Today Vix is sharing her top personal business lessons from 2025, reflecting on a year of significant growth, challenges, and transformation. From closing her signature program to launching new offerings, managing a toddler, and nearly doubling her revenue, Vic breaks down the key insights that shaped her business year.

1. Lead Generation is Everything

2. Instagram Changed Dramatically in 2025

3. In-Person Connection is Powerful

4. Bigger Groups Are Valuable

5. One-to-One Isn't Always Better

6. Meta Ads Are a Game-Changer

7. Focus on Signature Offers

8. Client Hurt is Self-Inflicted

9. Impact AND Income Matter

10. Hustle Has Its Place (Without Burnout)

• Mum to a 2.5-year-old toddler
• Navigating perimenopause, ADHD, hormones, and monthly migraines
• Turning 40 in 2026
• Prioritised family presence: no phone/laptop when daughter is around
• Biggest revenue year to date, nearly doubling sales

• Closed Rave Results, launched Volume membership
• Reformatted mastermind into Sales Spice group program
• Three £100K launches (previous biggest: £20-30K)
• Worked with 80+ Sales Spice clients, 150+ Volume members
• Doubled email list and visibility
• Grew 5,000 followers in December alone

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/