Feeling the urge to launch something new—but have no idea where to start? In this episode of The Creative Bodega, I’m walking you through my exact pre-launch process, from choosing the offer to nailing the name, crafting the structure, building the sales page (twice 😅), and rallying a waitlist—all without burning out. Whether you’re planning your next program or just curious about what goes into a live launch, you’ll get a real, behind-the-scenes look at what works.

To read the full show notes, CLICK HERE.

Things I cover inside the episode:
✨ How I came up with my new offer (and what sparked the idea)
✨ The role my audience played in shaping the name and messaging
✨ How I used ChatGPT as my personal launch assistant
✨ My approach to pricing, program structure, and co-coaching
✨ What I track during pre-launch (including how I build my waitlist)

🔗 Helpful Links & Resources

• Download my FREE 5-Day Social Refresh Email Challenge
• Flodesk (50% off your 1st year Affiliate Link)
• Podia (Affiliate Link)

Connect with me:
🫶🏼 Follow me on Instagram for daily insights
🫶🏼 Join my 321 Create Newsletter for weekly content tips
🫶🏼 Check out The Content Coven Membership

Be sure to hit "Subscribe" or "Follow" so you never miss an episode!

📣 UPDATE: THE MESSAGING EDIT SOLD OUT IN 26 HOURS! BE SURE TO JOIN THE WAITLIST FOR THE NEXT ROUND! We're still keeping all the info about the current round in this blog post for your reference 😉

Struggling to find the perfect message before you show up online? In this episode of The Creative Bodega, I’m sharing why clarity comes from action—not overthinking—and how you can start showing up with confidence today. I’ll walk you through the mindset shift that helped me (and my clients) ditch perfectionism, plus the five-part Magnet Method I created to help solopreneurs clarify their message, connect with the right audience, and create content that actually works. If you’ve been holding back because you don’t feel “ready,” this conversation will help you take that first bold step.

To see the full show notes for this episode, click HERE!

Things I cover inside the episode:
✨ Why messy action beats waiting for perfect clarity
✨ The real reason your content isn’t converting (it’s not your offer!)
✨ What confidence has to do with your messaging
✨ The five steps of my Magnet Method
✨ How to know if this season is your moment to grow

Next Steps to Nail Your Messaging
If you’re nodding along thinking, “This is me”, here’s what to do:

1. Join the 5-Day Social Refresh Challenge — actionable, bite-sized steps to sharpen your messaging.
2. Get on The Messaging Edit waitlist for the next round of my small-group messaging program — for female entrepreneurs with personal brands who want to nail their brand foundation, clarify messaging, and grow an engaged community.

Connect with me:
🫶🏼 Follow me on Instagram for daily insights
🫶🏼 Join my 321 Create Newsletter for weekly content tips
🫶🏼 Check out The Content Coven Membership

Be sure to hit "Subscribe" or "Follow" so you never miss an episode!

Feeling the pressure to “do it all” with your content—and still make sales?
You’re not alone. On The Creative Bodega, Em Connors shares unfiltered truths and tangible strategies to help you build a brand that connects, create content that actually converts, and grow your business on Instagram—without burnout. Whether you’re doubting your messaging or tired of posting with no traction, this podcast will help you show up confidently, simplify your strategy, and finally feel proud of your online presence.

Check out the full show notes for this episode.

Things I cover inside the episode:
✨ How to clarify your message so your content actually connects
✨ The real reason your audience isn’t converting (hint: it’s not your offer)
✨ My 5-step Magnet Method for building trust and engagement
✨ How I plan content that aligns with my business goals—not just trends
✨ What to post if you’re tired, busy, or stuck in overthinking mode

Next Steps to Nail Your Messaging
If you’re nodding along thinking, “This is me”, here’s what to do:

1. Join the 5-Day Social Refresh Challenge — actionable, bite-sized steps to sharpen your messaging.
2. Get on The Messaging Edit waitlist for my September small-group messaging program — for female entrepreneurs with personal brands who want to nail their brand foundation, clarify messaging, and grow an engaged community.

Connect with me:
🫶🏼 Follow me on Instagram for daily insights
🫶🏼 Join my 321 Create Newsletter for weekly content tips
🫶🏼 Check out The Content Coven Membership

Be sure to hit "Subscribe" or "Follow" so you never miss an episode!

Are you showing up consistently on social media… but still hearing crickets? You’re not alone — and this episode is for you. This is Part 1 of a 3-part series ALL ABOUT MESSAGING & BRAND CLARITY!

Today, Em dives into one of the most common (and frustrating) problems solopreneurs face: your content is out there, but your dream clients just aren’t biting. The real issue? It’s probably not your niche, your offer, or even your consistency. It’s your messaging.

For the full show notes, CLICK HERE.

