If you've ever wondered why someone should hire YOU instead of the 47 other people who do what you do, this episode is for you. In this episode of The Creative Bodega, I'm breaking down the exact 4-step framework I use to help solopreneurs uncover their unique selling proposition (or as I like to call it - what makes you unforgettable). You'll learn how to stop blending in, own your transformation story, and confidently answer "why should someone choose me?" Plus, I'm sharing my own USP breakdown so you can see exactly how this works in action.

Check out the full show notes for this episode HERE.

Things I cover inside this episode:

• The 4-step framework to uncover your unique selling proposition (and why most people skip the most important parts)
• How to define your personal transformation - the "I've been there" moment that creates instant connection with your audience
• Why your credibility and results matter more than you think (even if you're just starting out)
• How to identify your unique approach and superpower - the energy and teaching style that makes you different
• The exact ChatGPT prompt I use to help clients dig deeper into their USP
• Why your messaging foundation affects everything (especially selling) and how to stop dragging your heels on this work

Resources & Links mentioned in the episode:

• 🔗 Hop on the waitlist for the next round of The Messaging Edit
• ChatGPT USP prompt – “Help me uncover my unique selling proposition by asking me questions about my background, my strengths, and my client results."

Connect with me:
🫶🏼 Follow me on Instagram for daily insights
🫶🏼 Join my 321 Create Newsletter for weekly content tips
🫶🏼 Check out The Content Coven Membership

Be sure to hit "Subscribe" or "Follow" so you never miss an episode!

f you’ve ever wondered how some entrepreneurs launch effortlessly while juggling all the things—this episode is for you.

I didn’t have a funnel. I didn’t run ads. I barely posted on launch day. But I still sold out my program in 26 hours and made over $41K. Inside this episode, I’m breaking down the real reason it worked—and it has everything to do with consistent content, a warm email list, and showing up before the pitch.

To read the full show notes, [CLICK HERE].

Here’s what we cover:
 ✨ The pre-launch moves that made the actual launch feel easy
 📬 How I used my email list (not social) to drive 90% of conversions
 📦 Why reusing what I already had (offers, bonuses, SOPs) saved my sanity
 🎯 The exact strategy I used to warm up my waitlist
 💬 The mindset shift that made this my least stressful launch ever

This isn’t about a magic formula. It’s about building trust, staying consistent, and launching from a place of clarity—not chaos.

💬 Your challenge this week: Take inventory of your pre-launch runway. Where can you build connection before you ever pitch?

Tools & Resources:
 📥 Join the Messaging Edit 2026 Waitlist
 📥 Join The Brand Edit (formerly Insta x Canva Collective) 2026 Waitlist
🎧 Listen: From Idea to Launch: How I Built My New Program with ChatGPT
🎧 Listen: Why Your Message Isn’t Landing (and How to Fix It)

Connect with me:
🫶🏼 Follow me on Instagram for daily insights
🫶🏼 Join my 321 Create Newsletter for weekly content tips
🫶🏼 Check out The Content Coven Membership

Be sure to hit "Subscribe" or "Follow" so you never miss an episode!

Ever wondered how to build real momentum before your launch goes live? In this episode, I’m breaking down how I grew a 450-person waitlist in 2 weeks, converted 50% of those sales within 6 hours—and did it all during back-to-school chaos and my husband’s birthday. If you’re launching soon and want it to feel exciting, not exhausting, this episode is your behind-the-scenes blueprint.

To read the full show notes, CLICK HERE.

Things I cover inside the episode:
 ✨ How I warmed up my waitlist without sounding salesy
 ✨ The pre-launch emails I actually send (and what I skip)
 ✨ How I handle last-minute launch-day tech + timing
 ✨ What I track during launch week (and what I ignore)
 ✨ The “early access” energy that gets people to buy fast
 ✨ The mindset shift that helped me stop panicking on Day 1

🔗 Helpful Links & Resources:
Episode 33: How I Built and Launched My Online Program Using ChatGPT (Plus My Exact Waitlist Strategy)
50% off your first year of Flodesk before unlimited pricing disappears!
Insta Stories that Sell Masterclass
Hop on the waitlist for the next round of The Messaging Edit
Hilary Krueger's Instagram Page (Who I ran Course Creation Camp with)

Connect with me:
🫶🏼 Follow me on Instagram for daily insights
🫶🏼 Join my 321 Create Newsletter for weekly content tips
🫶🏼 Check out The Content Coven Membership

Be sure to hit "Subscribe" or "Follow" so you never miss an episode!

If you’ve ever launched something and felt like your personal life caught on fire at the exact same time… this episode is for you.

Let’s be real — launching a program isn’t just spreadsheets and sales pages. It’s emotional. It’s chaotic. And if you’re a mom or solopreneur (or both), it will absolutely spill over into your everyday life.

In this episode, I’m pulling back the curtain and sharing what really went down the week before my launch — the messy mom moments, the anxiety spirals, and the behind-the-scenes systems that kept me somewhat sane when everything felt like too much.

To read the full show notes, [CLICK HERE].

