Most designers think their business is failing… when in reality, they’re simply underestimating the volume required to get the results they’re hoping for. They assume they’re “not cut out for it,” so they stop right before the momentum kicks in.

In this episode, I’m breaking down the real numbers and real examples that will shift your entire perspective on what it actually takes to build a six-figure design business. If you’ve been showing up inconsistently and calling it failure, this episode will change the way you see everything.

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I sat down with Jaime who is a DBA graduate, mom, and fellow bird mama to talk about her wild journey from selling $400 mini brands to booking $8,000+ clients.

We dive into:

• How she walked away from her 9-5 with zero safety net

• The moment she decided to go all-in on her design business

• What changed in her mindset + process that allowed her to book premium clients

• How she’s currently filling her calendar with dream projects (without burning out or posting every day)

Jaime’s story is the perfect reminder that waiting for the “right time” keeps you stuck and investment creates momentum.

If you’ve been trying to DIY your way to growth and wondering why you’re still undercharging, exhausted, or feeling invisible online… this episode will feel like a permission slip and a wake-up call at the same time.

Her transformation is the proof.

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Shannon Mattern and I dive into the real reason so many designers stay stuck spinning their wheels even when they’re so close to real momentum.

We discuss:

✨ Why fear keeps you from telling people what you do✨ Why hiding from your network is blocking opportunities✨ The mindset difference between designers who scale and designers who stall

If you’ve been feeling stuck or wondering why things aren’t moving as fast as they should… this episode will help you identify the patterns holding you back and finally break them.

Shannon's Web Designer Academy & Resources

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If you’re still posting “how-tos” and informational tips people can Google in 10 seconds… you’re invisible to design clients.
In this episode, I break down old marketing vs. new marketing, how to actually stop the scroll in 2025, and why showing up online feels harder than ever (and what to do about it).

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Brief Collective Design Biz Academy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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In this episode, I’m joined by Shay, one of the founders behind Bucketlist Bombshells, to hear her story and dive into the power of relationship marketing. We talk about how building genuine connections...and not chasing trends can completely transform your business, open new opportunities, and attract clients who stick around for the long haul.

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My guest was hired as an hourly designer, did nearly $40K worth of work, and uncovered gaps that could’ve generated over $400K in revenue for the client. But instead of listening, they let her go the day before launch and she never even had a contract.
We unpack the red flags, the lessons, and how to recognize when your expertise is being mistaken for “extra work” instead of the strategy that could change someone’s business.

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This year, I decided to take networking seriously and within just four months, it led to over $10K in booked projects. In this episode, I’m breaking down exactly what I did to make that happen (without feeling overly salesy).

Whether you’re an introvert or simply want to book more local clients, you’ll walk away with practical, real strategies you can start using to grow your business and attract dream clients through genuine connections.

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Caroline is the self-taught designer behind Corson Studio and today, she’s pulling back the curtain on her journey from undercharging and second-guessing… to enrolling in our signature DBA University program and finally landing her first $4,000 design client. But here’s the truth:
Caroline didn’t book that high-ticket client right away.
While some students land premium clients just weeks after joining, it took Caroline nearly six months after graduating to get her first big “yes.”

And that’s exactly why you need to hear this. Her story isn’t about overnight success.
It’s about staying the course and being happy for others even when it feels like everyone else is winning but you.

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In this episode, I sit down with Nikki, a copywriter who partners with designers to elevate their client projects with ease. We dive into what her process actually looks like behind the scenes, how she seamlessly fits into designers’ workflows, and why offering done-for-you copy can instantly increase the value (and results) of your design packages without adding more to your plate.

If you’ve ever wished your clients had better words to match the visuals, this episode is for you!

Nikki’s FREE Masterclass For Agencies

Nikki’s Website

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In this episode, I sit down with a designer who was fully booked on the outside, but behind the scenes was undercharging, overworking, and still struggling to pay the bills. We talk about:

• The hidden downsides of being “booked out”

• How underpricing impacts your business long-term

• Different ways to launch and sell your services

This conversation is a reminder that being busy doesn’t always mean being successful and why redefining what booked out looks like is essential for growth.

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