Partner with Jay: https://www.jayschwedelson.com/contact
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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/
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The link between ranking high on Google and getting cited in AI overviews has quietly fallen apart over the past year, and Jay Schwedelson has the numbers to prove just how fast. He lays out the small, almost boring tweaks that decide whether AI tools surface your content or skip right past it, then makes the case that your prettiest emails might be the ones working against you now. Stick around for a soccer confession and a book update with a genuinely good cause behind it.
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Best Moments:
(00:42) Only 38% of pages cited in Google's AI overviews still rank in the top 10, down from 76% a year ago.
(01:18) Put a date on everything you publish, because the AI tools are hunting hard for a recency signal.
(02:15) Rewrite your headlines and page titles as questions so the LLMs actually pull them in.
(03:33) Meltwater found 75% of LinkedIn AI citations come from personal profiles, not company pages.
(05:33) Live text in the first 150 to 200 characters is becoming the new North Star for email.
(09:14) His book hit number one new release on Amazon, with all proceeds going to cancer research.