The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

44: Botox, Burnout & the Real Reason No One Was Engaging With My Content


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Ever feel like fixing your face (or your feed, or your strategy) will magically fix your engagement? Yeah… I tried that. Spoiler alert: it didn't work. 

In this episode of The Creative Bodega, I'm sharing a story I honestly never thought I'd tell on the internet—about Botox, burnout, and what really happens when you try to control your appearance instead of addressing what's actually broken in your business. If you've been in that place where your engagement tanked, your confidence is shaky, and you're wondering if changing something external will fix the internal chaos, this one's for you. Let's talk about what actually moves the needle (hint: it's not your face).

*Check out the full show notes for this episode HERE

Things I cover inside this episode:

  • Why I got Botox during a business breakdown—and what I learned when my engagement didn't magically improve
  • The real reason behind algorithm dips and engagement drops (and why beating yourself up about it won't help)
  • How acceptance is different from giving up—and why showing up imperfectly is better than hiding until you're "ready"
  • My simple visibility checklist: color analysis, natural lighting, and the smoothing filter I actually use (zero shame)
  • Why your face is your biggest brand asset—not because it's perfect, but because people connect with real expressions and authenticity

Resources & Links mentioned in the episode:

  • My go-to Instagram smoothing filter that helps me show up confidently without overthinking how I look (link only works on mobile—check show notes!)
  • Created Colorful color analysis to help you discover which colors make you look radiant on camera!

Connect with me:
🫶🏼 Follow me on Instagram for daily insights
🫶🏼 Join my 321 Create Newsletter for weekly content tips
🫶🏼 Check out The Content Coven Membership

Be sure to hit "Subscribe" or "Follow" so you never miss an episode!

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The Creative Bodega | Content Marketing and Instagram Growth for SolopreneursBy Em Connors

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