Volume Podcast – Interview with Sara Joel (BTL Copy / The Website Girl)

Episode Highlights:

• Host Vix welcomes Sarah Joel, founder of BTL Copy, known as "The Website Girl" and a standout in the service provider space.
• Sarah shares her journey from freelance copywriter to digital product creator, educator, and community leader.
• Discussion on transitioning from 1:1 services to scalable offers like courses, templates, and workshops.
• Sarah’s philosophy on authenticity, building demand, and the importance of personality in business.
• Behind-the-scenes of Sarah’s marketing strategies, including her viral “side character” soft/hard launch and how she creates momentum and engagement.
• Insights into launching and selling digital products, the myth of passive income, and the necessity of consistent, specific messaging.
• Sarah’s experience inside the Sales Spice Mastermind: why she joined, what she’s learned, and the value of community and mentorship at every business stage.
• Actionable advice for service providers and digital product creators on building a personal brand, engaging an audience, and selling with confidence.

Key Takeaways:

• People buy from people they like—let your personality shine in your content and offers.
• Consistency and specificity in messaging are crucial for building demand and making sales.
• Community and mentorship provide invaluable perspectives and support, no matter your business level.
• There’s no such thing as true passive income—ongoing marketing and engagement are essential.
• Don’t be afraid to try new things, act quickly on audience feedback, and evolve your offers.

Connect with Sarah Joel:

• Website & Newsletter: betweenthelinescopy.com/subscribe
• Instagram & Threads: @btlcopy

Learn more about Sales Spice Mastermind:

• vixmeldrew.com/spice
• DM Vix on Instagram @vixmeldrew for more info or to apply.

Thank you for listening to The Volume Podcast!