Volume

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6 Key Reasons Your Last Launch Flopped and How to Fix Them

In this episode of the Create Your Community Podcast, the discussion centers on six main reasons why recent launches may have flopped. The host shares insights from their experiences with their Sales Spice Mastermind, highlighting critical aspects like having a 'viral offer,' effective content and lead generation strategies, and fine-tuning messaging. The episode also touches on simplifying your offer ecosystem, cultivating a strong personal brand, and ensuring your audience is engaged and ready to buy. Listeners are invited to join the Sales Spice program and participate in a free masterclass to further boost their group enrollments and launch success.

00:00 Introduction: Why Your Last Launch Flopped

02:17 The Concept of a Viral Offer

06:35 Content and Lead Generation Strategies

10:58 Simplifying Your Offer Ecosystem

13:57 Building a Strong Personal Brand

15:51 Conclusion: Turning Cold Communities into Engaged Buyers

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Shifting from One-to-One to Community Marketing: A Guide for Coaches and Entrepreneurs

In this episode of the 'Create Your Community' podcast, hosted by Vix Meldrew, the focus is on transitioning your marketing strategy from offering personalized one-to-one services or coaching to a one-to-many scale approach. Vix delves into the concept of community marketing, emphasizing the importance of building a shared identity and belonging among your audience. The episode highlights the differences between the two marketing strategies and provides insights into effective community marketing techniques. Vix also touches on the behavioral economics behind successful community marketing and shares tips for fostering real connections and trust. Entrepreneurs looking to scale their business and offer broader membership or group programs will find this episode particularly valuable.

00:00 Introduction to Community Marketing

01:33 Understanding Community Marketing

02:46 Differences Between One-to-One and One-to-Many Marketing

03:49 Scaling Your Marketing Strategy

05:55 Common Mistakes in Community Marketing

08:55 Intentional Community Building

12:43 Conclusion and Next Steps

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Unveiling 8 Key Areas to Enhance Your Content's Reach and Engagement

In this episode of the Create Your Community Podcast, the host shares insights from conducting 32 growth content audits for online creators, coaches, and service providers. Highlighting eight common areas of opportunity, listeners are guided on creating shareable content, developing a signature content style, leveraging visual hooks and trending formats in videos, evoking emotional resonance, and the significance of specificity in targeting audiences. Practical tips are provided to ensure content not only engages but also grows communities effectively.

00:00 Introduction and Episode Overview

01:36 Creating Shareable Content Types

04:28 Developing a Signature Content Style

07:20 Using Visual Hooks in Video Content

10:10 Leveraging Trending Formats

12:48 Providing Clear Takeaways

14:14 Engaging with Your Community

15:30 Evoking Emotional Resonance

18:33 The Importance of Specificity

22:48 Conclusion and Final Thoughts

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The 3 Hottest Membership Trends for 2025: Recurring Revenue, AI, and Community Clubs

In episode 67 of the Create Your Community Podcast, the host delves into the resurgence of memberships in the business world, emphasizing their importance for steady recurring revenue in an unpredictable economy. The episode highlights three key membership trends for 2025: AI subscriptions, community clubs, and what the host calls 'daily dose' memberships. Each type is explored in detail, including their advantages and challenges. The discussion also covers strategies to maintain engagement and retention without overwhelming the membership leader. A call to action encourages listeners to share their membership experiences and ideas directly with the host through social media.

00:00 Introduction to Membership Trends

00:53 The Classic Membership Model

03:39 Why Memberships Are Making a Comeback

09:06 Trend 1: AI Subscriptions

11:35 Trend 2: Community Clubs

13:59 Trend 3: Daily Dose Memberships

17:48 Conclusion and Future Insights

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Journey to 1000 Members: Lessons from My First 200

In this episode of the Create Your Community podcast, Vix Meldrew shares insights and learnings from the recent launch of her membership program, which welcomed 64 new members, bringing the total to nearly 200 sales since its initial launch in February. Vix discusses what has worked well, such as an effective evergreen funnel and successful strategies on Instagram and Threads, as well as changes made to enhance the membership experience. She also addresses challenges like churn rates and the necessity of changing call times for better work-life balance. Vix provides a deep dive into her plans for future growth, including setting up a passive sales system and preparing for the next launch. Listeners who are membership owners or aspiring to be can gain valuable advice on building and scaling their memberships.

00:00 Introduction and Recent Launch Overview

00:47 Milestones and Future Goals

02:47 Insights from the Recent Launch

03:05 What Worked Well

11:44 Challenges and Learnings

16:21 Changes Implemented

19:25 Looking Ahead: Future Plans and Strategies

25:02 Conclusion and Call to Action

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From Boom to Bust and Back Again: Vix Meldrew’s Instagram Journey

In episode 65 of the 'Create Your Community' podcast, Vix Meldrew shares her personal story of navigating the ups and downs of social media, particularly Instagram. She discusses her initial success as a lifestyle and dating content creator, the shift to a business-oriented mindset after leaving teaching in 2018, and the challenges she faced with declining engagement and the introduction of new features like Reels. Vix also talks about her pivot to email marketing and the launch of Threads, which revitalized her social media presence. She emphasizes the importance of adapting to new content strategies and provides insights into how she reconnected with her audience. The episode is a testament to resilience and innovation in the ever-changing landscape of social media.

00:00 Introduction: The Social Media Rollercoaster

02:09 Early Days: From Blogging to Influencing

05:37 The Boom: Riding the Wave of Success

08:36 The Bust: Challenges and Setbacks

12:49 Reinvention: Pivoting and Finding New Paths

17:22 Threads: A New Beginning

21:24 The Comeback: Strategies for Reengagement

25:58 Conclusion: Empowering Your Social Media Journey

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This is a replay of the1000 Community Members in 100 Days Masterclass from May 21st 2025. Enjoy! x

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Scaling Up: The Road to 1000 Members for Volume Membership

In this episode of the Create Your Community podcast, the host discusses the pre-launch phase of their Volume Membership, a lead generation platform for coaches and creators. They share the challenges they faced with their previous program, Rave Results, and the insights gained from client feedback that led to the creation of Volume. The episode focuses on the importance of traffic and visibility for successful launches and the goal of reaching 1000 members. The host provides a behind-the-scenes look at their strategy, progress, and the community-building efforts within the Volume Membership.

00:00 Introduction to the Podcast and Membership Goals

00:31 The Genesis of Volume Membership

01:06 Challenges in Scaling and Launching

03:40 Identifying the Core Issues

07:13 The Solution: Volume Membership

10:32 Real-Life Success Stories

12:24 The Journey to 1000 Members

15:57 Join the Community and Final Thoughts

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/