Do This, NOT That: Marketing Tips with Jay Schwedelson

By GURU Media Hub

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tacti... more

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The podcast currently has 649 episodes available.

Best of Do This, NOT That: Marketing Tips with Jay Schwedelson

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Number 1: SPECIAL GUEST!! Tracy Beavers 🤔 Do You Actually Need A Business Coach? | Ep. 563
Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Listen to Tracy's podcast, Create Online Business Success, which features her episode with Jay from about a year ago. Visit tracybeavers.com to reach her through the contact button and browse her free marketing resources. Follow Tracy Beavers on LinkedIn. ㅤ Nearly 700 episodes in and business coaching had somehow never come up, which is strange given how many people started calling themselves one around 2020. Tracy Beavers has actually been doing it at an elite level for two decades, and she gets refreshingly blunt with Jay Schwedelson about real price tags, the bad actors taking $50,000 for nothing, and the one sentence that should make you walk away from a sales call immediately. Also settled here: Romance, Arkansas is a real place, and brides drive there just for the postmark. ㅤ Best Moments: (03:15) Everyone at the top of their game has a coach, athletes and Warren Buffett included (04:43) Two signs it is time to hire someone, and one of them is how you talk to yourself (06:09) Where business coaching stops and actual therapy needs to start (09:02) How to properly vet a coach before you hand over a single dollar (11:58) Real numbers on what an engagement costs, and why the range is the Wild Wild West (13:16) Why the access you get between calls matters more than the calls themselves
September 11, 202621min
Number 2: SPECIAL SERIES ==> 🚨 Your Preheader Is About To Be Hijacked <== | BATHROOM Break #124 COLLAB: The Marketing Millennials + Do This, Not That
Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights. ㅤ Your prettiest email might be the thing quietly costing you opens. Jay Schwedelson and Daniel Murray dig into AI summaries, the feature already rewriting preheaders inside Gmail, Apple Mail, and Copilot, and why the first 150 characters of your send now matter more than the design around them. There's also a detour into Burning Man, five straight years of Coachella, and Daniel's firm position on tents. ㅤ Best Moments: (02:02) Daniel explains what live text actually is and why AI put it everywhere (02:49) The one email thing Jay says will matter most over the next twelve months (03:22) Copilot hits thirty million paid users and why that changes B2B email (03:59) What counts as live text, and why your JPEG and your alt text do not (05:24) Half your preheaders will not be your preheaders within six months (06:48) The prettiest email stops winning and email structure rewinds fifteen years
September 07, 202611min
Number 3: ULTIMATE Webinar Secrets! ALL NEW!! | Ep. 560
Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ September is quietly one of the best months of the year to run a webinar, and almost nobody plans for it because August burned them. Jay Schwedelson walks through the show-up rate data that flips the calendar on its head, plus a one-word tweak to your event name that lifts registrations on its own. There's also fresh Goldcast data on the single best day to run a webinar, and it's the day 92% of marketers refuse to touch. ㅤ Best Moments: (00:36) Why September has the second-highest webinar show-up rate of the year and August has the worst (01:17) The recycling move that lets you launch a September webinar without creating anything new (02:27) "Webinar" is the category, not the name, and calling it that is costing you registrations (03:01) Worldata data showing a 24% registration lift from swapping "webinar" for "insider session" (03:23) The one extra word that adds another 12% lift to your registration rate (04:29) New Goldcast data on why Friday between 11 AM and 2 PM Eastern beats Tuesday, Wednesday, and Thursday (04:55) Only 7.4% of webinars happen on Fridays, and what that gap means for you
September 04, 20268min
Number 4: What’s Up THIS WEEK?! NEW!! Show Up IN AI? Reddit Ad News? 🏝️ LOVE ISLAND?🏝️ | Ep. 559
Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ MASSIVE thank you to our Sponsor, CallRail! CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what’s driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what’s working and where to double down. Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about. If you’re tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered. Start a Free Trial Here: https://www.callrail.com/dothis ㅤ Updating an old stat on a page you forgot about sounds like housekeeping, not strategy, but new data says it is one of the biggest levers for getting cited when someone asks AI a question. Jay Schwedelson breaks down what actually earns those citations, why Reddit and X just made opposite bets on lead gen forms, and the three video openers pulling the most watch time on Instagram right now. There is also a Love Island take nobody asked for. ㅤ Best Moments: (00:38) New AirOps data showing over 70% of pages ChatGPT cites were updated within the last 12 months (01:52) Why adding the current year or month to your offer titles lifts your odds of showing up in AI results (03:00) The single ad format that beats everything else across LinkedIn, Meta, and X (03:46) Reddit is killing on-site lead forms while X quietly brings theirs back (05:03) Adam Mosseri says watch time is the whole game for organic reach on Instagram (05:50) The three video hooks people are actually staying for, and the intro you should drop immediately
September 01, 202611min
Number 5: What’s Up THIS WEEK?? 🚨 INSTANT 20% Email Open Boost? A Million People Hit The SLOP Button | Ep. 556
Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Big shoutout to our sponsor, Knak! Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with. Knak makes it simple. Build emails, landing pages, and mobile messages; collaborate and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster. See how it all works, get started at knak.com/demo ㅤ A million people have now clicked "seems like AI slop" on LinkedIn, and the number LinkedIn released right after it is either a real win or a rounding error, depending on whose feed you're looking at. Jay Schwedelson has that one, plus a lawsuit going after the sleep score you check before you open your eyes, and two subject line stats that argue the exact opposite of the best practice everyone keeps repeating. Stick around for the email data, but the Oura story is the one you'll end up texting someone about. ㅤ Best Moments: (00:30) LinkedIn's AI slop report button gets used over a million times in a matter of weeks (01:00) The claim that flagged content is now pulling 40% fewer views, and why the feed doesn't feel like it (01:45) Oura gets hit with a class action over whether a ring can actually measure sleep at all (03:00) Subject lines under 15 characters are quietly beating open rates by more than 15% (04:00) The case for writing a subject line so long it gets cut off on purpose (04:45) ChatGPT advertising rolls into 31 more European markets this week
August 25, 202610min