From Boom to Bust and Back Again: Vix Meldrew’s Instagram Journey

In episode 65 of the 'Create Your Community' podcast, Vix Meldrew shares her personal story of navigating the ups and downs of social media, particularly Instagram. She discusses her initial success as a lifestyle and dating content creator, the shift to a business-oriented mindset after leaving teaching in 2018, and the challenges she faced with declining engagement and the introduction of new features like Reels. Vix also talks about her pivot to email marketing and the launch of Threads, which revitalized her social media presence. She emphasizes the importance of adapting to new content strategies and provides insights into how she reconnected with her audience. The episode is a testament to resilience and innovation in the ever-changing landscape of social media.

00:00 Introduction: The Social Media Rollercoaster

02:09 Early Days: From Blogging to Influencing

05:37 The Boom: Riding the Wave of Success

08:36 The Bust: Challenges and Setbacks

12:49 Reinvention: Pivoting and Finding New Paths

17:22 Threads: A New Beginning

21:24 The Comeback: Strategies for Reengagement

25:58 Conclusion: Empowering Your Social Media Journey