episode

• Rich Webster's Episode - Build your brand by working less
• Christine Gritmon's Episode - Why you need a personal brand more than ever

If you enjoyed this episode please leave a 5* rating and review!

I was so inspired when I heard Laura Belgray speak earlier this year at the Atomic Con conference in Newcastle, I just had to have her on the podcast! Laura is the founder of Talking Shrimp, and her mission is to help entrepreneurs and small businesses find the words and the chutzpah to make their business a perfect expression of their personality—what she calls the "holy grail of work".

In this episode, we dive into all things email marketing, a practice which has been hugely beneficial for my business, but can sometimes feel challenging. Laura is an expert at making complex things simple, and she shares her incredible advice on:

• Why "conversational is the new professional" in copywriting.
• How to write like you talk, even if you were conditioned to write formally.
• Her genius tips for crafting subject lines that drive curiosity and get opened.
• How to find "Story Goldmine" in your everyday, mundane life.
• Redefining "value" in marketing.
• Her thoughts on AI, the dangers of its style, and its helpful uses.

I really hope you enjoy this chat as much as I did!

• 02:00: Laura's windy career path from TV promos to becoming an email marketing expert and launching her first course, Inbox Hero.
• 04:41: The number one piece of advice for writing great copy: read it out loud to ensure you're writing like you talk.
• 08:29: Why subject lines should not be like article titles and the best way to get people to open your emails (HINT: think like a text message to a friend).
• 13:16: How daily journaling of small, mundane details can help you discover 'micro stories' that can be turned into great emails.
• 33:57: Advice on how to find your voice and inject personality into your writing, including keeping track of your specific expressions and using the 'Coat of Arms' exercise.

Laura Belgray is the founder of Talking Shrimp, a copywriting company with the mission of helping small businesses and entrepreneurs make their business a perfect expression of their personality.

• Website: http://talkingshrimp.com
• Instagram: @‌laurabelgray
• Book: Tough Titties on Living Your Best Life When You're the Effing Worst (Available at talkingshrimp.com/book and wherever books

• Course: The Copy Cure (co-created with Marie Forleo)
• Course: Inbox Hero (Laura's first solo course)
• Journaling Platform: http://750words.com
• AI Tool/Training: Make Your Point training and The Point Finder AI tool
• Freebie: Laura's subject line guide and Story Goldmine prompt guide (63 surprising places to mine your everyday life for stories that sell)
• Author/Book: Annabel Monaghan (Laura recommends starting with Nora Goes Off Script)
• Author/Book: David Sedaris (Laura recommends Me Talk Pretty One Day)

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk

If you enjoyed this episode please leave a 5* rating and review!

Celebrating the milestone of 200 episodes of the Building your Brand podcast! 🥳 It's really hard to quantify the direct impact having a podcast has had on me and my business but I hope in sharing some of the lessons I've learned along the way you can get a really good idea of why it's a valuable part of my business and maybe you'll feel inspired to start your own?

I'd love to know your thoughts about podcasting and if it's something you're considering for your brand and business, or if you already have a podcast please share with me some of your most valuable lessons! Come find me on instagram where I am @‌lizmmosley or @‌buildingyourbrandpodcast to let me know and I hope you enjoy the episode!

If you enjoyed this episode please leave a 5* rating and review!

• Podcasting and interviewing guests can grow your network exponentially and deepen your business relationships too
• Podcasting content is mostly evergreen and can be reused across your business and brand
• There is a wealth of knowledge to be found in the expertise of your guests that can really help you and your audience.

• 1:00 Why I started podcasting
• 1:45 I talk about the way that the podcast has helped me feel confident and improve my communication skills
• 2:53 The most surprising value that podcasting has added to my business
• 5:01 I talk about learning the skill of being an interviewer
• 6:52 The ways that podcasting content can be used to add further value to your business
• 8:26 I talk about one of the things that I love the most about podcasting
• 9:47 I chat through how I have managed to do the hard work to keep the podcast going

If you've ever considered writing a book but felt overwhelmed by the thought of it, this is the episode for you! Perhaps you're sitting on a bunch of content and don't realise it could form an amazing book or worry self publishing is costly and stressful? Writing a book is a (secret) goal of mine which is why I wanted to interview Amy Warren, an author, ghostwriter, and book coach about how she helps entrepreneurs, coaches, and consultants transform their ideas into books.

Amy shares how self-publishing is changing, why a book is an invaluable asset for your business, and practical steps to get started, even if you don't consider yourself a "good writer".

