In this episode, Vix Meldrew dives deep into why lead generation is the most critical focus for your business in 2026. Drawing from personal experience and industry insights, VX explains how relying on the same audience, referrals, and repeat clients is no longer sustainable for growth. The episode explores the shift in social media platforms—especially Instagram—from follower-based to interest-based algorithms, and how this impacts content reach and lead generation.

Key Topics Discussed:

• The pitfalls of selling to the same audience and the need for new leads
• How Instagram’s algorithm changes have affected coaches and creators
• The difference between community-based and interest-based content strategies
• Why other platforms (Substack, blogs, podcasts, YouTube) are harder for discovery
• The importance of repositioning your messaging and content to attract strangers, not just your existing community
• Real-life examples of business pivots and the impact on lead generation
• The “expert paradox” and how advanced positioning can unintentionally repel potential clients
• Actionable advice for making Instagram your primary lead generation platform in 2026

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