In this episode of Better: The Brand Designer Podcast, we’re diving into the legal side of branding with special guest Alli Elmunzer from Influencer Legal! As brand designers, we create visual identities that help businesses stand out—but how do we ensure those identities are legally protected?Alli breaks down the key differences between a registered trademark (®), a trademark (™), and copyright (©), and explains when and why brand designers should start thinking about trademarking business names and logos. We’ll also discuss the first steps in guiding clients through the trademarking process and whether independent designers should consider trademarking their own business assets. Guest Information:Guest Name: Alli ElmunzerGuest Business Name: Influencer LegalGuest Website: https://influencerlegal.co/Guest Instagram: @attorneyalli Connect With Us:<a href='https://www.facebook.com/groups/betterbranddesigner/'>Our Free Facebook Community</a><a href='https://hellojunecreative.co/podcast'>Our Website</a><a href='https://www.instagram.com/betterpodcast/'>Podcast Instagram</a>Tags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

In this episode of Better: The Brand Designer Podcast, we’re diving into the legal side of branding with special guest Alli Elmunzer from Influencer Legal! As brand designers, we create visual identities that help businesses stand out—but how do we ensure those identities are legally protected? Alli breaks down the key differences between a registered trademark (®), a trademark (™), and copyright (©), and explains when and why brand designers should start thinking about trademarking business names and logos. We’ll also discuss the first steps in guiding clients through the trademarking process and whether independent designers should consider trademarking their own business assets. Guest Information: Guest Name: Alli Elmunzer Guest Business Name: Influencer Legal Guest Website: https://influencerlegal.co/ Guest Instagram: @attorneyalli Connect With Us: Our Free Facebook Community Our Website Podcast Instagram Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

In this episode of Better: The Brand Designer Podcast, we’re diving into the legal side of branding with special guest Alli Elmunzer from Influencer Legal! As brand designers, we create visual identities that help businesses stand out—but how do we ensure those identities are legally protected?Alli breaks down the key differences between a registered trademark (®), a trademark (™), and copyright (©), and explains when and why brand designers should start thinking about trademarking business names and logos. We’ll also discuss the first steps in guiding clients through the trademarking process and whether independent designers should consider trademarking their own business assets. Guest Information:Guest Name: Alli ElmunzerGuest Business Name: Influencer LegalGuest Website: https://influencerlegal.co/Guest Instagram: @attorneyalli Connect With Us:<a href="https://www.facebook.com/groups/betterbranddesigner/" rel="noopener noreferrer">Our Free Facebook Community</a><a href="https://hellojunecreative.co/podcast" rel="noopener noreferrer">Our Website</a><a href="https://www.instagram.com/betterpodcast/" rel="noopener noreferrer">Podcast Instagram</a>Tags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

S11 E10: Protecting Your Brand: Trademark Essentials for Designers with Alli Elmunzer (aka Attorney Alli)

Better: The Brand Designer Podcast, founded by Giselle Field of Wander Design Co. and Jen Davis, was founded on the belief that designers need community. We find that the branding world often feels secretive, competitive, and sometimes just plain old confusing. When we realized that our honest, soul-chat-level convos could potentially help other designers, we realized a podcast was only natural! Better: The Brand Designer Podcast was officially born. Giselle passed away during a climbing trip in Peru in summer of 2020. We encourage all listeners of our podcast to listen to our two Celebrating Giselle episodes. Giselle's adventurous, kind, funny, and supportive presence is missed every day—each and every episode that we record is dedicated to her legacy and her vision for this podcast. It is our honor to continue recording episodes in Giselle's memory and we know that she is with us every time we sit down to record. In winter of 2022, we welcomed Esther Knox-Dekoning from Sereth Design as a new co-host. Esther brought an incredible and fresh perspective to the pod—her transition from agency to design studio as well as her love for web design, sustainability, and world change brought new guests, ideas, and amazing episodes to our listeners. She departed the pod in spring 2023 to dedicate more time to her studio's growth, and will be greatly missed! Now, Jen runs the podcast solo and is beyond excited to continue interviewing guests, having interesting conversations, and sharing the behind-the-scenes of running her design studio.

Business

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Marketing

Design

Better: The Brand Designer Podcast, founded by Giselle Field of Wander Design Co. and Jen Davis, was founded on the belief that designers need community. We find that the branding world often feels secretive, competitive, and sometimes just plain old confusing. When we realized that our honest, soul-chat-level convos could potentially help other designers, we realized a podcast was only natural! Better: The Brand Designer Podcast was officially born. Giselle passed away during a climbing trip in Peru in summer of 2020. We encourage all listeners of our podcast to listen to our two Celebrating Giselle episodes. Giselle's adventurous, kind, funny, and supportive presence is missed every day—each and every episode that we record is dedicated to her legacy and her vision for this podcast. It is our honor to continue recording episodes in Giselle's memory and we know that she is with us every time we sit down to record. In winter of 2022, we welcomed Esther Knox-Dekoning from Sereth Design as a new co-host. Esther brought an incredible and fresh perspective to the pod—her transition from agency to design studio as well as her love for web design, sustainability, and world change brought new guests, ideas, and amazing episodes to our listeners. She departed the pod in spring 2023 to dedicate more time to her studio's growth, and will be greatly missed! Now, Jen runs the podcast solo and is beyond excited to continue interviewing guests, having interesting conversations, and sharing the behind-the-scenes of running her design studio.

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S11 E10: Protecting Your Brand: Trademark Essentials for Designers with Alli Elmunzer (aka Attorney Alli)

S11 E10: Protecting Your Brand: Trademark Essentials for Designers with Alli Elmunzer (aka Attorney Alli)

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