Here’s what we cover:
✨ The moment I realized I was giving launch advice but not taking care of me
📦 How support systems (home + biz) are the real MVPs behind any successful launch
😩 A very real mom meltdown that reminded me: energy > productivity
🧠 Why I plan my business around my energy — not some color-coded calendar
💬 How open communication (with my husband, my kids, my team) keeps everything running

This isn’t an episode about time-blocking or hustle culture. It’s about what it actually looks like to run a business while managing real life, real emotions, and real responsibilities — without burning out in the process.

💬 Your challenge this week: Audit your support system. Where are you carrying too much alone? Where could you ask for help — and how would that change your energy?

Tools & Resources
🧘🏻‍♀️ 20% OFF KLS Studio Workout App
🧖🏼‍♀️ My Sunlighten Sauna
🎧 Listen: Organized AF (Made Simple): The Systems + Energy Flow That Keep Me Productive
🎧 Listen: Marriage, Money & Entrepreneurship: A Real Talk with My Husband

• My Amazing Team
  • Brianna (Virtual Assistant)
  • Nicole (Community Manager + Graphic Design)
  • Steph (Brand Strategist)

Connect with me:
🫶🏼 Follow me on Instagram for daily insights
🫶🏼 Join my 321 Create Newsletter for weekly content tips
🫶🏼 Check out The Content Coven Membership

Be sure to hit "Subscribe" or "Follow" so you never miss an episode!

Feeling overwhelmed by everything that needs to happen before your launch? In this episode of The Creative Bodega, I’m breaking down the exact systems, tools, and workflows I use to prep behind the scenes of a live program. From folder structure to Flodesk workflows and automating with Zapier, I’m giving you a real look at how I keep things organized, simple, and stress-free—even when I’m building from scratch. Whether you're launching your first offer or your fifth, you’ll walk away with actionable ideas to streamline the process.

To read the full show notes, CLICK HERE.

Things I cover inside the episode:
 ✨ How I organize Google Drive, docs, and forms
 ✨ The structure of my “launch Bible” doc
 ✨ My favorite tools: Zapier, Flodesk, Podia, Zoom
 ✨ How I automate onboarding + segment emails
 ✨ Why accountability pods + Q&A forms matter
 ✨ My SOP system (and why it saves me)

🔗 Helpful Links & Resources

• Try Flodesk for 50% off, unlimited pricing DISAPPEARS at the end of Nov '25 - don't miss out on this email marketing deal!
• Check out Podia for hosting your website, creating a course, selling products, and more
• Connect your platforms and make automations easy with Zapier

Connect with me:
🫶🏼 Follow me on Instagram for daily insights
🫶🏼 Join my 321 Create Newsletter for weekly content tips
🫶🏼 Check out The Content Coven Membership

Be sure to hit "Subscribe" or "Follow" so you never miss an episode!

Feeling the urge to launch something new—but have no idea where to start? In this episode of The Creative Bodega, I’m walking you through my exact pre-launch process, from choosing the offer to nailing the name, crafting the structure, building the sales page (twice 😅), and rallying a waitlist—all without burning out. Whether you’re planning your next program or just curious about what goes into a live launch, you’ll get a real, behind-the-scenes look at what works.

To read the full show notes, CLICK HERE.

Things I cover inside the episode:
✨ How I came up with my new offer (and what sparked the idea)
✨ The role my audience played in shaping the name and messaging
✨ How I used ChatGPT as my personal launch assistant
✨ My approach to pricing, program structure, and co-coaching
✨ What I track during pre-launch (including how I build my waitlist)

🔗 Helpful Links & Resources

• Download my FREE 5-Day Social Refresh Email Challenge
• Flodesk (50% off your 1st year Affiliate Link)
• Podia (Affiliate Link)

Connect with me:
🫶🏼 Follow me on Instagram for daily insights
🫶🏼 Join my 321 Create Newsletter for weekly content tips
🫶🏼 Check out The Content Coven Membership

Be sure to hit "Subscribe" or "Follow" so you never miss an episode!

📣 UPDATE: THE MESSAGING EDIT SOLD OUT IN 26 HOURS! BE SURE TO JOIN THE WAITLIST FOR THE NEXT ROUND! We're still keeping all the info about the current round in this blog post for your reference 😉

Struggling to find the perfect message before you show up online? In this episode of The Creative Bodega, I’m sharing why clarity comes from action—not overthinking—and how you can start showing up with confidence today. I’ll walk you through the mindset shift that helped me (and my clients) ditch perfectionism, plus the five-part Magnet Method I created to help solopreneurs clarify their message, connect with the right audience, and create content that actually works. If you’ve been holding back because you don’t feel “ready,” this conversation will help you take that first bold step.

To see the full show notes for this episode, click HERE!

