The Unapologetic Designer Podcast

With zero formal design experience and a background as a chiropractor, Erica made the leap into the world of full-time design, niching down in the health & wellness space. In this episode, she shares her journey going from making $3K a month to having her first $25K month within the same year!

If you've ever doubted your ability to pivot or dream bigger, this is the story you need to hear.

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Your mindset might be the very thing standing between you and booking high-ticket clients or scaling your design business. Today, Coach Marisa and I are diving into the most common mindset blocks we see holding designers back—and, more importantly, how to overcome them so you can increase your revenue and business growth.

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Sometimes content feels like a second job and although I've turned social media into my #1 lead generator, I know it's not everyone's cup of tea. That's why I'm excited to share my content ideas with other designers inside Social Butterfly Club - a monthly marketing membership exclusively for designers. Listen to find out all the deets!

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Emma, a Design Biz Academy graduate, transformed her business from $600 logos to landing a $6,000 branding project in just 8 months. In this episode, she shares her journey into design, the unexpected twists she encountered, and the key strategies that helped her break into high-ticket projects.

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Designer Pricing Guide

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Brand messaging and positioning are challenges almost every designer faces. In this episode, I'm chatting with Jen from Hello June Creative and the Better Brand Designer podcast about how to finally nail your brand messaging so clients are eager to work with you! I personally hired Jen to refine my own brand messaging, and she was worth every penny. If you're feeling lost about who you're speaking to, this is the episode you’ve been waiting for!

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While we often hear stories of designers leaving their 9-5 to dive into full-time entrepreneurship, it's less common to hear about those who choose to return. In today's episode, we're sitting down with Tiff to discuss why, after building a successful design business, she’s decided that going back to a 9-5 aligns better with her long-term goals.

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Michelle jumped into VIP days when they became the latest trend, but after completing nearly 40, she found herself burned out and facing some hard truths about the service. Now, she's on a mission to reposition herself as a full-service experience designer. This episode explores how various service offerings can meet your needs in different seasons of life, helping you choose the right fit as your circumstances evolve.

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This year challenged creative business owners, including The Brief Collective, in ways we never expected.

We faced tough lessons in leadership, made really BAD big investment decisions, and learned how to be more intentional with our time. Ultimately, we realized that while caring about others is essential, it doesn’t pay the bills. In this episode, we're getting real and reflecting on the missteps we made and the valuable insights we've gained as we head into 2025, stronger and more focused than ever.

The bartender reading our email

Coach Marisa's episode on not being able to pay the nanny

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For the first time ever, we get to hear from a client's perspective - where her design vision turned into a high ticket nightmare.

This episode explores the complexities of client relationships, communication, and the critical role of discernment in the design process. If you're looking to hire a designer or are a designer yourself - this episode is a MUST LISTEN!

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Amanda & Cass at Foxtrot Branding reveal why those $20K projects, while impressive, aren't always as profitable as they seem. In this episode, they break down the hidden challenges behind big-ticket clients, offering insights into why sometimes, less can be more when it comes to profitability.

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