Volume Podcast – Facebook Ads Mastery with Alice B

Episode Overview: In this episode, host Vix welcomes Facebook and Instagram ads expert Alice B Strand, founder of Flow, to discuss why every coach and course creator should be using Facebook ads in 2025 and beyond. Alice shares her journey from service provider to online educator, her experience as a SalesWise coach and client, and actionable strategies for scaling with ads.

Key Topics Covered:

• The importance of Facebook ads for coaches and course creators in 2025/2026.
• Alice’s background in marketing, her transition from agency work to productized offers and online courses.
• Why running your own ads (at least at first) is crucial for understanding your funnel and results.
• The evolution of Flow, Alice’s self-paced ads course, and how it empowers entrepreneurs to manage their own ads.
• The synergy between organic content and paid ads for sustainable business growth.
• Data-driven decision making: how to analyze launches, funnels, and ad performance without overwhelm.
• The “curse of the expert” and the value of outside perspective and community support.
• Real-world results: Alice’s best-ever launch, recurring revenue, and the impact of SalesWise coaching.
• Mindset shifts around ad budgets, lead generation, and scaling peacefully.

Actionable Takeaways:

• Don’t rely solely on organic growth—paid ads can accelerate your results and provide predictable lead flow.
• Start with a manageable ad budget; you don’t need thousands per month to see results.
• Use data (not just vibes!) to make small, strategic tweaks to your funnel and ads.
• Community and expert feedback can help you see blind spots and optimize your messaging and offers.
• Focus on mastering the core business pillars: traffic, conversions, and delivery.

Resources & Mentions:

• Flow: Alice’s self-paced Facebook ads course for coaches and course creators.
• SalesWise: Vic’s mastermind for scaling group offers, with access to ads training and expert support.
• Connect with Alice on Instagram and Threads: @alicebisstrand
• Learn more about SalesWise and apply: vixmildrew.com/spice

Special Offers:

• Enrollment for SalesWise is open until November 14th. Book a one-hour success call with Vic to audit your business and identify growth opportunities.

Connect & Follow:

- Alice B: Instagram | Website

• Vix: vixmildrew.com/spice

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