Inside this episode, you’ll learn:

• The 10-second clarity test your bio has to pass
• How to write “I help” statements that actually stop the scroll
• Why vague language is killing your engagement
• A simple mindset shift to make messaging feel easier (even if you hate writing)

Plus, Em shares honest stories from her own brand-building journey — including what still trips her up — and introduces a free 5-day challenge to help you refine your message and boost connection.

🎧 Whether you’re DIY-ing your brand or just tired of talking to no one, this episode will help you go from confusing to clear — and finally start converting

Next Steps to Nail Your Messaging
If you’re nodding along thinking, “This is me”, here’s what to do:

1. Join the 5-Day Social Refresh Challenge — actionable, bite-sized steps to sharpen your messaging.
2. Get on The Messaging Edit waitlist for my September small-group messaging program — for female entrepreneurs with personal brands who want to nail their brand foundation, clarify messaging, and grow an engaged community.

Connect with me:
🫶🏼 Follow me on Instagram for daily insights
🫶🏼 Join my 321 Create Newsletter for weekly content tips
🫶🏼 Check out The Content Coven Membership

Be sure to hit "Subscribe" or "Follow" so you never miss an episode!

Feeling the pull to jump on the “next big platform” because you saw someone go viral or an expert swears by it? Before you stretch yourself thinner, this episode of The Creative Bodega will help you pause and get strategic. I’m walking you through three key questions to ask before adding any new platform to your plate—so you can avoid burnout, keep your systems solid, and make moves that actually grow your business. If you’ve been tempted by Threads, YouTube, LinkedIn, or Pinterest, this one will help you decide if now’s the right time—or if it’s a “not yet.”

To see the full show notes for this episode, click HERE!

Things I cover inside the episode:
✨ Why a new platform won’t fix a broken content system
✨ How to know if your audience is actually there (and how to find out)
✨ The #1 platform I recommend focusing on before adding anything else
✨ How to make sure new platforms align with your content style and energy
✨ My personal decision-making process before launching this podcast

Resources & Links Mentioned in this Episode:

🎧 The Content Trifecta Episode + Blog Post
How I turn one podcast into a full week of content

💌 Start and Grow Your Email List from Scratch – Join the Waitlist
A simple, stress-free way to build your list even if you’re starting from zero

Connect with me:
🫶🏼 Follow me on Instagram for daily insights
🫶🏼 Join my 321 Create Newsletter for weekly content tips
🫶🏼 Check out The Content Coven Membership

Be sure to hit "Subscribe" or "Follow" so you never miss an episode!

If you’ve ever typed something into ChatGPT like “Write a caption about mindset” and instantly regretted it… this episode is for you.

Let’s be real — ChatGPT isn’t a mind reader. But she can be your smartest, fastest content assistant if you know how to treat her like a creative partner (not just a robot in a browser tab).

In this episode, I’m breaking down 5 very specific ways I’m using ChatGPT to get better, faster, way more aligned content — from emails and captions to podcast outlines and product ideas.

To read the full show notes, CLICK HERE.

Here’s what we cover:
 ✨ How I treat her like a brainstorming buddy (yes, I say please & thank you — manners matter 😂)
 🧠 The exact prompt I use to get great content out of her, even if I’m stuck
 🛠️ Why building my own custom GPTs was a total game changer (and how you can do it too)
 📝 How I give better direction, refine tone, and avoid robotic, soulless content
 🚫 The biggest mistake I see solopreneurs making when it comes to ChatGPT — and how to fix it today

Whether you’ve been disappointed with generic AI responses, or just want to stop wasting time rewriting everything she spits out — this episode will show you how to actually make her work for your brand.

💬 Your challenge this week: Try one of the prompts I share in the episode and push ChatGPT like a strategist. Don’t settle. Give feedback. And watch what happens.

Tools & Resources
🤖 Get ChatGPT Plus and try it out yourself!
🔗 Listen to my previous episode on ChatGPT: "ChatGPT & AI: Exactly How I'm Using it to Boost Creativity & Save Time as a Solopreneur"
📩 DM me your best ChatGPT prompt – I’d LOVE to see how you’re using it.

Connect with me:
🫶🏼 Follow me on Instagram for daily insights
🫶🏼 Join my 321 Create Newsletter for weekly content tips
🫶🏼 Check out The Content Coven Membership

Be sure to hit "Subscribe" or "Follow" so you never miss an episode!

Feeling boxed in by the pressure to “niche down” when you’re multi-passionate? You’re not alone. In this episode of The Creative Bodega, we’re busting one of the biggest myths in online business: that you have to pick one super-specific niche to grow. Spoiler alert—you don’t.

Instead, I’m sharing how I built a cohesive, profitable brand around multiple passions and how you can do the same. If you’ve ever felt uninspired or creatively stifled by niche advice, this episode is your permission slip to zoom out, stay aligned, and build a brand that actually feels like you.

🔗 Check out the full show notes for this episode.

