Volume

Volume Podcast – Episode with Kinsey Soderberg of Authentic AI

Episode Summary:

In this episode, host Vix welcomes Kinsey Soderberg, founder of Authentic AI, to discuss building an authentic brand in the age of AI, launching the AI Systems Lab, and the journey of creating community-driven offers for women entrepreneurs. Kinsey shares her initial skepticism about AI, how she embraced it, and her mission to help women use AI tools in alignment with their values and voice.

Guest:

• Kinsey Soderberg
• Founder of Authentic AI
• Instagram: @aikinzie
• Website: diywith.ai
• AI Systems Lab: diywith.ai/lab

Episode Highlights:

• Kinsey’s journey from AI skeptic to advocate for authentic, values-driven AI use.
• The creation and success of the AI Systems Lab membership, enrolling 70+ founding members.
• The importance of training AI tools on your unique brand, not just your “voice.”
• Community-first launching: how bringing your audience along for the journey leads to high engagement and conversion.
• Lessons learned from running memberships, including managing churn, maintaining value, and fostering community.
• The value of creative, personalized support in group programs like Sales Spice.
• Kinsey’s upcoming plans: solidifying the AI Systems Lab, listening to member feedback, and developing new resources for service providers.

Actionable Takeaways:

• Embrace AI as a tool to amplify your unique brand and voice, not replace it.
• Build offers based on real community needs and feedback.
• Community-first launches can drive high conversion and engagement.
• Memberships require ongoing attention to value, engagement, and member experience.

Links Mentioned:

• diywith.ai
• diywith.ai/lab
• @aikinzie on Instagram
• vixmarjorie.com/spice (for Sales Spice program info)

Connect with Kinsey:

• Instagram: @aikinzie
• Website: diywith.ai
• AI Systems Lab: diywith.ai/lab

Learn more about Sales Spice:

• vixmarjorie.com/spice

Thanks for listening! If you enjoyed this episode, please subscribe, rate, and review the show.

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Create Your Community Podcast – Episode with Sage Roundtree

Guest: Sage Roundtree, Yoga Teacher Trainer, Studio Owner, Author

Episode Summary:

In this episode, host Vix welcomes Sage Roundtree, a seasoned yoga teacher trainer and studio owner, to discuss her journey transitioning from in-person teaching to online courses and launching a mentorship membership. Sage shares her experiences navigating the shift during the pandemic, the evolution of her online offerings, and the importance of community in yoga education.

Key Topics Covered:

• Sage’s background in yoga, radio, and early adoption of online courses
• The impact of the pandemic and changes in yoga education standards
• Creating a mentorship membership with a unique “recipe kit” theme
• The process and benefits of running a beta launch before going evergreen
• Building a community ecosystem using free and paid offerings
• Marketing strategies: leveraging free communities, evergreen funnels, and top-of-funnel content (including Threads)
• Overcoming imposter syndrome and building confidence in yoga teachers
• The importance of feedback, curriculum design, and continuous improvement

Actionable Takeaways:

• Test new offers with a beta group to refine content and messaging before scaling
• Use themed frameworks (like recipe kits) to make conceptual programs more accessible
• Build a free community space to nurture leads and showcase your teaching and community style
• Collect and implement feedback to improve onboarding and curriculum
• Focus on both conversion rates and increasing traffic for successful evergreen funnels

Connect with Sage Roundtree:

• Website: comfortzoneyoga.com
• Podcast: Yoga Teacher Confidential
• Threads: @sagerountree (no “d” in Roundtree)
• Instagram: @sagerountree

Resources Mentioned:

• Mastering the Art of Yoga Sequencing (Sage’s mentorship membership)
• Workshop Workbook (mini-course for yoga teachers)
• Circle community for yoga teachers

Contact:

DM Vix on Instagram @fixmaildrew with your takeaways from the episode!

Welcome back to the podcast! In this episode, we dive into the energy of autumn and how it’s the perfect time for a content reset. As routines shift and the online business world gears up for its busiest season, it’s time to refresh your strategy and make your content work harder for you.

What We Cover:

• Why autumn is the ideal season for a content reset
• How to identify which content formats are working for you (and which to drop)
• The importance of reviewing your data, not just guessing what works
• Ideas for experimenting with new content styles and series
• Refreshing your inspiration by curating your social feeds and seeking new sources
• How to spot and adapt viral trends in your niche
• Four key questions to guide your content reset:

1. Which formats are working for me?
2. What new styles can I experiment with?
3. What content inspires me, and how can I recreate those vibes?
4. What’s going viral in my niche, and how can I adapt it?

Action Steps:

• Review your recent content performance and double down on what’s working.
• Pick one new content style to experiment with for 30 days.
• Curate your inspiration: unfollow, mute, or block accounts that don’t inspire you, and actively seek out new ideas.
• Identify a trending format or topic in your niche and remix it for your brand.

Mentioned in This Episode:

• Volume, my membership for creators and brand founders (doors opening soon!)
• Free training coming up on September 24th—mark your calendar!

If you want help applying this reset to your business, DM me on Instagram @vixmeldrew. Let me know what’s come up for you, and I’ll see you in the next episode!

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Harnessing Virality: Strategies for Exponential Growth

In this episode of the Create Your Community podcast, we dive into the concept of virality and how to go viral strategically. Host Vix shares insights into what virality means across different levels, from micro to mainstream, and why it's essential for business growth. The episode outlines evergreen strategies such as leveraging social standing, familiarity triggers, and storytelling, as well as timely topical and trending strategies, like adding spins to current events and using trending audios. Vix underscores the importance of creating content that resonates beyond your current audience to ensure consistent business growth. The episode concludes with an invitation to join Vix’s volume membership for a mini-mind event focused on applying these strategies effectively.

