Behind the Design

140. Motherhood First, Business Second: Navigating the Identity Shift & What Motherhood Taught Me About Business


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If you're juggling nap time with Zoom calls or sneaking in podcast time while pushing a stroller, this one’s for you. In this episode, I’m pulling back the curtain on one of the biggest transformations of my life—becoming a mom while running a business. From identity shifts and emotional unlearning to redefining success entirely, I share what no one prepares you for when you're both a mother and a founder.

You'll hear:

  • The messy and magical reality of raising babies and building a business

  • The identity shift that rocked me—and how I grew from it

  • 5 things motherhood has taught me that made me a better business owner

  • Why simplifying, setting boundaries, and trusting your intuition are essential CEO skills

  • How I’ve redefined success around presence, purpose, and personal fulfillment

Whether you're pregnant, postpartum, years into motherhood, or dreaming of a future with both a family and a thriving business—you’re not alone, and you don’t have to choose. This is your permission slip to do both, in your own way.

Journal Prompt:
What has motherhood taught me about myself as a leader?

🎧 Tune in, reflect, and share with a fellow mompreneur who needs this reminder.

📲 Connect with me on Instagram @byoliviaaustin and @designedto_scale and follow along for more real conversations on motherhood, business, and building a life that’s fully yours.

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Behind the DesignBy Olivia Austin

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