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From Boom to Bust and Back Again: Vix Meldrew’s Instagram Journey
In episode 65 of the 'Create Your Community' podcast, Vix Meldrew shares her personal story of navigating the ups and downs of social media, particularly Instagram. She discusses her initial success as a lifestyle and dating content creator, the shift to a business-oriented mindset after leaving teaching in 2018, and the challenges she faced with declining engagement and the introduction of new features like Reels. Vix also talks about her pivot to email marketing and the launch of Threads, which revitalized her social media presence. She emphasizes the importance of adapting to new content strategies and provides insights into how she reconnected with her audience. The episode is a testament to resilience and innovation in the ever-changing landscape of social media.
00:00 Introduction: The Social Media Rollercoaster
02:09 Early Days: From Blogging to Influencing
05:37 The Boom: Riding the Wave of Success
08:36 The Bust: Challenges and Setbacks
12:49 Reinvention: Pivoting and Finding New Paths
17:22 Threads: A New Beginning
21:24 The Comeback: Strategies for Reengagement
25:58 Conclusion: Empowering Your Social Media Journey
Connect with Vix:
Join VOLUME: https://vixmeldrew.com/volume
Instagram: @vixmeldrew
Threads: @vixmeldrew
Website: https://vixmeldrew.com/
By Vix Meldrew5
33 ratings
From Boom to Bust and Back Again: Vix Meldrew’s Instagram Journey
In episode 65 of the 'Create Your Community' podcast, Vix Meldrew shares her personal story of navigating the ups and downs of social media, particularly Instagram. She discusses her initial success as a lifestyle and dating content creator, the shift to a business-oriented mindset after leaving teaching in 2018, and the challenges she faced with declining engagement and the introduction of new features like Reels. Vix also talks about her pivot to email marketing and the launch of Threads, which revitalized her social media presence. She emphasizes the importance of adapting to new content strategies and provides insights into how she reconnected with her audience. The episode is a testament to resilience and innovation in the ever-changing landscape of social media.
00:00 Introduction: The Social Media Rollercoaster
02:09 Early Days: From Blogging to Influencing
05:37 The Boom: Riding the Wave of Success
08:36 The Bust: Challenges and Setbacks
12:49 Reinvention: Pivoting and Finding New Paths
17:22 Threads: A New Beginning
21:24 The Comeback: Strategies for Reengagement
25:58 Conclusion: Empowering Your Social Media Journey
Connect with Vix:
Join VOLUME: https://vixmeldrew.com/volume
Instagram: @vixmeldrew
Threads: @vixmeldrew
Website: https://vixmeldrew.com/

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