If you find pitching to be worse than the chores your parents gave you when you were eight years old and fantasize about outsourcing it to a glamorous PR agency, thinking you'll get featured in Forbes or Vogue, become famous, and stack cold-hard cash simply from your newfound visibility...come sit. We need to talk.
Abbi Miller from WorkWomb joins us today to share why becoming her own PR agent after Pitch Perfect was the key to unlocking the visibility goals she craved, including getting PAID for her POV. Psst, she had a PR team handle her pitching before Pitch Perfect and shares why that didn't pan out as imagined...
You'll also hear how she's:
- Become more discerning about the pitches she responds to, realizing many are lazy, low-effort and impersonal (I explain why this happens!)
- Made time to do her own pitching despite a busy schedule AND being a mama
I help Abbi navigate a burning question she had: how do you effectively pitch your wide range of expertise and services, without feeling like you have to narrow down to just a few specific topics to copy/paste into each pitch?
I put on my Visibility Thinking Cap and shared how she can:
- Create playlists of past podcast episodes organized by theme/worldview rather than specific topics
- Pitch the broader concepts and frameworks she's passionate about, and let the podcast host help shape the specific talking points
- Let go of the idea that you'll only have 3-5 angles to ever choose from; the talking points will always evolve, but your worldview is the larger container to hold it all!
The key was helping Abbi leverage her existing content and expertise in a way that feels authentic, rather than feeling boxed in to a narrow pitch.
Ready for your own visibility glow-up, where you'll learn how to position your expertise, stand out in a sea of vanilla pitches, escape your echo chamber, and create visibility that compounds? Pitch Perfect is for you!
If you liked this episode, you'll LOVE these (seriously):
- How To Ask for Clients
- How To Handle Rejection
- Shoot Your Shot - Or Miss Out On Life's Biggest Opportunities
Connect with Abbi:
- Founder of Workwomb™
- Instagram
- Podcast
Here's my ask for you!
- DM me on IG @chelseariffe or email [email protected] and tell me - what have you asked for recently, and what were the results?
- Follow this podcast, rate, review, and tag me on socials - and following the law of reciprocity, I'll send you my handy-dandy Visibility Vault Notion doc - a list of newsletters and platforms to pitch to and get strategically placed!