You've been organically marketing your business for years, telling yourself ads are "eventually" on the list. Well, babes, eventually is now!

If you're a service provider who's been convinced you're "not ready" for ads yet — this is your masterclass. In Part 1 of this two-part series, I sit down with Alice Björkstrand — ads strategist, funnel architect, and the woman who single-handedly convinced me that Meta ads aren't as scary as I've been pretending they are.

Alice breaks down everything I was too embarrassed to ask anyone else, and I absolutely used this episode as a free strategy session for my own ad plans. I have zero regrets.

TOPICS & TANGENTS

— Why you don't need to test your messaging organically before running ads

— How to target the right audience in Meta Ads Manager

— The $20/day beginner budget breakdown and what to expect from it

— Why is your cost per lead higher for a live workshop than a free download

— The word "tripwire" and why we both hate it

— The Meta Pixel: what it is, why you need it NOW, and how to set it up before you ever run a single ad

— Ad formats explained for people who have never opened Ads Manager in their lives

— The "enable flexible media" setting that makes your ads look deranged

— The case for a low-ticket offer between your freebie and your high-ticket thing

— Beverage vessels as a personality trait

POINT OF THE STORY

Start some ads.

Love you, mean it. 🖤

ALICE LINKS

— Follow Alice on Instagram and Threads

— Check out her website

— Subscribe to her newsletter

— Check out her course for meta ads, Flow

— Grab her plug and play funnel toolkit

— Alice’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— "I'm Cool But My About Page Isn't" workshop

— My newsletter planner

— My newsletter strategy workshop

— Example of a “thank you” page on my website

— Resources to make sure your website and emails convert

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

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