This episode is designed to inspire you to take the leap if writing a book has been on your goal list!

• A Book is a Powerful Calling Card: A book can literally transform your career and business by introducing you to a wider audience without you having to be physically present. It serves as an epic lead magnet and an attainable way for people to access your expertise.

• Repurpose Existing Content: If you have a podcast, you are sitting on a huge asset that can be turned into a book by identifying core themes and using clips and recordings to back up your written arguments. This is an exciting way to break down the mindset block that a book must be completely new content.

• The Goal is the Outcome: Before starting, define the purpose of your book by completing this sentence: "I will write a book that will...". This goal will inform the book's content, ensuring it gives value while leaving readers wanting more, potentially leading them to your higher-cost services.

• 02:11 - Discussing the huge historical stigma around self-publishing and the increasing difficulty of securing traditional publishing deals due to reliance on social media following.
• 05:00 - Amy shares her personal story of how self-publishing her first book, after initial rejection, led to a full book deal, ghostwriting Sunday Times bestsellers, and a whole new business.
• 07:50 - How to turn a podcast into a book using AI to sift recordings and identifying overarching themes to create a structured narrative, rather than just a tedious transcript.
• 13:20 - The benefits of being an author, including becoming a recognised expert or "thought leader", using the book as a high-quality "calling card" to pitch to prospective clients, and boosting your professional bio.
• 23:50 - The vital first step in writing a non-fiction book: creating an outline to map out the chapters, their contents, and the reader's entire journey or arc.

Amy Warren is an author, ghostwriter, and book coach who helps entrepreneurs, coaches, and consultants turn their ideas into commercially viable books. She also helps people self-publish their books through a 'publishing partnership,' where the author retains all rights and control.

• Website: thewritinghouse.co.uk
• Instagram: @_thewritinghouse
• LinkedIn: The Writing House (Amy Warren)

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk

If you enjoyed this episode please leave a 5* rating and review!

For this week's solo episode of the Building your Brand podcast I've recorded a little mid-event review at Adobe MAX 2025 in LA. I talk about the features revealed in the Opening Keynote, my favourite bits of the conference as well as some things that might not be what you'd expect.

Join me for a chat about the thoughts in my head and a little bit of a behind the scenes at Adobe MAX LA.

I hope you enjoy this episode, let me know what you think! Come find me on instagram where I am @‌lizmmosley or @‌buildingyourbrandpodcast to let me know and I hope you enjoy the episode!

Episode Highlights

• 0:34 My first time at Adobe MAX 4 years ago
• 01:25 The Keynote
• 02:00 My favourite new feature and some more AI thoughts
• 03:35 What I love about Adobe MAX
• 05:33 The format behind my talks/LAB at MAX
• 06:52 Content of the conference and BTS of what happens at MAX

Mentioned in the episode

• Andy Lambert
• Premiere Pro Mobile App
• Oak Feld Keynote Adobe MAX 2023
• Adobe MAX 2025
• My LAB with Andy Lambert

I am really trying to cover all different aspects of branding and marketing with this podcast so today I'm diving into something I haven't covered much: how to attract your dream clients through your brand messaging. I chatted with Kierian Cameron, a graphic designer, brand consultant, and the founder of the UK's first premium print-only business newspaper for brand-obsessed founders and entrepreneurs, Brand Cult.

Kierian shares her incredible 'squiggly' career journey—from psychiatric nurse to winning the lottery and starting an education company, which eventually led her to graphic design and launching her newspaper. We delve into brand messaging—what it is, how to be strategic and intentional with it, and what tweaks you can make to attract higher-paying clients.

If you've been stuck trying to attract the right clients, this is the episode for you.

• Brand Messaging is Your "Cult Doctrine": It's not just about what you say, but what you stand for, including your brand's vision, mission, and the cause you're behind.
• Be Intentional and Strategic: Instead of throwing spaghetti at a wall to see what sticks, make a conscious decision about what you will and will not talk about before you speak. This prevents you from diluting your brand.
• Attract the Right People: When you show up authentically, unapologetically, and say things with intention, you will attract the people that resonate with your message, which gets you results quicker.
• Develop Branded Soundbites: Create five to eight short, core soundbites or clips of your messaging that you can use over and over again—in your social media, elevator pitch, and all brand touchpoints—to reinforce your message.
• Convey Confidence to Attract Higher-Paying Clients: Higher-paying clients are looking for confidence and expertise.

