In this episode of Better: The Brand Designer Podcast, we’re diving into the legal side of branding with special guest Alli Elmunzer from Influencer Legal! As brand designers, we create visual identities that help businesses stand out—but how do we ensure those identities are legally protected?

Alli breaks down the key differences between a registered trademark (®), a trademark (™), and copyright (©), and explains when and why brand designers should start thinking about trademarking business names and logos. We’ll also discuss the first steps in guiding clients through the trademarking process and whether independent designers should consider trademarking their own business assets.

Guest Information:

Guest Name: Alli Elmunzer

Guest Business Name: Influencer Legal

Guest Website: https://influencerlegal.co/

Guest Instagram: @attorneyalli

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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design