Shifting from One-to-One to Community Marketing: A Guide for Coaches and Entrepreneurs

In this episode of the 'Create Your Community' podcast, hosted by Vix Meldrew, the focus is on transitioning your marketing strategy from offering personalized one-to-one services or coaching to a one-to-many scale approach. Vix delves into the concept of community marketing, emphasizing the importance of building a shared identity and belonging among your audience. The episode highlights the differences between the two marketing strategies and provides insights into effective community marketing techniques. Vix also touches on the behavioral economics behind successful community marketing and shares tips for fostering real connections and trust. Entrepreneurs looking to scale their business and offer broader membership or group programs will find this episode particularly valuable.

00:00 Introduction to Community Marketing

01:33 Understanding Community Marketing

02:46 Differences Between One-to-One and One-to-Many Marketing

03:49 Scaling Your Marketing Strategy

05:55 Common Mistakes in Community Marketing

08:55 Intentional Community Building

12:43 Conclusion and Next Steps