Things I cover inside the episode:
✨ Why you don’t need a hyper-narrow niche to build a strong brand
✨ The myth that multi-passionate = confusing (and what’s actually true)
✨ How to find your “umbrella” theme that ties all your passions together
✨ My favorite way to stay consistent without burning out
✨ 3 action steps for building a focused brand that still gives you freedom

Resources Mentioned in this Episode:
🎙️ Episode 12: Feeling Stuck on What to Post? 5 Steps to Defining Your Content Pillars

Connect with me:
🫶🏼 Follow me on Instagram for daily insights
🫶🏼 Join my 321 Create Newsletter for weekly content tips
🫶🏼 Check out The Content Coven Membership

Be sure to hit "Subscribe" or "Follow" so you never miss an episode!

Feeling like you’re behind or broken because life didn’t go the way you planned? You’re not alone. In this episode of The Creative Bodega, I’m sharing some of the most pivotal (and painful) personal moments that shaped who I am today—as a business owner, creator, mom, and human. From childhood perfectionism to divorce and finding love again, this raw episode is a reminder that nothing you’ve lived through is wasted. If you’re in a messy middle, I hope this gives you peace and perspective. The middle is where the growth happens. Let’s talk about it.

For the full show notes, CLICK HERE.

Things I cover inside the episode:
✨ How childhood perfectionism & people-pleasing showed up in my business
✨ What my past relationships taught me about self-worth
✨ How I rebuilt my life and confidence after a painful divorce
✨ The truth about resilience and why healing isn’t linear
✨ How I finally found peace, purpose, and genuine love

*DISCLAIMER: What I’m sharing in this episode reflects my personal experiences and emotions during a challenging chapter of my life. It’s not meant to place blame or point fingers, but to offer perspective, healing, and hope for anyone walking through their own hard season. 🫶🏼

Connect with me:
🫶🏼 Follow me on Instagram for daily insights
🫶🏼 Join my 321 Create Newsletter for weekly content tips
🫶🏼 Check out The Content Coven Membership

Be sure to hit "Subscribe" or "Follow" so you never miss an episode!

Feel like you have to create fresh content every week just to stay relevant? You’re not alone. In this episode of The Creative Bodega, I’m sharing the exact way I refresh, repurpose, and repost content so I can stay consistent on Instagram—without spending hours in Canva. You’ll learn how to reuse your best-performing posts with confidence, save time, and actually enjoy your summer without going MIA. If your schedule is packed and your creativity is low, this episode is your permission slip to stop overcomplicating content and start working smarter.

Let’s make your content do more for you—with less effort.

For the full show notes, CLICK HERE.

Things I cover inside the episode:
✨ The difference between refreshing, repurposing & reposting content
✨ How I use my Instagram Analytics Tracker to find top-performing posts
✨ My exact system for organizing & scheduling recycled content
✨ A mindset shift to stop overthinking what you’ve already created
✨ Tools I use (and love) to make this process way easier

Resources & Links Mentioned in this Episode:
📌 Grab my Instagram Analytics Tracker
📌 Podcast Ep 04: Streamlining Your Canva & Content Workflow: Organize, Batch, and Create Social Media Posts with Ease
📌 SnapInsta tool (for downloading previously published Reels w/o the watermark)
📌 Later.com, where I auto-schedule my content to publish
📌 Follow Coven member & tech wiz Amanda J HERE

Connect with me:
🫶🏼 Follow me on Instagram for daily insights
🫶🏼 Join my 321 Create Newsletter for weekly content tips
🫶🏼 Check out The Content Coven Membership

Be sure to hit "Subscribe" or "Follow" so you never miss an episode!

Feeling stuck in email list slow-growth mode? You’re not alone! In this episode of The Creative Bodega, Em shares 3 unexpected (but wildly effective) ways she’s grown her list to over 15K—without funnels, ads, or burnout. These are quick-win strategies you can test this week to finally get momentum: from spontaneous freebies and smart Reels to newsletters people actually love reading. If you’re ready to grow a list of dream clients who want what you offer, this one’s for you.

👉 Check out the full show notes for this episode.

Things I cover inside the episode:
✨ Why one-off freebies are a secret list-building weapon
✨ How my December Reels Challenge brings in more than engagement
✨ My exact 3-2-1 newsletter format and why people actually forward it
✨ How I clean my list without fear (and boost open rates)
✨ The mindset shift that helped me ditch “perfect” freebies and grow faster

Resources & Links Mentioned in this Episode:
🎁 Grab my "One-Off Freebies" Tutorial Here
📲 Join The 12 Days of Reels Challenge Waitlist
👉🏼 Hop on the waitlist for the next round of Start & Grow Your Email List (From Scratch)

Connect with me:
🫶🏼 Follow me on Instagram for daily insights
🫶🏼 Join my 321 Create Newsletter for weekly content tips
🫶🏼 Check out The Content Coven Membership

Be sure to hit "Subscribe" or "Follow" so you never miss an episode!