00:00 Introduction and Podcast Update

00:25 Understanding Virality: Levels and Importance

01:41 Micro and Mainstream Virality Explained

04:39 The Necessity of Attention in Business

11:23 Evergreen Strategies for Going Viral

26:08 Timely and Trending Strategies for Virality

31:31 Conclusion and Membership Invitation

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Welcome back to the Create Your Community podcast with Vic Meldrew! In this candid solo episode, Vix shares major updates on business, life, and what’s next for the podcast and community.

In this episode:

• Why the podcast and newsletter are getting a new name and what that means for the brand.
• Behind the scenes of the latest Sales Spice launch: goals, results, and lessons learned.
• The power of rinse-and-repeat launches and how to avoid self-sabotage in marketing.
• Big operational changes: moving platforms, integrating memberships, and team shoutouts.
• Personal updates: navigating parenthood, changing nurseries, and balancing business with family life.
• Deep dive into the Volume membership: tackling churn, improving value, and new features like Content Planning and Viral Content Labs.
• The importance of owning your unique idea and bringing all offers under one brand umbrella.
• What’s coming up: Volume and Sales Spice launches, new content, and festive plans.

Special Mentions:

• Taylor (Threads content repurposing)
• Dorsey from School of AI (custom GPTs)
• Jay Klaus (Creator Science)
• OBM Zhara-Marie (team operations)

Resources & Links:

• Connect with Vic on Instagram: @vixmeldrew
• Interested in Threads management? Check out Taylor (details in show notes)
• Learn more about custom GPTs with Dorsey (details in show notes)
• Explore Creator Science with Jay Klaus

Questions or feedback?

DM Vic on Instagram or reach out with your thoughts and questions!

If you enjoyed this episode, please share, subscribe, and leave a review. Stay tuned for more updates as the community evolves!

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

In this free class, Vix Meldrew breaks down the seven types of social media posts that have been quietly killing your engagement and reach—and reveals exactly what to do instead. Learn why old strategies no longer work, how the Instagram algorithm has changed, and the new content types that attract and convert strangers into loyal community members. Vix shares her personal journey of losing and regaining momentum, actionable tips for creating high-engagement content in 2025, and how to use Instagram as your primary platform for growth. Plus, get a behind-the-scenes look at her "Volume" membership and how it helps creators and entrepreneurs grow their audience and sales with less effort.

Key Takeaways:

• The 7 post types to avoid (and why they hurt your reach)
• The new "Six Es" content strategy for 2025
• How to create content that attracts strangers, not just nurtures your existing audience
• Why Instagram is still the best platform for volume and growth
• How to build repeatable, high-impact content rituals
• Details on the Volume membership and upcoming viral content mastermind

Tune in to transform your content strategy and start growing your community again!

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Tune in for a unique chat between Vix Meldrew and Eduek Brooks Sales Spice member on all things communities, memberships and courses!

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Tune in for a unique chat between Vix Meldrew and Sage Rountree on building a membership subscription!

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Unveiling the Sales Spice Mastermind Framework

In this episode of the 'Create Your Community Podcast,' the host delves into the core framework of the Sales Spice Mastermind. Sharing the transition from a client-centric approach to a more structured curriculum, the discussion highlights the evolution of the program due to changing industry dynamics. The framework's components, including scalable offer creation, powerful positioning, customized sales strategies, community marketing, and the elevated ecosystem, are outlined. With reflections on personal challenges and breakthroughs, the host underscores the unique attributes that set Sales Spice apart in helping clients achieve scalable success.

00:00 Introduction to the Create Your Community Podcast

00:49 The Evolution of Sales Spice Mastermind

01:30 Developing a Structured Curriculum

01:48 Adapting to Rapid Industry Changes

02:42 The Importance of Self-Reflection and Journaling

03:23 Defining the Unique Value of Sales Spice

10:35 The SPICE Framework Explained

14:19 Implementing Sales Strategies

15:44 Filling Gaps and Elevating the Ecosystem

17:35 Conclusion and Call to Action

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Unleashing Your Spice Girl Personal Brand Archetype

In this episode of the Create Your Community podcast, Vix discusses the importance of having a fun and engaging personal brand during a launch. Drawing inspiration from the Spice Girls, she introduces five personal brand archetypes - Sporty, Scary, Baby, Ginger, and Posh - each with their strengths and potential pitfalls. Vix shares insights into how these archetypes can be used to enhance your personal brand, make your marketing more effective, and attract aligned clients. She also highlights the upcoming 'Personal Brand Challenge' in her Sales Spice Mastermind, emphasizing the holistic approach to improving personal branding, launch strategies, and client engagements. Listeners are encouraged to identify their Spice Girl archetype and consider joining the mastermind for more personalized guidance.

00:00 Welcome to the Create Your Community Podcast

00:18 Launching Sales Spice Mastermind

02:04 The Importance of Personal Branding

05:52 Introducing the Spice Girls Personal Brand Archetypes

10:18 Sporty Spice: The Action-Taker

11:53 Scary Spice: The Bold Rebel

14:14 Baby Spice: The Relatable Cheerleader

16:50 Ginger Spice: The Visionary Leader

18:21 Posh Spice: The Lux Guru

19:36 Applying the Archetypes to Your Brand

21:52 Join the Sales Spice Mastermind

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/