Volume

3 Differences between Selling and Delivering to 10 Clients and 100 Clients (Ep 84)


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In this episode of the Volume Podcast, Vix Meldrew dives deep into the essential skills needed to transition from one-to-one coaching or service provision to leading thriving groups, memberships, and masterminds. Discover why simply scaling your current marketing, sales, and delivery strategies isn’t enough—and what you need to do differently to succeed with tens, hundreds, or even thousands of clients.

Key Topics Covered:

  • The three core skills for scaling: community marketing, community sales, and community delivery.
  • Why expert-focused marketing only speaks to 3% of your audience—and how to reach the other 97%.
  • The difference between selling one-to-one and selling to the masses (webinars, waitlists, and more).
  • How to design group experiences that feel personal—without burning out or over-customizing.
  • The mindset shifts required to confidently lead larger communities and avoid people-pleasing traps.


Vix shares her own evolution from feeling capped and burnt out with small groups to confidently holding space for hundreds, and the practical and mindset changes that made it possible.


Learn more about Sales Spice, Vix’s 12-month high-touch program designed to help you master community marketing, sales, and delivery. Doors are open until November 14th—visit vixmildy.com/spice to book a call and plan your growth for 2026.


If you’re ready to scale your impact and create group offers that truly deliver, don’t miss this episode—and consider joining Sales Spice for hands-on support.


Tune in, subscribe, and stay tuned for more episodes to help you grow your business and community!

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VolumeBy Vix Meldrew

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