In this interview, you will hear from the renowned publicity strategist, international speaker, consultant, and four times bestselling author Jill Lublin on why being kind is more important than people realised. She shared with us her view on Return on Investment, where all things are transactional, versus if we can focus on Return on Kindness instead. Simply put, when you are a kind company, you get better publicity and having kindness in business, it actually brings you more business. I can't help but think a little kindness can go a long way with our customer relationships as well!

Decades ago Marianne Williamson wrote her international bestseller and highly influential book Return to Love. Jill's Profit of Kindness is also a book written to remind us about humanity and divinity as something we need to come back to. I hope you will enjoy this conversation as much as I do!

Jill A. Lublin is an internationally renowned speaker on the topics of publicity and networking.  As an author of her best-selling books Profit of Kindness (Red Wheel Weiser), Get Noticed...Get Referrals, and co-author of the best-sellers Guerrilla Publicity (Adams Media), and Networking Magic (Adams Media), Jill is a master strategist on how to capture the attention of the media and increase your visibility in the marketplace.

Interview Highlights

* What her new book "The Profit of Kindness" is about?* Why it better to focus on the "Return on Kindness" Principle instead of Return on Investment* How to discern someone' authenticity - are they consistent on stage and off stage?* Sometimes we want to work with people or coaches that can lead us to the edge of growth, which may be challenging, but that is different from working with people with who we are not comfortable.* Understand your own skillset and gaps, so that when you work with others, they can fill in those gaps.* The path to success and accomplishment will become clear, but not immediately and we may stumble and fell.* Don't get too attached to how you think things need to be, because sometimes they will inform you how they need to be.* Patience for an entrepreneur can be tough but things tend to unfold in their own natural ways* "When" and "How" do we decide to quit our projects and change our direction.* Many paths have projects that didn't take off because there is so much happening in the marketplace. Pick something you are passionate about so that you can stay long enough to see it through and stay in the game.* Entrepreneurs are often highly creative and dynamic, we are not good with monotony and that's why it's good to delegate things you don't like to do so that they get done and you can focus on what you do best!

You can find Jill's books and courses here, and you can also connect with her at:

http://www.linkedin.com/in/jilllublinhttp://twitter.com/JillLublinhttp://www.facebook.com/people/Jill-Lublin/1143437802

Video

https://youtu.be/7Joudr_GVyI

Transcript

Sze Wing: Hi, everyone. I'm really excited to introduce you to my guest Jill Lublin all the way from the USA today. And I'm so pleased that she has agreed to come on to be my guest...