In this episode, I chat with Ashton Hauff, brand strategist and co-founder of The Good Kids, a branding agency in North Dakota. Ashton talks about their "Slingshot Method," a three-phase process covering strategy, creative, and rollout, and why having a clear system in place makes such a difference in how projects run. We also get into the DACI model, which helps clarify internal roles and approval processes for clients during the project, plus practical strategies for handling client anxiety and keeping the project experience smooth for everyone involved.
Guest Name: Ashton Hauff
Guest Website: thegoodkids.co
Resources: thegoodkids.co/category/resources
Guest Social: @thegoodkids / @ashtonhauff
Guest LinkedIn: linkedin.com/in/ashtonhauff
Podcasts: The Brand Archive & Brand in Motion
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Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design