Things I cover inside the episode:
✨ Why messy action beats waiting for perfect clarity
✨ The real reason your content isn’t converting (it’s not your offer!)
✨ What confidence has to do with your messaging
✨ The five steps of my Magnet Method
✨ How to know if this season is your moment to grow

Next Steps to Nail Your Messaging
If you’re nodding along thinking, “This is me”, here’s what to do:

1. Join the 5-Day Social Refresh Challenge — actionable, bite-sized steps to sharpen your messaging.
2. Get on The Messaging Edit waitlist for the next round of my small-group messaging program — for female entrepreneurs with personal brands who want to nail their brand foundation, clarify messaging, and grow an engaged community.

Connect with me:
🫶🏼 Follow me on Instagram for daily insights
🫶🏼 Join my 321 Create Newsletter for weekly content tips
🫶🏼 Check out The Content Coven Membership

Be sure to hit "Subscribe" or "Follow" so you never miss an episode!

Feeling the pressure to “do it all” with your content—and still make sales?
You’re not alone. On The Creative Bodega, Em Connors shares unfiltered truths and tangible strategies to help you build a brand that connects, create content that actually converts, and grow your business on Instagram—without burnout. Whether you’re doubting your messaging or tired of posting with no traction, this podcast will help you show up confidently, simplify your strategy, and finally feel proud of your online presence.

Check out the full show notes for this episode.

Things I cover inside the episode:
✨ How to clarify your message so your content actually connects
✨ The real reason your audience isn’t converting (hint: it’s not your offer)
✨ My 5-step Magnet Method for building trust and engagement
✨ How I plan content that aligns with my business goals—not just trends
✨ What to post if you’re tired, busy, or stuck in overthinking mode

Next Steps to Nail Your Messaging
If you’re nodding along thinking, “This is me”, here’s what to do:

1. Join the 5-Day Social Refresh Challenge — actionable, bite-sized steps to sharpen your messaging.
2. Get on The Messaging Edit waitlist for my September small-group messaging program — for female entrepreneurs with personal brands who want to nail their brand foundation, clarify messaging, and grow an engaged community.

Connect with me:
🫶🏼 Follow me on Instagram for daily insights
🫶🏼 Join my 321 Create Newsletter for weekly content tips
🫶🏼 Check out The Content Coven Membership

Be sure to hit "Subscribe" or "Follow" so you never miss an episode!

Are you showing up consistently on social media… but still hearing crickets? You’re not alone — and this episode is for you. This is Part 1 of a 3-part series ALL ABOUT MESSAGING & BRAND CLARITY!

Today, Em dives into one of the most common (and frustrating) problems solopreneurs face: your content is out there, but your dream clients just aren’t biting. The real issue? It’s probably not your niche, your offer, or even your consistency. It’s your messaging.

For the full show notes, CLICK HERE.

Inside this episode, you’ll learn:

• The 10-second clarity test your bio has to pass
• How to write “I help” statements that actually stop the scroll
• Why vague language is killing your engagement
• A simple mindset shift to make messaging feel easier (even if you hate writing)

Plus, Em shares honest stories from her own brand-building journey — including what still trips her up — and introduces a free 5-day challenge to help you refine your message and boost connection.

🎧 Whether you’re DIY-ing your brand or just tired of talking to no one, this episode will help you go from confusing to clear — and finally start converting

Next Steps to Nail Your Messaging
If you’re nodding along thinking, “This is me”, here’s what to do:

1. Join the 5-Day Social Refresh Challenge — actionable, bite-sized steps to sharpen your messaging.
2. Get on The Messaging Edit waitlist for my September small-group messaging program — for female entrepreneurs with personal brands who want to nail their brand foundation, clarify messaging, and grow an engaged community.

Connect with me:
🫶🏼 Follow me on Instagram for daily insights
🫶🏼 Join my 321 Create Newsletter for weekly content tips
🫶🏼 Check out The Content Coven Membership

Be sure to hit "Subscribe" or "Follow" so you never miss an episode!

Feeling the pull to jump on the “next big platform” because you saw someone go viral or an expert swears by it? Before you stretch yourself thinner, this episode of The Creative Bodega will help you pause and get strategic. I’m walking you through three key questions to ask before adding any new platform to your plate—so you can avoid burnout, keep your systems solid, and make moves that actually grow your business. If you’ve been tempted by Threads, YouTube, LinkedIn, or Pinterest, this one will help you decide if now’s the right time—or if it’s a “not yet.”

To see the full show notes for this episode, click HERE!

Things I cover inside the episode:
✨ Why a new platform won’t fix a broken content system
✨ How to know if your audience is actually there (and how to find out)
✨ The #1 platform I recommend focusing on before adding anything else
✨ How to make sure new platforms align with your content style and energy
✨ My personal decision-making process before launching this podcast

Resources & Links Mentioned in this Episode:

🎧 The Content Trifecta Episode + Blog Post
How I turn one podcast into a full week of content

💌 Start and Grow Your Email List from Scratch – Join the Waitlist
A simple, stress-free way to build your list even if you’re starting from zero

Connect with me:
🫶🏼 Follow me on Instagram for daily insights
🫶🏼 Join my 321 Create Newsletter for weekly content tips
🫶🏼 Check out The Content Coven Membership

Be sure to hit "Subscribe" or "Follow" so you never miss an episode!