Episode Highlights

• 01:40 - Kierian describes her 'squiggly career' and how she went from psychiatric nursing in NYC to starting a business in Hong Kong.
• 09:59 - Kierian explains what brand messaging is and the importance of having a 'villain' in your brand's story.
• 13:34 - The critical connection between strategy, intentionality, and not diluting your brand.
• 25:47 - Kierian recommends a book for those who want to attract more affluent clients.
• 28:33 - Discussing Liquid Death and American Eagle as examples of brands with spot-on or intentionally controversial messaging.

About the Guest

Kierian Cameron is a graphic designer, brand consultant, and the founder of Cult, the UK's first premium print-only business newspaper.

• Website: brandcult.uk use discount code: CULTMYSTERY
• Instagram: @‌brand.cultuk

• Book: The No BS Marketing to the Affluent by Dan S Kennedy
• Concept: Ikigai (The Japanese philosophy of finding one's purpose)

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk

If you enjoyed this episode please leave a 5* rating and review!

The topic of AI can be confusing and contenious for small businesses. I wanted to have a chat through the ways in which we need to be aware of how using Generative AI can affect our small business and brand. I look at ways it can harm our brand and ways we can use it that keep us true to our brand.

I'd love to know if you've thought about making a statement around your AI usage in your business? If you have already or have a totally different position to me on it I'd love to hear your thoughts. Come find me on instagram where I am @‌lizmmosley or @‌buildingyourbrandpodcast to let me know and I hope you enjoy the episode!

Key Takeaways

• To build a successful business you need to build trust with your audience. Building trust with your customers is similar to building trust in relationships - you need to do the things you say you're going to do.
• If you use AI to produce an expected outcome for your customer there will always be discrepencies between that and the real outcomes when it comes to what you need to deliver for your clients
• If you rely on Generative AI for visuals or copy for your brand then your clients aren't going to be able to disguinish between what is truly you and what is AI
• If you don't do your due-diligence fact-check ChatGPT you could be spreading mis-information

Episode Highlights

• 0:58 I talk about the foundation for my thoughts on AI for small businesses and branding and why trust should be at the forefront of your brand
• 03:58 I talk through how AI is potentially damaging brands more than we realise
• 07:00 Examples of how to use AI effectively in your business that doesn't damage your brand
• 11:28 Final thoughts

Mentioned in the episode

• Hannah Isted
• Adobe (Aff link)

If you've been following me for a while, you'll know that YouTube is something I've been trying to do more regularly and that's why I was so excited to chat with the brilliant Jade Beason for this week's episode.

In our conversation, Jade shares so many practical tips on how to grow your YouTube channel, and she also speaks with such honesty about her own experience—how she got started with no editing skills, what she learned along the way, and the mindset shifts that led to her success.

I honestly had a million more questions I wanted to ask her! Whether you're just thinking about starting a channel or looking to get more consistent, this episode is packed with valuable insights.

• Start with Value, Not Gear: In the beginning, your only focus should be on consistently delivering valuable content to your audience.
• Set a "Commitment Goal": To overcome the initial period of low views and slow growth, set a "commitment goal".
• Evolve Before Your Audience Gets Bored: A content or thumbnail style that works brilliantly now will likely cause audience fatigue in about six months.
• Create for Your Audience, Not Yourself: To build a brand or community, you have to switch from creating content for yourself to creating content for your audience.

• [07:00] Jade shares the catalyst for starting her channel: watching her husband go from idea to a published video in just 48 hours made her realise it wasn't as hard as she was telling herself.
• [15:00] Jade walks through her specific, manual process for researching and identifying trending video topics that have a high potential to be pushed beyond a creator's existing audience.
• [23:00] Why thumbnails are "incredibly important" and act like an advert for your video . A low click-through rate tells the algorithm that people aren't interested, and it will stop recommending your content.
• [39:00] Jade's quick-fire advice for anyone starting out, including how often to post , how long videos should be (and the 8-minute monetisation rule!) , and what basic kit you actually need.

Jade Beason is a content marketing expert who helps creators build sustainable businesses. She started her YouTube channel in November 2020 and grew it into a full-time career within six months. She is the founder of the creator community The Creator Project and the new agency Social People.

• YouTube: Jade Beason
• Instagram: @jadebeason
• Website: jadebeason.com
• The Creator Project: creatorproject.com
• Social People Agency: socialpeopleagency.com

• Editing Software: DaVinci Resolve, Adobe Premiere Pro
• Project Management: Asana
• Video Collaboration: Frame.io
• Equipment: Elgato, DJI, Neewer
• People: Liz Wilcox, Andy Lambert

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk

If you enjoyed this episode please leave a 5* rating and review!